CIM Marketing Podcast

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series.
 
Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content. 
 
This podcast will:
• Explore how Sky creates winning marketing campaigns for its shows
• Reveal how Sky leverages third-party media to create shared audience experiences
• Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix
 
Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond.
 
Want to know more? Check out the CIM Content hub now for all things marketing.
 
Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at [email protected]

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. 

We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing. 
 
Get ready for an inside look at how TV shows are marketed, from green light to global launch. 
 
Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

We’re back with a brand-new season of the CIM Marketing Podcast!
This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.
In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?
Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social. 
They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance. 
Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.
Tune in to hear more about:
·         Shifting global trends in digital behaviour, and why they matter 
·         Lessons learnt from global brand campaigns 
·         How to stay creative and distinctive at scale 
·         Working with algorithms, not against them
If you want to build a brand that stands out, this episode is for you. 

Want to know more? Check out the CIM Content hub now for all things marketing.
Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at [email protected]

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! 
In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.
If you want to build a brand that thrives on creativity, this episode is for you.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years.
 
From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change.
 
Want to stay ahead in an AI-powered marketing landscape? This episode is for you.
 
Tune in to learn:
• Why AI adoption fails in many organisations—and how to unlock real ROI
• How agentic AI and conversational search will disrupt traditional search models
• Why hyper-personalisation is becoming business-critical for growth and retention
• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation
 
If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future.
 
Want to know more? Check out the CIM Content hub now for all things marketing.
Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at [email protected]