Embargo Podcast

How do you go from starting out in travel PR to reaching the top of the career ladder? And is there a secret to getting there?

From building your personal brand and developing new skills to staying ahead of changes in data, technology and trends, there are plenty of ways to keep your career moving forward. But do you need to work for a big agency to succeed, and what can we learn from those who have already made the journey?

In this episode of Embargo, we’re talking all about building a successful career in travel PR.

We’re joined by...

Manty Atherton from Flamingo PR

Jo White from Click PR

April Cernuschi from FINN Partners

We’ll discuss how to progress your career, the skills that can help you stand out, the importance of personal branding, and whether there’s a right or wrong route to the top.

Plus, we’ll kick things off with our travel game “What in the world is that?” before chatting to our guests about their award-winning work at The Baubles in 2025.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/

Collaboration is a huge part of working in travel PR. From teaming up with journalists and content creators to working with other PRs, brands and tourism organisations, some of the most successful campaigns are built through collaboration.

But what makes a great collaboration? How do you find the right people to work with, and how can you make sure everyone involved gets the most out of the partnership?

In this episode of Embargo, we’re talking all about the value of collaboration in travel and tourism.

We’re joined by... 

 

Lindsey Thorpe from Visit Malta

Caroline Calvert from Caroline Calvert Communications

Catherine Boardman from Cultural Wednesday 

 

We’ll discuss the benefits of working together, the challenges that can come with collaboration, and why finding the right fit can make all the difference.

Plus, we’ll kick things off with our travel game “What in the world is that?” before chatting to our guests about their award-winning work at The Baubles in 2025.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/

Well, we’re back! Welcome to Series 2 of Embargo – the UK’s leading Travel PR Podcast.

Series 1 was such a success that we couldn’t resist coming back for another six episodes. Although, if we’re being completely honest, we’d become slightly addicted to the game… “What in the world is that?” …and weren’t quite ready to stop playing.

Across Series 2, we’re tackling everything from building media relationships and using AI to make your job easier, to collaboration, old media vs new media, climbing the PR career ladder, and the eternal debate: agency, in-house or freelance?

And what better place to start than with the people who can make or break a PR story: the media.

In this episode, we’re talking all about building media relationships. How do you create genuine connections with journalists, how important are those relationships when it comes to securing coverage, and what do journalists really want from PRs?

We’ll explore what makes a great PR-media relationship and how both sides can work together to make the process more successful.

Because in travel PR, relationships really do matter.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/

Welcome to series 2 of Embargo – the podcast for travel PR professionals who want to sharpen their skills, challenge their thinking and have a laugh along the way.

Hosted by Howard Salinger, each episode brings together smart voices from across the travel industry to tackle the big issues facing PRs today. From media relationships and AI to careers, collaboration and the agency vs in-house vs freelancer debate.

Plus, there’s “What in the World Is That?” – our infamous game, where PR expertise goes out the window. After scoring just 2½ out of 6 in Series 1, expectations are… low.

Big ideas, honest opinions, useful advice and questionable game performances.

Embargo – travel PR, but not as you know it.

Brought to you by The Travel PR Association and The Travel Podcast Agency.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/

In the final episode of Series 1, host Howard Salinger rounds off the series with a powerful and thought-provoking discussion on diversity, equality, accessibility and inclusion in the travel industry. The episode explores how the UK travel sector can better reflect the diverse world it serves.

Joined by a stellar panel of experts;

Claire Steiner (UK Director, Global Travel and Tourism Partnership) www.gttp.org/

Atlyn Forde (Founder, Communicate Inclusively) www.communicateinclusively.com/

Uwern Jong (Experientialist®-in-Chief, OutThere and Diversity Angel award-winner) www.outthere.travel/

The panel tackles the big questions: Is the travel industry truly inclusive? Are we communicating effectively across cultures? And how do we promote diverse voices within travel PR and journalism?

Before diving into the discussion, there’s one final round of the fan-favourite travel game What in the World Is That? What's the final score of the series, did Howard and the guests beat producer Amy? 

The episode wraps with a spotlight on Uwern’s recent win at The Baubles, offering insight and inspiration for those hoping to drive change in the industry.

Don’t miss this thoughtful conclusion to series 1, and remember to subscribe, share, and get in touch if you’d like to join us for Series 2.

Join the TPRA here: https://www.travelconnectiongroup.com/tpra/

Created in partnership with https://www.thetravelpodcastagency.com/