SaaS That App - Building Tech-Enabled Businesses

When a trusted vendor triples your bill overnight? Staying is no longer an option.

In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards share what happened when Harvest, their tool of choice for nearly ten years, got acquired by Bending Spoons and hit them with confusing usage fees, a UI overhaul, and a 300% price hike buried in a credit card statement.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

Teams don't know their customer, and that gap, not a lack of features, is what quietly stalls SaaS growth. In this episode of SaaS That App, hosts Aaron Marchbanks and Justin Edwards sit down with Gia Laudi, a customer-led growth expert who's advised Postman, Bitly, Sprout Social, EverCommerce, and dbt Labs, to unpack why product-led companies keep investing in features, funnels, and AI while growth flatlines anyway. Gia breaks down why traditional ICPs miss the mark, why psychographics beat demographics for predicting who actually buys and stays, and why a handful of well-run customer interviews still outperforms most research stacks. She also shares concrete ways founders can start doing real customer research without a dedicated team or enterprise budget, plus where AI genuinely helps in this process, where it doesn't, and why leaning on synthetic customer data can leave you building for customers who don't exist.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

Most companies don't have a sales problem. They have a playbook problem. And it's costing them every deal that should've closed. In this episode of SaaS That App: Building Tech-Enabled Businesses, Tom Stearns and Peter Cleary, co-authors of Graphic Sales, join Aaron Marchbanks and Justin Edwards to break down what actually separates scalable sales orgs from founders who are still doing everything from memory.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at: https://www.speakpipe.com/SaasThatApp

Delta Systems co-owner Steve Powell built a production-grade SaaS app in under 200 hours…. without actually knowing the stack.

Not a prototype. Not a demo. A real, deployed application: myeaglecoach.com, used by Scout leaders to manage documents, e-signatures, collaboration, and project workflows, built with Claude, React, and Laravel by someone who had never touched those tools before.

In this episode of SaaS That App, Steve joins hosts Aaron Marchbanks and Justin Edwards to break down exactly how he did it: not just the highlight reel, but the actual workflow. Where AI accelerated development, where it hallucinated or stalled, and where human judgment was still the deciding factor between shipping and spiraling.
For engineers and technical founders, this one cuts close. The conversation isn't about whether AI can write code. It's about what happens when the 200-hour timeline for building production software becomes real, and what that means for how teams hire, scope, and ship.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp

Claude Code nearly wiped out a production database while racking up an unexpected AWS bill overnight, and that’s just one of many stories from guest Daniel Cannon. As CIO at Delta Systems and CEO of StriveDB, Daniel joins hosts Aaron Marchbanks and Justin Edwards to share what AI-assisted development actually looks like in 2026: real workflows, real mistakes, and why human review is still non-negotiable.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp