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Idea to Startup

Brian Scordato | Tacklebox
Idea to Startup
Latest episode

281 episodes

  • Idea to Startup

    The Daniel Tiger SOP - How to Regularly Do Hard Things (ITS Classic)

    16/07/2026 | 18 mins.
    Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.

    The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. 

    Tacklebox

    Always Work and Never Work Lists Pod

    Email team@gettacklebox.com with sub “always work never work” to get the lists

    An SOP for Testing a Startup Idea

    Daniel Tiger Song

    Nate Bargatze Dumb Brain

    Timestamps

    00:35 Intro - Always Work and Never Work Lists

    02:55 The Most Useful Item from the Always Work List

    03:55 What Makes People Happy
    06:15 Smooth Jazz

    06:45 You’ll Never Sprint Again

    08:12 Repetitive SOPs and Uncomfortable SOPs

    09:30 The Daniel Tiger SOP

    11:13 Email Scam Detector Startup

    16:30 The End: Our Brains Are Dumb
  • Idea to Startup

    Starting a wine company in 17 minutes (ITS CLASSIC)

    01/07/2026 | 17 mins.
    Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time. 

    Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time

    Sign up here if you'd like to help me write my book
  • Idea to Startup

    An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet)

    11/06/2026 | 28 mins.
    Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.

    Tacklebox

    Monkeys and Shakespeare

    101 Essays That Will Change The Way You Think

    Delta 4 Status Level Jump

     

    00:25 - Internal Operating System Part II

    03:15 - Monkeys and Shakespeare

    07:40 - Smooth Jazz

    08: 05 - Reverse Engineering a System

    10:45 - Where is the Monkey?

    11:33 - The Four Things That Matter for an Early Stage Business

    11:40 - Problem

    12:01 - Delta 4 Status Level Jump

    13:34 - Secret

    16:35 - Optimize for Inertia

    18:37 - 101 Essays That Will Change The Way You Think

    20:00 - The Thousand Daily Votes

    21:43 - The Last 15%

    23:30 - Script the Beginning and End

    24:30 - Feedback Loop Optimization
  • Idea to Startup

    15 Min(ish) Skill: Script the Start and End (ITS Classic)

    15/04/2026 | 14 mins.
    Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end. 

    Tacklebox

    Alternate Nostril Breathing

    Jr Jr - The Speed of Things
  • Idea to Startup

    Thrust and Drag, Part 1: A System to Keep Momentum

    08/04/2026 | 20 mins.
    Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  

    Byldd

    Tacklebox

    Song where Taylor Swift burns Jake Gyllenhall
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About Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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