Women in The Coaching Arena

PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not.
Timestamps
[00:00] Why PR isn’t about big brands
[04:12] What hyping yourself actually means
[10:35] Building your PR foundations
[18:40] Pitching with clarity and confidence
[26:15] Relationships over quick wins
[34:50] PR, income streams and long-term growth
[42:10] Staying human in an AI-heavy world
This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else.
Choose one place this month where you’ll share your story clearly and let the right opportunities find you.
Useful Links
Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
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If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients.
Timestamps
[00:00:00] Conviction over comfort
[00:01:00] Why being liked holds you back
[00:02:00] The cost of softened opinions
[00:03:00] Real stories create real traction
[00:04:00] The courage to be disliked
[00:05:00] Repel or rally
[00:06:00] Saying it out loud
“If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott

Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it.
Share one belief this week that you usually keep private, and say it plainly.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head.
Timestamps
[00:00] The likes trap
[01:00] When big engagement brings no clients
[02:00] Why buyers don’t like sales posts
[03:00] The danger of posting for ego
[05:00] Holding your nerve when likes drop
[08:00] Shallow content vs deep nurture
[12:00] Building an ecosystem that converts
This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations.
This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work.
Post something useful for one specific person today, then invite them somewhere deeper than the feed.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence.
Timestamps
00:00 – The exhaustion of choice
01:00 – Why clarity-seeking stalls growth
02:10 – The Decide Once Method explained
03:20 – Thinking week vs execution weeks
04:30 – Why content doesn’t replace contact
05:40 – Consistency, metrics and momentum
07:10 – Confidence comes after action
This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients.
When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable.
Decide once what matters this month, then show up and do the work without renegotiating it every day.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.
Timestamps
[00:00] The decision that changed everything
[02:00] Realising clients don’t run your diary
[04:00] Learning to say no to evenings and weekends
[06:00] Why one-off sessions often cost more than they give
[08:00] Shiny objects vs school-hours reality
[10:00] Designing your week around energy, not demand
[12:00] Proof it’s possible, even with very limited time
This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.
“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.
Choose one boundary this week that protects your time, and hold it with confidence.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.