Konnected Minds Podcast

From making 800K on TikTok and not caring what anyone thinks to building an international feminine hygiene brand by teaching instead of just selling, and why the brutal truth about social media success is that you don't just post products and expect people to care because no one needs your camera until you show them the quality difference between phone footage and professional camera footage, the young woman who started with nothing but a Snapchat account and made over 20,000 cedis in the first 24 hours by posting one product and paying influencers proving that when you give value people will pay upfront without even asking for payment on delivery, the explosive first day that brought over 100 orders and overwhelmed her supplier who quit after just 24 hours saying it was too stressful when customers were ready to pay and wait because she wasn't just selling she was teaching ladies about feminine hygiene that Africans are never taught at home, the bold move of ordering 3,000 pieces wholesale when the first supplier couldn't handle the demand and then jumping to 10,000 pieces even though it sold out the same day and angry customers thought she had scammed them, the year spent investing 80,000 Ghanaian cedis in influencer marketing to make sure her products were on the minds and lips of people before she even touched Instagram or TikTok proving that the first year should be about building trust not just making money, the Snapchat accounts that kept getting reported and taken down by competitors forcing her to move to WhatsApp where 600 people texted her in one day to save their contact because they were actively looking for her, the 2024 decision to finally start posting on TikTok which now drives 90 to 95 percent of her business compared to the 20 percent Snapchat brought because she focused on giving value and teaching instead of dancing and fooling around, the wisdom that every business has value and if you're selling clothes you show people how to style them and if you're selling shoes you teach them what to match with their dress because posting products alone means nothing when people don't understand why they need what you're selling, the revolutionary approach of being explicit and confident about feminine hygiene topics when other Ghanaians are scared to mention those things creating a unique space where mothers and pastors' wives and celebrities come to learn from her, the 12 to 15 FDA approved products she now carries with plans to launch her own production line starting with probiotics and custom feminine washes after traveling to China to find manufacturers who understood her specific ingredient requirements and target customer needs, the trip to China where she was very specific about ingredients and who she was trying to serve refusing to rush the process because she wants to go through it properly and get samples approved before committing to large scale production, the constant video creation whether she's traveling or at home because she's always working to put something good out there for her audience, the post about making 800K on TikTok that people didn't believe but she didn't care because the money was in her account not theirs and if you're going to be on the internet promoting your business you cannot care about what people say

Guest: Charity Boateng (Femlas Founder)

Host: Derrick Abaitey

From pricing for approval to pricing for sustainability and why the brutal truth about why small businesses stay small is that they price so low trying to make everyone their customer when the reality is not everyone is your customer and if you're scared to tell people your prices are expensive then go where it's cheap you will keep your business stagnant, the young woman who built an international feminine hygiene brand shipping to the US, Canada, UK, Germany, and Nigeria by refusing to pity herself and make people believe they are buying even when no one is buying because people don't want to buy from struggling businesses, the trip to China to create custom packaging that required buying 5,000 to 10,000 pieces across five different sizes proving that if you price too low and don't make good money you can never push your business to the next level, the competitor selling a similar product for 70 cedis after buying it for 50 cedis and wondering why the business isn't working when packaging costs, delivery fees, and operational expenses eat up that tiny 20 cedi margin, the wisdom that when you price something at 100 cedis and people say it's too expensive that's because you're trying to make everyone your customer instead of being selective about your customer base, the revolutionary approach of making products fun and making people believe they need it instead of sitting down pitying yourself posting that no one is buying when people don't want to know why no one is buying from you, the same product launched in June or July selling above 500 to 600 pieces because of knowing how to market it and push it and make it attractive instead of pricing it cheap out of fear, the realization that people are curious to know why others are buying from a business and will push towards you but if you sit down unmotivated showing the world no one is buying you send people away, the critical instruction to think about the future of your business and price for sustainability unless you're just looking for quick money and any margin will do, the discipline that pushes every single day more than motivation because discipline keeps you going when motivation fades, the motivation that comes from the smiles on customers' faces and solving their problems even when most of the time it's not about selling but just giving tips and teaching them, the best advice ever received being don't price for approval price for sustainability which changed the entire trajectory of the business, the book recommendation of Famio Tidal's story that motivated even though people said he had a head start because it's not about getting a head start it's about knowing what you are doing and being consistent, the wisdom that if he didn't continue and wasn't consistent and didn't know what he was doing he wouldn't have gotten to that point proving it's not about coming from money it's about execution and persistence, the refusal to pity small business owners who like to pity themselves posting that no one has bought today when you should never let the world see you struggling because perception drives purchasing decisions and people buy from businesses that look successful not desperate.

Guest: Charity Boateng (Femlas Founder)

Host: Derrick Abaitey

From making 800K on TikTok and not caring what anyone thinks to building an international feminine hygiene brand that ships across continents, and why the brutal truth about starting a business when you have nothing is that you don't need someone to sit you down and teach you because the same internet people use for gossip has everything you need to learn on YouTube and TikTok, the young woman who learned everything from YouTube and started with dropshipping before building her own brand that solves problems doctors recommend to their patients, the wisdom that if you're going to be on the internet promoting your business you cannot care about what people say because when she posted she made 800K on TikTok people didn't believe her but she didn't care because the money was in her account not theirs, the reality that TikTok and social media work when you give value and show people the importance of what you're selling instead of just posting products because no one cares about a camera until you show them the difference between phone quality and camera quality, the revolutionary approach of not just selling products but teaching ladies how to take care of themselves and solving feminine hygiene problems that Africans are never taught at home, the first supplier who said it was too stressful after just one day when over 100 orders came in from just posting on Snapchat and paying influencers, the realization that she was even the first person to sell such products and while others were just posting without explanation she came in teaching and giving value because she went through those problems in university and wished someone was there to help her understand how to take care of herself better, the wisdom that you have to scout for products and think about what problem it can solve because if you are selling anything you must know who your audience is and what problem your product solves for them, the step by step breakdown of going to Alibaba and learning how to order from China by watching one or two YouTube videos in 2021 even before setting up the business and just playing on the apps until it became easy, the advice that people want to be taught before they take a step when sometimes you just need to start and get the idea and play on the apps because right now we have YouTube and TikTok where people teach these things for free, the critical instruction to make sure you're buying from verified suppliers on Alibaba and comparing prices from different suppliers especially when you're a beginner, the process of sending products for lab analysis first which costs between 1000 to 3000 cedis before sending to FDA for registration which charges about 500 dollars for imported products, the smartest way to start being dropshipping where you sell somebody's products online but you must make sure you know a lot about what you are selling and have knowledge about it because if you don't know you must learn, the reality that there are people who swallow products when they're supposed to be inserted and insert when they're supposed to be swallowed proving you should know what you're doing enough that when they come to you you should know the solution, the biggest challenge being FDA approval because sometimes a product comes and they want to change the name after she's already marketed it with that name creating a whole lot of back and forth, the wisdom that people are usually more focused on the money than the value they give to people which is where she picked her form by actually teaching instead of just assuming everyone knew what the products do, the use of shipping companies like AKT for years because they are reliable and the advice to go on the internet to learn instead of looking for gossip because anything you want is on the internet and people make it available for free.

Guest: Charity Boateng (Femlas Founder)

Host: Derrick Abaitey

From lying his way into an internship at Nigeria's biggest TV station to building Glitch Africa and the Honest Bunch podcast that millions watch across the continent, and why the brutal truth about escaping poverty and creating success in Africa is that audacity matters more than credentials because when you come from nothing you either take bold action or stay stuck in the loop of waiting for someone to hand you opportunities that will never come.

Guest: Best Amakhian

Company - Glitch Africa Studios

Host: Derrick Abaitey

IG: https://www.instagram.com/derrick.abaitey

YT: https://www.youtube.com/@DerrickAbaitey

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From selling over 800K on TikTok alone to building an international feminine hygiene brand that ships across continents, and why the brutal truth about starting a business with nothing is that you don't need perfection, you don't need a physical shop, you don't need everything figured out because the young woman who started selling on Snapchat with no business name and made over 20,000 cedis in the first 24 hours now runs a brand that doctors recommend to their patients, the childhood of being sent away at age two to live with family friends and aunties because her mother was too busy farming to raise six children creating a pattern where all the kids were scattered across different homes, the reality of growing up with different people getting different types of treatment and mistreatment that made her tough but also made her crave freedom so much she started living alone at 14 years old, the parents who are commercial farmers waking up at 4am every single day to go to their farms even in their old age refusing to rest and providing loans to people while educating all six children through university without anyone seeing them struggling, the hard work ethic learned from watching parents who never stopped even when they had the option to rest because their farming business gave them that choice, the university dream of becoming a journalist that shifted to construction after a conversation with a classmate whose uncle made a lot of money in the industry because she liked money and understood that money equals freedom, the childhood restrictions on money even though her parents were doing well because her mom would not let anyone have it easy creating a burning desire to make her own money so she could enjoy it her way, the business journey that started because she always wanted to be a business person and never wanted the 9 to 5 life of being controlled and dictated to even though she tried it and realized it wasn't for her, the first 24 hours of business that brought more than 100 orders just from posting on Snapchat and paying influencers proving that social selling works when you show up consistently, the 20,000 cedis or more made in the first 24 hours just from Snapchat with no WhatsApp, no Instagram, no TikTok because people trusted her so much they were paying upfront without asking for payment on delivery, the waiting a full year into the business before even starting to use Instagram or TikTok because Snapchat alone was generating that much demand, the supplier who got overwhelmed after just one day and said it was too stressful leaving the business hanging but proving the concept worked, the 800K milestone on TikTok that made people not believe her when she posted it but she didn't care because if you're going to be on the internet promoting your business you can't care about what people say, the wisdom that TikTok and social media work when you give value and show people how to use what you're selling instead of just posting products, the reality that she wasn't ready to see success in her first year but focused on making sure people trusted her by showing up more and being consistent, the international expansion shipping to the US, Canada, UK, Germany, and Nigeria because she focused her first year not on making money but on getting her products in the minds and on the lips of people, the thousands of orders and reviews flooding in proving she's fulfilling a purpose of educating women about feminine hygiene that Africans are never taught at home, the trip to China to create the packaging she envisioned because she couldn't get what she wanted in Ghana and wanted something that would entice eyes and not be thrown away, the refusal to compare herself to competitors opening big shops because her path is different and her business can do well without a shop if she shows up consistently and authentically.

Guest: Charity Boateng (Femlas Founder)

Host: Derrick Abaitey