Avon Calling: A Purpose-Led Model for Women's Economic Empowerment | Natalie Deacon, Avon
When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls. In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Driving innovation and change in urban mobility | Will Butler Adams, CEO at Brompton
Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the environment?This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobility.In this conversation, you’ll hear how to build a purposeful culture that drives innovation and how it has helped fuel the success of the Brompton business.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Top 5 tips for 2025: Creating a culture that attracts and retains top talent
At this time of year, around one in ten of your workforce is looking for new jobs. And nearly half of employees are considering leaving their job due to employers failing to live up to their stated values and purpose. So what does it take to have a good business culture, and what role does purpose have in creating the culture that attracts - and retains - talent? In this best bits special episode, we’re looking back at some of our favourite interviews from series 3, with tips and examples from the people who have been there and done it…We’ll take you through five actionable steps for 2025 to build performance culture through purpose.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Breaking the glass ceiling through purpose: Finding Formula 1's first female driver with Ali Donnelly, More Than Equal
Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
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Executing global purpose strategy with local impact with Alma Alejandro
Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact? Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.
Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start?
Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business.
Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper?
All this and more on this season of Purposing.
UK