Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing ...
S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing
Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts
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S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty
Welcome to Season 6 of The Girls in Marketing Podcast 🎉
We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving?
Chapters:
00:00 Welcome to Season Six!
00:19 Social Media Chaos: TikTok and X Updates
02:30 Diversifying Platforms: Lessons from TikTok Ban
06:03 Instagram's Identity Crisis
12:07 The Rise of Video Content Across Platforms
14:27 Industry Research Insights
17:23 TikTok as a Search Engine
23:52 Building Trust with Brands through Social Media
25:14 The Role of Social Media in Customer Journeys
26:26 Retaining Customers through Social Media
28:27 The Importance of Brand Transparency
31:55 Effective Email Marketing Strategies
35:16 Introducing a New Segment: Your Questions Answered
36:09 Insights from Jo Bird on Creative Marketing
38:17 The Value of Individuality in Marketing
43:27 Community Building and Customer Loyalty
47:37 Emotional Marketing Campaigns
50:51 Wrapping Up and Final Thoughts
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The Girls in Marketing Podcast is BACK
After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast!
In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marketing campaigns, trends, and news.
Plus, we’re spilling all the tea about our fresh new format and new set for the season ahead! You can expect bi-weekly episodes packed with industry insights, the latest trends, marketing news, and in-depth discussions about the ever-changing world of marketing, with the occasional special guest.
If you’re a marketer ready to dive into marketing stories, actionable insights, and the latest happenings in our industry, you won’t want to miss this one. Tune in and let’s kick off this new chapter together!
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Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
We’re not crying, you are…
Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.
It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!
It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.
In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.
Make sure to check out our sponsors for this season:
Find out more about Hostinger here👩💻
Find out more about Kingsbridge Insurance here 🤝
As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.
Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.
USEFUL LINKS:
Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/
Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/
Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/
Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/
Thank you for your support and enjoy the episode!
Girls in Marketing
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Prioritising Wellbeing and Mental Health as a Marketer | Girls in Marketing Podcast
Find out more about Hostinger here👩💻
Find out more about Kingsbridge Insurance here 🤝
Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.
Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.
This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress.
At Girls in Marketing, we think it is essential to have more difficult conversations like this one.
If you are currently struggling with your mental health, please seek support with the resources below:
MIND: https://www.mind.org.uk/
Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health
SHOUT: https://giveusashout.org/
Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/
We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!
Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
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