The Circular Economy Show Podcast

A hundred trillion dollars of capital lined up behind climate. It was never going to be enough. In part two, Jeremy Oppenheim tells Joe what actually moves a market, from Pakistan's solar boom to a copper mine in Mongolia, and why the voluntary playbook the movement leaned on for a decade has run its course.
Conversations with a CE/O is a new series on The Circular Economy where the Ellen MacArthur Foundation’s CEO Joe Murphy sits down with leaders whose decisions are shaping the economy and asks one question. We’ve been working on the circular economy for more than a decade, the next 10 years will look nothing like the last, so how does the work itself need to change?
Links:
SystemIQ at 10 - https://www.systemiq.earth/systemiq-at-10/
Blue Whale Enquiry - https://www.systemiq.earth/reports/bluewhale/
The work ahead - https://www.ellenmacarthurfoundation.org/the-work-ahead
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Jeremy Oppenheim left a top job at the management consulting firm McKinsey&Co in 2016 to become a Founding Partner of and build SYSTEMIQ, at the high water mark of climate optimism. Then came Trump and Brexit. Ten years on, Joe asks him what the movement got right, and what it got badly wrong, from ignoring the politics of decline to vilifying the very incumbents it needed. And most importantly, what does this mean for how we think about what comes next?
Conversations with a CE/O is a new series on The Circular Economy where the Ellen MacArthur Foundation’s CEO Joe Murphy sits down with leaders whose decisions are shaping the economy and asks one question. We’ve been working on the circular economy for more than a decade, the next 10 years will look nothing like the last, so how does the work itself need to change?
Part 2 of this conversation will be available next week. Subscribe to the podcast and never miss an episode.
Links:
SystemIQ at 10 - https://www.systemiq.earth/systemiq-at-10/
Blue Whale Enquiry - https://www.systemiq.earth/reports/bluewhale/
Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models.

In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities.

Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives.

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers.

Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.

Listen to this episode to hear:

How the behavioural lab initiative focuses on subtle language variations to influence customer behaviour towards circularity

How current efforts are focusing on beauty products to make refills as appealing as buying new ones

How the initiative is working to embed circular shopping as a norm and make it more intuitive and exciting

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. 

We’re joined by experts Deb Caldow, former Global Marketing Director at Diageo, and Rachel O’Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.

Join us to find out:

How marketers are leveraging storytelling to inspire interest in circular products

Why they should engage closely supply teams to ensure innovations align with market demand

The importance of internal buy-in and a willingness to experiment when scaling circular solutions

This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.

Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Follow us online on these channels:

Instagram: http://instagram.com/EllenMacArthurFoundation

LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/

Website: http://www.ellenmacarthurfoundation.org