The SportBusiness Podcast

• Gamer alert: EA takes tiny bite of MLS' Apple deal

  Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Faaez Samadi discuss Major League Soccer’s ground-breaking new deal with Electronic Arts, which will livestream four matches on its mobile gaming platform, and what that suggests about MLS’ broadcast strategy.Staying in the US, Matthew Glendinning talks about DEI sponsorships in the Trump era ahead of the 2026 Fifa World Cup and the 2028 Olympics, while Faaez sheds light on Verizon’s combined backing of ATP Tour and WTA Tour events and whether that presages progress in the proposed commercial merger.We give ESPN a helping hand with some suggestions for the name of its new ‘flagship’ streaming service and we drop some Relevent hints about the US-based company’s latest moves.You can subscribe and listen to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Jonathan Rest, Faaez Samadi, Matthew GlendinningEditor: Lumi LehmuskallioSources: 1. MLS turns to EA in latest broadcast strategy tweak 2. Can DEI sponsorships survive Trump’s America? 3. Verizon sponsorship spans ATP, WTA Tours 4. EXCLUSIVE: ATP and WTA on course for historic merger 5. ESPN to detail DTC plans, streaming aids Disney Q2 Hosted on Acast. See acast.com/privacy for more information.

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• London calling: O’s, Hammers gaze over the pond

  Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ross discuss Fubo boss David Gandler’s purchase of a majority stake in Leyton Orient and how the EFL is using storytelling to build its brand stateside. Staying in east London, Jon brings exclusive news of US-based New Balance’s Premier League return as West Ham’s future kit supplier.Imran Yusuf joins us to shed light on the IPL deliberating an expansion to 94 matches per year and what that could mean not just for Indian cricket but for the global game.And we revisit cracking stories coming out of Norwegian football, which have now progressed from eggs to lambs.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Martin Ross, Jonathan Rest, Imran YusufEditor: Lumi Lehmuskallio Sources:1. Fubo’s Gandler takes control of Leyton Orient 2. IPL eyes expanded 94-match season from 2028 3. EXCLUSIVE: West Ham scores New Balance deal 4. Lower-tier clubs expect increased sleeve revenue to partially offset EPL betting ban 5. Betting bans threaten European league sponsorship revenues Hosted on Acast. See acast.com/privacy for more information.

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• Cast-over: McLaren makes Puma F1 kit switch

  Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ross dive into a SportBusiness exclusive as McLaren cuts Castore and brings in Puma as its new apparel supplier.We join YouTube’s 20th birthday celebrations with Frank Dunne, whose three-parter on the platform lit up SportBusiness Media last week. Imran Yusuf sheds light on a T20 first as New Zealand Cricket turns the franchise model on its head, and there’s confirmation that Premier Sports founder Mickey O’Rourke has played yet another blinder.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host and producer: Callum McCarthyContributors: Jonathan Rest, Martin Ross, Imran Yusuf, Frank DunneEditor: Lumi LehmuskallioSources: EXCLUSIVE: Castore out, Puma in at McLaren YouTube at 20, part 1: from pariah to partner YouTube at 20, part 2: entering the living room YouTube at 20, part 3: the content revolution NZC buys into growing MLC with franchise move Hosted on Acast. See acast.com/privacy for more information.

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• Divorce court: LFP and LaLiga’s unhappy marriages

  Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, we’re in divorce court. Callum McCarthy and Martin Ross discuss the ramifications of the LFP’s never-ending dispute with DAZN, as well as the messy fallout of LaLiga’s decision to dump long-time production partner Mediapro for HBS.Matthew Glendinning makes his debut to tell us why the Masters remains the most lucrative sponsorship property in golf; Maria Kholodova explains Unrivaled’s US media rights deal; we look ahead to the Madrid Open and pay tribute to Swedish drinking songsYou can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host and producer: Callum McCarthyContributors: Martin Ross, Matthew Glendinning, Maria KholodovaEditor: Lumi LehmuskallioSources:1. LFP, DAZN move closer to termination after vote2. Mediapro contests LaLiga production loss to HBS3. Golf sponsorship continues to evolve in age of uncertainty4. Unrivaled seeks star players, high viewership to swell WBD deal Hosted on Acast. See acast.com/privacy for more information.

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• Ari's game: Emanuel holds onto his ATP gold

  Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, we take a look at Ari Emanuel's latest restructure of the Endeavor/TKO/WME/IMG machine, as he buys the Miami and Madrid stops on the ATP Tour for himself. Global news editor Martin Ross helps you decipher what has gone where, and why.Maria Kholodova joins us to chat Grand Slam Track media rights; Imran Yusuf is here to cover rugby union’s last stand in Australia; we discuss the World Snooker Tour's commercial dilemmas and much, much more!You can subscribe to The SportBusiness Podcast on Apple Podcasts and Spotify.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30 per cent discount here.Host and producer: Callum McCarthyContributors: Martin Ross, Imran Yusuf, Maria KholodovaEditor: Lumi LehmuskallioSources: 1. Emanuel-led group set to land Miami, Madrid Opens 2. Grand Slam Track out of the blocks with broad exposure but limited rights fees 3. Rugby Australia needs on-field success to ensure hefty Nine uplift 4. World Snooker pots increase in BBC extension Hosted on Acast. See acast.com/privacy for more information.

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