How to Stand Out in a Crowded Market - A Mouse Pod (encore)
One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We’ve Got Mice05:15 The Mouse Man’s Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons
-------- Â
24:20
--------
24:20
Stop Beating Yourself Up
Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be successful. We'll go through the Eight Eccentricities of Startups - stuff you beat yourself up over but shouldn't - and three practices to help you navigate them. We also talk about baseball, goldfish, and Guy Raz. TackleboxStop Beating Yourself Up Post00:30 Stop Beating Yourself Up02:53 The Beating Yourself Up Equation06:49 Smooth Jazz07:04 The Reality of Baseball09:18 The Eight Eccentricities of Startup Progress17:16 Three Practices to Break the Beat Yourself Up Cycle
-------- Â
23:01
--------
23:01
How to Get Your First 1,000 Customers (Encore)
Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companies - Push for Pizza and Slice - and see how each company's early growth approach led to their bigger strategy. You also get a much less polished Brian on the mic. My grunge era. Enjoy! TackleboxSliceFirst 1000 SubstackTacklebox + Self-Serve ProductÂ
-------- Â
20:53
--------
20:53
The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests 00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously
-------- Â
23:49
--------
23:49
The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post)
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox. Â
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
UK