Should putting football stars like Harry Kane and Erling Haaland on your advert get it banned in the UK? When companies spend millions to get elite talent to promote their services, generally their legal teams expect they can actually run their ads. However, Oddschecker recently had their gambling adverts featuring the two strikers banned by the UKโs ASA due to the risk posed to children.
On Oddcheckerโs side, they argued the ad was only pushed to over-18 accounts on Instagram, but for the regulators, this was not enough. Why did automated age filters fail to prevent a major regulatory breach? How do companies balance regulatory compliance and promotion? And what does this mean for the footballers' brands ahead of the World Cup?
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