Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability
Sustainability is a growing priority for organisations, but driving it forward can feel challenging and uninspiring. So how can we make it more engaging for teams while still delivering real impact?This week, Becky is joined by Darshna Myronidis, Group Director of Sustainability at Virgin. With over 20 years of experience, Darsh is now leading Virgin’s efforts to embed sustainability into the heart of the business, harnessing the power of storytelling and innovation to drive meaningful social and environmental impact.In this conversation, you’ll hear how flipping traditional sustainability roles on their head can create space for real systems change, how to balance compliance and regulation with a future-focused, value-creating sustainability strategy and why fun, collaboration, and bravery are more powerful than ever.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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A greener route: Decarbonising Europe's largest delivery network: Caryn-Ann Allen, Geopost
Cutting emissions is crucial for the planet. But how can we effectively shift the mindsets and behaviors of suppliers whose practices have a significant environmental impact?In this episode, Becky is joined by Caryn-Ann Allen, Group Associate Director for Sustainability at Geopost. Caryn is currently leading the charge on decarbonising Europe’s largest parcel delivery network, championing the power of collaboration, policy, and mindset shifts to drive meaningful environmental impact.In this conversation, you’ll hear how transport and logistics, one of the world’s most carbon-intensive sectors, can become a driving force for climate action. They also explore how Geopost is cutting emissions across a complex, outsourced network and the role of policy, infrastructure, and governance in scaling cleaner delivery, and why clarity and long-term vision matter.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Healing beyond healthcare: The role of sustainability in shaping Bupa’s vision for people and planet | Nigel Sullivan
What role can sustainability play in improving both the health of people and of the planet?In this episode, Becky is joined by Nigel Sullivan, Chief Sustainability & People Officer at Bupa. Currently leading their global push to integrate purpose at the heart of healthcare, Nigel is championing the intersection of human and planetary health to drive lasting impact across communities worldwide.In this conversation, you’ll hear how Bupa’s purpose is transforming healthcare and guiding their global strategy, the role of sustainability in shaping Bupa’s future vision for people and planet and the key actions they are taking to create lasting impact in both healthcare and the environment.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Championing the power of sport to drive meaningful social and environmental impact | Gemma Wiggs and Jamie McKeown, World Rugby
Sporting events can be truly transformative. But how do you create positive impact, long after the tournament ends?Today, Becky is joined by Gemma Wiggs and Jamie McKeown from World Rugby — the global governing body for rugby union and organisers of the Rugby World Cup. Gemma is Head of Tournament, Team & Rugby Services and is currently leading preparations for the Women’s Rugby World Cup England 2025. Jamie is World Rugby’s Sustainability, Diversity & Inclusion ManagerIn this conversation, you'll hear how they’re making rugby more accessible and inclusive, and why this an essential driver of growth for the game and their top advice when using any kind of big moment to drive positive change that lasts.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Avon Calling: A Purpose-Led Model for Women's Economic Empowerment | Natalie Deacon, Avon
When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls. In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start?
Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business.
Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper?
All this and more on this season of Purposing.
UK