Exciting Developments at Fonture Transport: New Vehicles and Expansion Plans
George provides an exciting update on Fonture Transport, their horse transport business. As they approach the end of the first quarter, the host shares plans for expansion, including a new hire and transport site in Lincolnshire and the addition of a new lorry to their fleet in Newmarket. Emphasizing the importance of setting a clear vision and smart goals, the host encourages listeners to reflect on their own business aspirations as they move into the second quarter. With a focus on actionable steps and sustainable growth, this episode aims to inspire equestrian entrepreneurs to define their goals and take meaningful strides towards achieving them. KEY TAKEAWAYS Expansion of Business: Fonture Transport is expanding its operations by opening a new hire and transport site in Lincolnshire and acquiring a new lorry to support the existing fleet in Newmarket. Importance of Vision and Goals: Setting a clear vision and smart goals is crucial for business growth. Specific, measurable, achievable, realistic, and time-bound (SMART) goals help in maintaining focus and direction. Challenges in the Equestrian Business: Running a livery or equestrian business can be challenging, and many operators get caught up in day-to-day tasks, losing sight of long-term goals and strategies. Market Awareness: Understanding the market and breeding the right type of horses is essential for business success, as some horses sell more easily and at better prices than others. Encouragement for Others: There is an open invitation for listeners to reach out for support or guidance in their own business endeavors, emphasizing a community approach to growth and success in the equestrian industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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5:40
The Equestrian Dilemma: Balancing Animal Welfare and Training Techniques
George Betson dives into the recent proposal by the Dutch House of Representatives to ban certain training aids in the equestrian world, sparked by the Party for Animals. While acknowledging the importance of animal welfare, George argues that banning tools like spurs and whips may not address the root of the problem, which lies in the misuse of these implements by individuals rather than the tools themselves. He emphasizes the need for accountability among equestrians and advocates for education to help the public understand the responsible use of training aids. The episode calls for a collective effort within the equestrian community to prioritize animal welfare and foster a better understanding of their practices, urging listeners to engage in the conversation and take action before external forces dictate the future of the sport. KEY TAKEAWAYS Proposal to Ban Training Aids: The Dutch House of Representatives has accepted a proposal to ban certain training aids in equestrian sports, including spurs and specific whips, raising concerns about the implications for animal welfare and training practices. Accountability in Equestrian Practices: The discussion emphasizes that the issue lies not with the training aids themselves but with the individuals using them. Proper education and accountability among equestrians are crucial to ensure the welfare of the animals. Potential Consequences of Banning Implements: Banning training aids may not solve the problem of animal cruelty; instead, it could push harmful practices underground, making it harder to address the real issues in the equestrian community. Importance of Education and Awareness: There is a need for equestrians to educate the public about the responsible use of training aids and the role they play in the welfare and training of horses, fostering a better understanding of the equestrian world. Call to Action for Equestrians: Equestrians are urged to prioritize the welfare of horses, act responsibly, and work together to create a positive image of the sport, ensuring that they are seen as advocates for animal welfare rather than contributors to cruelty. Relevant Resources https://www.horseandhound.co.uk/news/dutch-ban-bits-spurs-training-aids-884886 Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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8:05
Creating Safe Spaces: How Empower Change Aims to Support Young Equestrians
In this episode of the Let's Talk Horse Business podcast, George sits down with Evie, the founder of Empower Change UK, who is on a mission to address body image issues and eating disorders within the equestrian industry. They discuss the significant impact of social media on young adults and the importance of fostering open conversations about these stigmatized topics. Evie shares her personal journey, from her struggles with body image during her time at equine college to her efforts in creating a supportive community through Empower Change. The episode also explores the role of role models in shaping perceptions of body image, the implications of the 20% weight rule in equestrian sports, and the need for balanced approaches to health and wellness. Tune in for an inspiring conversation about resilience, advocacy, and the importance of mental health in the equestrian world. KEY TAKEAWAYS Empower Change UK: This organization aims to raise awareness about eating disorders and body image issues within the equine industry, providing a platform for open discussions and support for young adults. Impact of Social Media: Social media can significantly influence body image perceptions, leading to anxiety around food and unhealthy comparisons. It's important to curate social media feeds to include positive and supportive content. Role of Education: Educational institutions play a crucial role in addressing body image issues. Implementing supportive measures, such as private weighing systems for students, can help reduce anxiety and stigma around weight. Balanced Approach to Health: Emphasizing strength and overall health rather than focusing solely on weight is essential. A balanced diet and mental well-being are critical for both physical performance and emotional health. Seeking Help: Individuals struggling with eating disorders should seek support from trusted peers, therapists, or organizations like BEAT Eating Disorders UK. Finding a safe community and professional help can be vital in the recovery process. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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49:30
Running a Successful Livery & Horse Sales Business with Kirsten Mayne
In this episode of Let's Talk Horse Business, host George sits down with professional dressage rider and horse sales expert Kirsten Maine. Kirsten shares her journey from a young equestrian to an international dressage competitor and successful business owner. She provides insight into the dressage industry, discusses her unique approach to horse sales and training, and sheds light on the challenges and rewards of managing a horse business. A significant focus of the conversation revolves around the realities of running a livery, how to structure it for sustainability, and why traditional livery models often struggle financially. Whether you’re an aspiring dressage rider, a horse owner, or someone interested in equestrian business strategies, this episode offers invaluable knowledge and practical advice. Topics Discussed: Kirsten’s background: Her early start in dressage and transition to a professional career. Running a successful horse sales and training operation. The structure of Kirsten’s business: separating livery, training, and sales. The financial and logistical challenges of running a livery yard. How Kirsten collaborates with her livery manager, Joe, to create a sustainable system. Differences in livery costs based on location and facilities. Managing livery clients' expectations and maintaining profitability. The state of the UK dressage industry and differences between the UK and European markets Advice for young riders and those looking to enter the industry. Key Quotes: “Every horse is for sale, no matter whether I like to keep them or not. At the end of the day, money is money and a horse is a horse.” “Don't try and please everybody. It doesn't work. You can put yourself out there and try and make everybody happy, but you'll only end up causing yourself loads of misery.” “People have to be realistic about what things cost. The price of bedding, feed, and hay keeps going up, and we have to charge accordingly.” “Running a livery alone isn’t profitable. That’s why I separate it from my sales and training business to ensure everything remains financially viable.” “You need to set boundaries in your livery business—don’t let clients dictate prices based on what the yard down the road is charging. Know your worth.” “Reputation is everything in this industry. It can be built over years but ruined in an instant.” Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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53:26
Empowering Change: Evie's Journey to Transform Body Image in the Equestrian Community
In this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's experiences with pitching for funding, engaging with universities, and the importance of sharing her story to resonate with others. This episode is a powerful reminder of the impact of community and the steps necessary to foster positive change in the equine industry. KEY TAKEAWAYS Empower Change's Mission: Empower Change UK focuses on addressing body image issues and disordered eating within the equine industry, aiming to support young adults in universities and colleges. Growth Strategy: The importance of viewing Empower Change as a business rather than just an emotional movement was emphasized. This perspective helps in creating a sustainable model that can cover operational costs and expand outreach. Social Media Engagement: Building a strong presence on social media platforms like Instagram is crucial for reaching a wider audience. Engaging with the community and utilizing effective strategies, such as targeted hashtags, can enhance visibility. Funding Opportunities: Participation in competitions like the Think Big Pitch at the university provides opportunities for funding and mentorship, which can help in developing the organization further. Confidence Building: Taking steps to share personal stories and experiences, such as pitching at events and engaging with audiences, is essential for building confidence and connecting with others who may benefit from the initiative. Socials https://www.instagram.com/empowerchangeuk?igsh=Y2NyNWthNTVibjl6 https://www.instagram.com/gbetson/ https://www.facebook.com/share/g/18fJqHs5Se/?mibextid=wwXIfr - Join the Community www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
Welcome to Let’s Talk Horse Business, the go-to podcast for anyone passionate about the equestrian industry! Hosted by George Betson, this show dives deep into the world of horse business, covering everything from industry trends and equine entrepreneurship to marketing, management, and innovation in the field. Whether you’re a stable owner, trainer, rider, or equine enthusiast looking to turn your passion into a thriving business, this podcast delivers expert insights, success stories, and practical advice to help you stay ahead.
UK