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Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar
Lunch With Norm - The eCommerce & Amazon FBA Podcast
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  • This UGC Strategy Saves You 100+ Hours a Month | Liz Saunders
    On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025. Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll also hear how Fluencer Fruit uses first-party performance data to match brands with the right TikTok and Amazon creators. If you’re a brand owner tired of chasing virality and ready to build influencer systems that convert, this one’s for you. You’ll learn: - How to build long-term influencer partnerships - Why most brands fail at creator outreach - How Fluencer Fruit uses data to match brands and creators - The difference between paid UGC and real influence - How to set up systems for scalable, trackable influencer growth Timestamps 00:00 – Why Content Still Drives Sales 03:05 – Smart Branding Tips for Amazon Sellers 07:01 – How to Find the Right Creator 10:20 – Boosting Brand Awareness with UGC 13:05 – Why Mid-Size Creators Perform Best 15:54 – Getting Influencers to Engage 19:20 – What Makes a Quality Influencer 22:10 – How Commission Stacking Works 25:48 – Sponsored by Sellerboard 29:06 – Using Creator Connection for Growth 32:03 – What Motivates Creators to Launch 35:58 – Dealing With Cease & Desist Orders 39:32 – Do Influencer Videos Still Work? 43:38 – Increasing Customer Touchpoints 47:36 – How Long Does Success Take? 51:22 – Final Thoughts with Liz Saunders ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #InfluencerMarketing #LunchWithNorm #LizSaunders
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  • AI Agents Are Replacing Marketers – Here’s What You Need to Know...
    In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025. Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business. Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before. If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers. Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today. Timestamps 00:00 – Amazon Ads Are Changing 02:37 – AI Innovation for Sellers 05:30 – AI as Digital Teammate 09:15 – Smart Brands Using AI 11:58 – AI Agents at Gentex 14:38 – How Agents Are Built 17:53 – Life as an AI Founder 20:46 – GenAI Use Cases 24:03 – Retailers Adopting AI 27:45 – Future of AI Agents 30:50 – Testing AI Tools 35:23 – Tool Selection Tips 40:35 – AI Image Optimization 43:58 – AI & Amazon Flywheel 47:13 – Live Audience Questions 50:01 – Getting Started With AI ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________   Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
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  • The Main Image Fix That Made $19K | Matt Kostan
    In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought. Sign up for our Newsletter - https://lwn.news Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur.   Matt breaks down: - His 5-step formula for creating high-converting Amazon images - The psychology behind scroll-stopping thumbnails - A/B testing tools like ProductPinion and PickFu - Why copywriters and designers need to work together - Common listing mistakes sellers make in 2025 Timestamps 00:00 – How AI Is Transforming Amazon Ads in 2025 02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization 05:47 –  Main Image Testing 09:58 – The Free Image Check Tool Every Seller Should Use 13:10 – What Makes Shoppers Click 17:29 – How GenSpark Is Fueling AI-Driven Content 20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now 23:02 – Next Level Pixeling App 29:23 – Emailing US vs EU 32:09 – Where AI Tools Are Headed 35:11 – What Airlines Can Teach Us About Amazon Marketing 38:17 – Predicting the Future of Online Shopping & Conversion 40:46 – Dorian’s New App That Could Replace Your Tool Stack 44:50 – The Best Tool for Winning Amazon Images 47:41 – How to Connect with Matt + Free Resources   How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch.   👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan
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  • Amazon’s AI Is Hiding Your Listings | Colin Raja
    Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.   🔍 What you'll learn: - Why Amazon’s EQR + NLP changes killed old launch tactics - How backend data can destroy your ranking (even if the product is great) - Real strategies from 150+ successful launches - Why your PPC might be failing — and how to fix it - Launch phases & persona targeting that actually work in 2025   This episode is sponsored by: Sellerboard - https://sellerboard.com/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Timestamps 00:00 – Think Launching on Amazon Is Easy? Think Again 02:40 – Why Data-Driven Launches Beat Hacks Every Time 05:56 – The Anatomy of a Failing Product (Case Breakdown) 09:06 – How Crappy Listings Get Updated Without You Knowing 11:59 – Why Great Products Still Fail to Rank 14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models) 17:37 – The Secret to Beating Amazon Support: Ask THIS 20:41 – Image Strategy: Value Buyers vs. Pro Buyers 24:12 – Boosting Conversions by Targeting Buyer Personas 26:50 – Success Leaves Clues: Colin’s Launch Formula 29:59 – Forget Product Launches. Launch Keywords Instead 33:38 – How Amazon Search Mirrors Google’s AI Changes 38:06 – Should You Ever Pause Your PPC Campaigns? 41:09 – How to Cut PPC Without Killing Your Ranking 44:15 – Amazon’s Hidden Flat File & Browse Node Secrets 46:57 – Why Flat Files Break Listings (And How to Fix Them)   👇 Drop a comment with “I subscribe” and I’ll reply personally! This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.   💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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  • The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell
    In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators. He talks about: - How to build brands with recurring revenue - Lessons from launching .Club Domains and selling to GoDaddy - Creator economy trends and the rise of NoteGPT - The right way to raise funding and attract investors - Why brand story and trust are critical in today’s market Whether you're a SaaS founder, startup builder, or content creator, Colin delivers gold on turning ideas into scalable online businesses in 2025 and beyond. Timestamps: 00:00:00 - Startup Foundation 00:03:38 - Entrepreneur Journey 00:06:42 - Liquidity Control 00:09:33 - Turn On A Dime 00:12:40 - Test and Fail More 00:15:59 - Lean Into Success 00:19:14 - Kickstarter Test 00:22:17 - E-Commerce Brand 00:25:35 - Wealth Creation 00:28:37 - Entrepreneur Learn 00:32:51 - Affiliate Marketing 00:36:17 - E-commerce Vendor ️ 00:39:18 - Runner's World Awards 00:42:12 - Know Your Audience ‍‍ 00:44:59 - AI Music Creation 00:48:50 - AI Imagination Limit   This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ Sponsors: Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm 👉 Subscribe for more insights from founders, investors, and ecom experts. 
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About Lunch With Norm - The eCommerce & Amazon FBA Podcast

Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
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