The Heart & Hustle of Portugal

Eugenia Oswaldt left a corporate career to open up Tashca, a modern eatery in Nolita, New York City. She tells Tony Gonçalves the story of how a visa issue led her to change a lucrative career for the hustle of opening up a restaurant.
Eugenia had never imagined herself as an entrepreneur until a visa problem and a flight of the imagination set her on the path to Nolita. The Portuguese-French executive, with years in corporate life across Paris, London and New York, left a tech career to open what was meant to be a Portuguese sandwich shop, a plan that never materialized. The space became something else: a platform for private dining, guest chefs, podcast recordings and a sold-out public night every Thursday, which “only Portuguese soul and New York hustle” could have produced.
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Nuno Marques, the Portuguese pianist who played Carnegie Hall twice and built a festival from scratch, sits down with Tony Gonçalves to explain why he has spent a career carrying Portugal in his hands. Listen to The Heart & Hustle of Portugal.
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Filipe Santos, a Portuguese-American entrepreneur born in Newark, hrecounts a path that began in the tight-knit Portuguese community of his childhood and passed through more than a decade of heroin addiction. Listen to “The Heart & Hustle of Portugal”.
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Trained as a translator and interpreter, Rita Barros came to photography almost by accident. It began with a Tom Waits concert, where she took photographs that turned out overexposed but salvageable, and which she ended up selling to a journalist when the singer had banned the press. From there came years of concert photography, developing film in her own kitchen and delivering prints by noon the next day, before she tired of a competitive, largely male environment. Of all the musicians she photographed, she singles out Iggy Pop as the most generous subject. Her work turned to the Chelsea itself, with the book “Chelsea Hotel. 15 Years”, dedicated to her neighbors, followed by self-portraits and self-published handmade books.
Rita Barros also recalls the 11 years she and other long-term tenants fought the hotel's new owners to stay, a battle she won, even if she admits the Chelsea Hotel of today has lost much of its earlier character. She now teaches photography at NYU, where she notes growing student interest in analog film, and keeps close ties to Portugal, with regular stays, exhibitions and books. “I don't have to decide whether I'm one or the other, I'm both”, she says, naming warmth as the defining trait of the Portuguese and recommending, for Lisbon, a beer at a garden kiosk, with nothing to avoid.
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After working at the Portuguese mission to the United Nations and trying out journalism, Ana Miranda decided, in 2011, to build something of her own: a platform to show contemporary Portuguese culture abroad, starting with a short film festival she funded out of her own salary.
Fifteen years later, the organization has taken more than 1,500 Portuguese artists to stages in 37 countries, from Saramago Week and Pessoa in New York to dance programs at Alvin Ailey and a film festival now in its 16th edition. Ana Miranda says the lack of institutional recognition from Portugal remains her biggest frustration. Public support, she notes, has barely changed, and funding came first from companies such as EDP. She argues that culture should be treated as investment, not charity, and points to Brazil, whose telenovelas, music and cinema built its international image, as proof.
The conversation also takes in what Miranda calls a Portuguese habit of envy and self-criticism, a theme she links to the treatment of Cristiano Ronaldo, to whom she says the country owes much of its global visibility. Her view is that the diaspora, with the perspective that distance brings, has a role in pushing Portugal to see its own potential. She names resourcefulness, the Portuguese knack for “making do”, as the defining national trait. Her advice to those chasing a dream is simple: know what the dream is, and the energy follows.
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