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Let's Talk Horse Business

Podcast Let's Talk Horse Business
George Betson
Welcome to Let’s Talk Horse Business, the go-to podcast for anyone passionate about the equestrian industry! Hosted by George Betson, this show dives deep into ...

Available Episodes

5 of 32
  • Empowering Change: Evie's Journey to Transform Body Image in the Equestrian Community
    In this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's experiences with pitching for funding, engaging with universities, and the importance of sharing her story to resonate with others. This episode is a powerful reminder of the impact of community and the steps necessary to foster positive change in the equine industry. KEY TAKEAWAYS Empower Change's Mission: Empower Change UK focuses on addressing body image issues and disordered eating within the equine industry, aiming to support young adults in universities and colleges. Growth Strategy: The importance of viewing Empower Change as a business rather than just an emotional movement was emphasized. This perspective helps in creating a sustainable model that can cover operational costs and expand outreach. Social Media Engagement: Building a strong presence on social media platforms like Instagram is crucial for reaching a wider audience. Engaging with the community and utilizing effective strategies, such as targeted hashtags, can enhance visibility. Funding Opportunities: Participation in competitions like the Think Big Pitch at the university provides opportunities for funding and mentorship, which can help in developing the organization further. Confidence Building: Taking steps to share personal stories and experiences, such as pitching at events and engaging with audiences, is essential for building confidence and connecting with others who may benefit from the initiative. Socials https://www.instagram.com/empowerchangeuk?igsh=Y2NyNWthNTVibjl6 https://www.instagram.com/gbetson/ https://www.facebook.com/share/g/18fJqHs5Se/?mibextid=wwXIfr - Join the Community www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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  • Navigating the Challenges of Equestrian Teaching: Insights from Emily's Experience
    In this episode of Let's Talk Horse Business, we sit down with Emily, an international dressage rider who has transitioned from riding ponies to training her own horses at a competitive level. Emily shares her journey in the equestrian world, discussing her experiences with various riding disciplines, her passion for teaching, and the challenges of running a horse business. She offers valuable insights into managing a busy schedule, the importance of organization, and the significance of adapting training methods to suit individual horses. Emily also emphasizes the need for transparency in the equestrian industry and the benefits of utilizing social media for business growth. Tune in to hear her inspiring story and practical tips for aspiring riders and equestrian entrepreneurs alike. KEY TAKEAWAYS Transitioning to Business: The journey from being a rider to running a business can stem from unexpected circumstances, such as injury. Starting small, like teaching on the side, can help build confidence and clientele before fully committing to a business. Utilizing Social Media: Facebook is highlighted as a valuable tool for attracting clients, especially through local groups and recommendations. Engaging with the community online can lead to increased visibility and opportunities for clinics and lessons. Client Management: It's important to be selective with clients. Keeping clients who are consistently reliable and respectful of your time can lead to a more sustainable and enjoyable teaching experience. Emphasizing Equine Welfare: A focus on modern equine welfare practices, supported by scientific evidence, is essential. Understanding the balance between traditional methods and contemporary research can enhance horse management and training. Mindset and Resilience: Building confidence in teaching and riding comes with experience. Embracing challenges, learning from them, and maintaining a positive mindset are crucial for growth in both riding and business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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  • From Geologist to Equestrian Videographer: Peter's Inspiring Journey in Content Creation
    In this episode of the Let's Talk Horse Business podcast, George sits down with Peter from Granite Lens Media, an equestrian videographer and photographer. Peter shares his inspiring journey from working as a geohazard engineer to launching his own business in the equestrian space. He discusses the challenges and rewards of creating content for influencers, brands, and events, emphasizing the importance of building a core client base. The conversation delves into the realities of running a business, the impact of social media on the equestrian industry, and the significance of valuing one's work. Peter also reflects on his experiences filming in South Africa and Botswana, highlighting the unique opportunities that come with being part of the equestrian community. This episode is packed with insights for anyone looking to navigate the world of equestrian content creation and business. KEY TAKEAWAYS Embrace Opportunities: Taking advantage of opportunities, even if they seem risky, can lead to significant career changes and personal growth. The journey from a stable job to pursuing a passion can be rewarding, especially when supported by a network. Value Your Work: Transitioning from doing work as a favor to charging for services can be challenging. It's important to establish a pricing structure that reflects the value of your time and skills, while also being open to learning and adjusting as you gain experience. Quality Content Matters: In the competitive world of videography and photography, producing high-quality content is essential. This includes not only the visuals but also the sound quality, which can significantly impact the viewer's experience. Community Over Competition: Building relationships with other professionals in the industry can lead to collaboration and mutual support. Sharing knowledge and respecting each other's client bases fosters a positive environment, even in a competitive field. Social Media's Dual Nature: While social media can be a powerful tool for showcasing work and connecting with audiences, it also comes with challenges, such as potential negativity and misrepresentation. It's crucial to navigate these platforms thoughtfully, ensuring that the content shared reflects the true nature of the work and the industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Granite Lens Media https://granitelensmedia.com/ About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.
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  • From Industrial to Digital: How Cavago is Revolutionising the Equestrian Experience
    In this episode of "Let's Talk Horse Business," George sits down with Sophie, the Managing Director of Cavago, she discusses the company's mission to revolutionise the equestrian industry by transitioning it from an industrial to a digital era. With a background in the equestrian sector and a passion for horses, Sophie shares insights into Cavago's innovative platform that connects equestrian businesses with customers, making it easier to book experiences online. She highlights the challenges faced by the industry, such as discoverability and administrative burdens, and explains how Cavago addresses these issues through its user-friendly technology. The conversation also touches on the success of their recent participation in the London International event, where they engaged with attendees through interactive experiences, ultimately aiming to enhance accessibility and growth within the equestrian community. KEY TAKEAWAYS Digital Transformation in Equestrian Industry: Cavago aims to transition the equestrian industry from an industrial model to a digital one, addressing the challenges of discoverability and accessibility for equestrian services. Unique Business Model: Cavago operates on a commission-based model rather than charging sign-up or monthly fees, making it financially accessible for equestrian businesses to utilize their platform. Enhanced Customer Experience: The platform allows customers to easily book and pay for equestrian services online, streamlining the process and reducing the administrative burden on service providers. Focus on Community and Collaboration: Cavago encourages equestrian businesses to work together rather than compete, fostering a community that can collectively enhance customer access to equestrian activities. Continuous Improvement and Adaptation: The technology is designed to evolve based on user feedback, with features like proposal of new time slots and rescheduling capabilities that cater to the unique needs of equestrian service providers. Socials https://www.linkedin.com/company/mycavago/ https://www.instagram.com/my_cavago https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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  • Building a Brand: Insights from Charlotte Franke, Founder of Franke Racewear
    In this episode of the Let's Talk Horse Business podcast, George welcomes Charlotte Franke, the founder of Franke Racewear, an international racewear brand. Charlotte shares her inspiring journey from being an apprentice jockey in Germany to establishing her own successful business in the UK. She discusses the challenges she faced in the racing industry, the importance of networking, and the lessons learned along the way. Charlotte emphasises the significance of trusting one's instincts, the hard work required to maintain a business, and the value of having a supportive community. Listeners will gain insights into the niche racewear market, the process of scaling a business internationally, and the mindset needed to thrive in the equestrian world. KEY TAKEAWAYS Embrace Change and Trust Your Instincts: Taking risks and trusting your gut can lead to significant growth and opportunities. The decision to invest in your business can yield substantial returns, as demonstrated by a 40% increase in turnover after a bold financial commitment. Importance of Networking and Support: Building a strong network and having supportive individuals can be crucial for success. A brief meeting with a photographer led to the creation of a successful clothing brand, highlighting the impact of mentorship and collaboration. Understanding the Challenges of Entrepreneurship: Starting a business requires hard work, dedication, and a willingness to learn. Many new brands struggle to maintain momentum due to the complexities of running a business, including marketing, customer engagement, and product management. Niche Markets Can Be Beneficial: Focusing on a specific niche, such as racewear for jockeys and yard staff, can help establish a brand identity and build a loyal customer base. This approach allows for personalized customer interactions and a deeper understanding of market needs. Personal Growth Through Adversity: Experiences in the racing industry, including challenges faced as a groom, contribute to personal development. Overcoming obstacles and learning from failures can lead to resilience and a stronger mindset, essential for navigating the ups and downs of business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.
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About Let's Talk Horse Business

Welcome to Let’s Talk Horse Business, the go-to podcast for anyone passionate about the equestrian industry! Hosted by George Betson, this show dives deep into the world of horse business, covering everything from industry trends and equine entrepreneurship to marketing, management, and innovation in the field. Whether you’re a stable owner, trainer, rider, or equine enthusiast looking to turn your passion into a thriving business, this podcast delivers expert insights, success stories, and practical advice to help you stay ahead.
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