What Have I Got To Offer As A Coach? I’m Just A Normal Person!
Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.What You’ll Learn in This Episode:Why “normal” is your coaching superpowerThe myth of the expert coach (and why it holds people back)How storytelling builds instant trust and connectionWhy real people want to work with real peopleHow to turn your experience into your expertiseThe truth about accreditations and what really attracts clientsTimestamps:00:00 – 01:00 The real reason you’re enough01:00 – 02:30 The mission behind the Coach Business School02:30 – 04:00 The myth of the expert coach04:00 – 05:30 Real people want real coaches05:30 – 07:00 The story that hooks hearts07:00 – 08:30 The authenticity advantage08:30 – 10:00 From experience to expertise10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’11:30 – 12:30 Forget accreditations — tell your story12:30 – End The one thing you must rememberLinks & Resources:Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business. 👉 Learn more at coachbusiness.schoolIf this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.Let’s do this.
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Coaching Online or In-person: Which Is Most Effective and Economical
Episode 4: Coaching Online or In-person: Which Is Most Effective and EconomicalIn this episode, Andy explores one of the most important questions for modern coaches: should you focus on in-person or online coaching? Drawing on over a decade of experience, Andy shares how reconnecting with in-person coaching - through retreats, corporate clients, and one-to-one sessions - reignited his passion and deepened the impact of his work.What You’ll Learn in This Episode:The real differences between in-person and online coachingWhy in-person connection can elevate your coaching practiceHow to price and structure in-person coaching effectivelyThe surprising business benefits of being physically presentHow to balance time, travel, and income as a hybrid coachWhy authentic, human connection is becoming more valuable than everTimestamps:00:00 – 01:30 The human touch question01:30 – 03:00 The rise of online coaching03:00 – 05:00 Rediscovering real connection05:00 – 06:30 The power of being in the room06:30 – 08:30 A bold business opportunity08:30 – 10:30 Inside the corporate world10:30 – 13:00 The logistics of presence13:00 – 16:00 The coffee shop coach16:00 – 19:00 The friendship dilemma19:00 – End The return of real coachingLinks & Resources:Join the Coach Business School: Want to become a successful, accredited coach? Train directly with Andy through the Coach Business School - where we combine elite-level coaching skills with world-class business training. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Join the Coach MBA - Marketing and Business for Accredited Coaches, designed to help you master the business of coaching and build a thriving practice.👉 Learn more at coachbusiness.schoolIf you enjoy this episode, please share it with your coaching community, follow the show, and leave a review - it helps more coaches discover these insights.Let’s do this.
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How to Price Your Coaching. You Are Not Charging Enough!
Episode 3: How to Price Your Coaching. You Are Not Charging Enough! In this episode, Andy tackles one of the biggest challenges in coaching - why brilliant, passionate coaches often struggle to make money despite transforming lives. Discover how to shift from selling your time to selling outcomes, redefine your value, and start earning what your coaching is truly worth.What You’ll Learn in This Episode:Why great coaching skills alone don’t equal business successThe real reason accreditations don’t guarantee incomeHow to stop selling time and start selling outcomesThe simple pricing mindset that changes everythingHow to find your niche and identify your ideal clientThe “coaching pricing matrix” and how to use it to grow sustainablyWhether you’re just starting out or an experienced coach ready to scale, this episode will help you connect meaning, impact, and income - so you can do more of what you love and thrive while doing it.Timestamps:00:00 – 01:00 The big question01:00 – 02:30 Breaking the mould02:30 – 04:30 Great coach, poor business04:30 – 06:00 The accreditation trap06:00 – 07:30 The meaning–money connection07:30 – 09:30 Stop selling your time09:30 – 12:00 Your story holds the key12:00 – 15:00 The pricing breakthrough15:00 – 20:00 The coaching value matrix20:00 – End From scarcity to abundanceLinks & Resources: 🎓 Join the Coach Business School: Ready to take your coaching to the next level? Whether you want to get accredited as a coach or you’re already qualified and want to master the business side of coaching, the Coach Business School has everything you need to succeed. 👉 Explore our programs and free resources at coachbusiness.school.🚀 Join the Coach MBA: If you’re an accredited coach ready to build a thriving business, check out the Coach MBA — Marketing and Business for Accredited Coaches. 💻 Click here to learn more. Hopefully, I’ll see you inside the training very soon. Let’s do this!
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The 7 Deadly Coaching Sins
Episode 2: The 7 Deadly Coaching SinsIn this episode, Andy dives into the seven biggest mistakes that hold coaches back — from failing to choose a niche, to undercharging, to trying to go it alone. Drawing on decades of experience and training hundreds of coaches, Andy shares the honest truths, lessons learned the hard way, and the mindset shifts that turn a good coach into a thriving one.What You’ll Learn in This Episode:Why not choosing a niche is the fastest route to coaching burnoutHow to confidently charge what your coaching is worthWhy certification alone won’t build your businessThe simple secret to consistent, effortless marketingHow to stay resilient when results take timeWhy your personal growth is your greatest coaching assetThe power of community and collaboration for long-term successWhether you’re brand new or seasoned in the world of coaching, this episode will help you sidestep the pitfalls and build a sustainable, purpose-driven business that shines.Timestamps:00:00 – 01:00 Welcome back, coach!01:00 – 02:30 Deadly sin #1: No niche, no impact02:30 – 05:00 Deadly sin #2: Free forever05:00 – 08:00 You’re not selling hours08:00 – 10:30 Deadly sin #3: The certificate illusion10:30 – 12:30 Deadly sin #4: No marketing strategy12:30 – 15:00 Deadly sin #5: Neglecting your own growth15:00 – 17:00 Deadly sin #6: Giving up too soon17:00 – 20:00 Deadly sin #7: Doing it alone20:00 – End The abundance mindset Podcasts Links:Apple Podcast - https://podcasts.apple.com/podcast/the-coach-business-school-podcast/id1842342941Spotify - https://open.spotify.com/show/142STLsZrbxVW0pgZxyCj1
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Welcome to the Coach Business School Podcast: Creating Successful Coaches
Description:In this very first episode, Andy shares the story behind his journey into coaching, the lessons he’s learned along the way, and the mission of the Coach Business School Podcast: to help coaches not only master the craft of coaching but also the business skills needed to succeed. From personal transformation to coaching elite athletes and CEOs, Andy explains why beliefs, not events, shape our lives, and how changing those beliefs unlocks true potential.What You’ll Learn in This Episode:Why beliefs—not circumstances—determine your success and fulfillment.The missing link in most coach training programs (and how to bridge it).Andy’s personal transformation from broker to performance coach.How alcohol-free living became a catalyst for elite performance.Why great coaching must be matched with great business skills.The vision and purpose behind the Coach Business School Podcast.Links & Resources:Connect with Andy at Coach Business School WebsiteFollow on CBS InstagramRecommended reading: Awaken the Giant Within by Tony RobbinsNext Episode Teaser:Don’t miss Episode 2, where Andy dives into The 7 Deadly Coaching Sins—and how to avoid them on your journey to building a successful coaching business.Timestamps:00:00 – 01:00 The secret sauce to life01:00 – 02:30 Why most coaches fail02:30 – 04:30 The wake-up call04:30 – 06:30 The book that changed everything06:30 – 08:30 The belief breakthrough08:30 – 11:30 Learning from the masters11:30 – 13:30 The alcohol-free awakening13:30 – 16:00 From broker to coach16:00 – 20:00 The birth of the Coach Business School20:00 – End The mission and what’s next
The Coach Business School Podcast is where coaching meets entrepreneurship.
Designed for new and experienced coaches alike, this show explores what it really takes to build a thriving coaching practice - from mastering your craft as a coach to understanding the business skills that make long-term success possible.
Through insights, real-world stories, and conversations with thought leaders, we’ll dive into the mindset, strategies, and practical tools that help coaches create impact, freedom, and fulfillment.
Whether you’re just starting out or looking to take your coaching business to the next level, this podcast is here to inspire and guide you on the journey.
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