CIM Marketing Podcast

We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is now CMO and Chief Communications Officer at the University of Nottingham.
 
In the episode, Pete talks about some of his favourite campaigns, including TSB’s 'Life Made More' with David Schwimmer and the 'Bags of Joy' Christmas campaign with Jenna Coleman, which put Boots back in the festive-advertising conversation. He also explains why heritage brands have to tell stories about the present rather than the past.
 
He then discusses his new role in higher education, what made him take the leap, and how other marketers shouldn’t stay siloed in one industry. For early-career listeners, he urges students to act as if they're already in the job market. He also warns that AI could create an experience gap in the industry, and argues that CMOs must deliberately design teams that protect the craft of marketing.
 
You’ll also hear more about his current side venture: For Skin, a men's skincare brand with a memorable, cheeky name, launching in January with celebrities Ben Shephard and Joel Dommett.
 
If you want to hear more about Pete’s journey to where he is now, and hear practical advice from a top CMO, listen to the episode now!
Want to know more? Check out the CIM Content hub now for all things marketing.
 
Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is now CMO and Chief Communications Officer at the University of Nottingham.
In the episode, Pete talks about some of his favourite campaigns, his new role in higher education, and his current side-venture with celebrity names. If you want to hear more about Pete’s journey to where he is now, and hear practical advice from a top CMO, keep an eye out on Thursday for the full conversation. 
Full episode coming soon. Check out the CIM Content hub now for all things marketing in the meantime.

How do you turn a good idea into a winning pitch your clients can’t stop talking about?
 
In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape.
 
From the legendary British Rail pitch to a bold workshop with a luxury retail company, Danny shares real-world stories that show why emotion-first, PowerPoint-last is the future of persuasion. You’ll learn how to move beyond 100-page decks, create pitches people remember for years, and genuinely differentiate your approach when everyone else looks and sounds the same.
 
Whether you’re pitching a new client, an internal concept, or your own ideas as a marketer, this episode will help you rethink how you show up in the room.
 
In this episode, you’ll learn:
Why emotion must come before information in every pitch, and how to back it up with evidence
Practical ways to differentiate when your competitors are just as smart and experienced
How to handle curveball questions and mid-pitch pivots without losing your cool
The leadership behaviours that create brave, creative pitch teams
 
If you’re tired of safe, forgettable pitches and want to captivate and convince any audience, this is an episode you’ll want your whole team to hear.
 
Listen now to start reimagining your next pitch.
 
Want to know more? Check out the CIM Content hub now for all things marketing.
 
Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

How do you turn a good idea into a winning pitch your clients can’t stop talking about?
 
In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How to Captivate and Convince Any Audience on the Planet, to unpack the art and science of winning pitches in today’s competitive marketing landscape.
 
Whether you’re pitching a new client, an internal concept, or your own ideas as a marketer, this episode will help you rethink how you show up in the room.
 
Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement? 
 
In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium.
 
Drawing on insights from CIM’s new AI report, Scott explains why AI won’t simply “take all the jobs”, but it will change them. He shares how Microsoft has adopted AI internally, what that has meant for teams, and how leaders can redesign roles, apprenticeships, and talent pipelines so humans and AI work together, not in competition.
 
If you’re a marketing leader, or an ambitious early‑career marketer wondering how to stay relevant in an AI‑driven world, this episode is for you.
 
In this episode, you’ll learn:
· How to balance automation and human judgement so you protect the human premium 
· What Scott learned leading AI adoption at Microsoft, and how smaller organisations can apply the same principles
· A simple approach to getting started: where to pilot AI, what to measure, and when to scale (or stop)
 
Listen now to rethink what a marketing team is and how you can lead your organisation towards a confident, AI‑native future. 
 
Want to know more? Check out the CIM Content hub now for all things marketing.
 
Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk