Dua Lipa has entered a multi-million-dollar legal battle with tech giant Samsung over the unauthorised use of her likeness. Specifically, the singer is alleging Samsung features her image on its new television packaging without consent, bringing up a host of issues including copyright and trademark infringement and misuse of likeness. In its defence, Samsung claims it relied on explicit assurances from a third-party packaging supplier.
For aspiring corporate lawyers, understanding how these deals work involves more than just knowing the claims being brought. How is this deal affecting other brands beyond Samsung? Who ultimately holds the financial liability when a supply chain partner slips up? And will evidence based on TikTok sentiment hold in court?
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