Legal Marketing 101

• Are You Wasting Money on the Wrong Marketing Channels?

  Ready to stop hemorrhaging your hard-earned dollars on ineffective marketing? This episode tackles the painful truth that most law firms are bleeding marketing money without even realizing it.• The "set it and forget it" approach wastes money when marketing isn't regularly evaluated and optimized• Being everywhere at once (LinkedIn, Facebook, TikTok, YouTube) without strategy makes you invisible, not omnipresent• Vanity metrics like clicks and impressions are useless if they don't convert to signed casesRemember, we're not trying to be popular; we're trying to be profitable.The solution starts with knowing exactly where your best clients come from. Not just any clients—your best ones who pay on time, trust your advice, and don't drain your staff's energy. Ready to transform your marketing from a mysterious money pit into a predictable, results-driven system? This episode gives you the roadmap. Cut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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• Digital Reputation Strategies for Attorneys: Building Trust in a Digital World

  Reputation management is a lawyer's most valuable asset in today's digital world, where 80% of potential clients check online reviews and what they see on the first page of Google becomes your business card. Taking control of your online presence means creating a consistent, strong brand that builds trust with prospective clients while positioning yourself as a legal authority.• Past clients are your strongest ambassadors through genuine testimonials and case studies• Active engagement on LinkedIn, Martindale-Hubbell, and Avvo shows ongoing commitment• Thought leadership through articles, podcasts and speaking positions you as the go-to expertCut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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• Google for Law Firms in 2025: What Actually Works

  Google for Law Firms in 2025: What Actually WorksGoogle remains the heavyweight champion of law firm marketing in 2025, but the strategies that worked previously are now becoming obsolete as AI-driven results fundamentally change how potential clients find attorneys. We explore what's actually driving leads and visibility for law firms today, from AI-optimized content to Local Service Ads, and provide actionable steps to stay ahead of competitors.• Google now actively generates answers using AI rather than just pulling from web pages• Zero-click searches are rising as Google answers questions directly on the results page• Google Business Profile has evolved from simple listing to full lead generation platform• AI-friendly content should address specific questions potential clients are askingCut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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  19:44
• What’s Changing in Legal Marketing in 2025?

  Legal marketing is undergoing major shifts in 2025, from AI integration and Google's evolving search algorithms to changing social media strategies and the rise of video content.• Google's emphasis on Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) means generic content won't rank well• Online reputation management should be proactive, not reactive, as reviews heavily influence potential clients• Client connection remains the foundation of effective legal marketing regardless of technological changesSubscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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  19:41
• Fear Sells: Using Scarcity in Legal Marketing

  Fear Sells: Using Scarcity in Legal MarketingThis episode explores how legal marketers can effectively leverage scarcity and urgency to connect with potential clients and drive prompt actions. • Understanding the psychology of scarcity and its impact • Fear of missing out as a motivator in legal marketing • Strategies to highlight time-sensitive offers • Showcasing demand to build trust and prompt action • Ethical considerations in fear-driven marketing Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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