Idea to Startup

Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.

Tacklebox

Monkeys and Shakespeare

101 Essays That Will Change The Way You Think

Delta 4 Status Level Jump

 

00:25 - Internal Operating System Part II

03:15 - Monkeys and Shakespeare

07:40 - Smooth Jazz

08: 05 - Reverse Engineering a System

10:45 - Where is the Monkey?

11:33 - The Four Things That Matter for an Early Stage Business

11:40 - Problem

12:01 - Delta 4 Status Level Jump

13:34 - Secret

16:35 - Optimize for Inertia

18:37 - 101 Essays That Will Change The Way You Think

20:00 - The Thousand Daily Votes

21:43 - The Last 15%

23:30 - Script the Beginning and End

24:30 - Feedback Loop Optimization

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end. 

Tacklebox

Alternate Nostril Breathing

Jr Jr - The Speed of Things

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  

Byldd

Tacklebox

Song where Taylor Swift burns Jake Gyllenhall

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard. 

Tacklebox

Byldd

Greenlights

0:30 Building a Wildly Useful Startup

2:12 Why Measuring Usefulness is Hard

7:00 Byldd

7:53 Habit Kangaroo

12:50 The Usefulness Framework

13:24 What is your Secret?

13:51 Three Categories of Secrets: Customer

14:45 Three Categories of Secrets: Acquisition

15:16 Three Categories of Secrets: Product

17:08 Rivers and Dams

19:00 GMAT over 700 Product

23:02 Hire Yourself

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.

We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. 

Tacklebox

The Luge

Tackle the Monkey First

Miro

00:30 The Concierge MVP

02:05 The Grant Concierge MVP Example

04:56 Pushback
06:30 Smooth Jazz

07:00 David’s Idea

09:23 Concierge MVP Step One: The Three Components of Wild Success

10:43 Monkey and the Pedestal

14:08 Concierge MVP Step Two: Acquiring Customers

18:22 Concierge MVP Step Three: The Test

21:03 Concierge MVP Step Four: The Feedback Loop

22:52 The End - 85% of the Way There