Strategies for Securing Funding and Managing Costs with Compare Funding
In this episode, Clayton sits down with Scott Kirby, co-founder of Compare Funding, to explore the evolving landscape of funding in the pet industry. Scott shares his journey from being a chartered accountant to focusing on providing transparent access to funding for businesses of all sizes. The discussion delves into the challenges faced by start-ups in securing investment, particularly in the wake of the COVID boom, and the shift in investor expectations towards profitability and validated business models. They also touch on the importance of understanding costs, the risks of relying solely on equity financing, and the potential of debt financing as a viable alternative.
KEY TAKEAWAYS
Businesses often overlook traditional funding routes like debt financing, which can be more suitable for working capital needs compared to equity investment. It's crucial to assess the specific funding requirements and explore all available options.
Before seeking investment, it's important to validate business ideas through market research and feedback. Engaging with potential customers can provide insights into product viability and pricing, reducing risks associated with launching new products.
A deep understanding of costs, margins, and pricing strategies is vital for business success. Entrepreneurs should track their expenses closely to ensure they are not overspending on customer acquisition or underpricing their products.
Relying on a single sales channel can be risky. Businesses should aim to diversify their distribution strategies, utilising platforms like Amazon, DTC sales, and social media to reach a broader audience and mitigate risks.
Investors are increasingly looking for businesses with a clear path to profitability and sustainable growth. Companies must demonstrate traction and a solid business model, rather than relying solely on the potential for high returns without a proven track record.
BEST MOMENTS
"What we're trying to do is help businesses access cash that's right for their business, but making sure they also understand the true cost of that."
"I think you only had to have half an idea a few years ago to get funding, whereas now it is incredibly difficult."
"There's a huge amount of investor demand in AI-based businesses, so more capital is getting segregated into other industries."
"If you've got a successful, stable business, what happened if I could release the working capital from all the customers that owe me money?"
"The more awareness you can have early on of where those potential risks are, the better."
HOST BIO
Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.
Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).
As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.
https://www.linkedin.com/in/clayton-payne-a6772244/
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https://www.youtube.com/@PetBusinessDisruptors
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
UK