Adtech Unfiltered

Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the limits of a so-called "single source of truth," Yousef explores how the industry is evolving—and what it will take to get measurement right.
 
Together with host Noor Naseer, Kattan unpacks privacy regulation, AI-driven modeling, MTA's future, and the growing responsibility agencies have to educate clients. As imperfect data, platform discrepancies, and CFO scrutiny intensify, this episode offers a timely conversation on strengthening measurement strategy.

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.

Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and her vision for building data infrastructure that's ready for whatever comes next—from AI to new privacy laws and beyond.

What happens when media, ethics, and performance finally align?
 
Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically. From evolving consumer expectations around brand responsibility to the ways advertisers can turn purpose into measurable ROI, this conversation explores the future of values-based advertising.

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention.
 
This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem.