The Disruptive Franchise Podcast

In this episode, Stacey shares why podcasts are one of the most underused visibility tools available to franchisors and franchisees, and how a single episode can keep generating leads for years after it's recorded. 
She reveals the real story behind a podcast appearance that's still bringing in franchise applicants years later and why relatability beats fame when it comes to guesting
Stacey also reveals exactly how she turns just 15 minutes of recording into an entire content engine each week - and how you can do this too!
This episode also busts the myth that podcasting requires a studio, a team, or a big budget, and explains exactly what it takes to get started.
Want to know how a podcast recording from years ago can still be generating quality franchise leads today? Tune in to find out.
key topics
The evergreen nature of podcasts and their long-term value
How podcast appearances generate leads over years
Strategies for getting on popular podcasts
Tips for recording your own podcast easily
Using podcasts for content repurposing and social media growth
About Stacey:
Stacey is the UK's leading franchise strategist, founder of Impact Franchising - The Agency and host of the Disruptive Franchise Podcast and Awards. If you want to more about how Stacey can help you, head to: https://www.staceycann.com 
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A Thank You To Our Sponsors:
Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!
Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.
After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.
Everything we do is built around strategy and your authentic human voice.
Check out more details here
Support The Podcast
Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

There is absolute GOLD in this episode!
Stacey sits down with sales expert, Anna Green, from The Salesmakers to talk about the sales call habit that's quietly killing franchise conversions: talking too much.
Anna makes the case that most sales calls fail long before they start - because the prospect was never properly qualified, never built enough trust, and shows up not ready to buy. The fix isn't a better pitch. It's a better journey.
Stacey and Anna dig into why "speed to phone" backfires, what a sales call should sound like when the groundwork's actually been done, and why franchisors don't sell franchises... they award them.
Oh, and why nobody buys the sausage. They buy the sizzle!
About Stacey Cann:
Stacey is a leading Franchise Strategist and founder of Impact Franchising - The Agency. If you need a system that takes the stress out of everything we are saying in this episode, check out The Franchise Growth System: https://impactfranchisingtheagency.com/franchisegrowthsystem
About Anna Green:
Anna Green is the founder of The Salesmakers, helping founders build sales processes that convert without the ick. If you want Anna's eyes on your sales journey, get her free Leak Audit - drop her a DM on Instagram: https://www.instagram.com/thesalesmakers/ 
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A Thank You To Our Sponsors:
Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!
Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.
After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.
Everything we do is built around strategy and your authentic human voice.
Check out more details here
Support The Podcast
Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

The 3 Things Every Franchisor Needs to Build a Predictable Pipeline
"Franchise is hard right now." Stace hears it constantly. It's not true, and this episode proves it.
This is the full recording of Stacey's live masterclass, Predictable Pipelines which is packed with insight and valuable information every franchisor needs right now.
Stacey shares her full experience in this episode. Not just what she sees with her clients, but also what she lived as Managing Director of a national brand. 
Deep dive in on the costs of not having a predictable pipeline (lack of sleep anyone?), the 3 things you need to do to create one and the framework behind it.
Stacey also shares the results she's seen and enjoyed. 
If you're ready to stop being the bottleneck in your own franchise and ditch the spreadsheets your running your business from, she also gives you a short cut in her Franchise Growth System, which you really don't want to miss
The links at the end of this episode point to the following:
More Details & Sign Up To The Franchise Growth System
Book a Call With Stacey's Team
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A Thank You To Our Sponsors:
Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!
Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.
After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.
Everything we do is built around strategy and your authentic human voice.
Check out more details here
Support The Podcast
Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

At the Disruptive Franchise Awards this year, Stacey asked a room full of franchisors one question: do you need more leads, or do you need to convert the ones you already have? Almost every hand said conversion. The expert panel agreed too.
Stacey didn't entirely agree.
In this episode, Stacey unpicks why "just focus on converting your existing leads" is only half the story, and why chasing that advice too hard can quietly kill your pipeline. She shares:
Why lead quality matters more than lead volume and how to tell the difference
The self-qualification framework she uses at Impact Franchising - The Agency (and why only ~30% of leads ever earn serious follow-up)
What happens when you import old, unqualified leads into new pipelines (spoiler: it's not good!)
The power of breaking up with a lead and why that email break up email converts more than the ten before it
The real reason franchisors don't have a predictable pipeline, and what that reveals about where their energy was going
If you're a franchisor sitting on a list of leads and wondering whether to double down on nurturing them or open up the top of the funnel again, this one's for you.
BTW: If you want to know the 3 things you need to create your own predictable pipeline of franchise leads, watch Stacey's free masterclass here: https://impactfranchisingtheagency.com/masterclass-replay

Keywords: 
franchise lead generation, franchise sales pipeline, franchisor marketing, predictable pipeline, lead qualification, franchise recruitment marketing, franchise sales conversion, franchisee leads, franchise growth strategy, stale email list, Disruptive Franchise Podcast
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A Thank You To Our Sponsors:
Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!
Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.
After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.
Everything we do is built around strategy and your authentic human voice.
Check out more details here
Support The Podcast
Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!

What should AI implementation actually look like in a franchise if you strip back the hype?
In this episode of the Disruptive Franchise Podcast, Stacey sits down with Matt Harmsworth, founder of AI or Die and Loki, to talk about the pitfalls and where people are going wrong and the dangers that franchisors feel with franchisees using AI badly.
The discussion also looks at we should be using AI as a digital employee and what Franchisors should be installing to help their franchisees succeed.
Stacey gives real franchise world examples of where this has been done as early adoption and Matt shares his vast experience from working with a wide range of businesses.
This episode also explores how the 'future' is now here and Matt shares insight on voice AI, agentic search, and how lead gen is shifting away from PDFs and static funnels toward interactive, conversational front ends.
If you want to keep up to date with Matt and his view of AI, head to his website; https://matt-harmsworth.com/ and sign up to his newsletter or connect with him on Instagram
If you're a franchisor looking to improve your franchise recruitment and update your systems, sign up to Stacey's Predictable Pipelines Masterclass here: https://impactfranchisingtheagency.com/masterclass 
-------
A Thank You To Our Sponsors:
Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!
Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.
After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.
Everything we do is built around strategy and your authentic human voice.
Check out more details here
Support The Podcast
Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!