Scaling Wellness podcast | Listen online for free

57 episodes

High Effort, High Reward: The traits that win in online wellness
19/1/2026 | 35 mins.
In today’s episode of Scaling Wellness, I’m giving you a little trigger warning: this episode is PUNCHY and will walk you through what succeeding in the online space is really going to take.
Because I see it all the time - wellness experts stepping into the online space thinking it’ll be the easier route.
But I’m here to tell you that building a digital wellness business is not the easy option. It’s a different kind of hard. And if you’re committed to freedom, scalable income, and bigger impact… it’s also the right kind of hard.
What I cover in this episode
Why in-person work is “easy” to start… but hard to scale
Why online business isn’t simpler - it just rewards different traits
The ambition I want to name (and normalise)
The moments that nearly broke me
The rules of the digital space

If you’re thinking “I’m not failing… I’m just not scaling yet”
I made something for you.
I have a free private podcast called Not Failing, But Not Scaling — a short 3-part series to help you figure out the next step when your offer exists… but growth feels stuck.
🎧 Listen here: https://www.carolinecopp.co.uk/not-failing-not-scaling-podcast
And if you’re ready to build the foundations that create repeatable income and growth (without relying on luck or constant hustle), my high-touch programme is here:
🚀 Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-accelerator
Come say hi
Website: www.carolinecopp.co.uk
Instagram: https://www.instagram.com/carolinecopp/
Why your expertise alone isn’t enough in the AI era
12/1/2026 | 29 mins.
In today’s episode of Scaling Wellness, I’m sharing a really honest reflection on where the wellness industry is heading, and why, despite AI and free information being everywhere, experts are more needed than ever.
I share a very real example from my own life right now as I prepare for my first HYROX event. Like most people, I turned to ChatGPT to create a training plan, and honestly? It did a great job.
But it also highlighted something crucial.
The problem isn’t access to information
Everything we know as wellness professionals already exists online. Your clients can get workout plans, nutrition advice, recovery protocols, mindset tips - all for free.
So if knowledge is no longer scarce, what are people actually paying for?
The future of scalable wellness businesses isn’t about knowing more.
It’s about holding people through change.
That’s where trust, leadership, community, and real human support come in - and that’s something AI simply can’t replicate, and its what I cover in todays episode.
If you already have an online offer that feels stalled, dormant, or underperforming - or you know you’re capable of more - I’d love to support you.
I’m running a free workshop called Wellness Programs That Scale, where I’ll walk you through how to build (or refine) digital wellness offers that actually work in today’s landscape.
📅 Next date: 21st January
🔗 Register here: https://www.carolinecopp.co.uk/wellness-programmes-that-scale
You’ll learn how to move beyond “just information” and create programs that deliver results, revenue, and real impact — without burning yourself out.
Thanks so much for being here, and for growing with me as Scaling Wellness evolves.
I’ll see you in the next episode 💛
If your wellness business felt messy in 2025… This episode will change your year
05/1/2026 | 18 mins.
Welcome to the first episode of 2026!
If 2025 left you feeling like your digital offer should have worked… but didn’t? This episode is exactly what you need to hear.
Many wellness experts go into the year with beautiful plans - a course, a membership, a video library, a programme - full of hope that “this will be the thing.”
But without the right system behind it? Even the best ideas fall flat.
In this episode, I break down:
✓ Why your digital offer didn’t grow in 2025 (and it has nothing to do with your branding, website or talent)
We’ll unpack the REAL reasons wellness experts stall: stop–start selling, overthinking, lack of weekly lead gen, no nurturing strategy, no accountability, and half-finished ideas that never make it into the world.
✓ The simple, repeatable weekly system that 2026 needs
I’ll walk you through the three pillars every digital wellness business should commit to this year:
Lead generation (one chosen method you stick to weekly)
Nurture (how you warm people up and build trust)
Conversion (a repeatable way of moving people from “curious” to “client”

You’ll finish this episode with clarity, direction, and one non-negotiable:
2026 doesn’t have to look like 2025.
If you’re ready for accountability, structure and strategy this year…
The Scaling Wellness Accelerator is open, and this is the space where we take your digital offer from “stop–start chaos” to a repeatable, scalable system that brings in leads, nurtures them, and converts them - without relying on random motivation spikes.
You can learn more about the Accelerator here:
👉 https://www.carolinecopp.co.uk/scaling-wellness-accelerator
Links mentioned:
Instagram — https://www.instagram.com/carolinecopp

Happy New Year - let’s make 2026 the year your digital business finally grows the way you imagined.
What actually happened in my business this year (The 2025 Debrief)
29/12/2025 | 40 mins.
In this final episode of 2025, I’m taking you properly behind the scenes of my business – the highs, the lows, the “what on earth was I thinking?” moments, and what I’m taking with me into 2026.
I love a behind-the-scenes moment (hello terrible reality TV), and I know so many of you do too. So this is my honest debrief on what this year has actually looked like as a digital wellness business owner – beyond the Instagram highlight reel.
In this episode, I share:
My biggest high of the year: launching and growing the Scaling Wellness Accelerator from a 12-week beta with 6 founders… to 23+ wellness experts through the doors, recurring revenue and a hybrid model I love.
How group support changed everything for me – why being in the right room and running my own high-touch group has given me more momentum, better ideas and way more joy in my day-to-day work.
The real revenue story: how I matched my 2024 revenue by August, almost doubled year-on-year, and why Q4 (and even December!) have been some of my highest months ever.
Becoming less “time for money” dependent: what it felt like to go on holiday, schedule everything in advance and make sales from the beach – and where I still need to improve my boundaries and support in 2026.
The power of the right clients: how tightening up my messaging meant attracting ambitious, driven “doers” instead of quick-fix seekers… and why that’s made my business feel so much lighter.
PLUS The flops and wobbles:
The Stand Out launch that didn’t land the way I hoped – and what it taught me about niche-only offers.
The few weeks where I essentially burned everything down – turned off ads, paused lead magnets, stopped selling – and instantly felt the impact on leads and cashflow.
The conversion event that led to 17 sales calls in 2 weeks, and why I’ve now tightened up my application and qualification process for the Accelerator.
Positioning and niche doubts (yep, me too): how I’ve wrestled this year with who I want to be known for and what stage of business I really want to support… and where I’ve landed for 2026.

If you’re closing out the year feeling a mix of:
“I know this business has potential”
“I’m proud of what I’ve built… but it should be doing more by now”
“I’m tired of the emotional rollercoaster of sales, launches and leads”

…I think you’ll feel very seen in this episode.
Your next step for 2026
If you already have (or are building) a digital product – a course, membership, hybrid programme or group offer – and you’re ready to go all in on making it scalable, the Scaling Wellness Accelerator is where I can support you most closely.
Inside the Accelerator, we focus on:
Clarifying your niche, messaging and positioning
Strengthening your offer and pricing
Creating a lead generation system that brings in new people consistently
Running conversion events (workshops, webinars, challenges, founder launches) that actually turn warm leads into paying clients
Building recurring and more predictable revenue so you’re not starting from zero every month

If you’re an ambitious, driven wellness expert and you’re ready for your “turnaround year”, you can find out more here:
👉 Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-accelerator
Other useful links mentioned or related:
🌐 Website:
“I don’t want to prey on insecurities” – Marketing Face Yoga without the toxic beauty narrative, with Charlotte Murray
22/12/2025 | 37 mins.
In today’s episode of Scaling Wellness, I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck.
Charlotte’s story will feel very familiar if you’ve ever:
Created a digital course that sold… then stalled
Felt pulled in too many directions between in-person work and online offers
Felt uncomfortable with “salesy” or fear-based marketing
Wondered whether you should start again instead of scaling what you already have

We talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come from
In this conversation, Charlotte shares:
How she transitioned from corporate retail into Pilates – and then unexpectedly into face yoga
Why her face yoga course sold well initially, but then plateaued
The moment she realised she was “sitting on something big” but didn’t know how to grow it
Why her first instinct was to park a successful offer instead of scaling it (and why that’s so common)
The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities”
How refining her niche and messaging unlocked clarity, confidence, and sales
The systems she’s now using to generate consistent leads (without burning out)
How free workshops became a game-changer – including a 33% conversion rate
What it really looks like to step into the CEO role as a busy, working mum
How she’s already reduced her evening working hours – and why that matters more than revenue alone

We also talk about something I see all the time in wellness businesses:
👉 the temptation to create something new instead of growing what already works.
Charlotte is an internationally accredited Face Yoga teacher who helps women in their 40s and beyond achieve a lifted, toned, and radiant face, naturally, without Botox or fillers. Charlotte left a corporate career in retail to become a Pilates teacher, and later a Face Yoga teacher, incorporating her knowledge of anatomy, muscle strength, tension release and posture into her work. Charlotte helps women feel confident, radiant, and at home in their natural beauty.
Freebie - Try "Total Facelift" - lift and tone ALL of your facial muscles in less than 5 minutes and see for yourself how it feels to do effective Face Yoga: www.authenticfaceyoga.com/liftmyface
The AuthenticFace Programme is a 5-week online Face Yoga journey that guides you through a proven, step-by-step method to bring lift, tone and volume to the face, smoothing lines and boosting radiance, naturally: www.authenticfaceyoga.com
Instagram: https://www.instagram.com/authenticfaceyoga

Ready to scale your wellness business?
If Charlotte’s story sounds a little too close to home – and you know your offer works but isn’t growing – this is exactly the kind of work we do inside the Scaling Wellness Accelerator.
You can find out more here:
👉 https://www.carolinecopp.co.uk/scaling-wellness-accelerator
And if you’re still at the stage of building your first digital offer, start with Digital Course Creator:
👉

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About Scaling Wellness

Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Business Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience. Creating Online Courses & Memberships Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches. Overcoming Common Challenges From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online. Digital Marketing Strategies Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients. Success Stories to Inspire You Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom. Why Listen to Scaling Wellness? Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success. Why Scaling Wellness Stands Out This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed. Key Topics Covered Scaling Without Burnout: Build a business that grows without overworking. Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome. Marketing That Converts: Create authentic connections and attract your dream clients. Success Frameworks: Proven step-by-step guides for launching and scaling. Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success. Subscribe to Scaling Wellness If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact. Let’s Build Your Dream Business! Website: www.carolinecopp.co.uk Instagram: https://www.instagram.com/carolinecopp/ Ready to scale your wellness business? Let’s make it happen! 🎉

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