The Coach Business School Podcast

• Stay Focused On The Whys, And You'll Thrive As A Coach With Sara Vening

  In this episode, I sit down with the brilliant Sara Vening to talk about something every coach needs to revisit time and time again. Your whys. Why you coach. Why you want to help people. Why this work matters to you.Sara shares her journey from the collapse of Northern Rock, to leadership roles, to being coached herself, to eventually stepping forward and becoming a coach. We explore the fear, the learning curve, the breakthroughs, and the joy of helping real humans create real change.If you ever lose sight of your purpose, this conversation will bring you back to centre.What You Will Learn in This EpisodeWhy understanding your whys is essential for staying motivated as a coachHow Sara went from leadership roles to coachingWhy early experiences of being coached can be life-changingHow to build confidence by coaching real peopleWhy offline networking often beats social mediaHow to create a meaningful, flexible coaching careerTimestamps00:00 – 02:00 Why your whys matter and setting up the conversation02:00 – 04:30 Sara’s first experience of coaching at Northern Rock04:30 – 07:00 Emotional breakthroughs and the power of being coached07:00 – 09:30 Taking the plunge into formal coach training09:30 – 12:00 Coaching real humans and building early confidence12:00 – 14:30 Transformative client stories and aha moments14:30 – 17:00 Celebrating her EMCC accreditation and next steps17:00 – 19:30 Offline networking and why it outperforms social media19:30 – 22:00 Building relationships, referrals and real opportunities22:00 – End Designing a meaningful coaching life and the future aheadIf Sara’s story inspires you and you want to take the next step into coaching, come and join me at the Coach Business School.Let’s do this.

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• How To Build A Successful Coaching Business With Expert Coach Danny Wicks

  In this episode, I sit down with the brilliant Danny Wicks to explore what it really takes to build a coaching business that supports your life rather than consumes it.We talk honestly about corporate pressure, anxiety, burnout, identity shifts, and the courage it takes to move away from chasing money and exits towards building a business and life you actually love.Danny shares his journey from banking and consultancy into coaching, what the Ibiza retreat unlocked for him, and why you cannot shortcut the process if you want something real and sustainable.What You Will Learn in This EpisodeWhy chasing money and exits leads to emptinessHow anxiety and personal struggle led Danny into coachingWhy you cannot skip the process in coaching or businessHow he built a successful business without social mediaWhat it really means to create a business and life you loveTimestamps 00:00 – 02:00 Welcome, retreat reflections, and why this conversation matters02:00 – 06:30 Danny’s corporate life, anxiety, and breaking point06:30 – 10:30 Therapy, self-work, and discovering coaching10:30 – 15:30 Why the Ibiza retreat became a life-changing moment15:30 – 20:30 Transitioning from consultant to coach while staying employed20:30 – 25:30 Building a business by earning your stripes25:30 – 30:30 Do not skip the process in coaching or business30:30 – 36:00 Scaling without social media and doing the opposite36:00 – 42:30 Redefining success and creating a business and life you love42:30 – End The long game, meaningful work, and Danny’s message to coaches If this conversation resonated and you want to become an accredited coach or take your coaching business to the next level, come and train with me at the Coach Business School.I’ll personally guide you through both your coaching skills and your business growth.I’d love to support you.Let’s do this.

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• Why Your Greatest Life Struggle Could Be Your Greatest Coaching Success

  In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.What You Will Learn in This Episode:Why your biggest challenge can become the foundation of your coaching careerHow adversity wakes us up to our potential and purposeWhy lived experience builds stronger, more authentic coaching relationshipsHow your story attracts the right clients without forcing or sellingWhy people invest in help when they are in a struggle, not when they feel fineHow to use your story ethically without giving endless adviceWhy you do not need to be perfect to be a powerful coachHow to turn struggle into meaning, contribution, and sustainable business successTimestamps 00:00 – 01:30 Your struggle is your superpower01:30 – 03:00 Why you’re drawn to coaching03:00 – 04:30 From minus five to plus five04:30 – 06:00 When life wakes you up06:00 – 07:30 Pain is the doorway07:30 – 09:00 Talking to the struggle09:00 – 10:30 Success ≠ perfection10:30 – 11:30 The empathy advantage11:30 – 12:00 Turning pain into purpose12:00 – End Your struggle → your story → your successLinks & Resources:Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business. 👉 Learn more at coachbusiness.schoolIf this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.Let’s do this.

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• Why Coaching Is The No.1 Encore Career For The Over 45s

  Maybe you’ve wondered if you’re too old to start a new career as a coach. I hear that all the time, and I’m here to tell you it’s simply not true. In fact, coaching is one of the few professions that actually gets better with age. In this episode, I’ll share why your experience, your wisdom, and your story are your greatest assets and how your 40s, 50s, 60s, and beyond might just be the perfect time to start your encore career doing something deeply meaningful.What You’ll Learn in This Episode:Why coaching gets better as you get olderThe two types of intelligence and why one keeps growing for lifeWhat an “encore career” really is (and why it’s about meaning, not just money)How to use your life experience to coach with confidence and authorityWhy so many world-class coaches thrive into their 70s, 80s, and even 90How to build a coaching business you’ll never want to retire fromTimestamps:00:00 – 01:00 Too old to coach? Think again01:00 – 02:00 Building successful coaches02:00 – 03:30 Coaching legends who prove the point03:30 – 05:00 The age advantage05:00 – 06:30 The science of growing wiser06:30 – 08:00 The shift from speed to wisdom08:00 – 09:30 The encore career revolution09:30 – 10:30 From money to meaning10:30 – 11:30 Never retire from purpose11:30 – End Your encore starts nowLinks & Resources:Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Check out the Coach MBA - Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business. 👉 Learn more at coachbusiness.schoolIf you’re ready to start your encore career and create more meaning, impact, and freedom, this episode is for you. Let’s do this.

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• What Have I Got To Offer As A Coach? I’m Just A Normal Person!

  Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.What You’ll Learn in This Episode:Why “normal” is your coaching superpowerThe myth of the expert coach (and why it holds people back)How storytelling builds instant trust and connectionWhy real people want to work with real peopleHow to turn your experience into your expertiseThe truth about accreditations and what really attracts clientsTimestamps:00:00 – 01:00 The real reason you’re enough01:00 – 02:30 The mission behind the Coach Business School02:30 – 04:00 The myth of the expert coach04:00 – 05:30 Real people want real coaches05:30 – 07:00 The story that hooks hearts07:00 – 08:30 The authenticity advantage08:30 – 10:00 From experience to expertise10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’11:30 – 12:30 Forget accreditations — tell your story12:30 – End The one thing you must rememberLinks & Resources:Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches. 👉 Explore programs and free resources at coachbusiness.schoolAlready Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business. 👉 Learn more at coachbusiness.schoolIf this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.Let’s do this.

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