Women in The Coaching Arena

What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days.
This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through.
By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life.
Timestamps
00:00 - Why consistency feels hard
02:30 - Rebecca’s habit story
07:00 - The Habits Compass
08:30 - Motivation, ability and prompts
14:30 - Designing tiny habits
16:00 - Unblocking resistance
22:00 - Dopamine and distraction
31:00 - Energy habits
Check out Rebecca's website
Connect with Rebecca on LinkedIn
Useful Links
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number.
What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?”
Timestamps
00:00 - Why Pricing Feels So Hard
02:00 - The £5,000 Per Month Exercise
03:00 - Pricing as Business Design
04:00 - The Three-Part Pricing Framework
05:00 - Raising Prices Gradually
06:00 - Building Around Your Life
07:00 - Common Pricing Mistakes

“Pricing isn’t just a number. It’s part of your business design.” - Jo Lott
This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier.
Useful Links
A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day?
In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months.
Timestamps:
00:00 - Andy’s Story
02:03 - Taking Action
04:07 - Finding a Niche
06:00 - The AI Lead Magnet
08:05 - Ten Clients in Months
09:27 - Beyond One-to-One
11:25 - What’s Next?
12:00 - Why It Worked
“You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy Sockanathan
This episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready.
Check out Andy's website
Connect with Andy on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.

This year, we’re focusing on how to 10X your results from the same effort.

We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.

At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.

This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.

It’s happening both in person and online.

If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.

Or you can join us online on Monday 29 June for a shorter version of the event.

Sign up here

https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.
Timestamps:
00:00 - Coaching vs Business
02:00 - Leaving Employment
03:00 - Designing Your Life
04:00 - Money Reality
05:00 - Niche & Offers
07:00 - Stop Hiding in Learning
09:00 - Visibility & LinkedIn
11:00 - What Actually Matters
This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.
Useful Links
Download the 12 ways to get clients now
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.

This year, we’re focusing on how to 10X your results from the same effort.

We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.

At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.

This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.

It’s happening both in person and online.

If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.

Or you can join us online on Monday 29 June for a shorter version of the event.

Sign up here

https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?
In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.
Timestamps
00:00 - Nice to Have vs Must Have
01:02 - Why Interest Isn’t Action
02:01 - The Urgency Problem
02:45 - Specificity Changes Everything
03:10 - Problems People Will Pay to Solve
04:02 - The Cost of Staying Stuck
04:40 - Ellie’s Niche Shift

“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier.
Useful Links
Learn about The Business of Coaching programme
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.

This year, we’re focusing on how to 10X your results from the same effort.

We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.

At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.

This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.

It’s happening both in person and online.

If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.

Or you can join us online on Monday 29 June for a shorter version of the event.

Sign up here

https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline