
Creating Buyer Urgency: The Difference Between Important and Urgent
16/12/2025 | 23 mins.
Lightning Round: Top 10 Ways to Know a Deal Is Dead Question: Felipe from Quebec asks, "I have three deals that made it to proposal stage but all went silent. They said timing was good, budget was approved—now nothing. What's the best way to re-create urgency without sounding desperate?" Book: The JOLT Effect by Matthew Dixon & Ted McKenna 👀Read the BLOG for this week's episode.

The Truth About AI: Your Job Is Safe, Your Sales Process Isn't
09/12/2025 | 25 mins.
Question: Marcus from Toronto asks, "My company has rolled out several AI tools, but none of them actually save me time. How do I know which parts of my process I should automate and which I should never hand over to AI?" Book: The AI-First Sales Rep" by Tony Hughes Lightning Round: Top 10 Things You Are Grateful for in Sales 👀Read the BLOG for this week's episode.

Selling Across Cultures: Does Being Different Help or Hurt?
02/12/2025 | 25 mins.
Lightning Round: Top 10 Ways To Build Trust With Your Customers Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?" Book: The Culture Map by Erin Meyer 👀 Read the BLOG for this week's episode

How To Crush Your Numbers No Matter What
25/11/2025 | 19 mins.
Lightning Round: Top 10 Things You Need to Do to Drive Sales BEFORE Year End Question: Kelly from Austin asks, "Hey Meridith and Mark — I've been missing my numbers all year, it's killing my confidence. Now this government shut down, combined with the holidays—where and how can I get momentum?" Book: A Mind For Sales Mark Hunter 👀 Read the BLOG for this week's episode.

How Great Storytelling Closes More Deals
18/11/2025 | 26 mins.
Lightning Round: Top 10 Ways to Build Your Personal Brand Question: Lisa from Austin, TX asks, "This year I've been trying to make my presentations more engaging. How do I know if my story is connecting — or if I'm just talking too much?" Book: Stories that Stick by Kindra Hall 👀 Read the BLOG for this week's episode.



Sales Logic - Selling Strategies That Work