S2 E19: The Power of Influence To Build Your Brand. With Cody Wittick.
In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career at QALO, the innovative brand behind silicone wedding rings. Over five years, he masterminded an extensive influencer program with over 500 influencers, all grounded in the art of seeding. Cody's expertise led to collaborations with thousands of micro-influencers across various industries, as well as high-profile partnerships with celebrities like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Throughout his experience, Cody discovered the immense power of influencers in building trust and driving sales through Facebook and Instagram advertising. This revelation inspired him to establish his own influencer agency, dedicated to fostering fruitful collaborations between brands and creators. Tune in to hear about his work with renowned clients such as M&Ms, Native deodorant, and Wilson, and learn more about the ever-evolving world of influencer marketing. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford