Success Story: Failing fast - The power of the pivot with Jane Lefever
Welcome to another episode of Scaling Wellness! This week I’m joined by the brilliant Jane Lefever – a former corporate professional turned Pilates teacher and now a digital course creator.Jane shares her full journey with us – from discovering Pilates while juggling motherhood and a demanding career, to launching her first digital membership during lockdown... and why that model stopped working.We talk about:How motherhood led Jane to seek flexibility in wellness workWhy her first online product (a Pilates course for bowel cancer survivors) didn’t take off – and why that wasn’t a failureThe mindset shifts required to pivot when something doesn’t go as plannedHow Jane launched her “Bones for Life” program – a niche digital course for women with osteopenia and osteoporosis – and sold it out on her first goThe power of doing the scary things like launching before you buildJane’s story is a must-listen for any wellness expert who’s ready to move into the digital space but feels stuck on the "what if it doesn't work?" loop.✨ Whether you're sitting on an idea or your first launch flopped, this episode will show you that resilience, support, and testing the market are the real keys to digital success.The next cohort of the Janes programme "Bones for Life" will run from September 2025. If you’d like to learn how you can improve your bone health and live without fear of fracture register here to be the first to hear news of the next course: https://mailchi.mp/8e1748479928/bonesFind Jane on social media here:Facebook--> https://www.facebook.com/Pilates2theCore/Instagram-->https://www.instagram.com/pilates2thecore/📘 Join the Digital Course Creator: https://www.carolinecopp.co.uk/DCC-info🌿 Learn more at www.carolinecopp.co.uk📲 Follow me on Instagram: @carolinecopp
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Designing a wellness business that supports the life you actually want
In todays episode, I’m asking a question that might feel uncomfortable—but is absolutely essential: Is your wellness business helping you build the life you want, or is it blocking it?As wellness professionals, we often enter this industry with the dream of more balance, more impact, and more freedom. But too often, we find ourselves recreating burnout in a new form...still overworking, still time-poor, and still stuck.This episode is a powerful reminder that you get to choose what your business looks like. I share my own journey, from early experiences of burnout in my teens to intentionally designing a business that supports the lifestyle I truly want. You’ll hear how I shifted my mindset, set long-term goals, and took practical steps to create a scalable, flexible business that protects my time, energy, and freedom.What I cover:Why being “good at what you do” isn’t enough if your business is exhausting youWhat a life-first wellness business actually looks likeMy personal journey with burnout—and how it shaped my valuesThe power of having a long-term vision (and how mine involves escaping the UK in winter!)A simple exercise to help you define your current reality vs. your aspirational lifeThe 3 things you can implement this week to shift towards the life you really wantThis is your permission slip to stop settling and start building a business that works for you.Links & Resources:👉 Apply for the Scaling Wellness Accelerator (next cohort begins September - application only)👉 Digital Course Creator Program👉 Free training – Nail your wellness niche💬 DM me on Instagram: @carolinecopp
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Success Story: No email list or website - How Jo created a wellness program that sold out in 36 hours
In this episode of Scaling Wellness, I’m joined by the amazing Jo Steele — a yoga teacher, school teacher, and now proud digital course creator.Jo joined the Digital Course Creator with no email list, no website, and zero digital product experience WHILST STILL WORKING AS A TEACHER! But within weeks, she created and sold out her very first course, Strong & Centered, a strength-focused yoga program designed specifically for midlife women who want to future-proof their health.We talk about:How Jo found her niche and crafted a message that truly landedBuilding her audience from scratchThe fears (and triumphs!) of launching her first digital productWhy your audience wants transformation, not just "more yoga"The mindset shift that helped her stick with the processAnd how she created a completely new revenue stream while training in hypnotherapy!This one’s packed with insight and inspiration for anyone who’s ever thought, “I don’t have enough time, tech skills, or a big enough audience.” Jo proves that you can do incredible things, when you commit and take the leap.👉 Follow Jo on Instagram: @josteelewellness👉 Visit her website: https://www.josteelewellness.com👉 Ready to create your own successful digital product? Start here: https://www.carolinecopp.co.uk/DCC-info
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Want more sales, less stress? Here’s the ‘boring’ business secret
If you’re constantly tempted by new offers, fresh ideas, and exciting directions... this one’s for you.In today’s episode of Scaling Wellness, I’m making the case for a “boring” business. But spoiler alert — boring does not mean uninspiring or dull. It means repeatable. Predictable. Scalable. And honestly? That’s where the freedom lives.I’m sharing:Why having one core offer is the secret to sustainable growthHow to rewire your brain to get dopamine hits from results (not distractions)What happens when your business runs on simplicity — and how that unlocks massive creativityThe real reason you might be tempted to burn it all down... and what to do insteadIf you’ve ever felt like you’re constantly reinventing your business, or like you’re working harder than ever for less traction, this episode will be the reset you need.👉 Come say hi and share your thoughts with me on Instagram: @carolinecopp
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The real reason you're holding back from giving a guarantee
In this episode of Scaling Wellness, we’re talking about one of the biggest fears wellness experts face when trying to grow online: promising a result.If you’ve ever thought, “I don’t want to overpromise” or “What if someone doesn’t get the result?” this one’s for you.I’m sharing why this fear often has less to do with ethics… and more to do with a lack of clarity around your niche.We’ll cover:Why not promising a result actually hurts your businessHow vague messaging keeps you stuck and sales stagnantThe link between knowing your niche and confidently promising a transformationWhat you can ethically promise without overcommittingReal examples of how niching down leads to stronger offers and better marketing💡 Ready to finally get clear on your niche so you can promise results with confidence?Download my free 30-minute training: https://www.carolinecopp.co.uk/nail-your-wellness-niche
Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space.
Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business.
If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place.
Who Is This Podcast For?
Wellness professionals ready to create online courses, memberships, or scalable digital products.
Teachers and coaches seeking to grow their income and impact without burning out.
Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence.
Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide.
What You’ll Learn on Scaling Wellness
How to Scale Your Wellness Business
Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience.
Creating Online Courses & Memberships
Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches.
Overcoming Common Challenges
From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online.
Digital Marketing Strategies
Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients.
Success Stories to Inspire You
Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom.
Why Listen to Scaling Wellness?
Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success.
Why Scaling Wellness Stands Out
This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed.
Key Topics Covered
Scaling Without Burnout: Build a business that grows without overworking.
Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome.
Marketing That Converts: Create authentic connections and attract your dream clients.
Success Frameworks: Proven step-by-step guides for launching and scaling.
Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success.
Subscribe to Scaling Wellness
If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact.
Let’s Build Your Dream Business!
Website: www.carolinecopp.co.uk
Instagram: https://www.instagram.com/carolinecopp/
Ready to scale your wellness business? Let’s make it happen! 🎉
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