Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page
In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.
Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯
What You’ll Learn:
- Who TikTok Shop is really for
- How TikTok content boosts Amazon conversions
- Why TikTok Shop isn’t just a trend—it’s a retail shift
- The #1 mistake sellers make when expanding to TikTok
- How much you need to budget to actually succeed
- What AI agents + creators mean for the future of eCommerce
Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/
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This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
Timestamps:
00:00 Introduction to TikTok Shop's Impact on Amazon
00:41 Meet Ian Page
01:53 Diving into TikTok Shop Strategies
02:53 Understanding the Ideal Products for TikTok Shop
05:21 Challenges and Solutions for TikTok Sellers
08:04 The Power of TikTok's Algorithm
14:18 Building a Brand Ambassador Program
17:32 The Importance of Patience in Brand Building
25:43 The Halo Effect of TikTok on Amazon Sales
27:18 The Viral Video Effect
27:59 Navigating TikTok Shop for International Sellers
30:47 Comparing TikTok Shop and Amazon Fees
34:33 When to Expand Your Brand to TikTok Shop
38:29 The Future of AI in E-commerce
42:52 Bold Predictions for TikTok's Future
47:12 Conclusion and Final Thoughts
📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.
📬 Join the Newsletter - https://lwn.news
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The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki
🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.
They break down:
- Lessons from building seller tools over the last 5 years
- How LLMs and AI agents are redefining eCommerce automation
- Why most Amazon tools are reactive and what to do instead
- The real AI revolution coming for sellers, agencies, and developers
- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.
🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com
👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google
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This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
Chapters
00:00 Meet Jakob Wolitzki
03:11 Datao Copilot App Demo
08:16 Amazon Fees Revealed!
12:51 Red Ocean Growth Secrets
15:36 AI Bubble in Amazon 🫧
18:33 LLMs & Data Analysis Breakthrough
21:28 Automation Pitfalls for Sellers ️
24:23 Top Tools & Services 2025
27:33 Prompting Skills for Better AI
30:46 AZ Rank Sponsor Spotlight
34:41 Think Tank AI Project
37:35 How AI Rewires Your Brain
41:18 SOPs with AI Tools ️
44:09 Amazon’s New API Explained
47:32 Future Changes for Sellers
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How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job
AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.
✅ You'll learn how to:
- Use AI to improve onsite search and 4x search-driven revenue
- Build AI-powered upsells and cross-sells like Amazon
- Create a RAG database to reduce hallucinations in customer service
- Find and segment your highest-LTV customers using smart AI signals
- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM
- Turn AI into a creative team: from email to content to chatbot to product research
Plus:
- How Steve built a fully automated cigar rating app in 2 days
- What Shopify store owners should stop ignoring right now
- Why “no-code” tools may be holding you back
- Pro prompt tips to get better output from ChatGPT and Claude
- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)
This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.
📣 Join the conversation and get our best content weekly: https://lwn.news
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This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
00:00 AI Changing Everything
04:15 Gemini Workflow Demo
07:51 Cigar App in 2 Days
11:07 AI Search Power
14:01 Fixing Search Results
17:29 AI for Cross-Selling
20:37 Virtual Bundle Tricks
23:39 Find Your Top Buyers
27:10 AOL Account Surprise
33:37 Prompting Like a Pro
36:56 Scroll-Stopping Thumbnails
40:09 Qualify Leads Fast
43:16 ADA Lawsuit Warning
46:35 What Is NotebookLM?
50:37 SEO Press Release Tip
54:25 How to Contact Steve
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Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.
In this episode, we break down:
- What the 55/75 split really means for your visibility
- How A9, Cosmo, and Rufus impact your title strategy
- What NOT to do with keywords, titles, and bullet points
- How to speak to both humans and the algorithm
- Ranking secrets Amazon doesn’t want you to know
Brian also shares insights into:
- How to test and adapt your titles with flat files
- Where Amazon is actually pulling information from
- Why your listing might not be optimized even if it ranks
- How Amazon decides who shows up in Rufus search results
Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.
👀 Want to know how to rank #1 on Amazon in 2025?
This episode is your blueprint.
Chapters
00:00 Amazon SEO Secrets
00:53 Meet Brian Johnson
02:53 Events + Free Resources
06:12 Amazon Title Split Begins
10:12 Why It Even Matters
12:16 Boost Ranking with Titles
25:57 AI Tools for Listings
30:29 55/145 Title Strategy
33:11 Quick Title Fixes
34:28 Brand Name in Title?
35:56 Title Writing Tips
37:36 Rank Ready Giveaway
39:25 Prepping for Q4
43:01 Flat File SEO
46:29 Cosmo + Rufus Explained
52:18 Human vs AI SEO
57:16 Final Title Tips
59:02 Seller Q&A Session
01:08:59 Final Wrap-Up
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This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
______________________________________
Sponsors:
AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
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The Key to Ranking on Amazon in 2025 | Oana Pădurariu
Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.
In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
👉 You’ll learn:
- What Cosmo really is (hint: not an algorithm)
- How Rufus works with Cosmo to serve product recommendations
- Why Amazon removed the Q&A section—and what it means for your listing
- How to optimize your backend and A+ content for AI-powered discovery
- The three personas every listing needs to reflect
- How pricing psychology and long-tail keywords affect Cosmo indexing
- What mistakes 90% of sellers are making in their backend fields
- Practical tips to align your listing and ads with Amazon’s AI systems
- The tool that shows what your images actually say to the algorithm
🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.
Timestamps
00:00 Intro
02:22 What Is Cosmo AI?
03:33 Amazon Optimization in 2025
04:45 Keyword Signals Cosmo Reads
05:09 How Cosmo Ranks Products
12:26 Pricing Secrets for Visibility
15:18 Targeting with Amazon Data
18:10 Optimize for Cosmo + Rufus
24:18 Winning Images + FAQ Strategy
28:56 Photo Tips for Rankings
32:54 Rank on Google via Cosmo?
36:20 Ultimate Listing Checklist 2025
42:08 Build Accurate Buyer Personas
49:29 Grow Through Seller Community
55:14 Final Tips
About Lunch With Norm - The eCommerce & Amazon FBA Podcast
Rise of the Micro-Brands.
A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
Listen to Lunch With Norm - The eCommerce & Amazon FBA Podcast, Aspire with Emma Grede and many other podcasts from around the world with the radio.net app