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SHOTLIST

Marshal Chupa
SHOTLIST
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  • Soul Over Strategy | Building a Career with Creative Depth and Longevity as a Photographer and Director - 040
    What does it actually look like to build a thriving photography and directing career, not just on paper, but in practice? Hubert Kang has steadily built a respected presence in the industry, known for his soulful personal work, big-hearted leadership style, and high-level commercial campaigns.🎙️ Episode Sponsor: Lorne Lapham Sales & Rentals⚡️ 20% Off Rentals at Lorne Lapham - llsr.com/shotlist ⚒️ Tool & Resources to Grow your Career: HEREKey Topics Discussed • Why Hubert believes side hustles don’t cut it in a creative career, and what it really takes to go full time • The essential role of kindness, curiosity, and personal values in business growth • What personal projects reveal to clients that commercial work never can • Why directing became a natural extension of his photography path • The real reason to start a production company • When and why reps will come knocking, and what they actually look forEpisode Highlights 00:06 Starting from Scratch After Business School Why Hubert left a “safe” career path to start photographing houses for $100 a shoot00:15 The 360 Motel Job That Changed Everything How traveling solo across the U.S. turned into a photography education00:20 Getting in the Room with the Greats What Hubert learned assisting world-renowned photographers at Santa Fe Workshops00:31 Why He Was a Terrible Assistant And how getting fired helped him discover his true path in documentary photography00:37 Building Community One Relationship at a Time How showing up with appreciation and treating crew like friends became Hubert’s secret weapon00:45 Personal Work That Means Something From Ugandan baseball to global human-animal connections, Hubert shares his why00:54 Directing as a Natural Progression How curiosity, collaboration, and team leadership drew him behind the monitor01:00 The Vision Behind Kindred and Scout Why Hubert and his producer Amy started a company rooted in values, not profit01:08 Do You Need a Rep? 01:14 Staying Resilient Through the Highs and Lows The rituals, mindset, and gratitude that keep Hubert grounded in a roller-coaster career🔗 CONNECT WITH HUBERT KANG 📸 Instagram | @hubertkang 🖥️ Website | www.hubertkang.com 💼 Production Co. | Kindred and Scout🔗 CONNECT WITH MARSHAL🟠 Substack | ⁠Substack Article⁠📸 Instagram | @marshalchupa💻 Website | www.marshalchupa.com 🔗 LinkedIn | Marshal Chupa on LinkedIn🎙 ABOUT THE PODCASTThis podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.🎧 LISTEN🟢| Spotify 🟣| Apple Podcast🖥️| shotlistpodcast.com 👊 SUBSCRIBE & LEAVE A REVIEWPlease help me bring you more future episode by subscribing and leaving a review📱GET IN TOUCHYou can also drop me a DM instagram @marshalchupa or email [email protected]
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  • Career Strategy, Creative Leadership, and Building a Scalable Studio in the Action Sports World — with Darren Rayner - 039
    Most creatives struggle to find the balance between doing work they love and building a business that lasts. In this episode, Darren shares the story of how a devastating snowboarding injury launched his career behind the lens and how he went on to build Magnifier, a creative studio producing high-level content for top outdoor brands. Alongside host Marshal Chupa, Darren breaks down his go-to systems for guiding clients, crafting retainers, and generating leads. He also shares the mindset shifts that helped him move from passion projects into a thriving commercial career.🎙️ Episode Sponsor: Lorne Lapham Sales & Rentals⚡️ 20% Off Rentals at Lorne Lapham - llsr.com/shotlist Key Topics Discussed• How Darren transitioned from passion projects to paid commercial work by aligning with client needs• The "Ikigai" framework as a tool for sustainable business — balancing what you love with what pays• Why leading clients through a discovery session is essential to avoid scope creep and unclear expectations• The content pyramid method — and how capturing additional “shoulder assets” creates more value with less effort• Darren’s system for generating leads through authentic LinkedIn content, not cold pitches• How to offer retainers as a solution to the feast-or-famine cycle and bring stability to your freelance career• Why defining your ideal client profile helps you focus outreach and build trust faster• How to scale a creative business by hiring based on workload and clearly defined roles• The importance of giving team members ownership to avoid bottlenecks and burnoutEpisode Highlights00:01 From Injury to InspirationHow breaking his back snowboarding led Darren to pick up a video camera and find a new purpose00:05 Building Voleurz from Dorm Room to Cult BrandThe DIY roots of a creative crew that mixed action sports, art, and humor before YouTube even existed00:10 Lessons from Action Sports FilmmakingWhat fast-paced sports shoots taught Darren about storytelling, energy, and creative style00:17 From Passion Projects to Paid WorkThe scary but pivotal leap Darren made when friends told him to skip sales and go all in on film00:25 The “Ikigai” Framework for FulfillmentHow aligning passion, skill, market need, and money became Darren’s compass for business decisions00:31 Retainers and Reverse EngineeringThe method Darren uses to guide clients from messy ideas to clear deliverables and long-term value00:38 The Content PyramidWhy clients often overlook the highest-performing content, and how to make every shoot more efficient00:44 Shooting BTS, Making ConnectionsThe strategy that helped Darren grow trust, book bigger projects, and mentor newcomers00:50 LinkedIn and Lead Gen Without SellingDarren’s low-pressure approach to getting clients by being curious, helpful, and visible01:00 Growing a Team Without Losing YourselfThe mindset, systems, and reality checks needed to scale a studio while staying creatively fulfilled🔗 CONNECT WITH DARREN📸 Instagram | @darren_rayner🖥️ Website | www.magnafiremedia.com💼 LinkedIn | Darren Rayner🔗 CONNECT WITH MARSHAL📸 Instagram | @marshalchupa💻 Website | www.marshalchupa.com 🔗 LinkedIn | Marshal Chupa on LinkedIn🟠Substack | Substack Article🎙 ABOUT THE PODCASTThis podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.🎧 LISTEN🟢| Spotify 🟣| Apple Podcast🖥️| shotlistpodcast.com 👊 SUBSCRIBE & LEAVE A REVIEWPlease help me bring you more future episode by subscribing and leaving a review📱GET IN TOUCHYou can also drop me a DM instagram @marshalchupa or email [email protected]
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  • What Gets You Hired (and Remembered): A Creative Director’s Take on Building the Portfolio, Presence, and Energy That Stands Out - 038
    Many creatives dream of working with iconic brands — but few understand what it actually takes to get there. As a creative director with decades of experience at companies like Roxy, DC Shoes, Hollister, and Eddie Bauer, Chris Vestal shares what makes a portfolio stand out, how to navigate the politics of big-budget shoots, and why the energy you bring to set matters just as much as the work you create.Alongside host Marshal Chupa, Chris breaks down the unspoken tiers of creative talent, the importance of self-awareness in your growth journey, and the practical ways to get noticed by decision-makers in the industry.Key Topics DiscussedThe power of proximity — how Chris went from pinning surf mag pages on his wall to becoming creative director for the very brands that inspired him.Climbing the creative ladder — how scrappy, self-driven experience led to high-budget global campaigns.Creative outreach that lands — what it actually takes to get the attention of high-level creative directors (hint: it's not a mass email blast).Building trust as a leader — how Chris creates unforgettable shoot energy by curating people, not just portfolios.If you're a filmmaker or photographer navigating the industry, this episode is full of real talk, career strategy, and powerful reminders about staying aligned with your creative vision.Episode Highlights00:06 From Superfan to Creative Director How childhood inspiration and personal passion shaped a career in global brand leadership00:09 Lessons from Working with Iconic BrandsWhat Chris learned while designing for Roxy, DC Shoes, Eddie Bauer, and more00:11 Big Budgets, Bigger PoliticsThe creative tradeoffs and team dynamics behind multi-million-dollar productions00:29 What Gets You Noticed as a CreativeInside a creative director’s inbox — and how to actually stand out00:30 Authentic Outreach vs. Template PitchesWhy a thoughtful DM or email matters more than a slick portfolio00:37 Building Set Energy & Why It MattersThe hidden value of vibe, chemistry, and energy when curating a crew00:52 Creating “White Space” to Make Great WorkHow adding just one extra day can unlock breakthrough creative01:00 Shooting Beyond the Brief: Portfolio GoldHow personal ideas on set can lead to standout, career-making images01:04 Manifestation & Career AlignmentThe mindset shift that helped Chris land his dream job at Aspen One01:15 Leading Through Systems, Vision & VibeWhy good leadership means making space for your team to thrive creatively🔗 CONNECT WITH CHRIS VESTAL 📸 Instagram | @_vestal🖥️ Website | www.vestalindustries.com💼 LinkedIn | Chris Vestal on LinkedIn🔗 CONNECT WITH MARSHAL📸 Instagram | @marshalchupa💻 Website | www.marshalchupa.com 🔗 LinkedIn | Marshal Chupa on LinkedIn📄 SHOW NOTES & TRANSCRIPTVisit the website for the transcript and highlights from the conversation www.shotlistpodcast.com🎙 ABOUT THE PODCASTThis podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.🎧 LISTEN🟢| Spotify🟣| Apple Podcast👊 SUBSCRIBE & LEAVE A REVIEWPlease help me bring you more future episode by subscribing and leaving a review📱GET IN TOUCHYou can also drop me a DM instagram @marshalchupa or email [email protected]
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  • Beyond the Hustle: Filmmaking with Purpose, Balance & Inner Fulfillment - 037
    Success in filmmaking isn’t just about the next big gig—it’s about finding fulfillment beyond the hustle. In this episode of Shotlist, I sit down with Jon Bregel, a filmmaker and creative coach who went from directing a Nike commercial with Spike Lee to walking away from his production company in search of something deeper.Jon’s story is a powerful reminder that chasing external success without internal alignment leads to burnout. We dive into what it really means to build a sustainable creative career, how to recognize when it's time to step back, and why reconnecting with your core values is the key to long-term fulfillment.Key Topics Discussed:The moment everything changed—how a self-funded project led to a career-defining call from Nike.The rise and fall of success—why scaling his production company at full speed led to burnout.Finding balance in the chaos—how prioritizing personal well-being led Jon to redefine his creative path.The power of passion projects—why personal work is essential for longevity in the industry.Breaking the cycle—how Jon now helps filmmakers create careers rooted in purpose, not just hustle.If you’ve ever felt stuck chasing the next gig without a clear sense of purpose, this episode will give you the tools and mindset shifts to rethink your approachEpisode Highlights00:00 Guiding Filmmakers Towards Purpose05:38 The Nike Call That Changed Everything09:13 Scaling Up & the Challenges of Running a Production Company13:42 The Wake-Up Call: Realizing Burnout22:53 Finding a New Path: Self-Discovery & Coaching35:28 Battling Self-Doubt & Finding Clarity48:38 The Illusion of Certainty in Freelancing57:11 The Nourish Community: A New Kind of Support System🔗 CONNECT WITH Jon Bregel📸 Instagram | @jbregel💻 Website | jonathanbregel.com👥 Nourish Community Website | www.thenourish.community📸 Nourish Community Instagram | @thenourish.community🔗 CONNECT WITH MARSHAL📸 Instagram | www.instagram.com/marshalchupa💻 Website | www.marshalchupa.com👥 Linkedin | www.linkedin.com/in/marshal-chupa-99a7921a8📄 SHOW NOTES & TRANSCRIPTVisit the website for the transcript and highlights from the conversation - www.shotlistpodcast.com🎙 ABOUT THE PODCASTThis podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.🎧 LISTEN FOR FREEApple Podcasts | https://podcasts.apple.com/ca/podcast/shotlist/id1645435800Spotify | https://open.spotify.com/show/3m5203Y5yQ7wNXQhZBOmNV?si=f46bc0e937bf40c1RSS | https://anchor.fm/s/5cb2e948/podcast/rss🙏 LEAVE A REVIEWIf you enjoyed listening to the podcast, I’d love for you to leave a 5-star review on the bottom of Apple Podcasts to help others discover the show 👊 https://podcasts.apple.com/ph/podcast/shotlist/id1645435800📱 GET IN TOUCHYou can also drop me a DM instagram @marshalchupa or email [email protected]
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  • What They Didn’t Teach You in Film & Photography School: Building a Thriving Career Behind the Lens - 036
    Most creatives struggle with building momentum and finding consistent work. As an executive producer and business mentor, Lisa shares a simple yet powerful three-step strategy to help you stay in demand and take control of your career. Alongside host Marshal Chupa, Lisa dives into essential topics like setting measurable goals, creating systems to predict revenue, and confidently pricing your services.With her extensive experience as a photographer, producer, and executive producer, Lisa knows firsthand the challenges creatives face—and she delivers practical solutions to stand out in a competitive industry.Key Topics Discussed:Positioning is everything: Your work gets you in the room, but your energy, confidence, and authority seal the deal.Marketing that works: Cold outreach shouldn’t just be about sending your portfolio—it’s about adding value, building relationships, and staying top of mind.Numbers don’t lie: Track your outreach and financial goals so you know exactly what’s working and where you need to adjust.Mindset matters: Detach from outcomes, lean into the value you bring, and trust that consistency will create long-term success.Charge what you’re worth: Compete on value, not price. Position yourself for high-paying clients who respect your expertise.Episode Highlights02:06 Lisa’s Journey in the Industry03:50 Balancing Career and Family06:22 Standing Out in a Competitive Industry10:12 Effective Client Outreach & Avoiding Ghosting18:45 Mindset & Self-Worth in the Creative Industry26:00 Creating Structure in an Unpredictable Career40:12 Pricing & Competing on Value vs. Price54:12 Financial Management for Creatives01:09:49 Final Thoughts and Where to Find Lisa🔗 CONNECT WITH LISAMARIE SHIRES📸 Instagram | @lisamarieshires💻 Website | lisamarieshires.com🎥 Beyond 6 Figures Training | lisamarieshires.com/beyond🔗 CONNECT WITH MARSHAL📸 Instagram | www.instagram.com/marshalchupa💻 Website | www.marshalchupa.com👥 Linkedin | www.linkedin.com/in/marshal-chupa📄 SHOW NOTES & TRANSCRIPTVisit the website for the transcript and highlights from the conversation - www.shotlistpodcast.com🎙 ABOUT THE PODCASTThis podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.🎧 LISTEN FOR FREEApple Podcasts | https://podcasts.apple.com/ca/podcast/shotlist/id1645435800Spotify | https://open.spotify.com/show/3m5203Y5yQ7wNXQhZBOmNV?si=f46bc0e937bf40c1RSS | https://anchor.fm/s/5cb2e948/podcast/rss 🙏 LEAVE A REVIEWIf you enjoyed listening to the podcast, I’d love for you to leave a 5-star review on the bottom of Apple Podcasts to help others discover the show 👊 https://podcasts.apple.com/ph/podcast/shotlist/id1645435800**📱** GET IN TOUCHYou can also drop me a DM instagram @marshalchupa or email [email protected]
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About SHOTLIST

This podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.
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