Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.Key Takeaways:Nikita's Journey and Aspect's EvolutionDiving into Email DeliverabilityCommon Email Marketing MistakesFixing and Monitoring Email DeliverabilityThe Importance of Email MarketingNurturing vs. Hard Selling in EmailLinks:Nikita VakhrushevLinkedIn: https://www.linkedin.com/in/nikita-v/Website: https://aspektagency.com/Pink Leopardwww.pinkleopard.co.uk
--------
19:24
How Design Can Make or Break Your Marketing and Sales Strategy
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.Key Takeaways:The Importance of First Impressions in DesignBuilding Brand Equity and ResonanceThe Impact of Commercial Design on Business SuccessHow to Brief a Designer EffectivelyTop Tips for Implementing Commercial DesignLinks:Lucianne SoleyLinkedIn: https://www.linkedin.com/in/lucianne-soley/Website: https://www.soleycreative.com/Pink Leopardwww.pinkleopard.co.uk
--------
29:21
Taking the fear out of setting up a product business without having to outsource
In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business.Key Takeaways:Ruth's Business JourneyStarting a Product Business: Key ConsiderationsDIY Business Setup: Feasibility and TipsThe Reality of Business SuccessCreative Minds in BusinessThe Myth of Overnight SuccessLinks:Ruth BradfordLinkedIn: https://www.linkedin.com/in/bradfordruthWebsite: https://blackandwhitebookproject.com/Pink Leopardwww.pinkleopard.co.uk
--------
28:49
How do I scale my eCommerce operations?
In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs.Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success.Key Takeaways:How to Scale Your eCommerce Operations: Simplify, Automate, and ScaleThe Importance of SimplificationThe Power of AutomationStrategic ScalingBenefits of Simplifying Your Tech StackEfficiency and Cost ReductionLinks:Iain CoplansLinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/Company Website: https://www.stok.ly/--Pink Leopardwww.pinkleopard.co.uk
--------
27:50
The power of hosting in-person events to connect with your customers
In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.Key Takeaways:The Perfect Turtleneck JourneyHosting in-person eventsThe Power of Personal ConnectionsEvent types and their purposesTips for Planning Successful Events - Even on a budgetLinks:Connect with: Fallon & Ava Website: https://fallonandava.com/Facebook: https://www.facebook.com/fallonandavaPink Leopardwww.pinkleopard.co.uk
Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights.
From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce journey with the knowledge you've been craving.
UK