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The Smarter Podcast with Emily Austen

Emily Austen
The Smarter Podcast with Emily Austen
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  • Ashley McDonnell – Global Brand Leader at Puig
    Meet Ashley McDonnell – Global Brand Leader at PuigFrom a Dior exhibition at 16 that lit the spark, to now shaping the future of luxury at Puig, Ashley McDonnell has taken one of the most intentional – and impressive – routes through the luxury industry. Raised in rural Ireland, she set her sights on Paris early and carved her own path through the French “Grande École” system, earning her place at HEC Paris, the alma mater of nearly every major luxury CEO.Her early career saw her managing digital transformation for LVMH at the group level, before joining Dior HQ in Paris to lead the global digital strategy for their travel retail division. She then made a strategic leap to Google, where she managed LVMH's ad portfolio, before returning to luxury to help build the next generation of global beauty brands at Puig. And that's before she decided to start Ireland's first ever global fashion week.Now based in Paris, Ashley brings the same grit, clarity, and global perspective to every brand she touches – combining best-in-class luxury thinking with future-facing digital expertise.For 15% off Happy Mammoth, head to www.happymammoth.com with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.
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  • Candace Bushnell
    This week’s guest is a cultural powerhouse. Candace Bushnell — the woman behind Sex and the City — didn’t just write a column; she sparked a global phenomenon that redefined modern womanhood on screen and beyond. But her story doesn’t stop with Carrie Bradshaw.In this candid, wide-ranging conversation, Candace opens up about legacy, longevity, and what it really takes to build a lasting career in a world hooked on the next big thing. From navigating the brutal realities of publishing and television deals to the personal cost of creating something that outgrows you, she shares the unfiltered truth about staying relevant — and sane — in the spotlight.We talk politics, money, the pressure to follow up a smash hit, and the difference between being a writer… and making writing your life. Bold, brilliant, and refreshingly honest, Candace brings decades of hard-won wisdom to the mic.This is one for anyone chasing creative success — and wondering what happens when you catch it.Thanks to our sponsor, Happy Mammoth. Head to happymammoth.com and enter code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.
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  • Dylan Lauren, Founder of Dylan's Candy Bar
    My guest today is the brilliant and endlessly creative Dylan Lauren, founder and CEO of Dylan’s Candy Bar — a business she launched in 2001 that has since become one of the most iconic and joyful retail experiences in the world. You’ve probably seen the rainbow-striped stores, the oversized lollipops, the celebrity fans, or the jaw-dropping candy displays that look more like pop art installations than shop fittings — and that’s all by design.In this conversation, Dylan shares the story of how she built a brand that blends fashion, art, and pop culture — inspired by everything from Willy Wonka to FAO Schwarz, from childhood travel to growing up in a famously creative household. We talk about:What it’s like to launch a retail concept when no one’s done anything like it beforeHow she stayed true to her vision while learning the ropes of finance, operations, and scalingThe tension between trends and timelessnessAnd how she carves out time for creativity, family, and sanity in a business built on color and chaosWe also touch on leadership, collaboration, burnout, and why some of the best business ideas still come from simply trusting your gut — and keeping a sketchbook close.If you’re an entrepreneur, a retail obsessive, or someone looking to blend joy with business savvy, this one’s for you.Thanks to our sponsor, Happy Mammoth. Head to Happymammoth.com and use code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.
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  • Olaplex CEO Amanda Baldwin
    Amanda shares her path from liberal arts student to Wall Street analyst, private equity investor, and later brand builder for Supergoop! and Olaplex. She emphasises her passion for merging creative brand storytelling with hard commercial discipline. At Supergoop!, she helped convert sunscreen into a daily wellness staple by innovating formulas like the iconic “Unseen” and focusing on mission driven growth and retail strategy. As she stepped into the CEO role at Olaplex, Amanda prioritised understanding the science, the salon stylists, and global market nuances while assembling a leadership team to scale the brand’s story and restructure its foundation. The episode also touches on her leadership philosophy, marketers’ use (and misuse) of AI and virality, her firm belief in clarity of brand DNA, and the challenge and thrill of balancing high stakes global business travel with being a mother.Thanks to our sponsor, Happy Mammoth. Head to Happymammoth.com and use code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.
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  • Bobbi Brown, Founder of Jones Road
    Hosted on Acast. See acast.com/privacy for more information.
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About The Smarter Podcast with Emily Austen

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all.This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success. Hosted on Acast. See acast.com/privacy for more information.
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