Bonus episode: Sponsor showcase (all the adverts from series 1)
I get a lot of messages about the adverts in Copy Craic. Some people think they're fake. And claim I've made them all up. Which is ridiculous. Anyway, they get a lot of attention, so I've whacked them all in one episode - with a little bit of explanation behind them. Enjoy!Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
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18:27
Is your current desk setup destroying your spine? With Karim Samani
Ergonomics expert, Karim Samani, joins us to help you make sure your office / working from home desk setup isn't wrecking your back.You'll learn all about: how to properly use a laptop stand, the correct depth to have your screen, how high your screen should be, how to spot the best office chairs, whether you need a foot rest.Don't be surprised if you keep sitting up straight and pushing your shoulders back!PLUS: Martin the Manifestation Coach and Mc Timothy are back as our sponsors.Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
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28:53
Do you actually need an accountant? And why should you aim to pay MORE tax? With Graeme Tennick
Are accountants still needed in 2023?When software like Xero & Quick Books can do most of it for you?When is the right time to go from sole trader to ltd company? And go VAT registered?And why is paying MORE tax a good thing?All of that and more in this episode of Copy Craic.Learn more about Graeme here.Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
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33:28
Copywriting masterclass: Paid advertising creative that converts. With Cain Lewis.
Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover:- Big mistakes people make with ad creative.- The real purpose of an ad.- User generated content.- Handling objections in ads.- How to write proper call to actions.And I also ask him how he manages to stay on top of work while he takes yearly extended working holidays.Follow Cain on LinkedIn.Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
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32:50
Quick & easy SEO wins (anyone can do) with the UK's top SEO freelancer - Shane Parkins.
Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins.In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation.As usual, we also have a couple of interesting sponsors and some breaking marketing news. Connect with Shane on LinkedIn.Visit Shane's website.Intro music: Best Sneakers by Oakvale of Albion via Uppbeat.Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/
Copy Craic is the podcast that helps you grow your business and look after yourself while you do it.Each episode I'm joined by a guest to answer one burning question.The podcast is perfect for copywriters, freelancers, business owners, entrepreneurs, solopreneurs, founders, and anyone generally sound.
UK