The following guest sits down with host Justin White:• Brandon Brotsky – Co-founder and Co-owner, Reach Home LoansCommit to Creating Content to Grow Your Brand and Your BusinessThere’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.In this episode of the Good. Better. Broker. podcast, you’ll learn how to enhance your brand through a consistent commitment to content creation.In this episode, we discuss ...• 1:32 – How Brandon’s brand helps differentiate him from others• 2:48 – The decision to focus on video content for social media• 5:12 – How Brandon got comfortable in front of the camera• 6:20 – How Brandon generates ideas for his videos• 8:20 – How AI influences Brandon’s content• 9:46 – Repurposing content ideas• 11:00 – Ways Brandon hooks his audience• 12:15 – Brandon’s best-performing video concept• 13:57 – How to balance originating vs. creating content• 17:36 – Long-term content• 20:24 – How social media content helps Brandon help his agents• 22:18 – Brandon’s future plans for contentShow Contributors:Brandon BrotskyConnect on LinkedInConnect on FacebookConnect on InstagramAbout the Host:Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
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25:36
Educate, Then Dominate: How to Never Lose a Client | Episode 95
The following guest sits down with host Justin White:• Craig Snell – VP of Sales, Milestone Mortgage SolutionsUsing an Education-Based Approach to Build Loyalty With Borrowers and AgentsSpending 45 minutes to an hour on an initial client call is a commitment, but if done properly, the return can be well worth the time. Why should mortgage brokers take an education-based approach with clients and referral partners? Listen to Episode #95 of Good. Better. Broker. to find out how the top-brokered LO in Massachusetts has won over borrowers and referral partners by advising instead of selling.In this episode of the Good. Better. Broker. podcast, you’ll learn why taking the time to educate clients is a surefire way to not lose deals.In this episode, we discuss ...• 1:32 – why education became Craig’s strategy• 3:14 – why Craig tells clients how he gets paid• 4:10 – how Craig avoids sounding like a salesperson• 5:34 – how Craig educates clients without overwhelming them• 7:27 – asking questions and explaining why you’re asking them• 9:31 – telling clients about all their options and the best option• 10:29 – how to stop problems before they pop up• 11:29 – the impact of spending more time with clients on a first call• 15:26 – how relationships have helped Craig’s production• 17:51 – how Craig’s experience as a firefighter and paramedic helps him nowShow Contributors:Craig SnellConnect on LinkedInConnect on FacebookConnect on InstagramAbout the Host:Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
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21:09
The Broker-Agent Playbook for More FaceTime | Episode 94
The following guests sit down with host Justin White:• Jalen Scott – Mortgage Broker, Belong Lending• Grace Mulcahy – Realtor®, @PropertiesTeaming Up With a Real Estate Agent to Become Top of Funnel With ClientsInstead of asking a real estate agent for referrals, imagine going to initial client meetings with them. How can mortgage loan originators partner with agents to build stronger relationships with borrowers and do more loans? Listen to Episode #94 of Good. Better. Broker. as we sit down with a mortgage broker and a Realtor® to find out how they complement each other and why they present themselves as a package deal.In this episode of the Good. Better. Broker. podcast, you’ll learn how to win over real estate agents and get more face time with borrowers.In this episode, we discuss ...• 1:51 – the partnership between Jalen and Grace• 2:40 – what most lenders do when they approach Grace for business• 4:43 – how Jalen determines which real estate agents he wants to work with• 5:33 – what Grace looks for in her lending partners• 6:33 – educating clients• 7:34 – why Jalen and Grace started going to initial client meetings together• 9:10 – the importance of synergy between a broker and an agent with client interactions• 11:29 – how being a package deal helps Jalen and Grace work with more clients• 13:47 – bringing ideas to agents to help them get more business• 15:55 – why real estate agents prioritize availability from their lenders• 17:35 – how Jalen came through for Grace on a weekend• 19:00 – how Grace has helped Jalen become a better LO• 21:15 – why an agent-broker partnership helps with beating other offersShow Contributors:Jalen ScottConnect with Jalen on LinkedInConnect with Jalen on FacebookConnect with Jalen on InstagramGrace MulcahyConnect with Grace on FacebookConnect with Grace on InstagramConnect with Grace on TikTokAbout the Host:Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
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24:11
Make the Small Things Your Biggest Priority | Episode 93
The following guest sits down with host Justin White:• Keith Richardson – President, Coast 2 Coast Mortgage LendingLoan Originators are Looking for Tech, Leads, and Retention Tools – but That’s Not AllAs mortgage brokerages look to hire and retain talented loan originators, broker-owners are asking themselves an important question: what do LOs want from the company where they hang their license? Listen to episode #93 of Good. Better. Broker. as we sit down with the president of a mortgage company that closed over $1B in loan volume in 2024. He’ll explain how their support-focused approach has fueled production and retention.In this episode of the Good. Better. Broker. podcast, you’ll find out why prioritizing LO support helps mortgage brokers keep talented loan originators.In this episode, we discuss ...• 1:41 – how Keith keeps talented loan originators• 2:15 – how Keith’s experience outside mortgage helped shape his leadership style• 2:47 – what Keith does to help his LOs solve the revenue riddle• 3:23 – what Keith does to make sure his LOs feel taken care of• 4:01 – the biggest needs of LOs in today’s mortgage landscape• 4:46 – how Keith provides happiness through operations• 5:50 – why a faster and easier process matters for LOs• 6:29 – why Keith gets back to all of his LOs within an hour• 7:21 – how Keith has come to have an empathetic approach• 8:28 – supporting LOs while also holding people accountable• 9:51 – why Keith tells recruits their best reference is current LOs at the company• 10:35 – feedback from Keith’s LOs on why they stay with the company• 11:47 – Keith’s advice for other brokers on keeping top talentShow Contributors:Keith RichardsonConnect on LinkedInConnect on FacebookConnect on InstagramAbout the Host:Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
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13:31
One Connection From a Breakthrough | Episode 92
The following guest sits down with host Justin White:• Haley McGovern – Loan Officer, CMS Mortgage SolutionsEvery Borrower and Agent You Interact With Could Be the One That Changes Your CareerThere’s no way to know when a major opportunity will present itself – but you can be ready for it. Haley McGovern was, and now she has referrals coming in and people marketing on her behalf. How can loan originators come through for clients and referral partners when they’re most in need? Listen to Episode 92 of Good. Better. Broker. to find out how Haley’s consistent approach to service helped her secure relationships that produce multiple referrals.In this episode of the Good. Better. Broker. podcast, you’ll find out why every mortgage loan originator is one connection away from a career breakthrough.In this episode, we discuss ...• 1:36 – what Haley did to set herself up for a career breakthrough• 2:26 – how Haley earned one of her biggest referral sources• 3:53 – how Haley helps real estate agents• 4:40 – how Haley earns referrals from agents• 5:15 – real estate agents marketing for Haley• 6:10 – what Haley does to impress listing agents• 7:24 – how Haley’s office has contributed to her success• 8:57 – the importance of real relationships with agents• 10:09 – being patient when it comes to business referrals• 12:08 – why Haley feels comfortable being more aggressive to get business• 14:15 – how to be ready when a breakthrough opportunity arisesShow Contributors:Haley McGovernConnect on FacebookConnect onInstagramAbout the Host:Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram, or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across the country and learn how to earn new business from some of the top producers who maximize the benefits of being an independent mortgage broker.Good. Better. Broker. also provides you best practices and insights, including relationships with real estate partners to social media strategies and everything in between, providing you new ways to grow by leveraging the many resources only available in the wholesale channel.Hear it from the experts, the best of the best in the broker channel on Good. Better. Broker.
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