The Top Marketing Challenges in Fast Growth Companies with Jacqui Chew at iFusion Consulting
In this episode, I speak with Jacqui Chew, managing director of iFusion Consulting, about the marketing challenges of fast-growing companies. We discuss the identity crisis organizations face as they evolve, leading to a disconnect between their original value and current offerings. Jacqui highlights that unclear narratives often mask the real issue of differentiation in a competitive market. We explore the significance of voice-of-the-customer exercises to gain valuable insights and emotional drivers behind purchasing decisions. Additionally, we delve into the concept of a “rally cry” for strong messaging and discuss the role of AI in marketing while emphasizing the need for human creativity. This conversation offers strategies to help fast-growing companies navigate their unique marketing challenges.
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27:19
Are you the Bottleneck to Growth in your Business? with Gene Hammett, CEO Coach to Inc5000 Companies
In this episode, I address how leaders often become bottlenecks in their organizations by clinging to tasks that could be delegated. Through a client story, I illustrate the impact of a hands-on approach to decision-making on personal and team growth. We discuss the difference between transactional leaders and those who empower their teams, emphasizing the importance of creating a supportive environment. Listeners are invited to join my workshops for practical strategies to elevate their leadership and foster a thriving workplace.
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11:26
Trust-Based Leadership with Evan Katz & Josh Roberts at Very Special Games
In this episode, I sit down with Evan Katz and Josh Roberts, co-founders of Very Special Games, to delve into the principles of Trust-Based Leadership and its pivotal role in their company's success. Evan and Josh share how Trust-Based Leadership has been instrumental in fostering a collaborative and innovative environment, enabling their small team to create engaging party games like Ransom Notes and Charty Party. We explore how Trust-Based Leadership has guided their decision-making processes and contributed to their rapid growth, culminating in their recognition on the 2024 Inc. 5000 list of America's fastest-growing private companies. Their journey from launching a Kickstarter campaign to building a thriving business underscores the impact of trust and mutual respect in leadership. Tune in to discover how cultivating trust within your team can drive creativity, resilience, and sustained growth
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29:53
Leading a Category Defining Brand with John Williamson at Songfinch
In this episode, I chat with John Williamson, founder and CEO of Songfinch, a platform that transforms personal stories into custom songs. We discuss the challenges of leading an innovative brand in the music and gifting industry, focusing on the importance of resilience and transparency in leadership. John shares key moments that fueled Songfinch's remarkable growth, including the shift to emotionally-driven marketing strategies and the operational tactics that supported this success. He emphasizes the significance of fostering a culture of ownership among employees, highlighting the value of genuine connections in building a thriving brand.
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28:49
The Importance of Humble Leadership with Jensen Brehm at Ombraz Sunglasses
In this episode, I sit down with Jensen Brehm, co-founder of Ombraz Sunglasses, to explore the transformative power of humble leadership in building a purpose-driven brand. Jensen shares how embracing humble leadership has guided Ombraz from its inception to becoming a standout in the eyewear industry. We delve into how humble leadership fosters innovation, resilience, and a strong company culture. Under Jensen's guidance, Ombraz has not only revolutionized sunglasses design but also earned #1244 spot on the 2024 Inc. 5000 list, highlighting its rapid growth and commitment to sustainability. Tune in to discover how leading with humility can drive both personal and organizational success.
Develop leadership skills and understand leadership development from expert interviews with transformational leaders. Leaders in the Trenches gives raw discussions that dive deep into new strategies to accelerate your company growth and your leadership abilities. Get interviews from Fortune 100 leaders to experts in various domains of marketing, sales, and leadership that allows you to explode your growth. Learn from their failures and discover the finer elements of significance that will impact your company.
Guests include Daymond John, Les Brown, Michael Gerber, Jonah Berger, Bob Berg, Greg McKeown, and with the host Gene Hammett.
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