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The Smarter Podcast with Emily Austen

Emily Austen
The Smarter Podcast with Emily Austen
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  • Gregg Hurwitz
    Today’s guest is someone who has built a career not just on killer plots—but on a deep understanding of what it means to be human.Gregg Hurwitz is the bestselling author of 26 thrillers, the creator of the Orphan X series, and a writer whose work spans everything from comics and screenplays to Shakespearean tragedy. Yes, really. He holds a master’s from Oxford in exactly that.Gregg has written for Marvel and DC, consulted on blockbuster films, helped script the World Cup opening ceremony, and still manages to release a novel a year—each one tightly plotted, psychologically rich, and wildly addictive.We talk about everything from how he turned a teenage obsession with storytelling into a life’s work, to what thrillers can teach us about morality, masculinity, and the “strange language of intimacy.” He opens up about creative discipline, the reality of Hollywood deal-making, the evolution of the Orphan X character across ten novels—and why, if you’re writing fiction, it better be the story you have to tell.This conversation spans from fifth-grade mystery novels to Shakespeare, from childhood dictionaries to stunt-plane research trips—and somewhere in the middle, we even manage to touch on Bond, Measure for Measure, and what it takes to write something truly timeless.Here’s Gregg Hurwitz.Today's episode sponsor is Happy Mammoth. Head to www.happymammoth.com with code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.
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  • Vanita Parti, Founder of Blink Brow Bar
    Today’s episode is a deep dive into grit, gut instinct, and the kind of entrepreneurial vision that reshapes an entire industry.Vanita Parti launched Blink Brow Bar in 2004 — back when threading was virtually unheard of on the British high street, let alone in department stores. What started as a single chair tucked between lingerie rails in Fenwick has since become a nationwide brand, credited with bringing brows into the beauty conversation in a completely new way.We talk about everything from cultural shifts and copycats to customer loyalty and scaling with soul. Vanita shares what it was like to pitch an unproven idea, face rejection from big-name retailers — and then get those same calls back once word started to spread. We also get into the intensity of founder obsession, the reality of growing a service brand at scale, and why the post-pandemic world pushed her to rethink everything from store footprint to DTC.It’s a conversation about branding, bravery, and building something that lasts — and one that proves you don’t need to be first to everything, but you do need to do it differently.This episode sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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  • Sabina Nawaz
    Today’s guest is someone I’ve been so excited to speak with: Sabina Nawaz. Sabina is a global CEO coach, TED speaker, and now, the author of the brilliant new book You're the Boss: Become the Manager You Want to Be and Others Need. With decades of experience coaching senior leaders in over 30 countries — from Fortune 50 companies to nonprofits and government agencies — Sabina has seen it all when it comes to what makes great managers thrive... and what quietly undermines them.In this conversation, we talk about:Why being promoted is actually the riskiest moment in your careerHow pressure — not power — corrupts leadership behaviourThe fine line between action and micromanagementAnd how the best bosses stay human, even under extreme stressSabina also shares her own journey — including how she once went from “best boss ever” to “boss from hell” almost overnight, and what it took to turn that around.This episode is full of hard-earned wisdom, practical tools, and compassionate insights for anyone navigating leadership — whether you’re a first-time manager or a founder scaling fast.So if you’ve ever struggled with delegation, wrestled with feedback, or wondered why leadership sometimes feels a little bit lonely… this one’s for you.Head to www.happymammoth.com with code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.
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  • Mary Bekhait, Global CEO of YMU
    Today’s guest is one of the most quietly powerful women in the entertainment industry — and someone who has shaped the careers of some of the most influential names in British media, music, and culture. Mary Bekhait is the Global CEO of YMU, the talent management powerhouse behind household names in TV, sport, music, digital, and literature. Her journey from a freelance music journalist and record store assistant to the boardroom is anything but linear — and it’s exactly that eclectic, strategic, and deeply human approach that has defined her leadership style.In this episode, Mary lifts the curtain on what it really means to manage elite talent — from helping household names navigate global careers to scaling creator-led businesses in the age of equity deals, social-first strategy, and content IP. We talk about longevity in the spotlight, boardroom ambition, managing scandal with clarity, and what it takes to lead with impact — all while raising a daughter and reshaping one of the UK’s most influential agencies in the post-COVID era.Mary doesn’t chase the spotlight herself — but she’s been instrumental in building and protecting the people who do. So if you’ve ever wondered what it really takes to go the distance — in fame, in leadership, or in life — this one’s for you.Happy Mammoth is our episode sponsor, and they are offering listeners 15% off online now. Head to www.happymammoth.com Hosted on Acast. See acast.com/privacy for more information.
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  • Ashley McDonnell – Global Brand Leader at Puig
    Meet Ashley McDonnell – Global Brand Leader at PuigFrom a Dior exhibition at 16 that lit the spark, to now shaping the future of luxury at Puig, Ashley McDonnell has taken one of the most intentional – and impressive – routes through the luxury industry. Raised in rural Ireland, she set her sights on Paris early and carved her own path through the French “Grande École” system, earning her place at HEC Paris, the alma mater of nearly every major luxury CEO.Her early career saw her managing digital transformation for LVMH at the group level, before joining Dior HQ in Paris to lead the global digital strategy for their travel retail division. She then made a strategic leap to Google, where she managed LVMH's ad portfolio, before returning to luxury to help build the next generation of global beauty brands at Puig. And that's before she decided to start Ireland's first ever global fashion week.Now based in Paris, Ashley brings the same grit, clarity, and global perspective to every brand she touches – combining best-in-class luxury thinking with future-facing digital expertise.For 15% off Happy Mammoth, head to www.happymammoth.com with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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About The Smarter Podcast with Emily Austen

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all.This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success. Hosted on Acast. See acast.com/privacy for more information.
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