Noob Gaming. A Beginner's Guide to Gamespace with Division

Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture.
We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture.
Packed with wisdom, war stories and advice for anyone trying to connect with next-gen audiences.
Dare I say, it's a delight.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation.
In this episode, we unpack:
How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)
Why games like Roblox are the new playground, classroom, and social network combined
How gaming drives real-world participation — including in sports
What brands get wrong (and occasionally right) when trying to show up in game space
Why the Minecraft movie was a wake-up call for Hollywood
And how the generation that grew up gaming is now redesigning the rules of culture — both online and IRL.
If you care about media, marketing, sport, or the future of culture, this one is unmissable.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

In this episode, Will  is joined by Hani Hashem, co-founder and CEO of Fahy Studio – a trailblazing Saudi gaming studio at the heart of the Kingdom’s creative boom. From modding Pokémon games in his teens to helping shape the future of Saudi Arabia’s gaming ecosystem, Hani’s journey is one of vision, guts, and gameplay.
Together, they explore:
• How Vision 2030 is turning gaming into a national priority
• The realities of building games (and studios) from scratch
• The hidden challenges of mobile game development and publishing
• What it takes to go from strategy decks to successful titles
• Why Saudi is fast becoming a global gaming powerhouse
Whether you’re a curious outsider or a games industry vet, this episode is a deep dive into the thinking behind one of the region’s most exciting creative industries – from the inside.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

In this episode of Noob Gaming, we sit down with John Birchall, Editorial Director at LADbible, to unpack what gaming and live streaming can learn from modern media. From his journey through legacy sports media to LADbible’s position as a Gen Z powerhouse, John shares insights on community-building, platform shifts, and how brands can engage with digital audiences without losing authenticity. We also explore the parallels between social media’s rise and the future of game space — and yes, we talk GoldenEye on N64.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)

In this episode of Noob Gaming, composer Lorne Balfe, the man behind epic scores for films like TopGun Maverick and Mission: Impossible Dead Reckoning and massive game titles Call of Duty, Assassin’s Creed talks us through his unconventional career and approach to composing. 
We explore how scoring for games is different from films, why gaming still gets looked down on as an art form (and why that's stupid), and how music helps players feel their way through a game. 
We also take some time to talk about composing for different mediums, being a secret teenage ad-jingle writer, his thoughts on AI music and why gaming’s cultural moment is just getting started. 

Photo Credit: Marcus Maschwitz
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)