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Women in The Coaching Arena

Joanna Lott
Women in The Coaching Arena
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  • 134 | How to Train AI Like Your Best Coaching Assistant
    Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.Key Timestamps[00:00:00] Introduction – The power of AI in coaching[00:01:00] Personal story – How AI solved a real-life legal challenge[00:02:00] Why training AI matters – From generic to gold[00:04:00] Shifting your mindset – AI as a colleague, not a shortcut[00:05:00] The Five-Part Partnership Method explained[00:08:00] Practical ways to use AI in your coaching business[00:10:00] Key takeaways and free AI promptsThis episode is for coaches who want to save time, stand out with content that feels truly their own, and finally get AI to work like a trusted assistant rather than a robot spitting out generic text.When you stop treating AI like a shortcut and start training it like a trusted teammate, you’ll unlock more time, more creativity, and more freedom to focus on the work only you can do.🎁 Grab your free Essential AI Toolkit here and start using AI with ease Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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  • 133 | Six Years In: How June Hogan Turned a £200 Start into a Thriving Coaching Business
    When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it work. Fast forward six years, and June has built a thriving outplacement practice supporting values-led organisations through redundancy, with a strong network, a team of associates, and a business that truly makes an impact. Key Timestamps[00:00:00] Welcome and June’s Introduction[00:03:21] Early Struggles – £200 in Six Months[00:07:40] The Power of Niching[00:13:05] Key Lessons Learned[00:20:44] Why June Joined the Mastermind[00:28:15] Achievements and Growth[00:34:09] What’s Next for JuneJune wanted accountability, community, and inspiration.“Running a business can be lonely. The Mastermind gave me a safe space to share ideas, launch my podcast, and grow alongside generous, curious fellow coaches.”This episode is for every coach who feels stuck, lost in comparison, or unsure how to find their footing, because June’s story proves that clarity, consistency, and community can transform everything.✨ Start showing up today, even if it feels small. The seeds you plant now will grow into the business you dream of.Useful LinksJune Hogan at Wildwood CoachingLearn about The Next Level MastermindThe Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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  • 132 | How Lina Rediscovered Her Niche, Reclaimed Her Confidence and Rebuilt Her Business on Her Terms
    Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, confidence, and consistent clients.After selling her accountancy firm and feeling lost about what was next, Lina made one courageous decision that changed everything: she joined The Business of Coaching. From there, she rediscovered her niche, reconnected with her purpose, and built a thriving business rooted in both strategy and soul.Timestamps & Highlights:[00:00] Lina’s Journey from Accountancy to Coaching[04:26] Stuck, Tired, and Unsure[08:31] The Turning Point[12:12] Claiming Her Niche (Even When She Resisted It)[16:58] The Tangible Actions That Rebuilt Her Business[21:44] Real Results in Less Than a Year[27:02] Lina’s Final Reflections and Advice“Eventually, I realised finance is deep work. Money is emotional. And when I started to post about it, the ideas flowed so naturally. It was like stepping into my right shoes.”-Lina This episode is for any coach who feels disconnected from their niche, unsure about their path, or ready to build a business that finally feels like them. Lina’s story is proof that clarity, confidence, and clients do come when you align with what’s truly yours.Useful LinksLina's Quiz - How well do you manage your financesLina's websiteLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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  • 131 | 13 Ways to Get a Client Today
    Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan. Jo shares a step-by-step approach to help you attract and sign new clients, quickly and with integrity. Whether you're rebuilding momentum or ready to push forward ahead of September, this episode is packed with practical actions you can take today.Timestamps & Highlights:[00:00:00] Set Your Intention[00:05:00] Visualise the Win[00:07:00] 13 Proven Client-Getting Strategies[00:15:00] Lean Into What’s Worked Before[00:22:00] Be All In: Even When It’s Quiet[00:26:00] Your Next StepYour next breakthrough could be just one courageous action away.“Successful people hang on when everyone else has let go.” - Jo LottIf you show up for your future clients with radical empathy and consistency, they will show up for you.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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  • 130 | Pricing Your Coaching to Maximise Your Revenue
    Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone. In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values.Useful LinksKey Timestamps:[00:00:00] Introduction to pricing: why undercharging keeps too many coaches stuck.[00:03:00] Calculate what you need to charge to hit your monthly income goal.[00:05:00] Creating tangible coaching offers to move from selling vague sessions to high-value programmes [00:07:00] Mapping the client journey[00:09:00] What most coaches forget when pricing and why your rate isn’t pure profit.[00:11:00] Unpacking the gendered beliefs that keep women from charging well and how to rewrite those stories.[00:20:00] The 3-part pricing framework, journaling prompts, and why your beliefs are the real needle-movers.Pricing isn’t about being greedy. It’s about honouring the value you create and the life you want to build. - Jo LottI hope this episode gave you the permission and practical steps to stop second guessing your rates, and start owning the incredible transformation you offer.Because when you price with intention, you don’t just make more money — you make a bigger impact.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
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About Women in The Coaching Arena

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.
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