There is a real need to make online surveys more attractive to keep respondents engaged. This should help reduce survey drop-out rates and keep potential respondents interested in taking online surveys.
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Episode #3 Fast and furious leads to lower online data quality
Many researchers rush through survey testing when deploying online surveys. Don't do it. Add a couple of days to the research process. Higher quality data leads to better decision making.
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Podcast #2: Planning a Career in Online Marketing Research
If you could do it all over again, how would you plan your career. Here are some ideas for future online marketing research professionals.
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Podcast #1: Start out with observation.
This is the first podcasted hosted by surveydepartment.com. It serves as an introduction and also discusses how you can build your marketing research program with simple observation. Don't foget to make comments that we can use to determine future topics. Please subscribe to our podcast to help build our audience.
Each month's podcast is hosted by Fritz Robinson, Senior Research Manager at surveydepartment.com. We will discuss issues concerning Online Marketing Research. Maybe we'll through in some other stuff as well just for fun.
UK