Konnected Minds Podcast

• From Mic to Millions: Why Selling Bread Might Beat Selling Records

  The path to long-term financial success for artists extends far beyond music sales and performances. Building businesses that leverage your personal brand creates sustainable wealth that outlasts your active performing career.• Catalog marketing has tremendous value, with artists like Tupac remaining in Spotify's top charts decades after their death• Investment companies increasingly buy music catalogs because they recognize their long-term monetization potential• Many formerly successful artists face financial hardship later in life due to poor planning• An artist's public profile and fame creates unique opportunities to launch complementary businesses• Successful artists like Olamide build record labels to sign new talent and expand their catalogs• Rihanna demonstrates how business ventures (Fenty) can far exceed music earnings while still maintaining catalog relevance• African artists like Hammer of the Last Two have found success in unexpected industries like food production• Excessive spending on lifestyle maintenance rapidly depletes resources that could build lasting wealth• Contributing something meaningful to art ensures longevity in the industry• Persistence is crucial—rejection isn't failure, just an opportunity to find another doorIf you've been watching this show, subscribe and become part of the family. We are on a journey of changing the lives of people on this channel and we appreciate you for being here. Connect with us, hit the subscribe button and let's carry on the conversation.Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds

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• Money Made Me Lonely – The Dark Side of Success | Jahara Osman

  Financial success often leads to unexpected challenges including isolation, anxiety, and the realization that money doesn't automatically create happiness. Therapist and entrepreneur Jahara Osman shares insights on the hidden struggles successful people face and strategies for finding genuine happiness beyond wealth.• Money provides comfort but doesn't equal happiness• Successful people experience unexpected loneliness as their social circles shrink• Having money is one thing; keeping money requires strategy and discipline• Business success comes from mastering one venture before diversifying• Family financial pressures create immense mental strain• Substance use never solves problems - it creates more serious issues• Childhood experiences shape our relationship with money• Men often avoid therapy due to societal expectations of strength• Disciplined living creates more stable happiness than unstructured living• Finding mentors is crucial when you don't have family guidanceTrue happiness comes from knowing yourself and choosing paths aligned with who you are. Not everyone needs to be an entrepreneur - finding what genuinely suits your personality and strengths leads to fulfillment.Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds

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• Finding Money in Your Music

  The music industry offers multiple revenue streams beyond streaming, yet many African creatives are missing out on these opportunities. Kofi Che, co-founder of Crux Global who recently partnered with Sony, breaks down how artists can properly monetize their work through publishing rights and smart business practices.• Music is a patient game requiring sustainable fanbase building rather than chasing overnight success• Artists need to understand the fundamental difference between publishing and recording revenue streams• Publishing revenue comes through bodies like PRS (UK) or ASCAP (US) when music is played on radio, in stores, or used in media• Producer agreements should include both session fees AND publishing splits (typically 50/50 between producers and writers)• Register your music with collection societies immediately after release to avoid losing royalty payments• Producers should never give up publishing rights as these form the basis for valuable future publishing deals• Building a dedicated fanbase is more valuable long-term than having a single viral hitIf you're an artist looking to maximize your income potential, make sure you're registered with the appropriate collection societies and have proper documentation for all your music. Leave your thoughts in the comments about what content you'd like to see in future episodes!Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds

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• How to Avoid Going Broke as a Musician in Africa

  The music industry operates on complex relationships where managers typically earn 20-30% of an artist's income, though superstars like Beyoncé likely pay their managers a salary instead of a percentage. Management provides critical value by handling business negotiations, shielding artists from industry difficulties, and fighting for opportunities while the artist focuses on creating music.• Manager compensation (20-30%) is fair when they're actively contributing to an artist's growth and success• Managers protect artists from negative feedback and industry challenges that could affect creativity• Buying music catalogs means acquiring complete ownership rights versus licensing which maintains artist ownership• Companies purchase catalogs because classic songs continue generating revenue for decades through streaming• Artists must develop businesses beyond their music career to ensure long-term financial stability• Successful examples include Olamide's record label, Reggie Rockstone's merchandise, and Rihanna's Fenty empire• Even top artists don't simply live off their catalogs – they develop multiple revenue streamsSubscribe and become part of the family. We're on a journey of changing lives through this channel and appreciate your support. Connect with us by hitting the subscribe button and let's continue the conversation.Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds

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• How to Break Free: Ending Generational Curses

  We explore how generational curses manifest as mindset limitations passed down through family lineage, and reveal practical strategies to break free from inherited patterns that hinder personal growth and success.• Generational curses are real but not mystical—they're rooted in mindset patterns and epigenetics• Breaking free begins with awareness of inherited limiting beliefs about money, success, and career paths• Unlearning precedes growth—accepting that past approaches haven't worked creates space for new strategies• Epigenetics explains how trauma and mindsets can be biologically transmitted across generations without changing DNA• Exercising free will is essential to breaking patterns and creating your unique path to success• Fear can be reframed as an ally that shows you care, rather than an obstacle that stops progress• Consistent effort wins any race—even when facing setbacks, persistence leads to breakthroughRemember: you already possess everything needed to break free from generational limitations and create your desired reality. The power to change your family's story starts with you.Support the showWatch the video episode of this on YouTube - https://linktr.ee/konnectedminds

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