Let's Talk Horse Business

In this conversation, Simon Middleton, Managing Director of Zebra Products, shares insights into the journey of his business, which has been a key player in the equestrian industry for 25 years. He discusses the importance of building relationships with brands and retailers, the challenges and opportunities in the distribution model, and the significance of sponsorships in promoting equestrian products. Simon emphasizes the need for passion in the industry and offers valuable advice for aspiring equestrian entrepreneurs, highlighting the importance of networking and staying true to one's vision.

Takeaways

Zebra Products started 25 years ago and has grown significantly since.

Networking is crucial for building relationships with brands and retailers.

The distribution model allows retailers to access multiple brands easily.

Sponsorships play a key role in marketing equestrian products.

Choosing the right brands to represent is essential for success.

The equestrian industry is evolving, with a growing need for expert advice.

COVID-19 brought challenges but also a return to grassroots operations.

Leadership in the equestrian industry requires personal connections and understanding.

Future trends indicate a blend of online growth and the need for in-person expertise.

Passion for horses can lead to a successful career in the equestrian industry.

"Don't be afraid to give it a go really."

"I think it's a great industry to be involved in."

"You can never lose by doing that."

Chapters

00:00 Introduction to Zebra Products and Simon Middleton

01:20 The Journey of Zebra Products

04:38 Transitioning from Sales to Business Ownership

08:11 Building a Premium Brand Portfolio

11:00 Choosing Brands and Building Partnerships

14:08 Sponsorships and Marketing Strategies

17:27 Supporting Riders and Events

21:07 Building Positive Relationships in Business

21:48 Tips for Aspiring Brand Builders

23:50 Overcoming Fear of Rejection

24:40 Learning from Experience

25:46 Navigating Challenges in Business

26:47 Lessons from the Pandemic

28:56 Operational Headaches in Established Businesses

31:05 The Importance of Personal Connections

33:19 The Future of Equestrian Retail

36:57 Advice for New Equestrian Brands

39:02 Career Opportunities in the Equestrian Industry

In this episode of the Let’s Talk Horse Business podcast, George sits down with Harry Spinks, a farrier based in Dorset, UK, to explore the realities of modern farriery — from hoof care and horse welfare to client management and business growth.

Harry shares his journey into the trade, common misconceptions horse owners have around hoof care, and why regular farrier visits can prevent costly veterinary issues later down the line. The conversation dives into the often-misunderstood relationship between horse owners and farriers, highlighting how clear communication and education play a vital role in maintaining both horse health and strong client relationships.

Beyond the horses, this episode goes deep into the business side of farriery. George and Harry discuss scheduling, route planning, pricing structures, travel costs, financial planning, and why having proper systems — including administrative support — can completely transform a farrier’s workload and profitability. They also explore the challenges facing the industry, including apprenticeships, attracting new talent, and how the future of farriery may evolve.

The episode also tackles the barefoot versus shod debate, the role of social media as both an educational tool and a challenge, and what farriers need to do to adapt and thrive in a changing equestrian landscape.

This is essential listening for farriers, horse owners, equestrian professionals, and anyone interested in building a sustainable, well-run business in the horse industry.

1. Hoof care is preventative, not reactiveRegular farrier visits are essential for long-term horse health and can help prevent more serious and costly veterinary issues further down the line.

2. Farriery is as much a business as it is a tradeSuccessful farriers rely on strong systems for scheduling, pricing, route planning, and financial management — not just technical skill.

3. Clear communication improves horse welfare and client relationshipsEducating clients and setting clear expectations leads to better outcomes for horses and reduces misunderstandings between farriers and owners.

4. Barefoot versus shod requires informed managementNeither approach is a shortcut or a cheaper option — both require knowledge, consistency, and the right care plan for each individual horse.

5. The future of farriery depends on adaptabilityFrom social media and client education to apprenticeships and scaling practices, farriers who adapt to industry changes will be best positioned to thrive.

Host Bio:

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for strategic business growth and the equestrian industry. Beginning his journey as a business graduate, George worked alongside his late father to run the family business, gaining first-hand experience in resilience, leadership, and what it truly takes to build and sustain a successful enterprise. Today, George combines his commercial expertise with his love of horses as the host of Let’s Talk Horse Business, sharing honest conversations at the intersection of equestrian life, business, and personal growth.

Social Links

Instagramhttps://www.instagram.com/gbetson/

TikTokhttps://www.tiktok.com/@georgebetson

In this episode of the Let’s Talk Horse Business podcast, George is joined by Jemma and Rosie from Strength and Learning Through Horses, an award-winning equine therapy charity supporting young people through equine-assisted learning, education, and mental health intervention.

The conversation goes beyond the therapy itself and explores the business behind the impact. Jemma and Rosie share how the organisation balances horse welfare, safeguarding, therapeutic outcomes, and sustainable growth while navigating the realities of running and scaling a charity within the equestrian industry.

Drawing on real experiences from inside the organisation, this episode explores what equine-assisted therapy really looks like day to day, why horse choice and agency are central to effective outcomes, and how community, collaboration, and trust underpin long-term success. The discussion also highlights increasing demand for youth mental health support, the pressures this creates on funding and capacity, and the role that awards, partnerships, and industry recognition play in building credibility and expanding reach.

This episode offers valuable insight for anyone interested in equine therapy, charity leadership, youth mental health, horse welfare, or building a sustainable, values-led equestrian business.

Key Takeaways1. Equine-assisted therapy builds emotional awareness through connection, helping young people develop confidence and regulation through honest interaction with horses.2. Horse welfare is central to the organisation’s model, with choice, agency, and ethical handling prioritised in every session.3. Running a charity still requires strong systems, including safeguarding, structure, and sustainable operations.4. Rising demand for equine-assisted mental health support creates both opportunity and pressure on funding and capacity.5. Awards and partnerships increase credibility, support collaboration, and enable responsible long-term growth.

Social links

https://strengthandlearningthroughhorses.org

https://www.instagram.com/gbetson/https://www.tiktok.com/@georgebetson

Host BioGeorge Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for strategic business growth and the equine industry. Beginning his journey as a business graduate, George worked alongside his late father to run the family business, gaining first-hand insight into resilience, leadership, and what it truly takes to build and sustain a successful enterprise. Today, George combines his business expertise with his commitment to the equestrian world through education, conversation, and community building.

This podcast has been brought to you by Disruptive Mediahttps://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the impact of negativity bias on equestrian entrepreneurs and the importance of perspective in shaping our business journeys. Drawing from personal experiences and industry insights, George emphasises the need to recognise and combat negative perceptions that can hinder progress. He introduces the GPS method—Gratitude, Perspective, and Service—as a powerful tool for overcoming challenges and fostering a supportive community. By reflecting on achievements and surrounding ourselves with the right people, George encourages listeners to focus on their growth and potential, ultimately inspiring them to take actionable steps towards success in the equestrian business world.

Key Takeaways


Negativity Bias Awareness: Many individuals in the equestrian industry experience a negativity bias, often influenced by the opinions of others rather than their own experiences. Recognizing this bias is crucial for personal and business growth.


Importance of Gratitude: Practicing gratitude for one's achievements and progress can help counteract negative thoughts. Reflecting on how far one has come can shift perspective and foster a more positive outlook.


Building a Supportive Network: Surrounding oneself with a community of like-minded individuals who are slightly ahead in their journey can provide valuable insights and encouragement. Collaboration and support within the equestrian industry can lead to greater success.


GPS Method: The GPS method consists of three components: Gratitude, Perspective, and Service. This approach encourages individuals to first acknowledge their achievements, then gain a realistic perspective on their situation, and finally, to serve others, which can enhance personal fulfillment.


Ignoring Others' Opinions: It's essential to focus on personal goals and aspirations rather than being swayed by the opinions of others. By concentrating on one's own path and working diligently, individuals can achieve their desired success, regardless of external perceptions.

Social links

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

Host Bio

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the often-overlooked emotional and personal challenges faced by equestrian business owners. Sharing his own experiences of self-doubt and questioning his purpose, George emphasises the importance of reflection and connection with others during tough times. He discusses the balance between running a business and maintaining personal fulfillment, highlighting that businesses should serve their owners rather than detract from their joy. With insights drawn from conversations with his brother and mentors, George encourages listeners to embrace moments of uncertainty and to seek clarity on their goals and identities within the equestrian industry. This candid episode offers a raw and relatable perspective on the realities of entrepreneurship.

Key Takeaways


Self-Reflection in Business: It's important to take time to reflect on your purpose and direction in your business. Many entrepreneurs experience moments of doubt and questioning about their identity and goals.


The Role of Conversations: Engaging in conversations with trusted individuals, such as family or mentors, can provide valuable insights and help clarify thoughts and feelings about your business journey.


Businesses Should Serve Us: Businesses are meant to serve their owners and not detract from their enjoyment or time. It's crucial to assess whether your business is fulfilling this purpose or if it has become a source of stress.


Embracing Change: Change can be daunting, but it is often necessary for growth. Recognizing when a business venture is not aligned with your vision allows for the opportunity to pivot and explore new directions.


Finding Balance: Striving for balance in life and work is essential. Understanding your end goals—financially, mentally, and personally—can help guide your business decisions and ensure they align with your overall purpose.

Social Links

https://www.instagram.com/gbetson/

www.tiktok.com/@georgebetson

Host Bio

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/