Konnected Minds Podcast

From understanding that savings alone is not enough to learning how to buy shares that can turn 10,000 cedis into 100,000 cedis in one year, and why the brutal truth about building wealth is that young people don't know the difference between shares and treasury bills when treasury bills are regulated by the government giving you fixed returns like water in a cup that's always there when you drink but shares are buying a part of a company like MTN or Gold or Ben's oil palm plantation where if the company does well your shares do well but you cannot determine when it's going to rise or fall, the financial literacy educator who breaks down Maslow's hierarchy explaining that self actualization is where people invest big time into shares that work for them and they do not necessarily have to do something else proving that even when Dr. McDonald says he's not where he wants to be we see him as self actualized but to him he is not showing the difference between social status and perception, the young woman teaching people through 30 Seats that in the typical Ghanaian environment if you die it is what is said about you after the death that matters because if you only had money to take care of yourself and your family and extended family but die right now they would say you didn't leave any property proving it is money it is money not just words, the reality that people comment in DMs asking why will I save my next of kin will come and chop the money when actually you need to work hard to change that perception and leave something behind, the process of buying shares starting with saving then taking a portion of that saving to investment using IC wealth app or Black Star app where you register get a CSD account buy the shares and move forward, the top three shares young people can invest in today being MTN shares which she personally invests in, Gold shares that went from 1,250 cedis last year to now being scarce, and Ben's oil palm plantation which is doing very well, the shocking revelation that one company appreciated by 1,000% meaning if you had saved 10,000 cedis last year now you're making 100,000 cedis from buying the shares proving the power of patient investment, the wisdom that nobody gets huge money in one minute and you can't just wake up and be the MP for Kasoa or expect that buying Tom Tom for somebody will make you successful because it's a process you need to go through, the discipline that shares teach you because if you're not disciplined you cannot grow money and you cannot keep money which is why young people need to cut down expenses like the NSS personnel who sees their boss buying 100 cedis jollof and wants to do the same when the boss has worked hard to be where he is, the confession from the host about working at 17 years old in London teaching a lady's son piano for 18 pounds an hour on Wednesdays doing three or four hours but never saving any money proving that the level of discipline required for a teenager to save money is something we don't speak about enough, the temptation of spending money on Mx90s trainers at 17 instead of saving showing how hard it is for young people to resist immediate gratification, the government money of 30 pounds a week just for going to school that was never saved or invested but probably sent back home for siblings proving that even when money comes easy without work it's hard to save unless you have a clear purpose and discipline.

Host: Derrick Abaitey

From interviewing coconut sellers making 300 to 500 cedis profit daily to teaching young people the brutal truth that if you do not want to be poor you have to understand that most of us are stuck on physiological needs of food shelter and clothing thinking that once we have money for these basics we are done when actually a coconut seller multiplying 300 cedis by five days by one month is making more than someone doing a white collar job in an office space proving there are no businesses better than another business but our minds are set to think certain businesses mean you are doing well while other businesses make people think you are joking when you are actually the one making real money on the streets, the financial literacy expert who has always been a money person not in a bad way but loves money because money makes a lot of things possible like buying a car or doing other things and started an accessory business right from university understanding that growing up as a typical African child you are not given money because the money is either handled by your father or given to your mother who gives it to you and even when you have to buy certain things you have to follow an adult because school fees was never handed over but you went to the bank with your father or mother just to be sure the fees was paid, the young woman who learned how to handle money by herself when entering university space where suddenly you are given your money because you are an adult kind of but made the painful mistake of lending her school fees to a friend who used it for betting and the money just got lost explaining why a lot of parents wouldn't want to give money to their children because if a friend mishandles the money who do you run to and it will be so sad if your parents struggled to get the money for you and you just mishandle it, the lesson that no money is enough which really struck her when watching an interview where someone big said he's not where he wants to be proving that even successful people feel they need more and you have to break out of being poor by venturing into businesses and understanding the lies we have been told about the way we should make money because there are businesses that immediately you mention people think you are doing well and other businesses where people do not even have time to believe it works because to them you are just on the streets, the educator from 30 Seats one of West Africa's leading digital platforms on financial literacy and youth empowerment who believes people can start businesses without money because she started by going to a friend's shop at Kasoa who sells phone accessories and after SHS the guy really trusted her so she would take phone cases go to school sell them make her profit and give him back the money proving that trust and starting small works, the conversation split into four parts taking you from not being able to save to saving a lot of money to invest covering the top three shares that young people can invest in today where one company appreciated by 1000% so if you had saved 10,000 cedis last year now you're making 100,000 cedis and why saving money is hard because the level of discipline required for a teenager to save money is something we don't speak about enough when a lot of people spend money on the wrong things but the most important thing is not how much you are saving but the discipline and the consistency.

Host: Derrick Abaitey

From breaking down the psychology of money and savings to teaching young people how to escape the betting trap and start real businesses with just 496 cedis, and why the brutal truth about why most people stay poor is because they only focus on the physiological needs of food shelter and clothing asking why do I need more money won't I die and let my next of kin come and enjoy when actually the money you're using for betting could buy a sachet of pure water that you sell and make profit and thrive because there are no two ways about betting it is wrong and addictive with people sliding into DMs telling stories about what they're going through and how they cannot stop, the social entrepreneur running 30 Seats Challenge teaching people to save one cedi on January first then two cedis on January second adding one cedi each following day so by the end of January you have saved 496 cedis which is enough to start a business but people have the misconception that you save one cedi every day when that's not how you get to 66,000 cedis by the end of the year, the young educator who explains that 496 cedis can start a phone accessory business because one phone case goes between 40 to 80 cedis so you can buy five cases wholesale or retail depending on the price and trust because the price they give a different person is not the same price they give you if you are trustworthy and you can sell it with 30 cedis profit especially now that iPhone 16 Pro Max cases are trending and people even buy iPhone 16 Pro Max camera protectors to put on their iPhone 7 Plus to make it look like the latest phone, the problem with society being so full of itself tied to social abilities where people bet with money they don't have and the benefits they get from betting are wasted and it's so addictive they cannot stop which is why the platform educates people that for the sake of your life and your future and your generation stop betting save the money start something small, the savings strategy that teaches you to cut down certain expenses and save for your future knowing that savings is just for a particular time before you move to investing, the reality that before you move from physiological needs to safety needs to love and belongingness it might look like a little step but it's not in money because if you have 50 cedis to cater for food shelter and clothing that 50 cedis is not going to cater for your safety needs when illness strikes because no hospital charges 50 cedis and when you move to love and belongingness with a wife and children what's 50 cedis going to do for you, the breakdown of Maslow's hierarchy showing that people only start thinking about investment at the esteem level after they've catered for physiological needs safety needs and love and belongingness because now they have to take care of themselves and their future before reaching self actualization where they invest big time in shares that work for them and they do not necessarily have to do something else, the opportunity for young people even in SHS or university to start growing cash flow by learning selling skills whether using social media or apps or being able to convince and speak to people because the only thing you need to learn is how to sell.

Host: Derrick Abaitey

He started as a BlackBerry campus ambassador. No salary. No guarantee. Just a free phone and a chance to serve.

Fifteen years later, they made him CEO of Red Africa.

Ayodeji Razaq is one of Africa's most quietly powerful business minds - co-founder of The People Company, CEO of Red Africa, and a man who has spent his entire career doing something most people refuse to do: letting himself be used.

In this episode, Ayodeji breaks down the uncomfortable truths about entrepreneurship, employment, money, leadership, and what it actually takes to build something that lasts in Africa - without holding anything back.

What we cover:

This is not the regular success story. This is the real one.

🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/

Guest: Ayodeji Razaq

IG: https://www.instagram.com/dejizaq/

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

Join Konnected Academy: https://www.triibe.io/konnected-academy

🎟️ Konnected MInds Live Kumasi, Sept 9th. https://www.konnectedmindslive.com/

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From selling phone cases without owning a phone to building multiple income streams while still in school, and why the brutal truth about making money is that you need to be trusted because coming by money is a very difficult thing to do and if somebody has set up a business and you want to start yours by feeding from theirs you need to build that kind of trust for somebody to willingly give you something to go and sell and bring the capital back which is exactly how the journey started taking stock from someone's shop selling it and returning the profit before moving into iPhones where a campus friend gave one iPhone 7 on trust and even though the profit was just 300 cedis because of not knowing how to navigate the phone it was enough to keep moving forward, the young entrepreneur who manages a mother's fashion school handling sales marketing and social media analytics while still carrying phone cases in the bag and in the car ready to sell at any moment because at every point in your life the money you started with might not be enough to carry you to the top so you need to grow and even in this studio there are phone cases ready to go because leaving an imprint in someone's mind matters even if they don't buy today, the determination and mindset shift that is the number one skill people need to learn if they want to grow their money or make money because if you want to make money and you don't have a particular mindset towards making money you're still going to be there stuck in the same place watching businesses doing well on the streets but preferring to be under air condition taking home 500 cedis a month rather than being in the scorching sun taking home 500 cedis profit a day, the social status trap that keeps people from entrepreneurship where having a university degree or master's or PhD makes people think selling coconuts means you failed life when actually you're making more money than them but they fail to look at the aftermath and only see the outside which is why coconut sellers around 37 and parliament house wear suits to work purely because of social status and packaging, the coconut seller in a suit with beautiful makeup dressed neatly selling coconuts creating a higher probability that customers choose them over others because packaging puts you out there and some coconuts are served in nice bottles with straws making customers upset when their regular seller doesn't have a straw increasing the probability they move to the next person who does, the 30 Seats platform that focuses on savings because too many people misuse their money spending on watchy egg willy salad plantain and sausage all protein all at once knowing they don't have money for the next day teaching people to cut down spending and expenses and talking highly against betting because the society is so full of itself tied to social abilities and people bet with money they don't have sliding into DMs telling stories about what they're going through from betting which is so addictive they cannot stop, the 30 Seats Challenge that started first January where you save one cedi the first day two cedis the second day three cedis the third day adding one cedi each following day so by the end of January you have saved 496 cedis which is enough to start a business and people have the misconception that you save one cedi every day but that's not how you get to 66,000 cedis by the end of the year.

Host: Derrick Abaitey