From starting behind the scenes to building a thriving agency, Claudia Bish’s journey is all about vision, grit, and carving your own path. Initially avoiding the spotlight, she found her passion in managing talent, navigating the early blogger boom, and growing her business quietly but strategically. In this episode of Bishness As Usual, her brother Luca Bish flips the script, putting Claudia in the hot seat as she opens up about family influence, career pivots, burnout, and the lessons learned while building a brand from scratch. It’s a story of ambition, resilience, and finding balance while creating a business, and a life, on your own terms.
Let’s Get Down To Bishness!
Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.
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55:25
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55:25
The Bishness of Turning Pain Into Power w/ Courtney Black
From teen struggles with an eating disorder to building a global fitness empire, Courtney Black’s journey is all about resilience, self-discovery, and doing what you love. At 16, she started sharing her life on social media, and over time turned her following into a platform for fitness, confidence, and empowerment. When COVID hit, she pivoted her self-funded app to live workouts, growing a thriving community from home. In this episode of Bishness As Usual, host Claudia Bish sits down with Courtney to talk about vulnerability, overcoming challenges, and building a business that feels like joy, not just numbers. It’s a story of health, hustle, and learning to love your journey.
Let’s Get Down To Bishness!
Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.
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38:43
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38:43
From Hairdresser to Boss Lady: A Story of Bishness w/ Maria Bish
From rebellious teen to self-made entrepreneur, Maria Bish’s journey is all about fearless hard work and following your gut. After studying hairdressing and realizing it wasn’t as glamorous as she thought, she opened Brighton’s first non-smoking salon at just 19, with no business plan, just drive. From there, she built multiple thriving businesses, raised a family, and faced every challenge, including a dangerous tenant, with grit and grace. In this episode of Bishness As Usual, host Claudia Bish sits down with her mum to talk about risk-taking, resilience, and how believing in yourself can turn any setback into success. It’s a story of ambition, family, and learning that sometimes the best business strategy is trusting your instincts and going for it anyway.
Let’s Get Down To Bishness!
Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.
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48:35
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48:35
The Bishness of Turning Content Into a Career w/ Isobel Lorna of Voir Social
From TikTok content creator to agency founder, Isobel Lorna’s journey is all about building yourself from the ground up. Starting as a corporate marketing assistant and night-shift worker, she found her voice creating “Day in My Life” videos that showed young women they could carve their own path and succeed on their own terms. As her influence grew, she navigated the pressures of social media, creating a distinct online persona to separate her influencer self from her real life. In this episode of Bishness As Usual, Lorna joins host Claudia Bish to share how she turned her TikTok success into Voir Social, the lessons of balancing authenticity with branding, the importance of surrounding yourself with the right people, and how she learned to step in and out of her influencer identity while building a business that’s both sustainable and empowering.
Let’s Get Down To Bishness!
Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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51:12
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51:12
Building the Perfect Bishness Team w/ Ashley Stobart of Cosmetic Consult
From influencer beginnings to beauty brand founder, Ashley Stobart’s journey is all about learning as she goes. After a decade in the cosmetic surgery industry, she turned her passion for skincare and helping women into Cosmetic Consult, a brand built on experience, honesty, and a desire for simplicity. In this episode of Bishness As Usual, Stobart joins host Claudia Bish to share how she brought her long-held vision to life, what it takes to balance business with motherhood, and how she’s learned to navigate setbacks, adapt through change, and keep moving forward with confidence, consistency, and authenticity.
Let’s Get Down To Bishness!
Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bishness as Usual is a podcast about the people behind the careers. Hosted by Claudia Bish, founder of one of the UK’s leading creator talent agencies, the show dives into the personal stories of guests from all walks of life, with business and career naturally woven into the bigger picture. Listeners can expect raw, unfiltered insights into the decisions, challenges and turning points that shape both personal and professional growth. It’s an honest space that reminds us success is never a straight line, and that every journey is richer than what we see on the surface.
UK