Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.
➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/
This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.
🔍 What You'll Learn:
- Why most brands are still ignoring TikTok Shop (and losing money)
- How to scale content without being on camera
- What the TikTok ban actually means (and why the platform’s still growing)
- Real-world onboarding and setup advice that saves time and headaches
Timestamps
00:00 Introduction to TikTok's Content Strategy
00:24 The Rise and Risks of TikTok Shop
02:20 Challenges Big Brands Face on TikTok
03:12 The Authenticity Factor
05:16 Opportunities for Small and Medium Businesses
08:52 Getting Started on TikTok
21:12 TikTok Shop vs. TikTok
22:48 Tips for Business Registration
26:38 Canadian Companies and TikTok Shop
28:45 TikTok Ban and Its Impact
34:51 Strategies for TikTok Shop Success
38:02 Content Creation for TikTok Shop
42:03 Conclusion and Final Thoughts
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