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Women in The Coaching Arena

Joanna Lott
Women in The Coaching Arena
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  • 124 | How to Make a Great LinkedIn Profile That Attracts Clients
    Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for your business.Key Timestamps:[00:00] The Problem With Most Profiles[01:30] What Your Profile Really Needs to Do[02:20] Crafting a Compelling Headline[03:10] The About Section That Converts[04:00] Design Tips That Make You Look Pro[06:00] Making the Most of the Featured Section[09:00] Company Pages, Newsletters & Beyond“Your LinkedIn profile isn’t just a static page – it’s a living, breathing space that builds trust and creates real opportunities.” - Jo LottDon’t let your profile blend in – give it the clarity, warmth, and polish it needs to attract the clients you’re meant to serve. Grab the LinkedIn Branding Kit for under £50 – use code LINKEDIN20 for 20% off this July: Get the kit here.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Professionally designed Linkedin profile kitif your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract clients without getting lost in Canva for far too many hours and end up with a profile that looks like a 5-year-old has designed it. You will walk away with professionally designed banners, featured items, carousels,...
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  • 123 | How Kim signed her first coaching clients in month one (while raising two young children)
    In this episode, I sit down with Kim Holland, a career coach for parents, who transitioned from employed coach to business owner in under six months. We explore how she signed her first clients within a month of launching, while raising two young children and working part-time. If you’ve ever wondered whether it’s possible to build a coaching business around family life, this one will give you a big dose of clarity and encouragement.Key Timestamps:[00:00] From Career Coach to Business Owner[04:12] Starting Without a Roadmap[07:36] The Turning Point[11:20] Building the Foundation Before the Leap[15:45] First Clients, First Wins[20:10] The Power of Community and Support“Even though you’re running your business on your own, you don’t have to do it alone.” – Kim HollandWhat worked well for Kim was having a clear structure, supportive community, and the confidence to take consistent, aligned action from day one.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Professionally designed Linkedin profile kitif your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract clients without getting lost in Canva for far too many hours and end up with a profile that looks like a 5-year-old has designed it. You will walk away with professionally designed banners, featured items, carousels, cheat sheets - everything you need to professionally brand your LinkedIn presence. All of the colours and fonts can be changed yourself in Canva. So it's all set to go for you. And for the month of July only, you can get 20% off with the code LinkedIn20. https://www.onestopcoachshop.com/linkedin-profile-kits 20% off July
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  • 122 | The Truth About Building a Coaching Business That Lasts
    What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.Key Timestamps:[00:00:00] No Ads, No Hype, Just Courage[00:02:00] Early Webinars & Showing Up Anyway[00:03:30] If You Were a Local Shop…[00:05:00] The Coaching Industry’s Elephant in the Room[00:07:00] Don’t Buy the Scarcity Narrative[00:09:00] Jo’s Family Story: Quiet Resilience[00:12:30] Redefining Success + Constant Marketing Protocol“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.Useful LinksMid-Year Reset Online Workshop, 26 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Professionally designed Linkedin profile kitif your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract...
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  • 121 | How to replace ALL your marketing with a single story - with Kris Jones
    If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.Key Timestamps[00:02:00] The Power of a Single Story[00:05:00] The “Bottle Effect” & Curse of Knowledge[00:07:00] The Accordion Principle[00:10:00] You’re Not the Hero[00:13:00] Choosing Your Story[00:17:00] The Sales Call Shift[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again. Useful LinksRed door designs free resourcesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Professionally designed Linkedin profile kitif your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract clients without getting lost in Canva for far too many hours and end up with a profile that looks like a 5-year-old has designed it. You will walk away with professionally designed banners,
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  • 120 | How To Build An Audience With Zero Followers (What They Don’t Tell You)
    You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.Key Timestamps: [00:00] – Why Visibility Isn’t Enough[01:50] – From ‘Posting Into the Void’ to Creating Traction[03:10] – 3 Hook Templates That Spark Curiosity[05:40] – The Super Signal System[07:40] – What If You Don’t Share Your Client’s Exact Journey?[08:40] – Real Examples That Resonate[10:10] – Beyond Social: Next Steps For NurturingAudience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.Useful LinksA One-day in-person event "Dare Greatly in The Coaching Arena", 12 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Professionally designed Linkedin profile kitif your LinkedIn profile has been on your to-do list for far too long, I have something that might help. Our LinkedIn profile kit for Coaches is a practically done for you toolkit to help you professionally design your LinkedIn profile to attract clients without getting lost in Canva for far too many hours and end up with a profile that looks like a 5-year-old has designed it. You will walk away with professionally designed
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About Women in The Coaching Arena

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.
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