How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. Also, I'm writing a book! Want to help me? Sign up here. Tacklebox
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18:53
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18:53
Why You're Struggling with the Easy Stuff as a Founder
Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!HELP BRIAN WRITE A BOOKTacklebox 00:30 - Brian’s Writing a Book02:34 - Why Easy Stuff is Hard05:02 - Your Risk Threshold07:15 - The Riskiness Equation11:27 - Why This Is So Bad and What To Do14:14 - The End
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15:12
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15:12
How to Engineer Luck (ITS classic)
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again.Tacklebox (code Holiday for 50% off month one)Graham WeaverTimestamps:00:30 How to get lucky03:11 Story Time: Getting Press for 3Degrees11:06 Tacklebox12:32 The Five Types of Luck15:05 Luck for a Date Planning Service16:25 Luck Gatekeepers17:45 Luck Routines and your Luck Budget
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19:51
An SOP for Testing a Startup Idea (ITS top 1%)
Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.Tacklebox00:00 Tacklebox00:30 Pros and Amateurs02:08 Homeschool Idea05:47 The Story of Future You06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams07:42 Tacklebox08:50 SOPs14:19 An SOP for a Problem Worth Solving14:46 Customer Language15:55 SOP Problem Doc19:40 The Stakes23:00 The Startup Journal
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24:13
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24:13
Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)
Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. TackleboxThe Brain Audit00:00 Tacklebox00:37 How to Speak Problem01:21 The Brain Audit01:55 Farm Stand Problem Language06:03 The Idea: AI to Get Out of Debt07:38 Smooth Jazz08:07 Why You Won’t Use Problem Language10:31 Signs in NYC15:00 AI for Debt17:41 Landing Page Test19:18 The End: This Is Everywhere - Cold Email Examples
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
UK