The Girls in Marketing Podcast

• S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

  Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It’s a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

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• S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

  Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

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• S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

  Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction00:48 BuzzFeed's Positive Social Media Platform06:55 Instagram's New Dislike Button for Comments12:14 YouTube's Evolution and Future Plans17:01 Google's AI Career Tool: Career Dreamer20:21 TikTok's Impact on Music Discovery26:57 The Impact of TikTok on Music Discovery27:51 Insights from Marketing Experts28:34 Understanding the Customer Journey30:58 Optimising Customer Communications39:53 Exploring New Brand Collaborations43:44 Mr. Beast on Diary of a CEO46:57 Burberry's Nostalgic Campaign49:42 Final Thoughts and Wrap-Up

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• S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing

  Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts

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• S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty

  Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts

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