Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.Hoo ahh.Tacklebox00:24 Doing Things You Don’t Want To Do02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs03:30 The Al Pacino Problem04:45 Creating Content08:00 Smooth Jazz08:30 The Costanza Swap10:15 One Out, One In11:20 The Three Levers of Resilience12:40 Scheduling13:24 Committing14:30 Dissecting17:40 The Failure Case21:15 Happiness

Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. TackleboxKunal Shah Delta 4Dig out of a Hole Idea to Startup Episode - The Four Characteristics of Great Startup Ideas00:25 - Killing Bad Startup Ideas02:00 - The Three Pillars of the Will Your Idea Fail Framework02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians03:15 - Dig out of a Hole Markets link to episode05:56 - Smooth Jazz06:24 - Part 1 - How to Find and Evaluate the Real Risk07:35 - Flipping your biggest risk to your biggest strength11:00 - Decisions aren’t made in a bubble13:45 - Part 2 - Predicting the Organic Growth Potential14:00 - Kunal Shah Delta 4 Scale17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert18:49 Managed by Q

Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system.  TackleboxThe PARA MethodGetting Things DoneNotion GTD Template00:24 Your Startup System02:18 The Birthday Email06:34 Email System Prompts08:26 Smooth Jazz08:55 Structure - Projects, Areas, Inbox10:06 Getting Things Done + The PARA Method + Notion Template11:00 Projects16:14 Areas16:46 Inbox19:55 The Multipliers20:00 Keystone Species23:12 Never Agains24:39 Lottery Tickets26:44 Doing the Thing27:31 Reflection

Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.TackleboxBeehiivMonkeys and Shakespeare101 Essays That Will Change The Way You ThinkDelta 4 Status Level Jump 00:25 - Internal Operating System Part II03:15 - Monkeys and Shakespeare07:40 - Smooth Jazz08: 05 - Reverse Engineering a System10:45 - Where is the Monkey?11:33 - The Four Things That Matter for an Early Stage Business11:40 - Problem12:01 - Delta 4 Status Level Jump13:34 - Secret16:35 - Optimize for Inertia18:37 - 101 Essays That Will Change The Way You Think20:00 - The Thousand Daily Votes21:43 - The Last 15%23:30 - Script the Beginning and End24:30 - Feedback Loop Optimization

Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it.In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. TackleboxBeehiiv00:00 Jazz00:25 What should you work on today?02:29 Golf Clubs in Cities4:20 The Danger of Unstructured Work6:58 The Three Ideas, #1 - No One Does This8:45 Change your Behavior to Change How You Think10:22 The Magic Happens After You Start15:55 The Four Questions to Anchor Your Week