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Purposing

Given - Part of Anthesis
Purposing
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  • Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton
    We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS
    What if decisions were not just owned by stakeholders, but shaped by the customers themselves? In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities. In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for leaders to embed purpose meaningfully, so it shapes decisions from the boardroom to the branch floor.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman
     Some estimates put the cost of replacing an employee in the UK at 25,000 pounds. And with one in five people considering leaving their roles, that really adds up. It's not just about risk, it's about missed opportunity. In this episode, Becky is joined by Sarah Gillard, CEO of A Blueprint for Better Business, a not-for-profit that helps organisations define and live their purpose. Sarah’s work aims to create a better society through better business, helping senior executives navigate the tension between profit, purpose, and long-term impact.She's also joined by Ben Hayman, Managing Partner at Given, to explore insights from this year’s Purpose Gap research, exploring the disconnect between what companies say about purpose and what employees actually experience day to day.In this conversation, you’ll hear why business purpose still matters, even in a polarised, uncertain world. We also delve into what the growing “purpose gap” reveals about trust, leadership, and communication, and how leaders can bring clarity, conviction, and humanity back into decision-making.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • WWF’s innovative new model to fund wildlife conservation | Stanley Anyetei, WWF
    In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded, shifting from traditional philanthropy to innovative financial models that bring in private capital and long-term resilience.In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutionsDo you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • What is sustainable finance?: 3 steps to access cheaper, long-term finance and create impact | Vijay Bains, Emirates NBD Group
    In this episode, Becky is joined by Vijay Bains, Group Chief Sustainability Officer and Head of ESG at Emirates NBD. With a career spanning climate science research, consulting, and corporate leadership, Vijay is leading the charge to embed sustainability at the heart of one of the Middle East’s largest banks, pushing the boundaries of what it means for financial institutions to take responsibility in shaping a more sustainable future. They explore why sustainable finance is not just a technical exercise, but a real opportunity for cheaper, longer-term capital and strategic partnerships, how embedding sustainability into governance, risk management, and remuneration can transform organizational behavior and what it looks like to pioneer initiatives like reversing the gender pay gap, operational emissions reductions, and climate finance disclosures.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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About Purposing

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
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