Cool Radio Stories

• A Digital Solution That Pays

  Are you looking for that digital solution that can bring more local accounts into your business while also making your station attractive to young sellers looking for a career in digital media?Scott Murray just might have a solution for you. Over a decade ago, Scott left his radio station management position to start his company after he realized the strength of concept for a program, he was running on the stations. Today, Scott's firm, Big Deals Media, provides over 100 markets with a simple to execute digital platform that raises the radio station's presence in a crowded digital playing field and brings solid monthly cash to a station's bottom lineHis coupon business may be old in concept; however, Scott has modernized the old radio auction concept into a contemporary money maker bringing $100,000s of new revenue and dozens of new accounts back to radio in small markets just like yours.Give a listen as Scott shares his Cool Radio Story about taking a great idea, improving its execution, and scaling it to be an easy plug and play option for stations across the country.You will also hear how Scott's company has transformed the fundraising power of your station. SHOW NOTESScott MurrayBIG DEALS MEDIA651-334-8015https://bigdealsmedia.com/Example of Beth Mann's Store:https://cadiz.bigdealsmedia.net/

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• Improve Your Revenue By 30%

  Will Payne is a third-generation operator who now leads a family business of over 20 radio stations in Eastern Oklahoma and northern Texas. Will shares his evolving strategies on how you remain vital to your community for over seven decades. Though his commitment to local radio remains strong, he is also a visionary who sees the future of video streaming and its importance to his company’s presence. Listen in as Payne takes us through the steps to achieving video success and how he charges 3 and 4x as much for his video products thus improving his company’s overall bottom line by 30%. The Payne motto has been. “Just go Out and Love People,” and for 70 plus years the communities the Payne family has served reflect that passion. Payne's radio story is cool but it is also informative. He refuses to rest on the station’s laurel and continues to innovate with each day and new technology. Listen in to Payne's travails in the world of digital video and learn from his mistakes as you set out to explore this new world of Radio consecutiveness.Over the years, long-time broadcasters, the Payne family have assembled seven radio stations, six FM and one AM, with a combined area that covers nearly all of Eastern Oklahoma.SHOW NOTESemail:[email protected] stations: http://paynemediagroup.com/High School Football: http://hugofootball.com/Mevo Cameras: https://www.bhphotovideo.com/c/search?Ntt=Mevo%20Cameras&N=0&InitialSearch=yes&ap=Y&gclid=Cj0KCQiAosmPBhCPARIsAHOen-MNvbnmQqAzEUp2kcuM2ay-s8OurprdEl2zAKS9NZZ8wFiw3nCeXJgaAqRwEALw_wcB

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• What is the Buzz of Local?

  Lou Vito is a lifetime learner and on today's show, he shares a great deal of what he has learned as a radio leader for years. Find out how a background as a wrestling coach led to insights as a salesperson and how even today, decades into his career, he continues to learn new things. Vito shares his training regiment for new hires, as well as, a deep dive into is a foray into video production and sales for his organization. His sources for sales training might surprise you.The bulk of Vito’s staff has been with him for thirty play years. Listen to him explain how this came to be and how you can build strong teams. Also hear how Peak of Ohio keeps it local, cause as Lou says “When we play a song, we cease to be local.”Show LinksEmail: [email protected] station: https://www.peakofohio.com/TV channel: https://www.peakofohio.com/pages/index.cfm?id=1639

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• Radio’s Future Foretold

  If you only listen to one podcast this year, this is it.Are you responding to the COVID crisis by reducing your rates and hosting a fire sale?If you are, you might be missing a huge opportunity to grow your radio station business, so says Gordon Borell, CEO of Borell Associates the nations leading resource on marketing habits and trends of small businesses-in other words your clients.Gordon's history is of an early digital adopter who has grown an organization into the most important resource for radio stations looking to stay ahead of the curve.Find out why when your SMB clients say they use social media because its free, learn the real costs to share with them. Also, why does Gordon refer to Facebook and other social media as echo chambers?The COVID crisis presents the perfect storm of opportunity or disaster. Gordon explains how to thrive in this environment and set your company up to succeed in the long term. Beware there is more to it than playing everyone's favorite song.SHOW LINKS:Borrell Associates-The Perfect Marketing Storm of 2020https://www.youtube.com/watch?v=-LFBUrCUi_ABorell Associateshttps://borrellassociates.com/promo/new2018/SPECIAL $750 Research Offer-Local Advertiser Surveyhttps://wordpress.borrellassociates.com/2020-local-advertiser-survey/

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• Designing Your Digital Strategy, Part 2

  In this episode, Cool Radio Stories provides you the second part of designing a digital strategy for your radio station. (PART ONE HERE)In this conversation with John Wanzung, President and CEO of RadioMax a leader in Mobile App production for Radio stations, we cover mobile Apps and the essence of tying all three parts of your digital strategy (Websites, Social Media and Mobile) together for an effective digital presence that engages your listeners and adds value to your advertising clients.We begin today’s podcast with a look at the state of mobile Apps for radio and how Tune IN may not be the best place for your station to be streaming today. We also delve into the elements of a Mobile App that listeners and users are using and how you can use your station’s app to connect with them in all the places they are using the core strengths of radio-Connecting to the community.In the end, we tie all of the conversations together to share with you how the three pillars of digital should be used to maximize your station’s presence online and on air.Show Notes:Radio Max https://www.radiomax.co/

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