Scaling Wellness

In this final episode of 2025, I’m taking you properly behind the scenes of my business – the highs, the lows, the “what on earth was I thinking?” moments, and what I’m taking with me into 2026.I love a behind-the-scenes moment (hello terrible reality TV), and I know so many of you do too. So this is my honest debrief on what this year has actually looked like as a digital wellness business owner – beyond the Instagram highlight reel.In this episode, I share:My biggest high of the year: launching and growing the Scaling Wellness Accelerator from a 12-week beta with 6 founders… to 23+ wellness experts through the doors, recurring revenue and a hybrid model I love.How group support changed everything for me – why being in the right room and running my own high-touch group has given me more momentum, better ideas and way more joy in my day-to-day work.The real revenue story: how I matched my 2024 revenue by August, almost doubled year-on-year, and why Q4 (and even December!) have been some of my highest months ever.Becoming less “time for money” dependent: what it felt like to go on holiday, schedule everything in advance and make sales from the beach – and where I still need to improve my boundaries and support in 2026.The power of the right clients: how tightening up my messaging meant attracting ambitious, driven “doers” instead of quick-fix seekers… and why that’s made my business feel so much lighter.PLUS The flops and wobbles:The Stand Out launch that didn’t land the way I hoped – and what it taught me about niche-only offers.The few weeks where I essentially burned everything down – turned off ads, paused lead magnets, stopped selling – and instantly felt the impact on leads and cashflow.The conversion event that led to 17 sales calls in 2 weeks, and why I’ve now tightened up my application and qualification process for the Accelerator.Positioning and niche doubts (yep, me too): how I’ve wrestled this year with who I want to be known for and what stage of business I really want to support… and where I’ve landed for 2026.If you’re closing out the year feeling a mix of:“I know this business has potential”“I’m proud of what I’ve built… but it should be doing more by now”“I’m tired of the emotional rollercoaster of sales, launches and leads”…I think you’ll feel very seen in this episode.Your next step for 2026If you already have (or are building) a digital product – a course, membership, hybrid programme or group offer – and you’re ready to go all in on making it scalable, the Scaling Wellness Accelerator is where I can support you most closely.Inside the Accelerator, we focus on:Clarifying your niche, messaging and positioningStrengthening your offer and pricingCreating a lead generation system that brings in new people consistentlyRunning conversion events (workshops, webinars, challenges, founder launches) that actually turn warm leads into paying clientsBuilding recurring and more predictable revenue so you’re not starting from zero every monthIf you’re an ambitious, driven wellness expert and you’re ready for your “turnaround year”, you can find out more here:👉 Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-acceleratorOther useful links mentioned or related:🌐 Website:

In today’s episode of Scaling Wellness, I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck.Charlotte’s story will feel very familiar if you’ve ever:Created a digital course that sold… then stalledFelt pulled in too many directions between in-person work and online offersFelt uncomfortable with “salesy” or fear-based marketingWondered whether you should start again instead of scaling what you already haveWe talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come fromIn this conversation, Charlotte shares:How she transitioned from corporate retail into Pilates – and then unexpectedly into face yogaWhy her face yoga course sold well initially, but then plateauedThe moment she realised she was “sitting on something big” but didn’t know how to grow itWhy her first instinct was to park a successful offer instead of scaling it (and why that’s so common)The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities”How refining her niche and messaging unlocked clarity, confidence, and salesThe systems she’s now using to generate consistent leads (without burning out)How free workshops became a game-changer – including a 33% conversion rateWhat it really looks like to step into the CEO role as a busy, working mumHow she’s already reduced her evening working hours – and why that matters more than revenue aloneWe also talk about something I see all the time in wellness businesses:👉 the temptation to create something new instead of growing what already works.Charlotte is an internationally accredited Face Yoga teacher who helps women in their 40s and beyond achieve a lifted, toned, and radiant face, naturally, without Botox or fillers. Charlotte left a corporate career in retail to become a Pilates teacher, and later a Face Yoga teacher, incorporating her knowledge of anatomy, muscle strength, tension release and posture into her work. Charlotte helps women feel confident, radiant, and at home in their natural beauty.Freebie - Try "Total Facelift" - lift and tone ALL of your facial muscles in less than 5 minutes and see for yourself how it feels to do effective Face Yoga: www.authenticfaceyoga.com/liftmyfaceThe AuthenticFace Programme is a 5-week online Face Yoga journey that guides you through a proven, step-by-step method to bring lift, tone and volume to the face, smoothing lines and boosting radiance, naturally: www.authenticfaceyoga.comInstagram: https://www.instagram.com/authenticfaceyogaReady to scale your wellness business?If Charlotte’s story sounds a little too close to home – and you know your offer works but isn’t growing – this is exactly the kind of work we do inside the Scaling Wellness Accelerator.You can find out more here:👉 https://www.carolinecopp.co.uk/scaling-wellness-acceleratorAnd if you’re still at the stage of building your first digital offer, start with Digital Course Creator:👉

Welcome to episode 50 of the Scaling Wellness Podcast!What started in January as my slightly wobbly attempt to share the “how” behind building a scalable wellness business has now become 50 episodes of real strategy, and real transformation.So today felt like the perfect moment to celebrate… but not by listing 50 things (nobody needs that level of chaos in their earbuds).Instead, I’m sharing five BIG wins my clients have achieved in just the last five weeks - so you can truly see what’s possible when you build a digital offer and start scaling with intention.Inside this episode, I walk you through:⭐ Win #1 - Letting Go of What Drains YouHow several clients have recently quit jobs, dropped classes they hate, or reshaped their working week because their digital products are giving them freedom, stability, and choice again.⭐ Win #2 – Collaborations That Actually WorkWe’ve been deep in organic lead generation inside the Accelerator, and one member has been leveraging partnerships so well that she’s now teaching inside other members’ programmes - borrowing trust, building credibility, and growing her audience without ads.⭐ Win #3 – Those Magical “Random Sales”The little dopamine hit all digital entrepreneurs dream of. One client received a surprise sale while watching Strictly, all because she’s finally visible, strategic, and confident about selling.⭐ Win #4 – Owning Your Personal BrandA brilliant story from one of my yoga teachers who has fully embraced her fun, festive, slightly-daft energy (her words, not mine) - and, in doing so, is attracting clients who love her for exactly who she is.⭐ Win #5 – A Sold-Out Founder Launch From a Tiny AudienceA client with a brand-new niche, small following, and a whole lot of courage sold out her first launch because she stopped waiting for strangers on the internet… and started reaching out to real humans.Why I’m Sharing These WinsBecause every single one of these transformations came from someone who:didn’t know where to start,didn’t feel “ready,”didn’t have a big audience,and definitely wasn’t confident about the online world.But they backed themselves.They followed the steps.And they moved - even when it felt uncomfortable.This episode is your reminder that your digital business can change your life just as much as it changes the lives of your clients.And yes… I whisper this bit quietly… the Accelerator price rises in 2026 and I have two spaces left for January. If you want to chat, the link is HERE. Thank you for being here for 50 episodes. Whether you’ve listened from day one or this is your first, I’m grateful you’re here and excited for what we’ll build next.Let’s keep scaling your wellness business - sustainably, strategically, and joyfully.

This week on Scaling Wellness, I’m taking you behind the scenes of a viral moment… that went absolutely nowhere.Back in 2020, one of my posts unexpectedly blew up - 2 million views, 2,000 new followers, comments flying, notifications buzzing… and zero sales.Not one enquiry.Not one email sign-up.Not even a curious DM.Why?Because visibility without strategy is just noise.In this episode, I’m breaking down:What actually went wrong with that viral postThe real metrics that matter when you’re building something sustainableHow to create content that attracts aligned clients (not random humans on the wrong continent!)How to turn followers into email subscribers, and subscribers into clientsWhy warm audiences buy - and viral audiences scrollThe simple backend systems every wellness expert should have ready nowYou’ll leave this episode understanding:✨ The difference between traction and transformation✨ How to make your content work for your business✨ What to prioritise so you’re not reliant on algorithm miracles✨ How to build a business that can grow with (or without) a viral postIf you’ve ever looked at your engagement and wished for “just one viral moment,” this is the tough-love, practical, and reassuring conversation you didn’t know you needed.

In today’s episode of Scaling Wellness, I’m joined by someone many of you will already know (and adore!)… the incredible Lisa Bradshaw - aka Lisa B Pilates.Lisa has been in the Pilates world for 30 years and is one of the most respected teacher-trainers in the industry. She runs her own academy, specialises in continuing education, and has taught everyone from brand-new teachers to fully fledged educators looking to deepen their craft.And today… we’re having a real, honest conversation about what’s happening inside the Pilates industry right now.Inside the episode, we explore:✨ How Pilates transformed from a niche discipline into a long-term, stable career pathLisa shares what it was like to teach in the 90s when most people couldn’t even pronounce the word Pilates - let alone build a business with it.✨ Why so many teachers still struggle with confidence (even after years of experience)We talk openly about why knowing the exercises isn’t enough… and why “the confidence comes from the doing.”✨ The gap in modern teacher training - and why so many teachers feel underpreparedFrom two-week qualifications to “learn-it-in-a-weekend” courses, Lisa explains what’s missing, what’s worrying, and what she sees teachers actually need.✨ The danger of social media for new teachersWe get into comparison, crop tops, and why the industry’s obsession with novelty is distracting teachers from what actually makes them great.✨ The simple truth no one tells you: it’s not what you teach, it’s how you teach itLisa shares how depth, layering, timing, and true understanding make the difference - not the fancy stuff you see on Instagram.✨ Why online teaching still feels weird… even for seasoned teachersAnd yet why both Lisa and I still do it!✨ What teachers can do to stay inspired and keep evolvingIncluding why regular practice and solid continuing education are essential for growth.If you're a Pilates teacher, movement educator, or wellness professional this conversation is going to feel like a big exhale.Where to find Lisa:Find out more about The LBP Academy for Teachers here: www.lisabpilates.comBook here for Teacher Training Course and Workshops: LB Pilates Academy - COURSE BOOKINGSJoin me at Studio LB for a face-to-face session or online class: www.studiolisab.csomBook here to join me for an Online Workout: or to receive a Recording: STUDIO LB PILATES - Online Class BookingsDetails for Carolinewww.carolinecopp.co.ukInstagram - https://www.instagram.com/carolinecopp/