Is the Airbnb review system fundamentally broken?
In this episode of the Host Planet Podcast – powered by Hostfully – James Varley sits down with Humphrey Bowles, Founder of Truvi, to challenge one of the most controversial parts of the short-term rental industry: reviews.
We discuss:
• Why a four-star review feels like the end of the world
• The real impact of one-star ratings on Airbnb hosts
• Whether guests should always receive five stars
• Why the “guest opinion circus” needs reform
• How luxury rentals are unfairly categorised
• What Airbnb could learn from Amazon and other review-led platforms
• Humphrey’s vision for a smarter, fairer review system
If you’re an Airbnb host, property manager, or vacation rental operator worried about ratings, this episode will make you rethink how reviews should work in the STR industry.
Watch now and join the debate.
0:00 Why is the short-term rental review system broken?
0:55 A four-star review feels like the end of the world
3:35 Should you give every guest a five-star rating on Airbnb?
5:47 The whole guest opinion circus needs to change
7:26 The impact of poor reviews on Airbnb
10:29 The impact of getting a one-star review on Airbnb
12:23 Should guests be encouraged to be brutally honest?
15:46 Humphrey’s vision of a new review system
19:39 Who decides which section a rental ends up in?
23:09 Luxury properties don’t want to be lumped in with the rest
26:08 Should we learn from Amazon and other review-focused platforms?
28:45 ‘Better than beautiful lies’ – the mindset shifts hosts should make
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Click here to sign up for Hostfully: https://tinyurl.com/3ay8bhtk
Keen to book a Hostfully demo? Click here to connect with Frank Bosi: https://tinyurl.com/Hostfully-Demo
Email Frank:
[email protected] Host Planet: https://www.hostplanet.club/
James Varley: https://www.linkedin.com/in/jdsvarley/
Humphrey Bowles: https://www.linkedin.com/in/humphrey-bowles/
Truvi: https://truvi.com/
Episode to check next:
The 2026 Holiday Let Compliance Checklist: https://www.youtube.com/watch?v=ITvlxKPA8v0&t=1s
The Host Planet Podcast is where Airbnb hosts, Booking.com hosts, Vrbo hosts, and short-term rental operators come to learn what actually works. Each episode features expert insights from people actively building, managing, and scaling short-term rentals, covering everything from Airbnb hosting fundamentals to advanced rental strategies. Whether you’re focused on guest satisfaction, rental management, or smarter automation tips, the show delivers practical advice you can apply immediately to improve performance and increase Airbnb bookings.
Across the series, we explore Airbnb host tips, listing optimization, price optimization, and Airbnb listing optimization – alongside real-world investing insights and behind-the-scenes Airbnb secrets you won’t hear elsewhere. From hosted conversations with industry leaders and Airbnb ambassadors to actionable guidance on bookings and short-term rental growth, Host Planet helps hosts navigate short term rentals with confidence and clarity.
The show is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.
Contact the show:
[email protected]#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #JamesVarley #Hostfully #PMS #DigitalGuidebooks #SpecialOffer #HumphreyBowles #Truvi