You Can't Fake Authenticity: Thriving Beyond AI-Generated Content
In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.Podcast Timestamps:(02:41) - AI Content Generation and Trust Challenges(05:00) - Defining Personal Brand and Its Value(07:56) - Overcoming Personal Branding Objections(10:00) - Why Human Connection Trumps AI Content(15:00) - Founders as Unique Marketing Assets(17:37) - Closing Thoughts on Personal Branding in the AI EraKey Themes:Rise of AI content generationImportance of authentic personal storytellingBuilding trust in a digital landscapeDifferentiating yourself beyond AI-generated contentPersonal brand as a leadership toolCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
--------
20:53
--------
20:53
Trends won't grow your account anymore, but here's what will.
In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing. Key Timestamps:(01:40) - Changing Influencer Landscape Discussion(05:40) - Content Strategy and Original Content(10:20) - Value Audit Checklist(15:40) - Creator Case Studies(23:37) - Final Wrap-up and Creator Clinic Q&AKey Topics Covered:Content landscape changesThe death of trends on social mediaOriginal content strategiesAudience engagement techniquesBrand collaboration insightsCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
--------
26:38
--------
26:38
"Act As If" - Emotional Resilience, Big Goals & the Truth About Success with Celebrity Life Coach Dior Bediako
This is the third and final episode in our Island Retreat miniseries—and it’s a BIG one.In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pulled up, I just knew I had to work with her. So I messaged her… and I got her. No gatekeeping here - you get to hear her too.Fresh off a Future Self Exchange in Paris that Dior co-hosted, I reflect on the power of putting yourself in rooms that stretch you, why success isn’t about good vibes and vision boards, and how emotional resilience is the key to hitting your next level.Dior’s session on the Island is one that stayed with every single one of us. From goal setting to grief, emotional mastery to owning your story, this episode will help you:Rethink what it means to “feel ready”Embrace vulnerability as a requirement, not a weaknessUnderstand why your ability to sit with discomfort is what actually unlocks your dreamsStart living as if you already are your future selfThis one’s for the dreamers who are done playing small.Grab a pen, take notes, and then take action.(00:00) - Intro and Paris trip overview(03:30) - My own burnout and why 2023 felt emotionally flat(08:29) - Introduction to Dior(15:05) - Deep dive into goal setting and emotional resilience(27:19) - How to show up as your future self RIGHT NOW(35:51) - The game-changing framework for understanding your emotions(40:12) - Embracing vulnerability as a path to success(45:00) - Closing thoughtsCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/Join us on The Island 🏝️Connect with Dior on Instagram: @pepperyourtalkJoin Dior's newsletter HERE.Dior’s Ladies Who Launch episode: Watch...
--------
43:39
--------
43:39
Everything You Need to Know About Pricing Influencer Collaborations
In this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies. Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations.From how to negotiate influencer rates to what you should be charging extra for (yes, including whitelisting and boosting!), we’re breaking it all down. Whether you’re new to the game or levelling up your strategy, you’ll get real talk, actionable advice, and personal stories to help you price your collaborations with confidence.We cover everything from understanding brand goals, asking the right questions about budgets, to calculating the value of your content and knowing exactly when to push for higher fees.Wanting to scale your collaborations and opportunities?PURCHASE OUR ULTIMATE GUIDE TO PITCHING HERETimestamps:(03:03) — Your Value Is More Than Follower Count(08:06) — Brand Goals & Expectations Matter(12:13) — Negotiation & Building Relationships(18:54) — How to Calculate Content Value & ROI(25:41) — Asking the Right Questions About Budget(29:56) — Charging Extra for Boosting & Whitelisting(33:44) — Pricing Breakdown: A Real Example(39:03) — Final Tips for Confident Pricing(39:47) — Wrap-Up & ResourcesCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
--------
43:29
--------
43:29
You Are a Walking, Talking Miracle: Playing Bigger with Maggie Collette
This week on Unfiltered Influence, we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room.Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss, global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset magic, practical tools, and no-BS truths to help you stop playing small and finally step into the version of you that’s been waiting to come out.We’re talking: • The mindset that separates those who think like a boss from those who don’t • Why your self-worth directly impacts your income • The 11 most common excuses keeping you stuck (and how to move past them) • How the red car theory can change everything • What it really means to play big – and why it starts with youWhether you’re a creator, founder, or just feeling stuck in your next step, this episode is the wake-up call and warm hug you didn’t know you needed.🎟️ Influence to Income Island Retreat – Early Bird Spots Now OpenSecure your place before it goes public: SECURE YOUR SPOT📚 Grab Maggie’s book: Think Like a BossYour mindset upgrade in paperback form. ORDER A COPY💌 Join the waitlist for future retreats and eventsCREATOR CLINIC - LEAVE US A VOICENOTE 🎙️https://www.oacmarketing.co.uk/unfilteredinfluenceFollow us on Instagram:Instagram: https://www.instagram.com/unfilteredinfluencepodcast/Find out more about OAC:Website: oacmarketing.co.ukInstagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ FREE RESOURCES: https://www.oacmarketing.co.uk/storeConnect with our host:Instagram: https://www.instagram.com/overatcharlies/LinkedIn: https://www.linkedin.com/in/charlie-hobbis/This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy
Welcome to Unfiltered Influence - the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie Hobbis, founder of OAC and a seasoned expert in influencer marketing, this show removes the filter on an industry that’s often felt like a closed book.
Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetise, and scale your influence. Whether you're just starting out or ready to take things to the next level, you'll walk away with actionable tips and a fresh perspective on what’s possible.
This podcast uses the following third-party services for analysis:
Podkite - https://podkite.com/privacy
UK