Women in The Coaching Arena

The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.
This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.
Timestamps:
[00:00] The real question behind “how much marketing?”
[01:00] Why coaching and business are two different things
[02:00] What marketing actually includes
[03:00] A 20-hour week breakdown
[04:00] Reframing marketing as part of your mission
[05:00] Curating your LinkedIn feed
[06:00] Changing beliefs through your content
Powerful quote from the episode:
“Visibility creates opportunities.” - Jo LottToday, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.
Useful Links
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business.
Key Timestamps:
00:00 – 13 Years In, Still Pivoting
02:40 – The Retreat That Changed Everything
04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It”
06:30 – When Life Fell Apart
09:00 – The “I Don’t Get It” Moment
13:30 – Pricing Shift, Identity Shift
15:20 – What’s Next: Creativity and Expansion
“The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa WilsonThis episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage.
Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026.
Timestamps:
00:00 – Starting from zero
02:05 – Choose a real niche
03:40 – Create a simple offer
05:20 – Start conversations now
07:00 – Prioritise proof early
08:30 – Go all in on one platform
09:40 – Get the right support
This episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well.
These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually creates paying clients and why qualifications alone aren’t enough. Drawing on her own early missteps and the small shifts that changed everything, she breaks down the eight habits that made the difference.
This episode is valuable for qualified coaches who feel capable but inconsistent, because it replaces overwhelm with clear, practical habits that actually lead to paying clients.
Timestamps
00:00 – Qualified but Not Paid
02:00 – The Time Audit Wake-Up Call
03:00 – Your Daily Pipeline Date
04:00 – The Power of One
06:00 – Automate the Boring Stuff
07:00 – Implement Within 24 Hours
09:00 – Playing the Long Game
11:00 – The Skill That Changes Everything
If you’re ready to stop circling and start building something that feels solid, these habits will give you a clear place to begin. Choose one, act on it this week, and let steady action, not overthinking, move your business forward.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention.
Key Timestamps
[00:00] From education to coaching
[02:10] The hotel room moment
[05:40] Stepping out from behind the laptop
[08:30] Selling in a way that fits
[11:45] From accidental to intentional
[14:50] What’s changed and what’s next
[17:10] The biggest takeaway
This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are.
Decide on one door you’re ready to walk through properly and commit to it for the next season of your business.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.