Lunch With Norm - The eCommerce & Amazon FBA Podcast

After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you’ve ever watched, listened, commented, or learned something from Lunch With Norm, this one’s for you.

 

What’s Inside This Final Episode:

- The story behind ending the podcast (and what happens next)

- Surprise appearances from fan-favorite guests

- Norm and Kelsey share their biggest lessons from 5 years of content

- How the community shaped the show into something unique

- The real challenges and funny disasters behind running 670 episodes

- The future of the Lunch With Norm brand, newsletter, and short-form content

 

Why Norm’s next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers

What Happens After This Episode: 

✓ The YouTube channel stays active

✓ The newsletter continues weekly

✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out

✓ Marketing Misfits with Kevin King continues

✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm’s core focus

 

If you’ve ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade.

Chapters

00:00 Introduction

02:05 Reflecting on Past Episodes and Achievements

03:36 First Guest: Marcia Reece

08:05 Second Guest: Kevin King

16:07 Future Plans and Projects

20:29 Third Guest: Colin Campbell

33:00 Introducing Simon: The Origin of the 'Beardo'

33:41 Five Years of Podcasts

40:06 Howard's Reflections

46:18 Norm's Advice for Future Entrepreneurs

49:22 Steve Wiideman: A Reliable Guest and Friend

55:33 Farewell Messages and Final Thoughts

 

Sponsors:

AZRank - https://azrank.com/#freequote

AMZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Worried about how the new Trump Tariffs will impact your Amazon FBA margins?

Get $500 Off China Magic! Use code: LUNCHWITHNORM - https://www.chinamagictrip.com/info

Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.

Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability.

From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times.

👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥

CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode:

00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales)

03:15 -Don't Panic

06:30 - The "Gray Area"

09:45 - Cost Engineering

14:20 - Extended Payment Terms

19:00 - "Circle of Life" Inventory Strategy

23:00 - Face-to-face meetings

28:40 - Cultural etiquette

32:15 - The Canton Fair

37:50 - Common sourcing mistakes

41:00 - Amazon Prep changes

💡 Key Takeaways:

Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs.

Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products.

The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online.

Sponsors:

AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.

 

Jasim Eisa's Voadera - https://www.voadera.com/strategy-call

🚀 What you’ll discover in this episode:

- Why driving traffic alone won’t save your Amazon brand.

- The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers.

- How one vitamin brand swapped a main image and increased click-through by 30-40%.

- The hidden fees & unit economics that kill margins (even at scale).

- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.

- How to audit your bottleneck from traffic → CTR → conversion → LTV.

- What truly separates winners from sellers scraping by this year.

 

Chapters:

00:00 – Why Most Amazon Brands Fail

00:28 – Meet the $100M CEO

00:56 – Sponsors Making It Happen

02:18 – The Scaling Mistakes Killing Growth

03:44 – Fixing a Vitamin Brand’s Bottleneck

05:56 – Unlocking Hidden Lifetime Value

11:31 – The Amazon Fees No One Sees

14:01 – How Competitors Game the System

15:39 – Untapped Goldmines on Amazon

21:57 – Inside the $100M Playbook

24:47 – Win a Free Brand Audit

26:53 – The Truth About Profit Margins

27:35 – The Four Pillars That Scale

27:51 – Protecting Your Brand Equity

29:19 – Staying In Stock Always

30:10 – Strategies That Work Now

30:57 – The Four Levers of Growth

32:39 – Why Sellers Keep Hitting Walls

35:39 – Launching Products the Right Way

38:54 – Lessons from a $100M Brand

39:19 – How a Baby Brand Took Off

42:53 – Smart Keyword Wins for 2025

46:36 – Final Takeaways for Sellers

 

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.

Ritu breaks down:

- The 3 most important metrics for Amazon ad performance

- Why conversion rate is your #1 lever and how to improve it

- How to use OA ratio (Organic to Ad ratio) to stop ad dependency

- The difference between budget control vs. TACoS control

- The halo effect and how Amazon attribution can mislead you

- Real tactics to prevent leaky bucket ad spend

- Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.

📌 Whether you're an Amazon beginner or a 7-figure seller, you’ll walk away with a clear framework to optimize your ads, boost profitability, and scale with confidence in Q4 and beyond.

👍 Like this video if you learned something

🔔 Subscribe for more expert Amazon tips every week

💬 Comment below with your top takeaway or question for Ritu!

___________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors:

AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

 

Timestamps:

00:00 Introduction and Episode Overview

03:59 Amazon Ad Performance

14:11 Conversion Rates

20:25 Strategies to Improve Conversion Rates

27:59 Understanding Organic to Ad Ratio

32:51 Understanding the OA Ratio

34:11 Detecting and Managing Cannibalization

37:01 The Halo Effect in Amazon Ads

39:48 Controlling TACoS: Waste vs. Budget

46:58 Q&A and Final Thoughts

50:29 Using AI Tools for PPC Optimization

In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.

Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯

What You’ll Learn:

- Who TikTok Shop is really for

- How TikTok content boosts Amazon conversions

- Why TikTok Shop isn’t just a trend—it’s a retail shift

- The #1 mistake sellers make when expanding to TikTok

- How much you need to budget to actually succeed

- What AI agents + creators mean for the future of eCommerce

 

Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/

___________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

 

Timestamps:

00:00 Introduction to TikTok Shop's Impact on Amazon

00:41 Meet Ian Page

01:53 Diving into TikTok Shop Strategies

02:53 Understanding the Ideal Products for TikTok Shop

05:21 Challenges and Solutions for TikTok Sellers

08:04 The Power of TikTok's Algorithm

14:18 Building a Brand Ambassador Program

17:32 The Importance of Patience in Brand Building

25:43 The Halo Effect of TikTok on Amazon Sales

27:18 The Viral Video Effect

27:59 Navigating TikTok Shop for International Sellers

30:47 Comparing TikTok Shop and Amazon Fees

34:33 When to Expand Your Brand to TikTok Shop

38:29 The Future of AI in E-commerce

42:52 Bold Predictions for TikTok's Future

47:12 Conclusion and Final Thoughts

 

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