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Purposing

Given Agency
Purposing
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  • What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman
     Some estimates put the cost of replacing an employee in the UK at 25,000 pounds. And with one in five people considering leaving their roles, that really adds up. It's not just about risk, it's about missed opportunity. In this episode, Becky is joined by Sarah Gillard, CEO of A Blueprint for Better Business, a not-for-profit that helps organisations define and live their purpose. Sarah’s work aims to create a better society through better business, helping senior executives navigate the tension between profit, purpose, and long-term impact.She's also joined by Ben Hayman, Managing Partner at Given, to explore insights from this year’s Purpose Gap research, exploring the disconnect between what companies say about purpose and what employees actually experience day to day.In this conversation, you’ll hear why business purpose still matters, even in a polarised, uncertain world. We also delve into what the growing “purpose gap” reveals about trust, leadership, and communication, and how leaders can bring clarity, conviction, and humanity back into decision-making.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • WWF’s innovative new model to fund wildlife conservation | Stanley Anyetei, WWF
    In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded, shifting from traditional philanthropy to innovative financial models that bring in private capital and long-term resilience.In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutionsDo you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • What is sustainable finance?: 3 steps to access cheaper, long-term finance and create impact | Vijay Bains, Emirates NBD Group
    In this episode, Becky is joined by Vijay Bains, Group Chief Sustainability Officer and Head of ESG at Emirates NBD. With a career spanning climate science research, consulting, and corporate leadership, Vijay is leading the charge to embed sustainability at the heart of one of the Middle East’s largest banks, pushing the boundaries of what it means for financial institutions to take responsibility in shaping a more sustainable future. They explore why sustainable finance is not just a technical exercise, but a real opportunity for cheaper, longer-term capital and strategic partnerships, how embedding sustainability into governance, risk management, and remuneration can transform organizational behavior and what it looks like to pioneer initiatives like reversing the gender pay gap, operational emissions reductions, and climate finance disclosures.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • Unlocking influence and creating change as an individual | Arabella Ellis, Co-Founder of Gyre
    The role of the sustainability leader is rapidly shifting. It’s no longer just about technical expertise – it’s about navigating complexity, unlocking influence, and leading transformation. So how do you actually do it?In today's episode, I’m joined by Arabella Ellis, cofounder of Gyre, and a seasoned leadership consultant and coach. With deep expertise in organisational psychology, she helps sustainability leaders connect with purpose, expand their influence, and show up with clarity, even in the messiest of systems.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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  • Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability
    Sustainability is a growing priority for organisations, but driving it forward can feel challenging and uninspiring. So how can we make it more engaging for teams while still delivering real impact?This week, Becky is joined by Darshna Myronidis, Group Director of Sustainability at Virgin. With over 20 years of experience, Darsh is now leading Virgin’s efforts to embed sustainability into the heart of the business, harnessing the power of storytelling and innovation to drive meaningful social and environmental impact.In this conversation, you’ll hear how flipping traditional sustainability roles on their head can create space for real systems change, how to balance compliance and regulation with a future-focused, value-creating sustainability strategy and why fun, collaboration, and bravery are more powerful than ever.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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About Purposing

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
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