At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortni...
Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge. This podcast will:Show how great ideas can become great marketing booksReveal marketing authors’ tips for writing your own bookHighlight recommended reads from expert marketing writers
--------
37:32
Episode 104: WFH, RTO and talent trends
This podcast will: Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution
--------
35:25
Episode 103: How AI can supercharge your 2025
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption.This podcast will: • Show how AI can eliminate mundane tasks and save time and money • Explore how AI adoption can unleash marketers’ creativity • Reveal why young marketers are driving AI change in marketing This episode features:Emma Flinter, Marketing Transformation Lead, UK & Ireland, IBM Jay Trestain, Global Lead for the Intelligent Content Supply Chain & Marketing Transformation, IBM
--------
37:10
Episode 102: How to gain customers’ trust
This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• Reveal the trade secrets of building brand loyalty in your companyFeaturing Alicia Skubick, chief customer officer, Trustpilot.
--------
33:42
Episode 101: The new secrets of LinkedIn success
The new secrets of LinkedIn successThis podcast will:Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.
UK