391 episodes
- Have you ever been asked what you charge, and felt something happen before you had even said the number? That half a second where your mind is already running. Is that too much? Is it not enough? What will they think of me?
If you know that feeling well, you are in very good company.
This is part two of the Love and Money Series, and today I explore the fear of being paid what you are worth. It shows up most for us as sole traders, because when the business is you, being paid can feel deeply personal. But the fear is rarely about the number itself. It is about the meaning we have attached to it.
In this episode I walk through the five ways this fear shows up:
Overdelivering to feel you have earned the right to be paid
Dropping your price before anyone has even asked
Rushing or softening the number as it leaves your mouth
Overexplaining and justifying your fee
Avoiding naming a price at all
Chapter Timestamps:
00:12 Introduction to the Fear of Pricing
02:50 Understanding Personal Value in Pricing
05:27 Signs of Fear in Pricing Conversations
10:49 The Impact of Undercharging
14:08 Shifting Mindsets: From Sole Trader to CEO
15:54 Practical Steps to Embrace Your Worth
We look at the resentment cost of undercharging, the shift from sole trader to CEO of your own business, and the questions that opens up. What does the business need to run profitably? What is the market willing to pay for the result I create? What is the cost of undercharging?
And I leave you with one practice for this week. Say your price, then pause. Don't soften it. Don't explain it. Just sit with it, and notice what arises in your body. This is my fee. I am allowed to be paid for the work I do. It is safe for me to receive.
Because being paid what you are worth rests on a much bigger question underneath the number: whether you believe you are allowed to receive, and whether you can hold your price steady enough for someone else to trust it.
So carry this with you. What do you make money mean, in the moment when someone offers to pay you for your work?
A lot of this work is about worthiness, boundaries, people pleasing, and inner worth. If you would like a safe space for these deeper conversations, come and join us in the Money Circle. It is our free online community, with a monthly newsletter of resources and a live monthly call where we hold space for exactly this.
Head to https://themoneypanel.co.uk/newsletter and you will receive an invite for the next circle call in your welcome email.
If you missed part one of the Love and Money Series, on why love and money are so deeply connected, listen to that first.
Watch this episode on YouTube: https://yt.openinapp.co/op9cg
Much love, Catherine x - In this episode, I explore the intricate relationship between love and money, emphasizing how our capacity to receive and give is deeply intertwined with our self-worth and emotional safety. I discuss the patterns that emerge from our early experiences and conditioning, highlighting the importance of awareness and new positive experiences in healing our relationship with money. The conversation delves into generational trauma and the impact of our upbringing on our financial behaviors, offering practical steps to begin the healing process.
Chapters
00:00 - Why love and money mirror each other more than you think
01:57 - How childhood conditioning shapes your capacity to hold wealth
03:21 - Family patterns, early trauma, and the nervous system's relationship with safety
08:22 - The three ways love and money show up the same: receiving, giving, and letting go
13:24 - Intergenerational patterns, attachment, and inherited unworthiness
22:41 - Practical ways to expand your financial and emotional comfort zone
35:09 - Healing your relationship with money by nurturing your self-worth
Resources:
Read It Didn't Start With You by Mark Wolynn
Take the Money Story Types Quiz
Join the Money Circle
Discover this previous episode revealing why you can't hold onto money and how it's linked to love Why Your Brain Feels Different in Perimenopause — ADHD, Hormones & RSD with Kate Moryoussef
25/05/2026 | 40 mins.I am joined by Kate Moryoussef, as we explore the intricate relationship between ADHD, hormonal changes, and women's health. We discuss personal experiences with late ADHD diagnoses, the impact of perimenopause, and the significance of understanding rejection-sensitive dysphoria (RSD). The conversation also highlights the benefits of Emotional Freedom Technique (EFT) as a tool for emotional regulation and self-acceptance, particularly for neurodivergent women navigating these challenges.
In this conversation, Kate and I explore the transformative power of Emotional Freedom Techniques (EFT) in managing overwhelm, guilt, and shame, particularly for women navigating ADHD and hormonal changes. We provide practical demonstrations of EFT, discuss the importance of self-compassion, and highlight the significance of understanding women's health issues.
Kate shares insights from her book, the ADHD Women's Wellbeing Toolkit, emphasising the need for accessible resources and self-empowerment. The conversation concludes with a focus on sustainable growth and the importance of rest in both personal and professional lives.
Chapters
00:00 Understanding ADHD and Hormonal Influences
10:10 The Impact of Diagnosis on Personal Growth
20:02 Navigating Perimenopause and ADHD
30:01 Rejection Sensitive Dysphoria (RSD) Explained
39:53 Emotional Freedom Technique (EFT) and Its Benefits
26:05 Demonstrating EFT for Overwhelm
30:30 Understanding Guilt and Shame in EFT
34:14 Navigating Women's Health and Hormones
35:55 The ADHD Women's Wellbeing Toolkit
39:25 The Journey of Writing a Book with ADHD
40:36 Sustainable Growth and Rest in Business
Resources:
Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Become a Certified Financial Coach
Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
Enroll for Wealth Resonance
Discover the Body of Wealth
Check out the 5 Hidden Money Beliefs
If today's conversation stirred something in you, Kate's self-paced workshop library might be a great next step. There's a wide range of topics covered - from emotional wellbeing and nervous system regulation to identity and everyday ADHD life- all created with late-diagnosed women in mind.
You can dip in at your own pace, without any pressure to do it all at once.
Browse the full library here: https://www.adhdwomenswellbeing.co.uk/workshops- In this conversation, I explore the concept of money set points and how our nervous system influences our relationship with wealth. I discuss the biological responses to financial success and introduce three somatic techniques to help expand our capacity for wealth. These techniques focus on creating a sense of safety in the body, allowing individuals to navigate their financial journeys with greater ease and confidence.
Chapters
00:00 Understanding Money Set Points
02:57 The Nervous System and Money
05:50 Somatic Techniques for Financial Safety
08:40 Safety Anchoring Technique
12:00 Capacity Expansion Technique
17:01 The Expanded Heart Technique
23:49 Recap and Conclusion
Resources:
Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Become a Certified Financial Coach
Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
Join the waitlist for Wealth Resonance
Discover the Body of Wealth
Learn more about The Great Release
Check out the 5 Hidden Money Beliefs - In this episode, I explore the complex dynamics of money arguments in relationships, emphasising that these conflicts often stem from deeper emotional and nervous system responses rather than the financial issues themselves. I introduce the concept of Money Story Types, which are shaped by early life experiences, and discuss how understanding these types can help couples navigate their financial conversations more effectively. The episode provides practical strategies for reframing discussions about money to foster collaboration and acceptance between partners.
Chapters
00:00 Understanding Money Arguments
02:48 The Role of Nervous System in Money Conversations
06:04 Identifying Money Story Types
08:58 Conflict Between Money Story Types
12:03 Strategies for Harmonious Money Conversations
14:59 The Importance of Acceptance in Money Dynamics
17:58 Practical Reframes for Money Discussions21:08 Conclusion and Next Steps
Resources:
Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Become a Certified Financial Coach
Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide
Join the waitlist for Wealth Resonance
Discover the Body of Wealth
Learn more about The Great Release
More Business podcasts
Trending Business podcasts
About It's Not About The Money
You don't need another budget… you need to feel safe with money.
It's Not About The Money is a podcast on women and money mindset for business owners who are done with overgiving, undercharging, and hitting the same income ceiling. Here we talk about the patterns behind your finances and the practical steps to make more, keep more, invest, and build wealth with confidence. We also cover topics around financial coaching and self sabotage with mindset and somatic money incuding nervous system and psychology.
Hosted by Catherine Morgan, author, award-winning Financial Wellbeing Speaker, Financial Coach, and trauma-informed coach.
Formerly the In Her Financial Shoes Podcast.
Podcast websiteListen to It's Not About The Money, Provocations and many other podcasts from around the world with the radio.net app

Get the free radio.net app
- Stations and podcasts to bookmark
- Stream via Wi-Fi or Bluetooth
- Supports Carplay & Android Auto
- Many other app features
Get the free radio.net app
- Stations and podcasts to bookmark
- Stream via Wi-Fi or Bluetooth
- Supports Carplay & Android Auto
- Many other app features


It's Not About The Money
Scan code,
download the app,
start listening.
download the app,
start listening.
































