What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Send us a textIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online spaceAll that and more when you listen to this episode:Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don’t always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest: Instagram: @willpat Website: Will PatersonYouTube: Will PatersonConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
Send us a textWhat happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference. All that and more when you listen to this episode:Why creative energy isn’t always meant to be monetizedWhat kind of content performed best and whyHow engagement metrics like saves and shares told a different story than likes How consistency affected visibility (but not necessarily growth)Honest thoughts about Instagram burnout and boundary settingWhat happened with client inquiries The power of human connection and authenticity on social mediaWhy showing your personality (and even your pet) mattersMentioned in this episode:Brick https://getbrick.app/ Women of Type https://www.instagram.com/womenoftype Good Hang https://podcasts.apple.com/us/podcast/good-hang-with-amy-poehler/id1795483480 Made by James Email List https://themadebyjames.com/7-days-of-design-gold/ Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Send us a textThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.All that and more when you listen to this episode:What led to creative burnout and how Krissy managed itHow setting boundaries helped reclaim our creativityThe myth of constant hustle–and why we’re challenging it Balancing client work with personal projects What you need to know about art licensing and passive income opportunities for artistsHow we approach licensing deals and what to watch out forWorking with art agents and why it might be right for youHow outreach can build confidence and lead to more clients for your art business Mentioned in this episode:Stacie Bloomfield Liz Kohler BrownJewel (art agent)Art Licensing BlueprintSkillshareConnect with our guest: Krissy Mast on Instagram | Website | Facebook GroupConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Send us a textIn this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity. This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with actionable advice and heartfelt stories, this episode is essential listening for creatives ready to embrace balance, authenticity, and sustainable success in their work.All that and more when you listen to this episode:Why defining your “enough” can transform your creative journeyHow embracing naivety can lead to unexpected opportunities in your creative career.The power of discipline to help create structure and reclaim control of your day.Focusing on meaningful connections, not metrics, on social media.How saying no to the wrong projects can make room for aligned opportunities.How resilience and self-reflection are crucial for sustainable growth.Mentioned in this episode:Margo Font by HEXLux Coffee Co.Connect with our guest: Instagram: @radim.malinic Website: radimmalinic.co.ukLinkedIn: Radim MalinicConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Send us a textBuilding a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives.All that and more when you listen to this episode:Why betting on yourself can lead to unexpected creative opportunitiesHow to balance passion projects with commercial work without burnoutThe role of joy and playfulness in running a creative businessWhy originality is your greatest asset (and how to lean into it)The realities of mass-market licensing and working with big retailersHow to make client collaborations feel valuable instead of restrictiveThe importance of defining success on your own termsConnect with our guest:Instagram: @katesmithcompanyWebsite: Kate Smith CompanyMentioned in this episode:Noodles the DogThe Creative Act by Rick RubinConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
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