Jack Appleby's Approach to Narrative-Driven Social Media Content
On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade.In this episode, you'll learn:How social has changed from 2014 to 2024How brands should think about narrative and series contentThe only 2 social media best practices that actually existAnd much more.
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21:09
McKenna Sweazey's Insights on Web3, AI, and VR in Marketing
On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI.McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times.You'll learn:The challenges and fun of marketing a marketplaceHow McKenna uses AI in her workflowCutting edge marketing and tech going forwardAnd much more.
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21:18
Vishal Korlipara's Strategy for Running High-Performance Meta Ads
Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy.He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus)You'll learn:How Maximus is thinking about Meta AdsHow to use competitive insights in adsHot takes on AI in marketingAnd much more
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20:03
Mark Huber's Method for Collecting Customer Evidence
On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles.You'll learn:The pros and cons of being a marketing generalistWhy some companies get stuck on strategyHow to start collecting customer evidenceAnd more
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21:41
Jason Vana's Step-by-Step Guide to Building Brands
In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time.In this episode you'll learn:What brand actually meansThe in-depth process of building a brand from scratchWhat a good differentiator looks likeAnd much more.
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