In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.Key Takeaways:Why social media feels heavy—and what to do about itThe “ELF” business filter: Easy, Lucrative, and FunThe mindset shift from content consumer to content producerHow to approach social with purpose and intentionThe first of three core content types: Content that ConnectsHow to define your personal content pillarsA simple challenge to take action this week🎯 Action Step:Take 10 minutes to map out your 2–3 personal content pillars and brainstorm one connection post to share this week.📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it!
Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
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#128 Redefining Success After a Life-Altering Diagnosis with Stephanie Renk
In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means.We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace helped Stephanie rebuild not just her business, but her life. Whether you're in a season of thriving or simply trying to stay afloat, this conversation will remind you that it’s okay to pivot—and that your legacy is built through grace, faith, and presence, not just revenue goals and to-do lists.🔑 Key Takeaways:Why “doing it all” isn’t the goal—and how to define what’s enough for you in this seasonHow Stephanie shifted from chasing revenue to prioritizing relationshipsThe moment she knew she had cancer, and how her faith carried her through treatmentUsing your calendar as a boundary-setting tool for work, life, and familyHow sharing her personal story on social media led to more connections and client engagementWhat it really means to build a business that supports the life you want🔗 Resources Mentioned:Stephanie's website: NextStepCareerServices.comFree resume checklist: https://next-step-career-services.kit.com/resume-essentials-examples-guide-landing
Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
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#127 Tired of Social Media? Try These Simple Email Strategies
In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling. Key Takeaways:Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement. Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
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#126 How to Build Your Personal Brand in 3 Simple Steps
Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.Key Takeaways:Why your personal brand matters more than your logo or color paletteThe power of showing up with your name, face, and voiceHow to choose one platform to start creating content (without the overwhelm)Why people trust people—not polished brandsA simple action step you can take this week to start building your brand🔗 Resources & Links:Want help building or refreshing your personal brand?👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall
Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
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#125 Refresh Your Brand with AI in 10 Minutes
10-Minute Tactic to Simplify Your MessagingFeeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.Key Takeaways:Why your brand might feel “off” in a new seasonHow to prep ChatGPT so it speaks in your voice4 simple prompts to refresh your brand messagingWhat to update first if you’re feeling stuck🎯 Want help applying this to your business?Book a Client Attraction Clarity Call and let’s simplify your message together.
Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
About Marketing Tips for Women Business Owners: Educated Empowered Inspired
The essential online marketing podcast for service providers, entrepreneurs, and small businesses eager to monetize their passions and scale their businesses to six figures and beyond. Each week, join us as we dive deep into online marketing tools, from SEO and social media strategies to email marketing and content creation.
This podcast is for you if you find yourself asking questions such as:
*How do I increase my online visibility as a service-based entrepreneur?
*What are the best strategies for effective social media marketing?
*How do I bridge my online community into paying clients?
*How can I use social media to attract more clients to my service business?
*How do I get started with email marketing in my business?
*How do I create engaging content that converts viewers into customers?
*Is a website necessary, and can SEO help my small business grow?
*What are the cost-effective marketing strategies for a new business?
*How do I create a time-saving marketing strategy?
*What are the best platforms for organic marketing of my services online?
*How can I use online marketing to build a loyal customer base?
Discover actionable insights and practical steps to transform your digital presence and attract your ideal client with content that connects and converts. Whether you're refining your brand message, optimizing your email campaigns, or exploring innovative marketing trends, Educated Empowered Inspired provides the expert guidance you need to navigate the world of online marketing.
Our guests include successful entrepreneurs and industry experts who share their journeys, offering valuable lessons and tips on leveraging online platforms to maximize your impact and income. Tune in and start building a business that allows you to build the life you dream of!
Listen to Marketing Tips for Women Business Owners: Educated Empowered Inspired, The Martin Lewis Podcast and many other podcasts from around the world with the radio.net app
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