Women in The Coaching Arena

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.
Timestamps
[00:00] The decision that changed everything
[02:00] Realising clients don’t run your diary
[04:00] Learning to say no to evenings and weekends
[06:00] Why one-off sessions often cost more than they give
[08:00] Shiny objects vs school-hours reality
[10:00] Designing your week around energy, not demand
[12:00] Proof it’s possible, even with very limited time
This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.
“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.
Choose one boundary this week that protects your time, and hold it with confidence.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
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What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.
Timestamps
[00:01:00] Lorraine’s background and burnout
[00:03:10] Why she joined The Business of Coaching
[00:05:20] Finding her niche in HR leaders
[00:09:30] Overcoming fear of LinkedIn visibility
[00:13:10] Gratitude, confidence, and unexpected creativity
[00:16:00] How her business works today
[00:19:00] Advice for coaches earlier in the journey
This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.
“It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.
Useful Links
Lorraine's website
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.
Timestamps
[00:00:00] The quiet pause before action
[00:01:45] Why this isn’t a motivation problem
[00:03:10] Never pausing momentum
[00:05:20] Failure as experience, not proof
[00:06:40] The three things the pause protects you from
[00:07:50] Shortening the gap between knowing and doing
[00:09:10] The question that changes everything
This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.
This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.
Useful Links
Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.
Timestamps
[00:00] Why You 2.0 starts with identity
[02:00] Habits that keep you loyal to the old version
[04:00] Naming You 1.0 without judgement
[06:00] Time, priorities, and non-negotiables
[09:00] Redesigning your mornings
[12:00] Letting go of outdated traits
[16:00] Expecting the wobble and staying the course
“Your business success will never exceed your level of personal development.”This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for.
You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort.
Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming.
Useful Links
Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time.
Timestamps
[00:00] Recording anyway, consistency as identity
[03:00] Big goals, slower timelines
[06:00] Capacity, clients, and emotional load
[09:00] Why monthly reflection matters
[12:00] Community, events, and what I’m proud of
[16:00] Letting go of good ideas
[21:00] Priorities for 2026 – spaciousness
“Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo LottThis episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time.
After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one.
Useful Links
Join The Practice 2026 Cohort | Early Bird Price Until 31 December
Jo's Annual Reviews
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.