SHeCOMMERCE

What if the future of retail media isn’t about getting people to click more — but making their attention worth something?
In this Sparkling Sips episode, Cristina and Jacqui sit down with Ariel Bishop, Co-Founder of Downtime, to talk retail media, AI, loyalty, in-store engagement, and what happens when brands actually reward consumers for their attention.
Downtime is building a rewarded media model designed to help retailers, publishers, brands, and agencies turn customer attention into measurable growth and new revenue. Through interactive engagement, rewards, zero-party data, retail media strategy, and measurement, the company is rethinking the traditional ad model: instead of simply buying impressions, brands can give shoppers something meaningful in return for engaging.
Ariel also shares the personal story behind the business. Her career has moved through traditional ad sales, measurement, analytics, publishing, technology, and now entrepreneurship. She opens up about trusting herself enough to make the founder leap, navigating male-dominated rooms, building a company while raising twins, and discovering an unexpected — and powerful — sisterhood of women founders, investors, leaders, and advocates along the way.
Key Takeaways:
• Attention has value. Retail media shouldn’t just sell impressions; rewarding shoppers for genuine engagement can create stronger connections for brands, retailers, and consumers.
• Loyalty needs a new reason to matter. As AI and LLMs make it easier for shoppers to ask what to buy and where to buy it, retailers have to work harder to give consumers a reason to come back.
• Digital can drive physical behavior. Rewards, coupons, and loyalty incentives can connect media exposure to real-world store visits and product trial.
• AI should accelerate the work — not replace the thinking. Ariel’s approach is to use AI to move faster through segmentation, execution, and platform workflows while keeping human judgment and authentic creative at the center.
• Trust yourself before you feel completely ready. Ariel’s founder story is a reminder that experience compounds — and sometimes the biggest career move comes when you finally decide you’ve earned the right to bet on yourself.
• Sisterhood is a business advantage. One of Ariel’s biggest surprises in entrepreneurship has been finding women who actively want other women to win, learn, grow, and lead.
Smart commerce strategy, founder real talk, and a powerful reminder that the future of business still comes down to people.
Bold Brands. Fierce Women. One Sisterhood.
SHeCOMMERCE: 
Website: https://shecommercepodcast.com/
LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ 
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Loving Your Pause: Menopause, Medicine & Making Yourself Heard

What happens when you know something is wrong with your body…but no one can—or will—tell you why?
This week, we’re firmly on the SHe side of SHeCOMMERCE with a conversation women should be having long before menopause actually arrives.
Our guest Erin Lovingfoss spent more than 20 years building her career in the beverage industry. After a hysterectomy in 2019, she began experiencing symptoms she had never dealt with before: insomnia, anxiety, mood changes, heart palpitations, brain fog, loss of confidence, and an overwhelming feeling that she simply wasn’t herself.
She sought answers. She was offered antidepressants. She was told it was menopause and essentially something she would have to live with.
Then she found a nurse practitioner who did something surprisingly simple:
She listened.
That experience ultimately led Erin to become a certified menopause coach and launch Loving Your Pause, where she now helps other women understand what may be happening in their bodies, advocate for themselves, and build their own toolbox for this stage of life.
And this conversation goes well beyond hot flashes.
We talk about the symptoms nobody warned us about, Erin’s personal experience with HRT, sexual wellness, sleep, strength training, pelvic-floor health, medical self-advocacy, and why perimenopause can hit women at exactly the same time they are juggling peak career years, children, aging parents, and everything else life throws at them.
We also take menopause into the workplace.
Erin shares why women don’t necessarily have to disclose menopause to ask for support, what reasonable accommodations can look like, and why employers risk losing incredible experienced talent when women feel they have to quietly “power through.”
Because bringing your whole self to work also means supporting the parts of being a woman that may make people uncomfortable.
🎤 Mic Drop Moments
“Consistency over perfection.”
Your body may change from day to day. The goal isn’t doing everything perfectly—it’s learning to listen, adjust, and keep moving forward.
“This is biology. This is not a problem.”
Menopause isn’t something women should be embarrassed to discuss, hide at work, or suffer through silently.
“We are not just put on this earth to bear children. We are allowed to talk about what comes after that.”
Enough said.
And when we asked Erin to finish the sentence “My body is not betraying me. It is…” her answer stopped us in our tracks:
“Asking for a new way to thrive.”
Yep. Put that one on a T-shirt.
💥 Key Takeaways
Know your symptoms—and prioritize them. Erin recommends writing down everything you’re experiencing, then identifying the three to five symptoms affecting your life most. A short doctor’s appointment becomes much more productive when you arrive prepared.
If you feel dismissed, get another opinion. Second opinions—and third opinions—are allowed. Erin’s experience changed when she sought out a practitioner with menopause-specific education who actually listened and asked follow-up questions.
Every body is different. There is no universal menopause experience and no single magic solution. Erin describes treatment and wellbeing as an evolving toolbox that may include medical care, nutrition, movement, strength training, sleep, social connection, journaling, and other supports.
Sleep matters. A lot. For Erin, insomnia became one of the biggest signals that something deeper was happening—and poor sleep affected everything from energy and concentration to exercise and work performance.
Strength over shrinking. Erin encourages women to think less about punishing cardio and calorie restriction and more about fueling their bodies, maintaining muscle, supporting bone health, and staying strong for the decades ahead.
Sexual wellness is wellness. Pain, changes in desire, and other sexual-health concerns should not simply be dismissed as an inevitable consequence of aging. And if saying it out loud feels uncomfortable? Erin’s advice is beautifully practical: write it down and hand the note to your doctor.
Menopause belongs in the workplace conversation. Flexibility, temperature control, remote work after a sleepless night, and greater awareness from managers are not about lowering expectations—they can help talented women continue performing at their best.
And perhaps the biggest message of the episode?
You are not alone—and this stage does not have to be the beginning of becoming less.
As Erin puts it, this can be the moment you decide:
How do I want to live the next 40 or 50 years of my life?
☕ Spill the Tea: Drones, AI & the Women Behind the Headlines
Before diving into menopause, we head straight into the future of commerce.
First up: DoorDash Air.
DoorDash has received FAA Part 135 certification for its in-house drone delivery program, opening the door to a fulfillment ecosystem that could include Dashers, autonomous vehicles, robots, and drones.
Our commerce takeaway?
This isn’t really about drones. It’s about the network.
The future question may no longer be “How fast can we deliver?” but rather “What is the smartest fulfillment method for this particular order?”
And when cold medicine, the missing dinner ingredient, coffee—or that forgotten birthday candle—can potentially arrive from the sky?
As Jacqui put it:
“Impulse buying is literally arriving from the sky.”
Then we turn to Anthropic, the company behind Claude, and speculation surrounding what could eventually become a massive public-market valuation.
But the number wasn’t the part of the story we cared about most.
We cared about another question:
Where are the women?
Inspired by Jennifer Stojkovic’s spotlight on the women helping build Anthropic, we look beyond the standard founder/CEO/valuation headlines to the women shaping product, ethics, communications, technology, strategy, and culture.
Because companies aren’t built by one person.
And we need to stop waiting until women become CEOs before deciding their leadership stories are worth telling.
Influence does not only live at the top of the org chart.
Tea. Spilled. ☕
About Erin Lovingfoss
Erin Lovingfoss is a longtime beverage-industry professional, certified menopause coach, fitness advocate, and founder of Loving Your Pause.
What began as a personal search for answers became a mission to help other women feel informed, supported, and less alone through perimenopause and menopause. Her work combines education, movement, wellness, community, and practical self-advocacy—while Erin continues to build her corporate career alongside her growing business.
Her word for this chapter?
Unstoppable.
And her current hype song?
“Just a Girl.”
Naturally. 🔥
Bold Brands. Fierce Women. One Sisterhood.

SHeCOMMERCE: 
Website: https://shecommercepodcast.com/
LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ 
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Don’t Upgrade Your Technology. Upgrade Yourself.
AI is moving fast. Consumer behavior is shifting. Business models are being rewritten in real time.
But Kirsten Stendevad believes the biggest upgrade leaders need to make right now isn’t technological.
It’s human.
In this deeply personal and thought-provoking episode of SHeCOMMERCE, Cristina and Jacqui sit down with Kirsten Stendevad, Founder of the Illumina International Future Leadership Academy, author, speaker and leadership advisor, to explore what it really means to become a future-fit leader.
Kirsten challenges the idea that we can solve tomorrow’s problems using yesterday’s thinking. Her argument? Our internal “source code” — the beliefs, fears and assumptions shaping how we lead — matters just as much as the technology we adopt. If leaders don’t evolve their thinking, even the best tools in the world won’t create meaningful transformation. 
The conversation becomes profoundly personal when Kirsten shares the loss of her six-year-old son to complications following cancer treatment. In the darkest moment of her life, she remembers confronting a choice: allow grief to pull her down, or consciously look for a way forward. The phrase that changed her trajectory was simple: “Why go down when you can go up?” 
That experience became foundational to her philosophy of leadership: we cannot always control what happens, but there is power in the space between what happens to us and how we choose to respond.
The conversation also turns to feminine leadership — and why Kirsten believes the capabilities historically dismissed as “soft” may become some of our greatest advantages in the AI era.
She describes feminine leadership as extending beyond purely head-led thinking into intuition, connection, sensitivity, embodiment and purpose. Her challenge to women is particularly provocative: after decades of learning how to succeed inside traditionally masculine systems, perhaps the next evolution requires some unlearning and relearning. 
And her message isn’t about women replacing men. It’s about balance. Kirsten uses the image of humanity as a bird that has spent generations flying predominantly with one — masculine — wing. To rise higher, she argues, we need to extend both. 
Ultimately, Kirsten leaves us with a radically accessible definition of leadership:
Leadership isn’t something printed on your business card.
It’s something you take when you see an unmet need and decide to step forward.
Because the future isn’t simply something we predict.
It’s something we help create.
☕ Spill the Tea
Before Kirsten joins the conversation, Cristina and Jacqui look at four stories showing just how quickly the definitions of commerce, technology and leadership are changing.
First, they celebrate a serious SHeCOMMERCE Power Move: Disney Cruise Line naming Captain Maria Gotor its first-ever female ship captain. Gotor began her career as a lawyer in Spain before returning to school to study nautical engineering and maritime navigation — eventually taking command of the Disney Wish. It’s a powerful reminder that the career you started with doesn’t have to define the leader you become. 
Then it’s onto commerce, where TikTok Shop is coming for the whole funnel. Cristina and Jacqui unpack data showing TikTok Shop’s growing share of U.S. online spending and its push into Prime-style membership benefits. Their takeaway: TikTok is no longer simply a discovery or marketing platform. The lines between media, community, discovery and transaction are disappearing, meaning tomorrow’s competitor may look nothing like today’s. 
Next: Are companies adopting AI faster than their leaders are learning to lead with it? The pair dig into Microsoft research showing only 26% of surveyed AI users believe their leadership is clearly and consistently aligned around AI. If technology becomes increasingly accessible to everyone, the competitive advantage may shift toward judgment, curiosity, adaptability and knowing which questions to ask. 
And finally, the SHe: empathy may be becoming a leadership superpower — but are women paying the bill? Cristina and Jacqui discuss research into the workplace “empathy tax,” including findings that many women managers spend a significant portion of their working week on largely invisible caring and emotional-support tasks. If these deeply human skills are becoming more valuable, organizations need to figure out how to value them without simply assigning women even more unpaid emotional labor. 
Which leads perfectly into Kirsten’s central question:
As technology becomes more powerful, could becoming more human actually be our greatest competitive advantage?
Key Takeaways
Upgrade the human operating system. New technology layered onto old assumptions won’t create true transformation. Leaders need to examine the internal beliefs and “source code” shaping how they see possibilities and problems. 
Your old success formula can become your biggest risk. Kirsten warns leaders against assuming that the strategies that created yesterday’s success will survive tomorrow’s disruption. 
Reflection isn’t wasted time. Leaders who insist they’re “too busy” to stop, challenge assumptions and broaden their perspective risk continuing quickly in the wrong direction. 
Fear consumes bandwidth. When fear becomes part of our internal operating system, it can keep leaders looping through the same behaviors and outcomes. 
The power is in the decision. Kirsten’s deeply personal experience taught her that even when circumstances cannot be changed, we retain agency over how we respond. 
Feminine leadership is not weakness. Kirsten connects sensitivity with resilience and argues that intuition, connection, embodiment and purpose become increasingly valuable in an AI-powered world. 
Women may need to unlearn in order to relearn. Many women became highly skilled at operating inside systems designed around traditionally masculine norms. The next evolution may involve reconnecting with capabilities those systems encouraged them to suppress. 
Leadership isn’t a title. It begins when someone recognizes an unmet need, decides to take responsibility and steps forward. 
Humanity needs both wings. Kirsten’s vision isn’t feminine versus masculine leadership. It’s restoring balance so both can contribute to the future we create. 
Quotable Moments
“Do not just upgrade technology. Upgrade your human operating system.” —  
“Why go down when you can go up?”  
“Fear occupies a lot of the bandwidth.”  
“We have to unlearn and relearn.”  
“Leadership is something you take. It’s not something you’re given.”  
“With our leadership, we shape.”  
“We are the ones we’ve been waiting for.”  
“The more technologically advanced our world becomes, the more valuable our distinctly human capabilities may become.” 
SHeCOMMERCE: 
Website: https://shecommercepodcast.com/
LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ 
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Shelley Zalis: Make Good Trouble. Build New Rooms. Fix the System.
There are women who get invited into powerful rooms.
Shelley Zalis builds new ones. Then she holds the door open.
This episode of SHeCOMMERCE was a full-circle moment for us.
Shelley Zalis — Founder and CEO of The Female Quotient, entrepreneur, movement maker, co-creator of #SeeHer and proudly self-appointed Chief Troublemaker — has spent decades challenging something many of us have been conditioned to accept:
The rules.
Who wrote them? Who do they work for? Who gets access? Who gets seen? And why are we still following rules that were never designed for the way women actually live, work and lead?
Shelley’s philosophy cuts straight through the noise:
Stop fixing the women. Fix the system.
That became the thread running through our conversation — access, ambition, caregiving, AI, representation, leadership and the power of women moving together.
🔥 SPILL THE TEA: WOMEN REFUSING TO ACCEPT THE RULES THEY WERE HANDED
First up: Paris Hilton — from survivor to system changer.
Paris has spent years speaking publicly about the abuse she says she experienced as a teenager in residential youth treatment programs. She testified, went to lawmakers and Congress, and kept showing up. In December 2024, after years of advocacy from Paris, other survivors and lawmakers, the Stop Institutional Child Abuse Act became federal law.
Our takeaway?
Influence isn’t about how many followers you have. It’s about using whatever platform you have to move something that wasn’t moving before.
Voice → access → action.
Then we talked about Chinese elite runner Li Mizhen, whose footage from the 2024 Hengshui Lake Marathon resurfaced after she unexpectedly got her period during the race.
She kept running.
What fascinated us was the reaction. Why are we still treating periods, pregnancy, menopause, motherhood, caregiving and the realities of the female body as things women are supposed to hide?
Women aren’t succeeding despite being women.
We are succeeding while being fully human.
💥 CHIEF TROUBLEMAKER: PERMISSION TO BREAK THE RULES
Shelley took us back to a defining career moment: a performance review at 25.
She was criticized for spending too much time with clients. Listening too much. Customizing too much. Pushing people outside their comfort zones.
Her head told her to sign it.
Her gut told her they were wrong.
She refused — and was demoted.
Looking back, the very behaviors she was criticized for became some of her greatest strengths.
Eventually, she gave herself the title Chief Troublemaker.
Not trouble for trouble’s sake.
Good trouble.
The kind that asks why. The kind that challenges “this is how we’ve always done it.” The kind that creates a new pattern when the old one no longer works.
👊 THE POWER OF THE PACK
One of Shelley’s most powerful ideas feels deeply SHeCOMMERCE:
A woman can be powerful alone. But collectively, women create impact.
Years ago at CES, Shelley found herself in an overwhelmingly male environment. She invited five women to walk the show floor together and told them to invite others.
Within 24 hours, 50 women showed up.
That moment helped spark what became the Girls’ Lounge and ultimately The Female Quotient.
Women gathered to talk openly about work-life balance, imposter syndrome, money, ambition and perfection.
But they also did something else:
They did business together.
Shelley didn’t simply fight for a seat in the existing room.
She moved the power into a new one.
🚪 IT’S NOT AN AMBITION GAP. IT’S AN ACCESS GAP.
This may have been one of the biggest mic drops of the episode.
When headlines suggest women are becoming less ambitious, Shelley challenges the premise.
Perhaps the problem isn’t ambition at all.
Perhaps it’s access.
Access to opportunity. Decision-makers. Sponsorship. Visibility. The rooms where careers are shaped.
Talent can’t be recognized if the people making decisions never get the chance to see it.
Shelley’s challenge to organizations is to stop admiring the pipeline problem and start examining the access points.
Where do women disappear? At first promotion? After parental leave? During caregiving years? When networking happens somewhere they can’t be?
And sometimes changing the system is practical.
At Cannes, Shelley saw women struggling with the logistics of leaving their families for an important industry event.
So The Female Quotient created childcare.
Not another panel about working parents.
Actual childcare.
That is the difference between talking about inclusion and designing for it.
🤖 AI IS AN INGREDIENT — AND WOMEN NEED TO HELP SHAPE THE RECIPE
Shelley is optimistic about AI, but she isn’t blindly evangelical about it.
Her framing is simple:
AI is an ingredient for growth and amplification. It is not the solution.
AI learns from historical data — and historical data contains historical blind spots.
That’s why women need more than access to AI tools.
We need access to the people and rooms shaping them.
Representation changes what gets noticed.
❤️ IT’S NOT WORK OR LIFE. IT’S LIFE.
And because this is SHeCOMMERCE, we got personal too.
What fills Shelley’s cup?
Literally: coffee with her beloved no-sugar vanilla Coffee-mate powder.
Figuratively: her children and grandchildren.
She shared the story of getting ready to walk onstage at Davos with Cisco’s CEO when her grandson called.
She answered.
Because family doesn’t stop existing when the meeting starts.
Why have we decided that talking about children, caregiving or the people we love somehow makes us less professional?
Shelley’s point: someone has to start the new pattern.
When one leader behaves differently, everyone around them gets permission to imagine something different too.
🎤 MIC DROP MOMENTS
🔥 “We have to stop fixing the women. We have to fix the system.”
🔥 “It’s not an ambition gap. It’s an access gap.”
🔥 “Someone at some point has to create a new pattern.”
🔥 “Possibility becomes probability much quicker when you go together.”
🔥 “AI is an ingredient. It is not a solution.”
🔥 “Make the invisible visible.”
And perhaps the most unapologetically Shelley mic drop of all:
🔥 “Shut that bitch up in your head and be you.” 🎤💥
Because that voice telling you that you’re not ready, don’t have every qualification or should wait until you’re invited?
It doesn’t get to write your next chapter.
You do.
⚡ OUR BIGGEST TAKEAWAYS
Stop treating women as the problem to solve. Confidence training won’t fix systems that restrict access.
Access changes everything. Talent matters — but visibility, proximity and opportunity matter too.
Collective action accelerates change. Power multiplies when women move together.
Language matters. Before accepting labels like “ambition gap,” question the narrative they create about what women supposedly lack.
Design for real lives. Childcare, caregiving, parental leave and flexibility aren’t side issues. They shape who gets to participate and progress.
Women need to help shape AI, not simply use it. Lived experience needs to be represented in the systems being built.
And finally:
You do not need permission to rewrite a bad rule.
Shelley Zalis has built companies, movements and communities. But what makes her work especially powerful is how many other people she has pulled into the room with her.
That’s the power of the pack.
That’s good trouble.
And that’s exactly the kind of sisterhood we’re building at SHeCOMMERCE — one conversation, one connection and one newly opened door at a time.
🎧 Tune in for a conversation about rewriting outdated rules, redefining ambition, creating real access, shaping AI, leading as your whole self and finding the power of the pack.
Bold Brands. Fierce Women. One Sisterhood.
SHeCOMMERCE: 
Website: https://shecommercepodcast.com/
LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ 
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What happens when SHeCOMMERCE goes Always Off Brand? Apparently… absolutely nothing is off limits. 🔥
In this special crossover episode, Cristina Marinucci and Jacqui Dynowski join Scott, Haley and Summer from the Always Off Brand podcast for a conversation that starts with commerce, takes a detour through Cannes, AI and retail media, goes deep on women and power—and eventually gets delightfully, spectacularly off brand.
In other words: exactly our kind of episode.
We kick things off with the story behind SHeCOMMERCE—from a Cornell introduction and an instant Cristina-and-Jacqui friendship to a few glasses of Prosecco in London and the realization that maybe the conversations we were already having were the conversations more people needed to hear.
Fast-forward to today, and that little idea has become a growing community of leaders and advocates willing to talk about all of it: business transformation, confidence, motherhood, being underestimated, leadership, sacrifice, careers, commerce and what success actually costs.
Because the best business conversations rarely stay just about business.
🎧 In this episode, we get into:
🤖 AI is everywhere—but humans still matter. A lot.
Coming out of Cannes, one thing was impossible to ignore: AI is officially the salted caramel of business. It's in everything. But amid all the technology, automation and agentic everything, people were craving something decidedly old-school: other people.
We talk about where AI creates value, where human connection becomes the differentiator, and why brands need to understand when technology should enable a relationship—not replace it.
🛒 Great commerce partnerships aren't transactions. They're relationships.
We revisit the Dollar General + Milo's Tea conversation and what it showed about real joint value creation: test, learn, share, adapt and build together. Retail media works better when retailers, brands and partners aren't operating through a black box—but acting like one team with a shared consumer at the center.
The technology matters. The data matters. But at the end of the day?
People vibe best with people.
💥 A seat at the table is NOT the same thing as power at the table.
This one gets real.
Women may be better represented in business than they once were—but are they equally influential?
Who actually makes the decisions?
Who controls the capital?
Who gets sponsored, not just mentored?
Whose name gets said when she isn't in the room?
And who's sitting at the table…but still fighting to get a word in?
Representation matters. Authority matters more.
And if someone repeats your brilliant idea two minutes later?
Jacqui has your new favorite response:
“Thank you for elaborating on my point.” 😏
You're welcome.
👊 Sisterhood requires action, not slogans.
We get candid about the complicated history of women supporting—or competing with—other women at work.
Progress isn't simply having more women in the room. It's widening the path behind you.
Make the introduction.
Recommend her.
Share the salary information.
Put her on the succession slate.
Say her name when she isn't in the room.
Because another woman's rise does not require your fall.
🪑 And then there are the boardrooms…
If we want women to have real influence over companies, industries and capital, we have to talk about boards.
One line from our previous conversation with the Women on Boards Project comes roaring back:
There isn't a supply problem. There's a demand problem.
Women with decades of operating, commercial and leadership experience don't need endless permission slips and “readiness” programs before they're deemed qualified to contribute. They need access to the opportunities they've already spent their careers preparing for.
And yes—we call BS on that one too.
Of course, it wouldn't be an Always Off Brand x SHeCOMMERCE crossover without things eventually going completely off the rails.
There are debates about golf as a business-development strategy.
Jacqui reveals why she has never gotten a driver's license.
Cannes mopeds are discussed.
And the crew ropes us into “What's That Keyword?”
We will simply say this:
What happens in the keyword game…probably should have stayed in the keyword game. 😂
This episode is smart, messy, funny, personal and very, very real—because commerce isn't built by algorithms, org charts or buzzwords.
It's built by people.
And if we're going to build the future of commerce, let's make damn sure more women have not just a seat in the room—but the influence, authority and power to shape what happens next.
🎧 Hit play and join the crossover we didn't know we needed.
Bold Brands. Fierce Women. One Sisterhood.
Because it's not just business. It's personal.
SHeCOMMERCE: 
Website: https://shecommercepodcast.com/
LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/ 
YouTube: www.youtube.com/@SHeCOMMERCEPodcast

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.