Adtech Unfiltered

What does growth marketing look like at one of the world's most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant's future.
Together with host Noor Naseer, Ashley covers loyalty, martech, CRM, digital experiences, and the challenge of competing in a crowded category. She also shares lessons from her past life at Starbucks, explains why nostalgia is a competitive advantage, and reveals the metrics her team focuses on to drive sustainable growth.

Media is being rebuilt from the ground up. In this episode of Adtech Unfiltered, Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media. They discuss why audience attention is more fragmented than ever, what publishers are getting right (and wrong), how AI is changing the economics of journalism, and why trusted brands still matter. It's an inside look at the trends shaping the future of media, advertising, and the business models that will determine who thrives next.

On this episode of Adtech Unfiltered, host Noor Naseer sits down with Frank-Lamont Wade, Director of Performance Marketing at the University of Phoenix, to discuss what it takes to run a high-performing, accountable performance marketing operation.
 
Frank shares insights on balancing lead quality with volume, navigating long customer acquisition timelines, refining measurement and attribution models, and building collaborative testing cultures across media channels. The conversation also explores the critical thinking skills modern performance marketers need to thrive in an increasingly complex advertising environment. Frank draws on years of experience in higher education, but the strategies and insights he shares apply across industries and verticals.

In this episode of Adtech Unfiltered, Nick Riebel, former VP of Digital Marketing at Eos Fitness, joins host Noor Naseer to unpack what it really takes to connect with today's audiences. He explores how marketers can leverage CDPs, audience insights, and paid media to create emotionally resonant brand experiences. From decoding platform-specific strategies to embracing AI and experimentation, Nick offers candid insights into navigating a rapidly evolving media landscape and finding the "secret sauce" that drives growth.

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.
 
From avoiding "shiny object" syndrome to pressure-testing vendors with direct questions, Clare shares a practical framework for choosing tech that drives real business outcomes. She unpacks why most adoption is reactive, how to think about ROI within working media, why human credibility matters more than jargon, and more.