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Keen On America

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Keen On America
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  • Keen On America

    The Unexceptional Exceptionalism of the United States: Michael Mandelbaum on the American Way of Foreign Policy

    08/06/2026 | 55 mins.
    “The United States has conducted an unusually ideological foreign policy, an unusually economic foreign policy, and an unusually democratic foreign policy. These three features have been present from the eighteenth century to the present.” — Michael Mandelbaum
     
    Is there an “American way” of foreign policy? Does that make the now almost 250 year-old republic unique? Michael Mandelbaum, author of The American Way of Foreign Policy: Ideology, Economics, Democracy, says yes and no. America is exceptional. But that exceptionalism is unexceptional.
     
    Mandelbaum says that American foreign policy over the last 250 years has been unusually ideological, economic, and democratic. Foreign policy realists say great powers all behave the same way. Mandelbaum, as an idealist, says: not America. Uniquely in world history, he says, America has pursued its principles overseas without prioritising its political, economic, or military self-interest.
     
    And yet The American Way of Foreign Policy isn’t triumphalist. Mandelbaum opposed NATO expansion in the 1990s. He was in the anti-Vietnam marches as a Harvard student in the Sixties. Nor is he partial to demonstrations of overt nationalism. His July 4 plans, for example, are to watch baseball. As a lucky man in a fortunate Republic, what better way to celebrate 250 years of independence than to enjoy its national pastime?
     
    Five Takeaways
     
    •       Three Distinctive Features: Ideological, Economic, Democratic: Mandelbaum’s thesis: American foreign policy has differed from the foreign policies of other countries in three enduring ways. First, ideological: political ideas and the effort to spread them have been more important to America than to other powers. Second, economic: America has used economic instruments to achieve political goals — trade, aid, sanctions — rather than the imperial model of using political power for economic gain. Third, democratic: American public opinion has always had greater influence over foreign policy than in other countries. For almost all other countries, for most of their histories, foreign policy was the preserve of a small elite. That was never true of the United States.
     
    •       Idealist and Realist: Both Apply: Andrew invokes Kenneth Waltz and the realist tradition, which argues that great powers always behave the same way regardless of their self-image. Mandelbaum’s response: realism fits American foreign policy up to a point. America has fought twelve significant wars and has not been oblivious to military power. But it has also conducted idealist foreign policies that cannot be explained by realism — policies driven by its liberal political ideas rather than its material interests. The distinctive feature of American foreign policy is not that it ignores realism, but that it goes beyond realism in ways that other great powers have not.
     
    •       NATO Expansion: Mandelbaum’s One Big Regret: In the 1990s, Mandelbaum was opposed to the expansion of NATO, alongside George Kennan — one of the architects of Cold War containment. His fear: it would do a lot to alienate Russia. He acknowledges that he cannot blame NATO expansion explicitly for the Russian attack on Ukraine. But he notes that the fear was reasonable and that, as he puts it, alas, it has come to pass. He does not think that the Russian attack was inevitable or that NATO caused it. But he does think the warning was worth issuing and that it deserved more serious consideration than it received.
     
    •       Vietnam and the Antiwar Movement: Was It Counterproductive? As a graduate student at Harvard under Stanley Hoffmann, Mandelbaum was opposed to Vietnam and took part in marches. He has since revised his views — not on whether Vietnam was a mistake (it was) but on whether the antiwar movement had any positive effect on the course of policy. His conclusion: it probably didn’t, and may have been perverse. Nixon used the antiwar movement as a foil. The war ended because most Americans decided it was costing too much in American lives — not because the goals were wrong. That was the democratic aspect of American foreign policy in action.
     
    •       Israel, Gaza, and the American Way: Andrew suggests that Israel has been able to push America around, and that this is “un-American.” Mandelbaum pushes back firmly. America supports Israel for two reasons: strategic advantage (Israel as a bulwark against threats to American interests in the Middle East) and shared values (Israel is the only country in the region that shares American political values). When interests diverged — the 1980s anti-aircraft arms sale, Obama’s Iran deal — America went its own way. The reverse is also true: America doesn’t have the capacity to push Israel around in Gaza, because for Israel these are matters of national survival.
     
    About the Guest
     
    Michael Mandelbaum is the Christian A. Herter Professor Emeritus of American Foreign Policy at the Johns Hopkins University School of Advanced International Studies. He previously taught at Harvard, Columbia, and the US Naval Academy, and was a Senior Fellow at the Council on Foreign Relations. He holds a BA from Yale, an MA from King’s College Cambridge, and a PhD from Harvard. He is the author or co-author of thirteen books, including The American Way of Foreign Policy: Ideology, Economics, Democracy (Oxford University Press, April 2026) and The Four Ages of American Foreign Policy: Weak Power, Great Power, Superpower, Hyperpower. He lives in the Washington DC suburbs.
     
    References:
     
    •       The American Way of Foreign Policy: Ideology, Economics, Democracy by Michael Mandelbaum (Oxford University Press, April 2026).
     
    •       The Four Ages of American Foreign Policy: Weak Power, Great Power, Superpower, Hyperpower by Michael Mandelbaum — referenced in the conversation.
     
    •       Kenneth Waltz and the realist school of international relations — referenced at the opening.
     
    •       Ernst Haas and the idealist school — referenced at the opening; Andrew’s teachers at Berkeley.
     
    •       George Kennan — referenced as Mandelbaum’s fellow opponent of NATO expansion in the 1990s.
     
    •       Stanley Hoffmann — Mandelbaum’s Harvard PhD supervisor, referenced at the close.
     
    About Keen On America
     
    Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly ...
  • Keen On America

    The Jeffrey Epstein of Antiquities: Matthew Campbell on the Man Who Got Away With Stealing the Gods,

    07/06/2026 | 47 mins.
    “Objects in museums have to come from somewhere. The stories of how they came to be in those collections often involve laws being broken, unethical behaviour, and extreme violence.” — Matthew Campbell
     
    Imagine a gay Jeffrey Epstein who set up shop in Thailand. Only rather than peddling young girls, he traded in bodybuilders and priceless antiquities. That’s the story of the British émigré Douglas Latchford, the subject of Matthew Campbell’s new book The Man Who Stole the Gods. It’s the true story of a man who was born in the last days of the British Raj, made his fortune in Bangkok, became the world’s leading dealer of Khmer antiquities, and was indicted for criminal conspiracy in 2019.
     
    Campbell’s tale is simultaneously a crime story, a history of Cambodia, and a parable about the relationship between Western wealth and the world’s cultural heritage. The Khmer Empire, which dominated Southeast Asia from the ninth to the fifteenth centuries, produced one of the finest civilisations of the medieval world. Angkor in the twelfth century had 750,000 people — making it ten times the size of London. After the genocidal Khmer Rouge regime, every Khmer site in Cambodia was systematically looted. The pieces went to the Metropolitan Museum, to Christie’s, to private American collectors. Latchford was the central conduit. The Jeffrey Epstein enabler.
     
    Like Epstein, Latchford got away with it for years. Unlike Epstein, he died a free man, even chalking up a 2020 New York Times obituary as a Khmer antiquities expert.
     
    Five Takeaways
     
    •       Douglas Latchford: The British Jeffrey Epstein of Asian Art: Born in the last days of the British Raj, educated in the UK, Latchford made his fortune in Bangkok and became the world’s leading dealer of Southeast Asian antiquities — selling pieces for millions of dollars to the Metropolitan Museum, Christie’s, and wealthy American collectors. He presented himself as an expert and connoisseur. He gave to universities and lent to exhibitions. He received a glowing obituary in the New York Times in August 2020. The dark side: he was, Campbell shows, the central organiser of a decades-long criminal conspiracy to loot Cambodia’s cultural heritage. He was indicted in 2019 but died before he could be extradited.
     
    •       The Khmer Empire: 750,000 People When London Had 40,000: The Khmer Empire dominated Southeast Asia from the ninth to the fifteenth centuries, ruling directly or indirectly over what is now Thailand, Vietnam, Laos, and parts of Malaysia. Its capital, Angkor, had 750,000 people in the twelfth century — when London had 40,000 at the absolute outside. The Khmer built extraordinary temple cities — Angkor Wat is only the most famous — and produced remarkable stone and bronze sculpture. Every single Khmer site in Cambodia was systematically looted. The pieces all went somewhere. A great many came to the West.
     
    •       The Vietnam War, Nixon, Kissinger, and the Conditions for Genocide: The Vietnam War is central to Campbell’s story. The Ho Chi Minh Trail ran partly through Cambodia, making Cambodia of great interest to Nixon and Kissinger. Beginning in 1968, large-scale American bombing of Cambodia — ostensibly aimed at destroying a supposed communist headquarters that, Campbell notes, never actually existed — helped destabilise the country and created the conditions in which the Khmer Rouge could emerge. The Khmer Rouge ideology: Pol Pot believed civilisation needed not to be reformed but erased. A blank slate. Rebuild from zero.
     
    •       The Museum World’s Complicity: The Sackler Parallel: The Metropolitan Museum of Art features prominently in Campbell’s account. Objects in museums have to come from somewhere — the works in the Met did not originate in New York. How they came to be in those collections often involved laws being broken, unethical behaviour, and extreme violence. Campbell draws a parallel with Patrick Radden Keefe’s account of the Sacklers: the more investigative journalists look at the wealthy donors and private collectors associated with major cultural institutions, the more troubling the stories that emerge. The museum world has a serious provenance problem.
     
    •       The Happy Ending: Repatriation and the National Museum in Phnom Penh: Latchford was indicted in 2019 for criminal conspiracy. He died in 2020, in a monastery in Northern Thailand, before he could be extradited. He never went to trial. But the recovery effort — a remarkable collaboration between Cambodia and the US Department of Justice — tracked down hundreds of stolen objects through meticulous detective work. The pieces have been returned to Cambodia. The National Museum in Phnom Penh now has so many repatriated objects that it is running out of room and may need to build a new wing. As Campbell says: that’s a good problem to have.
     
    About the Guest
     
    Matthew Campbell is an award-winning investigative journalist at Bloomberg Businessweek. He is the author of The Man Who Stole the Gods: A True Story of War, Obsession, and a Global Art Conspiracy (Portfolio/Penguin Random House, June 2, 2026) and co-author, with Kit Chellel, of Dead in the Water (a Book of the Year in The Economist, Financial Times, and The Times; called a ‘masterpiece’ by the New York Times). A 2025 Jonathan Logan Family Foundation Fellow at New America, Campbell has reported from more than 25 countries. He lives in Singapore.
     
    References:
     
    •       The Man Who Stole the Gods: A True Story of War, Obsession, and a Global Art Conspiracy by Matthew Campbell (Portfolio/Penguin Random House, June 2, 2026).
     
    •       Dead in the Water by Matthew Campbell and Kit Chellel (2022) — the preceding book, referenced at the opening.
     
    •       Patrick Radden Keefe, Empire of Pain — referenced as a parallel account of museum world complicity.
     
    •       The Metropolitan Museum of Art, New York — a central institution in the Latchford network.
     
    •       Cambodia’s National Museum, Phnom Penh — the destination of the repatriated objects.
     
    About Keen On America
     
    Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the...
  • Keen On America

    D-Day for AI: How to Create an End Game That Will Benefit Everyone

    06/06/2026 | 38 mins.
    “AI represents successful capitalism. What we have alongside that is unsuccessful government. Government has no plan — left or right.” — Keith Teare
     
    It’s the 82nd anniversary of D-Day. On June 6, 1944, there was an unambiguous end game — the defeat of Nazi Germany. But today, end games are more controversial, especially in terms of harnessing the AI revolution to benefit everyone.
     
    For Keith Teare, publisher of That Was the Week, the AI end game requires an “Institute of the Future.” Everyone from Bernie Sanders and Elizabeth Warren to Elon Musk and Sam Altman should hammer out a plan to harness AI for the benefit of society. Keith offers the internet governance organisation ICANN as a model for this institute. It will shape the future for all of our benefit, he promises.
     
    So a D-Day for AI? I’m sceptical of this type of Brave New World-style technocracy. Firstly, Sanders, Warren, Musk and Altman agree on very little. And Musk and Altman hate each other. I’m also dubious that AI will or can benefit everyone. As Keith notes, some professions — teachers, for example — will be decimated by AI. Where I agree with Keith, however, is that we need a new politics for this new age. Political parties, rather than institutes, of the future. Innovation rather than ICANN.
     
    Five Takeaways
     
    •       The Anthropic IPO Slip — and Why SpaceX Now Looks Small: Anthropic accidentally filed for its IPO this week — what the New York Times described as a slip. The terms of SpaceX’s unconventional $75 billion IPO were also revealed. Keith’s observation: SpaceX now looks small by comparison. He tried to buy SpaceX shares this week through his brokerage and expects to get none — the demand will be way bigger than the supply, and the price will go up from the offering. San Francisco real estate is already feeling the Cerebras effect: 800 employees are now millionaires. The three big IPOs — Anthropic, OpenAI, SpaceX — will compound that on a much larger scale.
     
    •       Successful Capitalism, Unsuccessful Government: Keith’s framework for the week: AI is capitalism working. Resources are directed to money-making opportunities via the profit motive, which coincides with innovation and, at least in the short term, creates lots of jobs. That is successful capitalism. Alongside it: unsuccessful government. The Trump administration went from hands-off to requiring all AI models to be submitted for a 30-day assessment before launch — in the same week. No plan. No endgame. Everyone has an opinion. Nobody states what outcome they want.
     
    •       Keith’s PhD: Why Capitalism Is Never Static: Andrew challenges Keith’s authority to pronounce on these matters. Keith reveals: he has a PhD from the University of Kent in Canterbury — on why capitalism is never static, and why new entrants always eclipse what went before. Andrew: that was the 1970s, Keith. Does a fifty-year-old PhD give you authority? Keith: it’s a useless criticism. You could say that to anyone about anything. The exchange is revealing: the argument is not about credentials but about frameworks. And Keith’s framework — capitalism as dynamic, government as static — has at least the virtue of consistency.
     
    •       Credit to Bernie and Warren: At Least They’re Having the Conversation: Andrew expects Keith to trash Bernie Sanders (50% government ownership of AI companies) and Elizabeth Warren (high taxation of AI profits). Keith surprises him: at least they’re having the conversation. His criticism is not that they’re wrong to want wealth distribution but that their framing — tax, centralise, spend — is unattractive to most people and captured by the interests of the old economy: teachers’ unions, trade unions, legacy coalitions that can’t think freely about a future without teachers as they currently exist.
     
    •       An ICANN for AI: Keith’s One Concrete Prescription: Andrew pushes Keith for one concrete thing politicians should do this year. Keith’s answer: create an Institute for the Future. Bring Musk, Altman, Amodei, Sanders, Warren, and everyone else to the table with a clear mandate — define the future you want, agree actual outcomes, seek governmental authority to implement them. His model: ICANN, the global internet governance body, which disagrees constantly and still makes decisions. Andrew’s verdict: Keith wants to create an ICANN for society. Interesting idea. History’s jury is out.
     
    About the Guest
     
    Keith Teare is a British-American entrepreneur, investor, and publisher of the That Was the Week newsletter. He is a co-founder of TechCrunch and Andrew’s regular TWTW co-host. He holds a PhD from the University of Kent.
     
    References:
     
    •       That Was the Week by Keith Teare.
     
    •       Noah Smith, “We Need Liberal Nationalism to Come Back” — referenced in the conversation.
     
    •       The Economist, “American Capitalism Has Taken an Apocalyptic Turn” — referenced in the conversation.
     
    •       Ben Thompson on Google becoming a capital company; John Battelle on Google reinventing itself from search to data infrastructure — both referenced.
     
    •       ICANN — the Internet Corporation for Assigned Names and Numbers, Keith’s model for AI governance.
     
    About Keen On America
     
    Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting.
     
    Website
    Substack
    YouTube
    Apple Podcasts
    Spotify
     
    Chapters:
     

    (00:31) - Introduction: D-Day, June 6, and the Anthropic IPO slip

    (02:26) - What is the endgame? AI is no longer just a tech story

    (03:46) - Successful capitalism, unsuccessful government

    (04:49) - Atomisation and the absence of proper conversation

    (05:33) - Andrew challenges Keith’s authority

    (06:42) - Keith’s PhD: capitalism is never static

    (07:13) - Bernie Sanders: 50% ownership of AI companies

    (07:30) - At least they’re having the conversation

    (07:55) - The old economy framing: tax, centralise, spend

    (08:25) - What gives Keith the authority?

    (09:00) - Jack Clark and the call to slow down

    (10:00) - The Trump administration at war with itself

    (15:00) - Andrew Yang and universal capital distribution

    (20:00) - ...
  • Keen On America

    Good Bobby, Bad Bobby: Evan Thomas on the Greatest Riddle in 20th Century American Politics

    05/06/2026 | 37 mins.
    “He didn’t just say it, he meant it, he felt it — and the combination of the power guy, the ruthless power guy, and the profound idealist was fascinating, and also hard for him.” — Evan Thomas on Bobby Kennedy
     
    Who was the greatest riddle in 20th century American political life? Judging from the ever-expanding library of Bobby biographies, Robert Francis Kennedy ranks very high on that list. Indeed, according to Evan Thomas, one of RFK’s most acclaimed biographers, this third Kennedy son is, indeed, the most sphinx-like riddle in 20th century America.
     
    In his classic 2000 biography, Robert Kennedy: His Life, Thomas unravels the good and the bad Bobby. But, rather than presenting parallel narratives, his portrait treats the Machiavellian and the idealist as the same riddle. Raised by his father to exercise raw power, RFK discovered that mid-century America wasn’t living up to its own ideals. The contradiction of the ruthless Kennedy machine politician and the profound idealist was what continues to make him so intriguing to Americans of every political stripe.
     
    Bobby concurred with Churchill’s dictum that courage is the greatest virtue because, without it, you can’t have the other virtues. So he lived a life of ridiculous physical and moral courage — taking insane risks that would terrify ordinary mortals. And, of course, his most insanely courageous act was his last — running for President in 1968 knowing that he was likely to be assassinated. Where have you gone, Bobby Kennedy? A nation turns its lonely eyes to you.
     
    Five Takeaways
     
    •       The Central Paradox: Power Guy and Idealist in the Same Man: Bobby Kennedy was raised by his father to be the henchman of the Kennedy machine — doing the dirty stuff in Boston politics to keep Jack floating free and grand. He was pretty ruthless about it. At the same time, in mid-century America, he discovered that the country was not living up to its own constitution, and he wanted to make things right, and genuinely felt it. The combination of the machine politician and the profound idealist was what made him so endlessly fascinating. It also made him hard for himself: a man permanently at war with his own nature.
     
    •       Courage: The Only Word That Mattered: No word was more important to Bobby Kennedy than courage. Churchill: it’s the greatest virtue, because without it you can’t have the others. Kennedy believed in physical courage, emotional courage, mental courage. He was a runty little kid at the wrong end of the dinner table — Jack and Joe and Kick at the golden end with the father, Bobby with the nuns and the mum. He got kicked out of prep school for cheating. He was not the athlete, not the golden one. Real courage comes from suffering. It took courage just to overcome being the loser. That was the source.
     
    •       Making Up for Missing the War: Physical and Moral Courage: Bobby missed World War Two, basically. He got in at the very end and ended up scraping the deck of a destroyer in the Caribbean, far from combat. His brother Jack is a war hero on steroids — PT boat cut in half by a Japanese destroyer, rescues his men, written about in The New Yorker and Reader’s Digest. Joe volunteers for a secret dangerous mission to replicate Jack’s glory and dies. Pretty high bar of courage. Bobby spends the rest of his life making up for it — swimming the Colorado River, climbing Mount Kennedy in the Yukon, jumping overboard off the coast of Maine to save Jack’s jacket. Sometimes stunts. But increasingly, moral courage — which is the greater thing.
     
    •       The Mob, Joe Kennedy, and the Beehive: When Bobby starts poking around in the mob as a Senate aide, J. Edgar Hoover is only too happy to point out: keep going here, you know where it’s going to end up. With Joe Kennedy. Bobby’s investigation of Giancana and Frank Sinatra starts grazing against his own father. Thomas’s reading: whether conscious or unconscious, there is an element of rebellion. Bobby, appointed henchman, doing the dirty stuff for pop, resenting it, starts poking the beehive that might expose him. It never fully landed. But it started. And Hoover used it to blackmail the Kennedys.
     
    •       The Ripple of Hope, and RFK Jr. as Tragedy: Bobby’s trip to South Africa — apartheid everywhere, the freedom movement barely existing, everybody in prison. His speech: every time somebody does something brave or heroic, it causes a ripple, and that gives you hope. A young Margaret Marshall, later Chief Justice of the Massachusetts Supreme Judicial Court, was in the audience. He gave us hope where there was none. That is the ghost Andrew went looking for at Hickory Hill and didn’t find. The contrast with RFK Jr. is, for Thomas, simply sad. Poignant. His own family has disavowed him. Caroline Kennedy made a broadcast accusing him of crimes. The idea of Robert Kennedy Jr. is tragic.
     
    About the Guest
     
    Evan Thomas is an American writer and historian. He was Washington bureau chief of Newsweek for ten years and a writer and editor there for thirty-three years. He is the author of ten books, including Robert Kennedy: His Life (Simon & Schuster, 2000), Being Nixon, Road to Surrender, and, with Walter Isaacson, The Wise Men. He has taught at Harvard and Princeton. His biography of Churchill is forthcoming from Simon & Schuster in December 2026.
     
    References:
     
    •       Robert Kennedy: His Life by Evan Thomas (Simon & Schuster, 2000).
     
    •       The Wise Men by Evan Thomas and Walter Isaacson (Simon & Schuster, 1986) — referenced in the closing.
     
    •       Robert Coles — Bobby Kennedy’s psychologist friend, referenced in the conversation.
     
    •       Hickory Hill, McLean, Virginia — the Kennedy family home Andrew visited on this trip to Washington DC.
     
    •       Bobby Kennedy’s “Ripple of Hope” speech, University of Cape Town, South Africa, June 6, 1966.
     
    About Keen On America
     
    Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting.
     
    Website
    Substack
    YouTube
  • Keen On America

    Why Football Saves Our Souls: Brian Bunk on the Collective Beauty of the World’s Most Popular Game

    04/06/2026 | 48 mins.
    “That kind of put soccer on my radar as a sport. I saw how deeply it meant to people, in a way I didn’t appreciate prior to that. And then I was in London when the World Cup began, and I saw the opening match — Argentina and Cameroon, with Cameroon winning in an upset. Just the whole spectacle of it gave me an appreciation for the game.” — Brian Bunk, on Ireland, Italia ’90, and the moment everything changed
     
    Not long now. Only seven days until the World Cup begins. Just enough time to read Brian D. Bunk’s new The Shortest History of Soccer: From Ancient Kicking Games to the World’s Most Popular Sport. History isn’t Bunk with Brian. He looks a bit like Elton John, which is appropriate given that old Rocket Man was chairman of Watford and bankrolled the tiny English club to almost winning the league. Pop stars like Ed Sheeran (Ipswich) and Robert Plant (Wolves) love football, Bunk notes. Probably because it reminds them of where they came from.
     
    Bunk’s thesis is that soccer’s global dominance is not accidental. Born in the industrial communities of nineteenth-century England, the game gave workers a new identity, new evidence of their collective power, proof they’ll never walk alone. That same logic explains why middle-aged men all over America religiously gather at their local bars to watch English teams with strange names like Ipswich Town and Wolverhampton Wanderers. Such is religion in our globalised post-industrial age.
     
    “Some people think football is a matter of life and death. I don’t like that attitude. I can assure them it is much more serious than that,” the great Liverpool manager Bill Shankly quipped. That’s the shortest of short histories of football. What the working-class Shankly meant was that it gives us social meaning — which is, indeed, more historically significant than the life or death of a single individual. Or even God. Football saves our souls, Brian Bunk concurs with Bill Shankly. Enjoy the World Cup.
     
    Five Takeaways
     
    •       Soccer Was Born in Industrial Communities for a Reason: The game emerged in industrial Britain in the second half of the nineteenth century not by accident but because industrialisation had shattered traditional community life. Mass migration to cities, technological disruption, the loss of familiar rhythms — all created a need for new kinds of identity and belonging. Soccer filled that need. It gave factory workers a team to follow, a ground to gather at, a shared identity that transcended ethnic and class lines. Bunk’s argument: this community function is baked into the game itself, which is why it has replicated across every culture it has touched.
     
    •       Why Americans Love the Premier League: Bunk identifies the 1990s as the pivotal decade for American soccer. The 1994 World Cup on home soil. The women’s World Cup. The formation of MLS. The arrival of the FIFA video game. The Premier League broadcasting deals with ESPN and Fox. All of these combined and snowballed. Add to that the NFL owners investing in English clubs, the celebrity ownership wave (Ryan Reynolds, Elton John), and the cultural footprint of shows like Ted Lasso and Welcome to Wrexham. The result: a generation of Americans for whom following the Premier League is a primary source of community.
     
    •       Maradona: All the Contradictions of Football in One Man: Asked which historical match he would most want to attend, Bunk chooses Mexico City, June 1986: Argentina vs England. Not for the Hand of God goal — which was cheating — but for the second goal, the one where Maradona picked up the ball in his own half, went past five English players, and scored what is generally considered the greatest goal in the history of the game. Bryon Butler’s BBC radio commentary: “turning like a little eel.” Andrew’s verdict: if any single figure captures all the genius, joy, turbulence, and tragedy of football, it is Maradona.
     
    •       The World Cup Returns to North America: In seven days, the 2026 FIFA World Cup begins in the United States, Canada, and Mexico — the first time the tournament has returned to North America since the USA hosted in 1994. The timing of Bunk’s book is deliberate. Soccer is more popular in America than at any point in history, and the home World Cup is the event that could push it into the first tier of American sports culture. The Premier League, MLS, women’s soccer, and now the World Cup: the game’s US footprint is larger than it has ever been.
     
    •       Andrew’s Game: Tottenham vs Benfica, April 1962: Andrew’s own fantasy match, offered unprompted at the end: the first leg of the 1962 European Cup semi-final between Tottenham Hotspur and Benfica at the Est00e1dio da Luz in Lisbon on March 20, 1962, with Eusebio and Jimmy Greaves on the same pitch. Spurs lost 320131 on the night, went out 420132 on aggregate. Two clear penalties not given. Andrew’s conclusion: had Spurs won that match, the history of European football — and possibly his own life — would have been different. He notes that he has a son, and that he should have called him Jimmy.
     
    About the Guest
     
    Brian D. Bunk is a Senior Lecturer in History at the University of Massachusetts Amherst, where he teaches courses on world history, modern Europe, and the global history of soccer. He is the author of The Shortest History of Soccer: From Ancient Kicking Games to the World’s Most Popular Sport (The Experiment, June 2026), Beyond the Field: How Soccer Built Community in the United States (University of Illinois Press, 2025), and From Football to Soccer: The Early History of the Beautiful Game in the United States (University of Illinois Press, 2021). He lives in Northampton, Massachusetts.
     
    References:
     
    •       The Shortest History of Soccer by Brian D. Bunk (The Experiment, June 2026).
     
    •       Beyond the Field: How Soccer Built Community in the United States by Brian D. Bunk (University of Illinois Press, 2025).
     
    •       Argentina vs England, FIFA World Cup quarter-final, Azteca Stadium, Mexico City, June 22, 1986 — the Hand of God game, referenced as Bunk’s fantasy match.
     
    •       Tottenham Hotspur vs Benfica, European Cup semi-final, Estádio da Luz, Lisbon, April 1962 — Andrew’s fantasy match.
     
    About Keen On America
     
    Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On A...
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About Keen On America
Nobody asks sharper or more impertinent questions than Andrew Keen. In KEEN ON, Andrew cross-examines the world’s smartest people on politics, economics, history, the environment, and tech. If you want to make sense of our complex world, check out the daily questions and the answers on KEEN ON. Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best-known technology and politics broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running show How To Fix Democracy and the author of four critically acclaimed books about the future, including the international bestselling CULT OF THE AMATEUR. Keen On is free to listen to and will remain so. If you want to stay up-to-date on new episodes and support the show, please subscribe to Andrew Keen’s Substack. Paid subscribers will soon be able to access exclusive content from our new series Keen On America – keenon.substack.com
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Keen On America: Podcasts in Family