The Innovation Show

"You don't want innovation. What you want is a tweak that won't be too uncomfortable."
Dov Baron, five-time Top 30 Global Leadership Guru and author of The Art of Belonging, sits down with Aidan McCullen in Vancouver to explain why identity addiction is the hidden reason behavioural change fails — in athletes, in leaders and in entire organisations. From a childhood of poverty in Salford to a 1990 free-climbing fall near Whistler in which he died five times, Dov traces how identity forms, why we get neurochemically hooked on it, and what it takes to build a culture where people belong rather than fit in.
In this conversation, Dov reveals:
The five levels of the emotional source code — and why most behavioural change fails at the identity level
What identity addiction is, and why a retired Olympian, a triple-bypass survivor and a burnt-out CEO all suffer from the same thing
How a 120-foot fall, ten reconstructive surgeries and a dead cat on the couch forced Dov to choose between three lives
Why "success creates atrophy" and real innovation only happens when things are hard
The one-day-a-month experiment that gets people wanting to come back to the office
Why the Great Resignation and COVID's "great pause" were a crisis of meaning, not pay
Why a boss's sideways look is enough to kill an idea — and what psychological safety really means
Why the superstar responsible for 40% of your sales may be costing you money
The "when you did X, I felt Y" exercise that turns conflict into connection
00:00 Belonging Over Fitting In
02:03 Meet Dov Baron
02:28 Early Life And Spiritual Roots
04:50 From Therapy To Source Code
08:46 Identity Addiction Explained
12:37 Near Death Wake Up Call
17:17 Cat Moment And Purpose
23:19 Parallel Dave And Choices
26:03 Pain Drives Change
35:50 Innovation Needs Discomfort
37:51 Building Workplace Community
39:21 Great Resignation Meaning Crisis
41:25 Meaning Over Metrics
42:41 AI And Human Work
44:59 Practice Not Luck
49:33 Psychological Safety
55:10 Lenses And Belonging
01:00:01 Leaders In Transition
01:01:09 Toxic Stars And Meaning
01:09:31 Conflict As Connection
01:18:23 Closing And Sponsor
About Dov Baron: keynote speaker, five-time Top 30 Global Leadership Guru, twice named to Inc. Magazine's Top 100 Leadership Speakers, creator of the Emotional Source Code framework and author of The Art of Belonging: How Conformity Silences Genius and How to Unleash It. Find the book and the Cultures of Belonging course at https://dovbaron.com
About the host: Aidan McCullen is a 2025 Thinkers50 Innovation Award recipient, keynote speaker on AI, disruption, innovation and change, host of The Innovation Show and author of Undisruptable: A Mindset of Permanent Reinvention (Wiley). Learn more at https://theinnovationshow.io/about-aidan-mccullen This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com and https://www.kyndryl.com/institute
Subscribe to the Thursday Thought on Substack for a chance to win a copy of The Art of Belonging, with thanks to Kyndryl: https://thethursdaythought.substack.com
About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.
Website: https://theinnovationshow.io
Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669
Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450
YouTube: https://www.youtube.com/c/theinnovationshow
LinkedIn: https://www.linkedin.com/in/aidanmccullen

"Exploitation pays your salary. Exploration pays your pension." — Steve Blank
In Part 3 of The Innovation Show's Strategyzer series, Alex Osterwalder returns to tackle the problem every leadership team quietly struggles with: the core business kills everything that looks different. Building on James March's exploration vs exploitation, Tushman and O'Reilly's Lead and Disrupt, and Clay Christensen's Innovator's Dilemma, Alex explains why good people with no ill intent still strangle new products, new channels and new business models — and what leaders must do about it.
In this conversation, Alex reveals:

→ Why the core business kills everything that looks different — and why nobody involved is acting in bad faith
→ The SonoSite story: why a CEO sat in a sales meeting and watched his top salesperson never take out the product customers were asking for
→ Why exploration is a top-down challenge — and why bottom-up passion isn't enough without the right governance
→ How Logitech's Bracken Darrell used "trees, plants and seeds" to proactively shift 70% of resources out of the core
→ Why Jeff Bezos was obsessed with Amazon dying while it was at the very top — and what Day One culture really protects
→ The "Rita McGrath test": what a CEO's agenda reveals about what a company actually values
→ What Alex told a bank CEO about exploration: "I don't even care what you do, as long as people think you're working on it"
→ Inside the workshop Alex is designing for a luxury hotel chain — mapping city hotels, beach resorts, island retreats, yachts and private jets on a business model portfolio
→ Why luxury hospitality's shift from lodging to experiences is an exploration problem, not an operations problem
→ Hubert Joly on Best Buy: when a turnaround must come before exploration — and why everyone else should start exploring today
00:00 Why Innovation Stalls
00:47 Sponsor Message
01:19 Explore Versus Exploit
02:46 Osterwalder Law Returns
05:52 Sales Incentives Trap
09:15 Seeds Plants Trees
12:23 Governance In Practice
15:29 Luxury Hotel Workshop
18:29 Portfolio Map Exercise
24:46 Tools And Playbooks
26:11 Wrap Up And Sponsor
Find the business model portfolio map and many more free tools at https://www.strategyzer.com — Innovation Show listeners get 20% off the paid playbook library with code INNOVATIONSHOW20.
This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com/institute.
Subscribe to the Thursday Thought on Substack for a chance to win one of Alex Osterwalder's books, with thanks to Kyndryl: https://thethursdaythought.substack.com
About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.
Website: https://theinnovationshow.io
Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669
Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450
YouTube: https://www.youtube.com/c/theinnovationshow
LinkedIn: https://www.linkedin.com/in/aidanmccullen

"You're gonna run up a hundred wrong hills, and you're still not gonna get a good understanding of the map."
Alexander Osterwalder, co-author of Value Proposition Design and founder of Strategyzer, returns for Part 2 of our series. Last week: which projects to retire. This week: value proposition design in the age of AI — why generative AI can formulate a brilliant value proposition, but only if you've done the homework it cannot do for you.
In this conversation, Alex reveals:
Why building fast with AI without validated customer jobs, pains and gains is "running up a hundred wrong hills"
The four foundations of an irresistible value proposition — and why even world-class brands can't show quantitative evidence for the first one
Why teams differentiate against competitors instead of through the customer's eyes
The Value Stack, Strategyzer's new tool for prioritising the benefits customers actually care about
Should you feed your secret formula into enterprise AI? Alex's two answers to the data-privacy dilemma
Why the fear of AI handing your value proposition to competitors is — for now — irrational
Why marketing teams "shouldn't be writing a word" — and how to turn Gen AI into rocket fuel instead of a shortcut
The B2B trap: designing for users when decision-makers sign the cheque
How a solo inventor should ABC-test differentiators and pricing with three landing pages
The Roger Federer analogy: why e-learning alone will never make you world-class
Why growth is a profession you learn, not a creative gift
00:00 Building Fast Up the Wrong Hill
00:25 Validate Customers with Evidence
01:07 A Word from Our Sponsor, Kyndryl
01:45 How Teams Misuse AI in Value Proposition Design 
02:59 Why a Value Proposition Is Not a Writing Exercise
03:55 The Four Ingredients of an Irresistible Value Proposition 
05:59 Benefits Backed by Proof
06:50 Differentiate Through the Customer's Eyes
07:58 The Process and the Playbook
10:06 AI Only Works After the Homework 
11:55 The Data Privacy Dilemma
13:04 Safe Models and Why Your Value Proposition Is Unique
16:41 Stop Wordsmithing, Start Iterating
17:05 The Gen AI Playbook, Step by Step 
18:58 Inside the Playbook Library
19:52 B2B: Users vs Decision-Makers
22:05 Listener Discount and Webinar Details
23:07 Advice for Builders and Entrepreneurs
26:11 Discipline Beats Creativity
27:02 The Roger Federer Coach Analogy
30:07 The Party Trick: Evaluating Business Ideas
31:51 Wrap Up and Thanks to Kyndryl
Explore the Strategyzer playbook library at https://www.strategyzer.com — Innovation Show listeners get 20% off with the code INNOVATIONSHOW20.
This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com.
Sign up for the Kyndryl Institute at https://www.kyndryl.com/institute and send us a screenshot for a chance to win a copy of Value Proposition Design, with thanks to Kyndryl.
About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.
Website: https://theinnovationshow.io Substack (Thursday Thought): https://thethursdaythought.substack.com
Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669
Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450
YouTube: https://www.youtube.com/c/theinnovationshow
LinkedIn: https://www.linkedin.com/in/aidanmccullen

"Spreadsheets are a fantasy made explicit. They're not a metric. What you can measure is the evidence that the business case could work."
Alexander Osterwalder, creator of the Business Model Canvas, CEO of Strategyzer and author of The Invincible Company, Testing Business Ideas and Value Proposition Design, returns to The Innovation Show. He walks Aidan McCullen through the evidence-based innovation playbook he uses with companies like Honeywell to decide which growth projects to fund, which to change, and which to retire — so you get a real funnel, not a tunnel.
In this conversation, Alex reveals:
• Why every upfront business case is "pure fantasy" — and what to measure instead
• The five levels of evidence, from what customers say to what they actually do
• How Honeywell's Growth Symposiums fund projects on scorecards of evidence, not opinions
• Why LEGO Movies started at zero on every score while LEGO Friends started at level-five feasibility
• The explore vs exploit trap: why 90% of companies judge new ideas with "exploit glasses" on
• Amazon's scale from new warehouses to Kindle to AWS — and why AWS was never a business case
• Why engineers build too fast in the age of AI, and why needs and willingness to pay come first
• The "Mark said we know" technique that makes faith-based investing explicit
• What makes an entrepreneurial leader, from Jeff Bezos to Logitech's Bracken Darrell
• The move from books to playbooks: the say-do cycle and the market-readiness assessment, demonstrated live
Chapters:
00:00 Scorecard Of Evidence
02:00 Oscar The Cat
03:00 Welcoming Alex Osterwalder
04:00 From Books To Playbooks
06:00 Honeywell Growth Symposiums
08:00 Business Cases Are Fantasy
10:00 Test Needs And Willingness To Pay
13:00 Five Levels Of Evidence
16:00 Evidence Scorecards Per Idea
17:00 LEGO Movies Versus LEGO Friends
20:00 Explore Versus Exploit Mindset
24:00 The Dual Mindset Leader
27:00 Innovation Theatre Confession
30:00 Playbook Demo Market Readiness
32:38 Scoring Customer Evidence
34:09 Leader Evidence Conversations
36:19 Practical Wrap Up
39:00 Where To Find Alex
Find Alex and the Strategyzer playbook library at https://www.strategyzer.com
This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com.
Win a copy of one of Alex Osterwalder's books: sign up for the Kyndryl Institute at https://www.kyndryl.com/institute and send us a screenshot to be in with a chance, with thanks to Kyndryl.
About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.
Website: https://theinnovationshow.io
Substack (Thursday Thought): https://thethursdaythought.substack.com
Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669
Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450
YouTube: https://www.youtube.com/c/theinnovationshow
LinkedIn: https://www.linkedin.com/in/aidanmccullen

"If you launch more projects than you finish, you're a bad leader. Your role is not about launching projects — it's about finishing them."
Antonio Nieto-Rodriguez, creator of the project economy concept and author of Powered by Projects, joins Aidan McCullen to explain why agile — a 20-year-old idea — is no longer enough, and why the next evolution is the project-driven organization (PDO): a company rearchitected around dynamic, empowered, cross-functional project teams.
In this conversation, Antonio reveals:
Why EY's Project Everest collapsed despite a perfect plan — and what it says about ego at the top
The structural blind spot that undermined Nike's digital transformation
The robot hairdresser that shocked a luxury company's C-suite — and why "safe" jobs aren't
Why COVID briefly turned every surviving company into a project-driven organization
How Bill Anderson is dismantling hierarchy and approval steps at Bayer
The insurance company that ring-fenced €50 million for crazy ideas — and why employees only asked for €2 million
The bank that had Revolut's idea first, then killed it in the budgeting cycle
Why "are you crazy?" is the best compliment an idea can receive
The Toyota-style kill switch every transformation needs — and why 90% done is done
How Alan Mulally's all-green KPIs at Ford exposed a culture that couldn't ask for help
Chapters:
00:00 Lead Through Transformation
01:13 Sponsor Message Kyndryl
01:40 Why Projects Really Fail
02:03 Meet Antonio And Project Economy
07:04 Projects As Your Future
08:33 Case Study EY Project Everest
10:29 Case Study Nike Structure Fails
13:09 Rethinking Org Structure For AI
15:02 AI And Robots Disrupt Work
17:29 From Agile To Project Driven
21:57 Change Fatigue Too Many Projects
26:02 Co Creation And Leadership Focus
27:37 Great Resignation And PDO Shift
29:09 Burnout After Covid
30:12 Bayer And Haier Blueprint
34:09 Empower Teams To Stop
36:09 From Projects To PDO
39:19 Finish Early Kill Fast
42:42 Exponential Crazy Bets
50:40 Transparency And Town Halls
56:09 Final Advice And Wrap
Find Antonio Nieto-Rodriguez at https://antonionietorodriguez.com and on LinkedIn.
This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world's leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com.
Subscribe to the Thursday Thought on Substack for a chance to win a copy of Powered by Projects, with thanks to Kyndryl: https://thethursdaythought.substack.com
About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.
Website: https://theinnovationshow.io
Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669
Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450
YouTube: https://www.youtube.com/c/theinnovationshow
LinkedIn: https://www.linkedin.com/in/aidanmccullen