CIM Marketing Podcast

• AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

  In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Tune in to learn:• Why AI adoption fails in many organisations—and how to unlock real ROI• How agentic AI and conversational search will disrupt traditional search models• Why hyper-personalisation is becoming business-critical for growth and retention• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at [email protected]

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• Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

  In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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• Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

  In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind.Want to know more? Check out the CIM Content hub now for all things marketing.

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• Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

  Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

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• How to decode consumer behaviour and boost your marketing impact

  With AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology. In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers. We’re welcoming leading experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science, to dissect the biggest and fastest shifts happening in the industry right now. They’ll be highlighting the significant changes in consumer behaviour, especially the increased engagement with technology, and discuss the enduring importance of understanding consumer search behaviour, which has diversified beyond Google to include multiple platforms and social communities. Our experts will also discuss the critical need for marketers to strategically balance budgets, invest in robust audience research, and design campaigns for human behaviour rather than simply for algorithms. In this episode, we will:Explore the major recent shifts in consumer behaviourShow why marketing should be designed for humans not algorithmsReveal why friction can be good as well as badWant to know more? Check out the CIM Content hub now for all things marketing.

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