In this raw and deeply personal episode of Konnected Minds Podcast, Derrick Abaitey sits down with Charity — founder of a thriving feminine hygiene brand — for a conversation that goes far beyond business.
This is the story of a woman who was bullied, unheard, and misunderstood growing up — but turned all of that into a business that now serves women across Ghana, Nigeria, the US, UK, Canada, and Germany. She didn't have funding. She didn't have a mentor. She didn't even have a business name at first. But she had something more powerful: a vision to give women the freedom and knowledge she never had growing up.
From bathing with AC water during her toughest days, to selling 500 products in three weeks and then watching orders dry up, to investing every cedi she made back into influencer marketing with Dorsey, to making 25,000 cedis in 24 hours and reinvesting it all again — Charity's story is proof that passion outlasts motivation, and consistency beats perfection every single time.
She breaks down the brutal truths most young entrepreneurs refuse to accept: why you don't need everything to be perfect before you start, why chasing money instead of purpose will kill your business before it begins, why you need to work on your own timeline and not compare yourself to anyone else's journey, why building trust online is more valuable than having a physical shop, and why showing up authentically is the only way to turn customers into an army that fights for your brand.
Charity also opens up about the emotional weight of being a woman in business in Africa — the pressure from parents who wanted her to wear a suit and work a 9 to 5, the shame attached to certain struggles women face, the lack of education around feminine hygiene in African homes, and the joy of seeing doctors recommend her products to their patients because they know it works.
This episode is for every young woman who feels unseen, unheard, or unsure if she has what it takes. Charity proves that the pain you carry can become the purpose you build — and that freedom, for yourself and others, is worth every uncomfortable step.
This is not motivation. This is the manual.
UK