PodcastsBusinessIt's Not About The Money

It's Not About The Money

Catherine Morgan
It's Not About The Money
Latest episode

380 episodes

  • It's Not About The Money

    Should You Become a Financial Coach?

    02/03/2026 | 25 mins.
    In this episode I explores the profound relationship individuals have with money, emphasizing the importance of financial coaching in addressing deeper emotional and psychological issues surrounding financial behaviors.

    I discuss the need for financial professionals to integrate coaching techniques into their practices to better support clients in navigating their financial identities and challenges.

    Through personal anecdotes and practical advice, I highlight the transformative power of understanding one's relationship with money and the necessity of addressing underlying beliefs to foster lasting change.
     
    Chapters
    00:00 Understanding the Relationship with Money
    02:48 The Need for Financial Coaching
    05:29 The Impact of Identity on Financial Decisions
    08:30 The Role of Financial Coaching in Transformation
    11:18 Techniques in Financial Coaching
    14:09 Language Patterns in Money Conversations
    17:02 Integrating Financial Coaching into Existing Practices
    19:35 The Future of Financial Coaching22:22 Personal Journey and Call to Action


    Resources:
    Get my FREE book 'It's Not About The Money'
    Take the Money StoryTypes® Quiz
    Sign up to my FREE Newsletter
    Become a Certified Financial Coach
    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
    Watch the Full AI Series Here
  • It's Not About The Money

    Why Clients Self-Sabotage With Money

    23/02/2026 | 21 mins.
    In this conversation, I explore the psychological barriers that clients face in making financial decisions, emphasizing the role of emotions and limiting beliefs. Through real-life examples, I illustrate how these factors lead to self-sabotage and offer a framework for financial advisors to help clients recognize and overcome these patterns.

    This discussion highlights the importance of understanding the emotional underpinnings of financial behavior and provides practical tools for fostering healthier relationships with money.
    Chapters
    00:00 Understanding Client Fear and Self-Sabotage
    11:12 Transformative Coaching: A Case Study
    13:26 The Money Narratives Clearing Method
    18:36 Recognizing Patterns and Limiting Beliefs
    Resources:
    Get my FREE book 'It's Not About The Money'
    Take the Money StoryTypes® Quiz
    Sign up to my FREE Newsletter
    Become a Certified Financial Coach
    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
  • It's Not About The Money

    2026 Planetary Shifts and the New Economy: How Astrology Is Reshaping Money, Work & Power with Jazze Jervis

    16/02/2026 | 45 mins.
    his conversation, Jazze Jervis and I explore the significant shifts occurring in the economy and society, driven by planetary changes.

    We discuss how these shifts impact our understanding of money, power, and personal value, emphasizing the importance of humaneness, visibility, and nervous system regulation in navigating these changes.

    Our conversation encourages you to embrace curiosity and authenticity as you adapt to the evolving landscape of business and personal growth.


    Chapters

    00:00 Entering the New Economy

    01:56 Planetary Shifts and Their Impact

    06:59 Navigating Changes in Business and Life

    15:56 The Importance of Humaneness in Business

    24:51 Visibility and Authenticity in the New Era

    32:12 Nervous System Regulation and Decision Making

    42:34 Curiosity and Action in 2026


    Resources:

    Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach 

    Join AI Dream Team to learn how to build your own AI dream team

    Join my Monthly Money Visionary Newsletter for monthly AI Prompts

    Follow Jazze on Instagram

    Check out the Energy Guide here

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    Disclaimer: Educational only, not financial advice. Do your own research and seek regulated advice where appropriate. This podcast contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in.
  • It's Not About The Money

    Who Are You When AI Can Do What You Do?

    09/02/2026 | 29 mins.
    ught: will people still want to hear from me when AI can give them information instantly? I felt panic - who am I if I'm not a content creator? If you've been feeling that uncertainty too, this episode will completely reframe everything, because it's not really about AI at all. Maybe you're worried AI will replace you or your clients won't need you anymore.

    Here's what I want to explore - what if this is about something we've been avoiding our entire lives: uncertainty. We spend so much time creating certainty in our careers, finances, and identities, then AI reminds us none of this was ever certain to begin with.

    Today, I'm diving into why uncertainty equals danger in our nervous systems, how every moment of expansion came through uncertainty, and the three Rs to navigate this threshold - release your performance-based identity, reconnect to your inherent worth, and reclaim your irreplaceable humanity, because AI isn't stealing your identity, it's revealing how you relate to uncertainty itself.


    Chapters

    00:00 Navigating Identity in the Age of AI

    08:07 Embracing Uncertainty for Growth

    17:43 Practices for Managing Uncertainty

    24:37 Reclaiming Your Humanity in an AI World

    30:27 Building a Relationship with AI


    Resources:

    Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook 

    Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach 

    Join AI Dream Team to learn how to build your own AI dream team

    Join my Monthly Money Visionary Newsletter for monthly AI Prompts

    Listen to me interview Natalie about AI and the future of money here

    This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself.

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
  • It's Not About The Money

    How AI Will Change the Way You Feel About Money

    02/02/2026 | 36 mins.
    The way you've been relating to money is about to fundamentally shift, not because of what AI can do, but because of what it's forcing you to feel. Maybe you're overwhelmed by AI, worried about being replaced, or anxious about putting financial information into something that might not be secure. Here's what I've discovered - that fear isn't really about AI at all.

    When I first started using AI around money, my entire body felt incredible fear: would people still need me? But all those AI fears - will it replace me, am I techie enough, which tool should I choose - they're the exact same money fears that have been showing up for years, just in a new disguise.

    Today, I'm exploring why AI is holding up a mirror to our three core beliefs about productivity, worth, and scarcity, how to use AI safely without exposing personal information, and why the real question isn't "will AI replace me" but rather "what becomes possible when I stop replacing my humanity with productivity."


    Chapters

    00:00 The Emotional Impact of AI on Money Management

    03:31 Practical Tips for Using AI Safely

    08:29 Understanding the Root of AI Anxiety

    10:19 Core Beliefs About Worth and Productivity

    17:54 Identifying Emotions Linked to Money Beliefs

    21:38 Reframing AI as a Tool for Transformation

    29:19 Navigating AI Without Losing Humanity


    Resources:

    Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook 

    Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach 

    Join AI Dream Team to learn how to build your own AI dream team

    Join my Monthly Money Visionary Newsletter for monthly AI Prompts

    Listen to me interview Natalie about AI and the future of money here

    This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself.

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beli

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About It's Not About The Money

You don't need another budget… you need to feel safe with money. It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology. Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach. Formerly the In Her Financial Shoes Podcast.
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