Women in The Coaching Arena

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?
In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.
Timestamps
00:00 - Nice to Have vs Must Have
01:02 - Why Interest Isn’t Action
02:01 - The Urgency Problem
02:45 - Specificity Changes Everything
03:10 - Problems People Will Pay to Solve
04:02 - The Cost of Staying Stuck
04:40 - Ellie’s Niche Shift

“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier.
Useful Links
Learn about The Business of Coaching programme
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business.
If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like.
Timestamps
00:00 - From self-doubt to possibility
03:45 - The investment fear
05:30 - Shiny objects and avoidance
07:20 - Learning to be visible
09:05 - The power of accountability
11:00 - The sales sprint breakthrough
13:10 - Keeping the lights on
17:15 - Building confidence through action
This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently.
Check out Kiran's website
Connect with Kiran on Linkedin
Useful Links
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.
Timestamps
[01:00] Visibility, trust, conversations
[02:00] Start with your existing network
[03:00] Relationships and referrals
[04:00] Speaking builds trust faster
[05:00] Partnerships that work
[06:00] Long-form content that lasts
[07:00] Email and staying top of mind
This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.
If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.
Useful Links
Join the Dare Greatly Event waitlist
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)
Learn about The Business of Coaching programme
Signature Solution Course
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable.
Timestamps
[00:01:00] The cost of staying stuck
[00:02:00] Why decisions create clarity
[00:03:00] Progress over perfection
[00:04:00] Designing a business around your life
[00:06:00] Why action unlocks clarity
[00:09:00] Decisions aren’t forever
Momentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move.
Make one decision today that you’ve been postponing, and take the smallest step to act on it.
Useful Links
Join the Dare Greatly Event waitlist
Download The 12 Ways to Get Clients Now
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing?
Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity.
This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that.
Timestamps
[00:00] The real reason clients aren’t coming
[02:00] Why growth is slower than you expect
[03:00] Hiding behind “busy work”
[05:00] Clarity that makes people refer you
[07:00] The power of uncomfortable action
[10:00] Recognition and trust over time
[13:00] Conversations that lead to clients

“Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott
Send the message, start the conversation, share your work - not when it feels easy, but because it matters.
Useful Links
Download the Free Digital version of Coaches' Planner - NEW edition 2026
Learn about The Business of Coaching programme
Signature Solution Course
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.