Loyalty Wired

Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business?

In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why the next competitive edge is not ad inventory, it is customer insight.

We discuss trust, first-party data, measurement, and what happens when loyalty moves from cost centre to growth engine.

If you run a loyalty programme, this episode matters.

In our latest Newscast we round up the latest in global loyalty before diving into the metrics that matter . Featuring Caroline Papadatos on KPI lifecycle, Kashkick on scaling to 12M+ members, Max Kenkel (ITA Group) on measuring what moves behaviour, and Phil Hawkins myth-busting loyalty’s favourite metric.

Loyalty marketing only works because humans don’t behave like machines.

In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful.

If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.

It is time for the annual Predictions Show on The Loyalty Podcast.

In this light-hearted but insightful episode, our expert panel shares their predictions for what will shape the loyalty industry in 2026. From technology and data to customer expectations and program design, we explore the trends they believe will define the year ahead.

And, of course, we will be revisiting these predictions at the end of the year to see who got it right.

Featuring predictions from Stuart Melim, Caroline Papadatos, Pavel Los, Adam Posner, Phil Gunter and Iain Pringle, with a special guest appearance from Max Kenkel.

Sponsored by ITA Group.

Our favourite episode of the year is back!
The Loyalty Wired panel reviews last year’s loyalty predictions, debates who got it right (and wrong), and awards the title of Loyalty Predictions Champion for 2025.

This year’s contenders include Stuart Melim, Caroline Papadatos, Pavel Los, Adam Posner and Iain Pringle — with Phil Gunter serving as guest judge.

Proudly sponsored by Capillary Technologies.