The SportBusiness Podcast

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources:1. Enhanced Games devoid of sponsors, broadcasters2. Santos cuts short 7K deal by ‘mutual agreement’3. Betano replaces Pixbet at Flamengo4. How online betting sponsors made Brazilian football the ultimate FOMO market5. World Aquatics settles with swimmers in ISL case6. ISL eyes 2026 return with revised model Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade. But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team. Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities. You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne   Contributors: Jonathan Rest Editor: Lumi Lehmuskallio  Links: 1 EHF to take fresh approach to marketing rights | SportBusiness Media 2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media 3 EHF set for tender launch under new rights strategy | SportBusiness Media 4 Infront, Perform tie up rights to European handball | SportBusiness Media 5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media 6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness 7 Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner | SportBusiness 8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness 9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media 10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.Plus, TGL is back and the death of the international federation acronym.We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. 2025 Media Review: Q1 2. 2025 Media Review: Q23. 2025 Media Review: Q34. 2025 Media Review: Q45. 2026: Media Preview6. Top 10 sponsorship deals in 2025 Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions: who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction. Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history. And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Listen now on Apple Podcasts, Spotify and YouTubeEnter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Jonathan Rest, Matthew Glendinning, Faaez SamadiEditor: Lumi Lehmuskallio Sources:1. ESPN, WBD dominate Conmebol rights picture2. FC Diez Media retains Conmebol club business3. NBA revenue growth spurred by Nike and 2K renewals4. NBA jersey patch revenue close to $300m mark5. Mercedes-Benz deal ends WTA top sponsor hunt6. DAZN increase drives LaLiga to healthy uplift The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here! Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben CroninEditor: Lumi LehmuskallioSources: 1. Pérez proposes Real Madrid minority stake sale2. Host City 2025 announces final speaker line-up3. Barclays invests in Hampden naming rights4. London Olympic Park naming rights on market5. World Darts Championship in Paddy Power extension The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here! Hosted on Acast. See acast.com/privacy for more information.