The Native Experience Podcast: Translation, localization and multicultural marketing discussions

• #036: Multiculturalism, Intergenerational Gaps, and Social Inclusion with Rana Ebrahimi

  Send us a textIn this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN).Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides in today’s diverse society.In our conversation we discuss how trauma and cultural shifts shape intergenerational gaps in migrant families; the rise of “third cultures” among second-generation migrants and their impact on identity; and Practical strategies for fostering dialogue between generations and leveraging cultural intelligence.Join us to explore the complexities of cultural preservation, generational connections, and building a more inclusive society.Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!ABOUT OUR GUEST:Rana Ebrahimi is the National Manager at MYAN. She leads MYAN to advocate for young people from refugee and migrant backgrounds’ rights and best interests in policy and practice.Rana is an expert in social inclusion and humanitarian ethics. She is the first Iranian woman to be a National Head of Office for the United Nations High Commissioner for Refugees (UNHCR) in Iran. Rana is also the President of Equal Employment Opportunity Network, Diversity Equity and Inclusion Chair of Rotary District 9800.Whether providing consultative and advisory services or leading functions within complex global and national organisations, she leads teams to deliver on key directives to grow and diversify. An expert in social inclusion and humanitarian ethics, Rana has headed strategic engagements to partners and built a shared vision with networks of stakeholders, funders and community groups to deliver transformative community and social development projects.ABOUT THE NATIVE EXPERIENCE:In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!LINKS:Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us: [email protected]

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• #035: Multiculturalism in Australia: Migrant and Refugee Integration with Sandra Elhelw

  Send us a textIn this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds can thrive and belong in their new home.Sandra shares her personal story, growing up in South Australia as the child of Egyptian immigrants, and how these experiences shaped her passion for social justice and cultural advocacy. She discusses the barriers migrants face, from healthcare access to cultural integration, and the critical role every Australian can play in fostering inclusivity.Sandra also provides actionable advice on how individuals and organisations can support migrants through everyday actions, whether as neighbours, employers, or colleagues.Join us for this inspiring dialogue about multiculturalism, belonging, and the power of collective effort to build an inclusive Australia.Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!ABOUT OUR GUEST:Sandra Elhelw is the CEO of the Settlement Council of Australia, the national peak body representing Australia’s migrant and refugee services. The Council has 130 member organisations working together towards an Australia where all people of migrant and refugee backgrounds belong, thrive and experience fulfilling lives.Sandra was born in Whyalla, South Australia, just a couple of months after her family migrated from Egypt. She grew up as a young Muslim woman in the post 9-11 era, and has been deliberating over questions of migration, identity and belonging since her early formative years.Prior to joining the Council, Sandra worked in frontline roles in migrant and refugee services. Trained as a lawyer, she has previously worked in sexual assault and family violence law reform. She is also pursuing a PhD on Domestic and Family Violence in Australian Muslim communities.ABOUT THE NATIVE EXPERIENCE:In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!LINKS:Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us: [email protected]

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• #034: An Exploration of Forensic Translation and Interpretation with Carl Gene Fordham

  Send us a textIn this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT). Carl, who is fluent in Mandarin, shares his journey from general translation to the specialized field of legal translation, emphasizing the importance of precision and clarity in supporting Mandarin-speaking individuals in Australia's legal system. We explore the role of expert witnesses in court, the ethical challenges faced by translators and interpreters, and the necessity of certification to maintain professional standards. We also touch on on the potential of AI in forensic translation and the evolving landscape of language services. As a champion of interpreters and translators, Carl highlight the essential role these professionals play in facilitating cross-cultural understanding and access to justice.Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!ABOUT OUR GUEST:In the complex landscape of language services, few professionals bridge cultural and legal communication gaps quite like today's guest Carl Gene Fordham.As a native English speaker with over twenty years of experience speaking Mandarin, Carl has carved out a unique niche supporting Chinese-speaking people through Australia's intricate legal system.His translations transform legal documents into exhibits for tender to court, while his interpreting work ensures that Mandarin-speaking people can effectively understand and communicate during legal proceedings.When he's not navigating the nuanced world of legal translation, Carl shares his professional insights as a part-time instructor at the University of Queensland.Recently, Carl was elected National President of the Australian Institute of Interpreters & Translators (AUSIT). Carl is re-positioning the professional association to gain more influence in the crowded room that is the language services industry.ABOUT THE NATIVE EXPERIENCE:In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!LINKS:Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us:

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• #033: Amplifying Young Multicultural Voices with Saad Khalid

  Send us a textIn this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian in media, highlighting the power of migrant-driven storytelling in fostering inclusivity.Saad discusses his upbringing as a diplomat's son, his award-nominated documentary "Kings of the Desert" about South Asian Muslim camel drivers in the Australian Outback, and the vital role of multiculturalism.The episode also focuses on the Multicultural Youth Media Summit's potential to amplify diverse voices and encourage young people as catalysts for cross-cultural understanding. Join us for a conversation on the transformative power of young storytellers in building bridges across cultures for a more inclusive future.Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!ABOUT OUR GUEST:Saad Khalid is a first generation Pakistani Australian, and highly recognized leader in Australia’s multicultural media and ethnic broadcasting sector.He serves as the Project Director for the 2025 Australian Multicultural Youth Media Summit at the National Ethnic and Multicultural Broadcasters’ Council (NEMBC).Saad has been recognized as a finalist for 2024 Young Australian of the Year and listed among the 40 most influential Asian Australians under 40 for 2023.As an award-winning documentary creator and podcaster, Saad started producing content under the National Features and Documentary Series (NFDS) and for the Community Broadcasting Foundation in 2019, with a focus on the forgotten history of migrants in Australia during the 1800s. Through his various platforms, Saad continues to champion diversity in media, governance, and policy, using his voice to create inclusive spaces for migrant and diaspora communities.ABOUT THE NATIVE EXPERIENCE:In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!LINKS:Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us: [email protected]

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• #032: Brand Global, Adapt Local with Nataly Kelly

  Send us a textIn this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her background in languages has influenced her approach to marketing.We explore the key themes from Nataly’s upcoming book, Brand Global, Adapt Local, which emphasizes the importance of creating truly localized experiences for diverse audiences. Natalie highlights the challenges and strategies involved in launching a brand in new markets, including the significance of understanding cultural nuances and the necessity of authentic representation in marketing materials.Tune in if you want to hear valuable insights for marketers and localization professionals looking to enhance their global strategies and foster deeper connections with their audiences.Want to know how to authentically reach, include, and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!ABOUT OUR GUEST:Nataly Kelly is the Chief Marketing Officer of Zappi, a consumer insights platform. She was formerly VP Marketing at HubSpot, where she also served as VP International Operations and Strategy and VP Localization. Nataly is a published author and her latest book Brand Global, Adapt Local written with Katherine Melchior Ray is due for release in 2025 via Kogan Page. Brand Global, Adapt Local explores the challenges brands face across international markets and how they balance remaining true to their brand values with creating local resonance.ABOUT THE NATIVE EXPERIENCE:In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!LINKS:Visit our website: Lexigo.comGet the Native Experience Marketing book: lexigo.com/nxContact us: [email protected]

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