Women in The Coaching Arena

If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today.
Timestamps:
00:00 - Why Every Coach Needs an Email List
01:35 - Create Your First Lead Magnet
04:00 - Solve One Small Problem
06:00 - The 5 Welcome Emails
08:45 - Your Weekly Newsletter
11:20 - Mistakes to Avoid
13:10 - Build an Email List That Lasts

“Social media is rented land. Your email list is all yours.” - Jo Lott
Create one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward.
Join The Honest Edit, my weekly newsletter for coaches
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
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Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after leaving a successful corporate career - from starting again at 44 to building a community of 94,000 people, attracting corporate clients, and creating a business that genuinely reflects who she is. It’s an honest reminder that consistency compounds, even when it feels like nothing is happening.
Timestamps
00:00 - Leaving Corporate at 44
03:00 - Starting From Scratch
05:00 - Why TikTok Changed Everything
07:55 - Turning Content Into Clients
12:00 - Winning Corporate Work
18:30 - Visibility Isn’t Selfish
24:45 - Advice for New Coaches

“Believe that you are worthy of actually being seen.” – Louise Thompson
This episode is for qualified coaches who are building their business and wondering whether all the consistent effort is really worth it. Louise’s story is proof that showing up, refining your message, and trusting the process creates opportunities you could never predict.
Check out Louise's website
Connect with Louise on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same.
Timestamps
00:00 - What I’d Do Differently
03:00 - The 30-Person List
06:30 - Five Free Sessions
09:00 - Your First Paid Client
12:00 - The Social Media Myth
14:00 - One Honest Conversation
17:00 - Your First Five Clients Plan
Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum.
Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start.
Take the CEO Scorecard to find out where your business needs the most attention right now.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve been posting consistently with little to show for it, this episode is a reminder that visibility takes time, strategy, and patience. Jo shares the practical approach that helped LinkedIn become the source of nearly all her coaching clients, and why it’s still one of the best places for coaches to grow their business.
Timestamps
00:00 - Why LinkedIn Still Works
02:00 - Choosing the Right Platform
04:00 - Fix Your Profile First
06:00 - Posts That Attract Clients
09:00 - The Power of Comments
11:00 - A Weekly LinkedIn Rhythm
13:00 - Build Beyond LinkedIn
Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Could the clothes you wear affect your confidence, visibility and the way people remember your business?
Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends.
Timestamps:
00:00 - Meet Alex Standley
06:36 - Style Starts with Identity
10:27 - Style as Your Personal Brand
13:26 - Colour and Confidence
19:34 - What You Wear on Zoom Matters
30:33 - Reduce Wardrobe Decision Fatigue
47:11 - Show Up as Yourself
This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not.
Check out Alex's website
Connect with Alex on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.