Artificial Intelligence for marketers: Your top questions answered by the experts
The CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November. In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance. Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly. Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology. This podcast will:Provide guidance on practical AI implementation strategies Cover the key ethical concerns and compliance requirements when using AI in marketingOffer actionable tips to make your AI use more effective and aligned with best practices Want to know more? Check out the CIM Content hub now for all things marketing.
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New Season Teaser! Artificial Intelligence for marketers: Your top questions answered by the experts
The CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October! In this season, we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing. In our next episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance. Together, they’ll demystify AI for marketers and share practical strategies and insights into best practice to help you harness AI’s potential responsibly. Whether you’re just starting out or looking to upgrade your AI approach, this episode is packed full of insights to help you get the most out of this technology. Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.
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Episode 108: The 2025 guide to authentic influencer partnerships
Unlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and create high impact partnerships This podcast will: • Explore the key trends in influencer marketing • Reveal the power of niche and micro influencers • Show how to respond when influencers go rogueWant to know more? Check out the CIM Content hub now for all things marketing.
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Sneak peek: The 2025 guide to authentic influencer partnerships
Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right.Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and protecting your brand. Plus, top tips on how to find an influencer that aligns with your brand values and why authenticity is key for growth.Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.
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Episode 107: Are CMOs set up to fail?
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos. This podcast will: Reveal why CMOs struggle to secure a seat at the top tableShow why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company Listen now to find out more. Gain even more insights into marketing topics on the CIM Content hub now.
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
This podcast is your essential resource for staying ahead of the curve.
Subscribe now for your dose of marketing intelligence.
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