From Geologist to Equestrian Videographer: Peter's Inspiring Journey in Content Creation
In this episode of the Let's Talk Horse Business podcast, George sits down with Peter from Granite Lens Media, an equestrian videographer and photographer. Peter shares his inspiring journey from working as a geohazard engineer to launching his own business in the equestrian space. He discusses the challenges and rewards of creating content for influencers, brands, and events, emphasizing the importance of building a core client base. The conversation delves into the realities of running a business, the impact of social media on the equestrian industry, and the significance of valuing one's work. Peter also reflects on his experiences filming in South Africa and Botswana, highlighting the unique opportunities that come with being part of the equestrian community. This episode is packed with insights for anyone looking to navigate the world of equestrian content creation and business. KEY TAKEAWAYS Embrace Opportunities: Taking advantage of opportunities, even if they seem risky, can lead to significant career changes and personal growth. The journey from a stable job to pursuing a passion can be rewarding, especially when supported by a network. Value Your Work: Transitioning from doing work as a favor to charging for services can be challenging. It's important to establish a pricing structure that reflects the value of your time and skills, while also being open to learning and adjusting as you gain experience. Quality Content Matters: In the competitive world of videography and photography, producing high-quality content is essential. This includes not only the visuals but also the sound quality, which can significantly impact the viewer's experience. Community Over Competition: Building relationships with other professionals in the industry can lead to collaboration and mutual support. Sharing knowledge and respecting each other's client bases fosters a positive environment, even in a competitive field. Social Media's Dual Nature: While social media can be a powerful tool for showcasing work and connecting with audiences, it also comes with challenges, such as potential negativity and misrepresentation. It's crucial to navigate these platforms thoughtfully, ensuring that the content shared reflects the true nature of the work and the industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Granite Lens Media https://granitelensmedia.com/ About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.
UK