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The Nathan Barry Show

Nathan Barry
The Nathan Barry Show
Latest episode

127 episodes

  • The Nathan Barry Show

    Inside a 1M+ Subscriber Newsletter (My Exact Strategy) | 126

    30/04/2026 | 57 mins.
    He's running a newsletter with over a million subscribers and an engagement rate that turns traditional wisdom on its head. Sean Devlin, a veteran in the newsletter space, pulled back the curtain to reveal the strategies behind his success. Having scaled "Nice News" to over 800,000 subscribers before its acquisition by Encyclopedia Britannica, and currently running "All Healthy" with an astounding 1.3 million subscribers and a 52% open rate, Sean is doing something different. He shares his unconventional approach to content, monetization, and growth that prioritizes reader value and long-term relationships over short-term metrics. If you're building an audience and want them to genuinely look forward to your emails, this episode is packed with actionable insights you won't want to miss.
    Timestamps:
    00:00 Introduction
    01:01 The power of habit-forming newsletter sections
    02:47 Why creators get email formats wrong
    04:09 The long-term perspective on engagement metrics
    06:40 Balancing clickbait with true value
    07:19 Achieving high open rates with a massive list
    09:46 Monetization through seamless sponsorships
    18:01 The art of increasing sponsorship rates
    20:56 Taking responsibility for advertiser performance
    22:14 Newsletter design and structure essentials
    27:10 Leveraging lead magnets and quizzes for acquisition
    30:51 Optimizing for subscriber payback period
    38:38 The content creation flywheel
    45:30 The overlooked importance of newsletter design
    47:27 Crafting an engaging newsletter opening
    51:11 Fixing underperforming emails
    If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
    Learn more about the podcast: https://nathanbarry.com/show
    Follow Nathan:
    Instagram: https://www.instagram.com/nathanbarry
    LinkedIn: https://www.linkedin.com/in/nathanbarry
    X: https://twitter.com/nathanbarry
    YouTube: https://www.youtube.com/@thenathanbarryshow
    Website: https://nathanbarry.com
    Kit: https://kit.com
    Follow Sean:
    LinkedIn: https://www.linkedin.com/in/seancdevlin
    All Healthy: https://www.allhealthy.com
    Featured in this episode:
    Kit: https://www.kit.com
    Feedly: https://feedly.com
    Airtable: https://www.airtable.com
    Midjourney: https://www.midjourney.com
    Spark Loop: https://www.sparkloop.app
    Highlights:
    01:01 – Designing sections for reader habit formation
    07:19 – Maintaining 50%+ open rates with 1.3M subscribers
    09:46 – Integrating sponsorships seamlessly within content
    15:01 – Iterating on flexible pricing for sponsors
    22:14 – Importance of visual design in newsletter trust
    30:51 – Reducing subscriber payback period strategies
    45:30 – Why newsletter design is a critical hot take
  • The Nathan Barry Show

    I Met 16 Of The World’s Smartest Authors (Their Best Advice) | 125

    23/04/2026 | 1h 15 mins.
    What does it take to truly master book marketing and author growth in today’s crowded landscape? Nathan Barry and James Clear co-hosted an exclusive mastermind bringing together 16 of the world's top non-fiction authors in Nashville. This episode pulls back the curtain on the cutting-edge strategies discussed: from leveraging Instagram trial reels for new audiences, to the surprising power of paid "tiny offers" over free lead magnets, and even the meticulous, 80-hour prep work behind viral podcast appearances. Discover how these literary titans are staying ahead, the unscalable tactics that drive massive success, and the mindset required to play at the highest levels of the author game.
    Timestamps:
    00:00 Intro: Book Marketing Secrets from Top Authors
    04:50 Unscalable Tactics for Book Launches
    08:26 The Power of "Tiny Offers" Over Lead Magnets
    11:58 Instagram Story Strategy: The Power of Three
    15:47 Leveraging Old Content for Viral Success
    19:07 Micro Podcast Tours for Book Promotion
    23:10 The Audiobook Debate: Does Listening Count as Reading?
    28:40 The 80-Hour Podcast Prep Phenomenon
    34:04 Authenticity vs. Meticulous Preparation in Content
    38:30 AI Checkpoints for Authentic Content Creation
    41:00 Scaling Speaking Fees Strategically
    45:30 Madeline Macintosh: CEO of Authors Equity
    49:00 Email Marketing and the Kit Flywheel for Book Sales
    52:45 Leveraging Local Indie Bookstores for Sales
    56:10 The Grind Behind Every Bestseller
    1:01:00 Building Your Own Mastermind Community
    1:06:50 The Power of Creating Your Own Room
    If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
    Learn more about the podcast: https://nathanbarry.com/show
    Follow Nathan:
    Instagram: https://www.instagram.com/nathanbarry
    LinkedIn: https://www.linkedin.com/in/nathanbarry
    X: https://twitter.com/nathanbarry
    YouTube: https://www.youtube.com/@thenathanbarryshow
    Website: https://nathanbarry.com
    Kit: https://kit.com
    Follow Haley:
    Instagram: https://www.instagram.com/haleyjani
    LinkedIn: https://www.linkedin.com/in/haley-janicek

    Follow Chelsea:
    LinkedIn: https://www.linkedin.com/in/chelseahahn
    Instagram: https://www.instagram.com/chelseainboise
    Featured in this episode:
    Kit: https://www.kit.com
    Unreasonable Hospitality: https://www.unreasonablehospitality.com
    Atomic Habits: https://jamesclear.com/atomic-habits
    The Five Types of Wealth: https://sahilbloom.com/5-types-of-wealth
    Diary of a CEO: https://www.stevenbartlett.com/podcast
    Authors Equity: https://www.authorsequity.com
    Southall Farm: https://www.southalltn.com
    A Gentleman in Moscow: https://www.amor-towler.com/a-gentleman-in-moscow
  • The Nathan Barry Show

    I built a $100K Newsletter Business (Here's How) | 124

    16/04/2026 | 51 mins.
    Uncovering how 'From Boise' evolved from a passion project rooted in community to a thriving six-figure business, Nathan Barry sits down with Marissa Lovell. Marissa shares the unique content strategy and innovative monetization experiments that fueled its growth, highlighting how deep community connections propelled its success in the local media landscape.
    Discover how 'From Boise' sets itself apart by championing positive local stories and community engagement, demonstrating the powerful impact of authenticity and experimentation in building a successful creator business.
    Timestamps:
    00:00 Introduction: From Kit to From Boise
    04:15 The Origin Story: Why a Local Newsletter?
    09:40 Subscriber Milestones: 24,000+ Strong
    17:15 The From Boise Dinner Club: From Idea to Sold Out Success
    21:55 Craft & Commerce: A Note from Nathan
    23:20 Experimentation as a Core Philosophy
    27:00 Spotlighting Boise's Creative and Entrepreneurial Spirit
    32:50 The Business Arc: From Hobby to Six Figures
    38:25 Audience Questions: Content Curation
    46:30 The Art of Curation and Personal Touch
    If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
    Learn more about the podcast: https://nathanbarry.com/show
    Follow Nathan:
    Instagram: https://www.instagram.com/nathanbarry
    LinkedIn: https://www.linkedin.com/in/nathanbarry
    X: https://twitter.com/nathanbarry
    YouTube: https://www.youtube.com/@thenathanbarryshow
    Website: https://nathanbarry.com
    Kit: https://kit.com
    Follow Marissa:
    Instagram: https://www.instagram.com/from.boise
    Website: https://www.fromboise.com
    Facebook: https://www.facebook.com/withlovefromboise
    Podcast: https://open.spotify.com/show/6I7HKhg8nj5tiNJhssnYRq
    TikTok: https://www.tiktok.com/@from.boise
    Featured in this episode:
    Kit: https://www.kit.com
    From Boise: https://www.fromboise.com
    Craft & Commerce Conference: https://kit.com/conference
    Rick Rubin - The Creative Act: A Way of Being: https://www.rickrubin.com/the-creative-act
    Ann Helen Peterson's Newsletter: https://annehelen.substack.com
    Boise Dev: https://boisedev.com
    Treefort Music Fest: https://www.treefortmusicfest.com
    Idaho Film Society: https://idahofilmsociety.org
    Seth Godin: https://sethgodin.com
    Highlights:
    04:15 The Start of From Boise: An Experiment in Local Media
    14:10 Building Community: The Difference Between an Audience and a Crowd
    22:04 Diverse Monetization: From Sponsorships to Discount Cards
    28:00 News vs. Community Stories: A Unique Content Strategy
    32:50 The Business Side: Crossing Six Figures with a Local Newsletter
  • The Nathan Barry Show

    The Exact Systems Behind a $1m YouTube Channel | 123

    09/04/2026 | 1h 15 mins.
    Most creators focus on viral hits or massive subscriber counts, but Tintin Smith, former Head of YouTube for Ali Abdaal (where he helped grow the channel from 3 to 6 million subscribers and millions in revenue), reveals that true success lies in a meticulously crafted system designed to convert viewers into high-ticket clients. He breaks down the exact production system used by top educational YouTubers, outlining the critical roles, tasks, and surprisingly, what *not* to do, if you want to turn your audience into a sustainable six-figure business. From strategic positioning to the art of packaging your content, Tintin delivers a masterclass for any entrepreneur ready to leverage YouTube beyond ad revenue.
    Timestamps:
    00:00 Introduction
    03:30 Ali Abdaal's YouTube strategy
    09:50 YouTube production system overview
    16:15 Building your YouTube team
    26:00 Calls to action (CTAs) and lead magnets
    36:40 Editing: Why you shouldn't do it yourself
    44:10 Cost analysis of a YouTube team
    47:50 Five things the entrepreneur MUST do
    55:40 Five things the entrepreneur should NOT do
    1:02:50 The mindset of long-term YouTube success
    1:10:40 Highest leverage activities for YouTube growth
    1:14:00 Where to find Tintin Smith
    If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
    Learn more about the podcast: https://nathanbarry.com/show
    Follow Nathan:
    Instagram: https://www.instagram.com/nathanbarry
    LinkedIn: https://www.linkedin.com/in/nathanbarry
    X: https://twitter.com/nathanbarry
    YouTube: https://www.youtube.com/@thenathanbarryshow
    Website: https://nathanbarry.com
    Kit: https://kit.com
    Follow Tintin:
    YouTube: https://www.youtube.com/@TintinSmith
    Website: https://100kyt.com
    LinkedIn: https://www.linkedin.com/in/tintin-smith-9b4720174
    Newsletter: https://tintinsmith.kit.com
    100K Roadmap: https://100kroadmap.co
    X: https://x.com/TintinSmith
    Featured in this episode:
    Kit: https://www.kit.com
    1 of 10: https://1of10.com
    Frame.io: https://frame.io
    Psychometrics: https://psychometrics.com
    Highlights:
    03:30 Ali Abdaal's Strategy
    09:50 Production System
    16:15 Building Your Team
    26:00 CTAs & Lead Magnets
    55:40 What NOT to Do
    1:02:50 Long-Term Mindset
  • The Nathan Barry Show

    How To Actually Become A Successful Creator In 2026 | 121

    02/04/2026 | 1h 38 mins.
    How do you actually become a successful long-term creator? Chase Reeves, a multi-talented creator ranging from musician to designer to coach, joins Nathan Barry to explore the unexpected ingredients for long-term success. Chase unpacks his unique journey, from pirated Photoshop to crafting captivating content, revealing how developing "taste" isn't just about technical skills, but a deep, soulful curiosity. This episode takes a dive into the critical balance between external validation and internal drive, why "actual" people connect with authenticity, and how embracing a little chaos might just be the secret sauce for innovation and genuine impact. Get ready to rethink how you approach your craft and cultivate a career that truly resonates.
    Timestamps:
    00:00 Introduction
    02:18 Intentionality and the exploration of feeling
    05:37 How Chase developed taste and his approach to making things
    09:24 The internet rewards performance, not integration
    12:54 How to sustain long-term growth and avoid burnout
    16:53 Connecting with your audience and understanding their needs
    20:47 Being playful and holding things loosely
    24:00 How small groups and men's work create healing through witness
    27:31 The cure for addiction is intimacy
    31:05 The difference between feeling good and being good
    34:10 The role of curiosity in building taste
    37:25 How to make a living while pursuing creative passions
    41:40 The power of saying "no" to opportunities
    44:25 Why creators need to protect their mental health
    47:20 Finding your unique voice in a crowded world
    50:10 Building a sustainable creative practice
    01:10:02 Embracing discomfort as a path to innovation
    01:20:30 Final thoughts on being a successful long-term creator
    If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
    Learn more about the podcast: https://nathanbarry.com/show
    Follow Nathan:
    Instagram: https://www.instagram.com/nathanbarry
    LinkedIn: https://www.linkedin.com/in/nathanbarry
    X: https://twitter.com/nathanbarry
    YouTube: https://www.youtube.com/@thenathanbarryshow
    Website: https://nathanbarry.com
    Kit: https://kit.com
    Follow Chase:
    Instagram: https://www.instagram.com/chasewreeves
    YouTube: https://www.youtube.com/@chasereeves
    Website: https://chasereeves.co
    LinkedIn: https://www.linkedin.com/in/chasereeves
    Featured in this episode:
    Kit: https://www.kit.com
    Troubadour: https://www.troubadourgoods.com
    Redwood Outdoor Sauna: https://www.redwoodoutdoors.com/
    Cold Plunge: https://thecoldplunge.com/
    Wandered: https://www.wandrd.com/
    Pact: https://pact.com/
    Studio Neat: https://www.studioneat.com/
    Highlights:
    01:51 – Musicians to content creators is an underused path
    06:26 – Your nervous system matters in business
    09:03 – Taste is higher than capabilities in the beginning
    12:00 – Make something that's an exact copy
    15:18 – Deep sense of insecurity fuels learning
    19:50 – The internet rewards performance, not integration
    27:31 – The cure for addiction is intimacy

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About The Nathan Barry Show

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.
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