Rethink Real Estate

• From Fasting to Forecasting: AI as Your Personal Real Estate Business & Life Coach | Rethink Real Estate S4E35

  In this eye-opening episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Hunter Mason’s Tony Self — affectionately known as “Tech Tony” — to explore how AI, specifically ChatGPT folders, can become your personal real estate coach. After using AI to analyze his health metrics, Tony realized the same logic could be applied to business planning and coaching in real estate.Ben and Tony dig into how real estate professionals can treat AI not just as a tool but as an employee — uploading sales history, goals, and market data to receive tailored coaching and accountability. This episode challenges the lazy approach many agents take toward tech and coaching, and offers a blueprint for using AI to replace traditional (and expensive) business mentors.You’ll also hear how Tony’s five-day fast led to some unexpected insights, the dangerous mindset of agents who “tried AI once,” and why most industry coaching might already be outdated. Whether you're curious about building an AI folder for your real estate business or just want to hear two pros debate the right way to scale a real estate career, this one’s for you.Timestamps & Key Topics:[00:00:00] - AI as a Coach? Tony’s Realization[00:01:05] - Fasting, Bread, and Biohacking with ChatGPT[00:03:18] - Attitudes Toward AI in the Real Estate Industry[00:04:05] - Why Most Agents Are Using AI Wrong[00:06:04] - Treating AI as an Employee, Not a Tool[00:08:10] - Standard Operating Procedures & Scaling[00:09:44] - Turning ChatGPT into a Health Consultant[00:12:17] - Smells Like Fat: Eccentric but Effective Use Cases[00:13:15] - Creating a Personalized Real Estate Coaching Folder[00:16:06] - The Flaws of Traditional Coaching Models[00:17:03] - Building an Emotion-Free, Stats-Driven Accountability Partner🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tony Self and Harcourts Hunter Mason Realty:https://selfregroup.com/https://www.facebook.com/selfregrouphttps://www.linkedin.com/in/anthonyself/https://huntermason.harcourtsna.com/https://tonyself.harcourtsna.com/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctionsSubscribe for more strategies, and don’t forget to like or follow wherever you listen. Let us know in the comments — would you trust an AI to be your real estate coach?

  --------  

  19:14
• The Real Estate Prospecting Hack That’s Blowing Up Our Inbox (In a Good Way) | Rethink Real Estate S4E34

  In this tactical episode of Rethink Real Estate, host Ben Brady reunites with Harcourts Auctions' Director of Marketing, Chris Cochran, to break down a surprisingly effective shift in outreach strategy—leading with a text message before sending an email. Learn why this simple reversal is getting agents up to 20% more engagement and how to apply it directly in your real estate marketing.Chris shares recent campaign data where text-first messaging sparked conversations that emails alone couldn’t. They also explore how this strategy applies beyond auction marketing, from farming your neighborhood to promoting newly sold listings. Whether you're building a pipeline or just trying to cut through the noise, this episode delivers actionable insights on how to make your outreach feel more human—and get actual responses.You’ll also learn the tools that make this scalable, how to avoid spam traps, and how to structure messages that prompt replies (instead of being ignored). If your listings aren't turning into conversations, this episode is your fix.Timestamps & Key Topics:[00:00:00] - Intro: Why This Follow-Up Method Matters[00:01:14] - The Rise of Text-First Prospecting[00:03:26] - What to Say in Your Initial Text Message[00:04:44] - Real Campaign Results: 15–20% Reply Rate[00:06:43] - Turning Listings into Value Conversations[00:07:36] - Why You Shouldn’t Use Just Your Phone[00:08:41] - Preventing Spam Flags & Getting Delivered[00:10:03] - Building Trust When Using a New Number[00:11:35] - Reverse Prospecting: The Right Order[00:13:16] - Final Takeaway: Text Is Where Attention Lives🔗 Related Resources Below:📱 SalesMessage (texting software we use): https://www.salesmessage.com🌐 Learn more about Harcourts Auctions: https://www.harcourtsauctions.com📩 Want our example text/email templates? DM us @harcourtsauctions🔗 Connect with Ben Brady and Harcourts Auctions:https://www.linkedin.com/in/ben-brady-0b223517https://www.instagram.com/harcourtsauctionshttps://www.facebook.com/HarcourtsAuctions🎧 Enjoyed this episode?✅ Like the video✅ Leave a comment✅ Subscribe for weekly strategies on auctions, listings, and growing your real estate business.

  --------  

  14:17
• Stop Losing Listings & Sales: The Weekly Meeting Formula That Builds Trust & Gets Listings Sold | Rethink Real Estate S4E33

  In this solo, practical episode of Rethink Real Estate, host Ben Brady drills into one of the most impactful habits for listing agents right now: structured weekly meetings and reporting. As properties sit longer on the market, many agents are left asking, “What else can I do?” Ben lays out exactly what you should be doing — and how — to increase transparency, manage seller expectations, and move your listings toward sold.Ben shares the full framework for setting up weekly Zoom or in-person meetings that are guided by tangible reports, not gut feelings. From the data you should be collecting and how to present it, to what feedback actually matters (hint: it's price), you’ll walk away with a replicable structure for staying in control of the seller relationship and shifting the conversation away from emotion and back to market facts.If you’ve ever been ghosted by your own listing or avoided the tough pricing conversations, this episode gives you the script, tools, and confidence to take back control. Plus, Ben teases what’s coming in part two — the key follow-up questions agents aren’t asking.Timestamps & Key Topics:[00:00:00] - Why This Topic Matters Right Now[00:01:09] - The Power of Scheduled Weekly Seller Meetings[00:02:44] - What Sellers Want (But Aren’t Getting)[00:04:09] - The Weekly Report: Structure, Tools & Examples[00:06:27] - Why Zoom Might Be Your Secret Weapon[00:08:19] - Data Hoarding: The Right Way to Track Inquiry[00:12:27] - Grouping Feedback, Not Just Comments[00:14:13] - What Price Feedback Actually Looks Like[00:18:17] - Visualizing Buyer Perception vs. Seller Expectation[00:20:49] - When (and How) to Push Back on Unreasonable Sellers🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎧 Subscribe and follow the show on your favorite platform. Drop a comment with your thoughts — we’d love to hear how you follow up with your leads!🎧 Enjoyed this episode?✅ Like the video✅ Leave a comment✅ Subscribe for weekly strategies on auctions, listings, and growing your real estate business.

  --------  

  22:32
• From Refugee to 650-Agent Powerhouse: How to Build a Real Estate Brokerage in Today’s Market | Rethink Real Estate S4E32

  In this inspiring episode of Rethink Real Estate, host Ben Brady sits down with Long Doan — a Vietnamese refugee turned powerhouse broker-owner of Realty Group, now 650+ agents strong across 12 offices. From surviving a refugee camp at 13 to building one of the most respected independents in the Midwest, Long’s story is one of grit, strategy, and relentless purpose.Ben and Long dig into the real growth engines behind Realty Group: how a "people-first" model scaled nationally, the reality of brokerage profitability in a changing market, and how the company just took a major leap by joining LPT Realty. They cover agent recruiting, commission models, vertical revenue streams, and what it takes to retain top-producing agents in today’s environment.If you’re a broker, team leader, or solo agent trying to future-proof your real estate business, Long’s transparent breakdown of structure, mindset, and mission will light a fire under your plans.Timestamps & Key Topics:[00:00:00] - From Refugee Camp to Real Estate: Long’s Origin Story[00:08:29] - Building Realty Group: People First, Profit Follows[00:17:11] - Recruiting the Right Agents (and Keeping Them)[00:25:03] - Broker Profitability & Vertical Revenue Explained[00:29:50] - Joining LPT Realty and Expanding Nationwide🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Long Doan and Realty Group - LPT:https://realtygroupmn.com/homehttps://www.youtube.com/channel/UCCMeFrGflHGtZZo6NFDcuDQhttps://www.facebook.com/LongDoan2https://www.instagram.com/long_h_doan/https://www.linkedin.com/in/long-doan-4baa3725/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣⁣https://www.linkedin.com/in/ben-brady-0b223517⁣⁣https://www.instagram.com/harcourtsauctions⁣⁣https://www.facebook.com/HarcourtsAuctions🎧 Like the episode?✅ Drop a comment with your favorite takeaway✅ Hit like and subscribe✅ Share it with a fellow agent trying to scale their listingsLet’s help more agents rethink real estate, one strategy at a time.

  --------  

  33:09
• April 2025 Housing Market Update: What April Taught Us About Buyer Urgency with Inventory Rises | Rethink Real Estate S4E31

  Ben Brady breaks down the latest auction results and market shifts across the U.S. Discover how Harcourts Auctions navigated an evolving landscape in April, with standout wins like a $16M pre-auction sale in Rancho Mirage and a $6.7M record-breaking result in Fort Lauderdale — both in some of the toughest markets right now.Ben covers key insights into inventory trends, buyer behavior under $2M versus luxury price points, and why auction is proving to be a critical strategy for real estate agents battling high days on market. Learn why traditional price reductions often aren’t enough — and how the auction process is giving sellers and agents the clarity they need to move forward.If you want a front-row view of what’s happening nationally across Florida, California, Colorado, and beyond, plus how to use auctions as a strategic listing tool, this is your recap.Timestamps & Key Topics:[00:00:00] - Harcourts Auctions April Summary: Listings, Wins, and Challenges[00:01:37] - Key Price Points Moving (and Stalling) in Today's Market[00:02:18] - $6.7M Fort Lauderdale Case Study: From 274 Days to Sold[00:03:39] - $16M Rancho Mirage Sale: Finding the Right Buyer Through Auction[00:06:06] - Why Waiting Isn’t a Strategy: Using Auction to Drive Answers🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎧 Subscribe and follow the show on your favorite platform. Drop a comment with your thoughts — we’d love to hear how you follow up with your leads!🎧 Enjoyed this episode?✅ Like the video✅ Leave a comment✅ Subscribe for weekly strategies on auctions, listings, and growing your real estate business.

  --------  

  8:47

More Business podcasts

Trending Business podcasts

About Rethink Real Estate