Scaling Wellness

In today’s episode of Scaling Wellness, I’m sharing a really honest reflection on where the wellness industry is heading, and why, despite AI and free information being everywhere, experts are more needed than ever.I share a very real example from my own life right now as I prepare for my first HYROX event. Like most people, I turned to ChatGPT to create a training plan, and honestly? It did a great job.But it also highlighted something crucial.The problem isn’t access to informationEverything we know as wellness professionals already exists online. Your clients can get workout plans, nutrition advice, recovery protocols, mindset tips - all for free.So if knowledge is no longer scarce, what are people actually paying for?The future of scalable wellness businesses isn’t about knowing more.It’s about holding people through change.That’s where trust, leadership, community, and real human support come in - and that’s something AI simply can’t replicate, and its what I cover in todays episode.If you already have an online offer that feels stalled, dormant, or underperforming - or you know you’re capable of more - I’d love to support you.I’m running a free workshop called Wellness Programs That Scale, where I’ll walk you through how to build (or refine) digital wellness offers that actually work in today’s landscape.📅 Next date: 21st January 🔗 Register here: https://www.carolinecopp.co.uk/wellness-programmes-that-scale You’ll learn how to move beyond “just information” and create programs that deliver results, revenue, and real impact — without burning yourself out.Thanks so much for being here, and for growing with me as Scaling Wellness evolves. I’ll see you in the next episode 💛

Welcome to the first episode of 2026!If 2025 left you feeling like your digital offer should have worked… but didn’t? This episode is exactly what you need to hear.Many wellness experts go into the year with beautiful plans - a course, a membership, a video library, a programme - full of hope that “this will be the thing.”But without the right system behind it? Even the best ideas fall flat.In this episode, I break down:✓ Why your digital offer didn’t grow in 2025 (and it has nothing to do with your branding, website or talent)We’ll unpack the REAL reasons wellness experts stall: stop–start selling, overthinking, lack of weekly lead gen, no nurturing strategy, no accountability, and half-finished ideas that never make it into the world.✓ The simple, repeatable weekly system that 2026 needsI’ll walk you through the three pillars every digital wellness business should commit to this year:Lead generation (one chosen method you stick to weekly)Nurture (how you warm people up and build trust)Conversion (a repeatable way of moving people from “curious” to “client”You’ll finish this episode with clarity, direction, and one non-negotiable:2026 doesn’t have to look like 2025.If you’re ready for accountability, structure and strategy this year…The Scaling Wellness Accelerator is open, and this is the space where we take your digital offer from “stop–start chaos” to a repeatable, scalable system that brings in leads, nurtures them, and converts them - without relying on random motivation spikes.You can learn more about the Accelerator here:👉 https://www.carolinecopp.co.uk/scaling-wellness-acceleratorLinks mentioned:Instagram — https://www.instagram.com/carolinecoppHappy New Year - let’s make 2026 the year your digital business finally grows the way you imagined.

In this final episode of 2025, I’m taking you properly behind the scenes of my business – the highs, the lows, the “what on earth was I thinking?” moments, and what I’m taking with me into 2026.I love a behind-the-scenes moment (hello terrible reality TV), and I know so many of you do too. So this is my honest debrief on what this year has actually looked like as a digital wellness business owner – beyond the Instagram highlight reel.In this episode, I share:My biggest high of the year: launching and growing the Scaling Wellness Accelerator from a 12-week beta with 6 founders… to 23+ wellness experts through the doors, recurring revenue and a hybrid model I love.How group support changed everything for me – why being in the right room and running my own high-touch group has given me more momentum, better ideas and way more joy in my day-to-day work.The real revenue story: how I matched my 2024 revenue by August, almost doubled year-on-year, and why Q4 (and even December!) have been some of my highest months ever.Becoming less “time for money” dependent: what it felt like to go on holiday, schedule everything in advance and make sales from the beach – and where I still need to improve my boundaries and support in 2026.The power of the right clients: how tightening up my messaging meant attracting ambitious, driven “doers” instead of quick-fix seekers… and why that’s made my business feel so much lighter.PLUS The flops and wobbles:The Stand Out launch that didn’t land the way I hoped – and what it taught me about niche-only offers.The few weeks where I essentially burned everything down – turned off ads, paused lead magnets, stopped selling – and instantly felt the impact on leads and cashflow.The conversion event that led to 17 sales calls in 2 weeks, and why I’ve now tightened up my application and qualification process for the Accelerator.Positioning and niche doubts (yep, me too): how I’ve wrestled this year with who I want to be known for and what stage of business I really want to support… and where I’ve landed for 2026.If you’re closing out the year feeling a mix of:“I know this business has potential”“I’m proud of what I’ve built… but it should be doing more by now”“I’m tired of the emotional rollercoaster of sales, launches and leads”…I think you’ll feel very seen in this episode.Your next step for 2026If you already have (or are building) a digital product – a course, membership, hybrid programme or group offer – and you’re ready to go all in on making it scalable, the Scaling Wellness Accelerator is where I can support you most closely.Inside the Accelerator, we focus on:Clarifying your niche, messaging and positioningStrengthening your offer and pricingCreating a lead generation system that brings in new people consistentlyRunning conversion events (workshops, webinars, challenges, founder launches) that actually turn warm leads into paying clientsBuilding recurring and more predictable revenue so you’re not starting from zero every monthIf you’re an ambitious, driven wellness expert and you’re ready for your “turnaround year”, you can find out more here:👉 Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-acceleratorOther useful links mentioned or related:🌐 Website:

In today’s episode of Scaling Wellness, I’m joined by one of my clients, Charlotte Murray – a Pilates teacher and face yoga teacher who built something incredibly powerful… and then hit the exact point where so many wellness experts get stuck.Charlotte’s story will feel very familiar if you’ve ever:Created a digital course that sold… then stalledFelt pulled in too many directions between in-person work and online offersFelt uncomfortable with “salesy” or fear-based marketingWondered whether you should start again instead of scaling what you already haveWe talk honestly about what happens after those first exciting sales – when the dopamine wears off and you’re left wondering where the next sales will come fromIn this conversation, Charlotte shares:How she transitioned from corporate retail into Pilates – and then unexpectedly into face yogaWhy her face yoga course sold well initially, but then plateauedThe moment she realised she was “sitting on something big” but didn’t know how to grow itWhy her first instinct was to park a successful offer instead of scaling it (and why that’s so common)The mindset block that stopped her marketing for a long time: “I don’t want to prey on people’s insecurities”How refining her niche and messaging unlocked clarity, confidence, and salesThe systems she’s now using to generate consistent leads (without burning out)How free workshops became a game-changer – including a 33% conversion rateWhat it really looks like to step into the CEO role as a busy, working mumHow she’s already reduced her evening working hours – and why that matters more than revenue aloneWe also talk about something I see all the time in wellness businesses:👉 the temptation to create something new instead of growing what already works.Charlotte is an internationally accredited Face Yoga teacher who helps women in their 40s and beyond achieve a lifted, toned, and radiant face, naturally, without Botox or fillers. Charlotte left a corporate career in retail to become a Pilates teacher, and later a Face Yoga teacher, incorporating her knowledge of anatomy, muscle strength, tension release and posture into her work. Charlotte helps women feel confident, radiant, and at home in their natural beauty.Freebie - Try "Total Facelift" - lift and tone ALL of your facial muscles in less than 5 minutes and see for yourself how it feels to do effective Face Yoga: www.authenticfaceyoga.com/liftmyfaceThe AuthenticFace Programme is a 5-week online Face Yoga journey that guides you through a proven, step-by-step method to bring lift, tone and volume to the face, smoothing lines and boosting radiance, naturally: www.authenticfaceyoga.comInstagram: https://www.instagram.com/authenticfaceyogaReady to scale your wellness business?If Charlotte’s story sounds a little too close to home – and you know your offer works but isn’t growing – this is exactly the kind of work we do inside the Scaling Wellness Accelerator.You can find out more here:👉 https://www.carolinecopp.co.uk/scaling-wellness-acceleratorAnd if you’re still at the stage of building your first digital offer, start with Digital Course Creator:👉

Welcome to episode 50 of the Scaling Wellness Podcast!What started in January as my slightly wobbly attempt to share the “how” behind building a scalable wellness business has now become 50 episodes of real strategy, and real transformation.So today felt like the perfect moment to celebrate… but not by listing 50 things (nobody needs that level of chaos in their earbuds).Instead, I’m sharing five BIG wins my clients have achieved in just the last five weeks - so you can truly see what’s possible when you build a digital offer and start scaling with intention.Inside this episode, I walk you through:⭐ Win #1 - Letting Go of What Drains YouHow several clients have recently quit jobs, dropped classes they hate, or reshaped their working week because their digital products are giving them freedom, stability, and choice again.⭐ Win #2 – Collaborations That Actually WorkWe’ve been deep in organic lead generation inside the Accelerator, and one member has been leveraging partnerships so well that she’s now teaching inside other members’ programmes - borrowing trust, building credibility, and growing her audience without ads.⭐ Win #3 – Those Magical “Random Sales”The little dopamine hit all digital entrepreneurs dream of. One client received a surprise sale while watching Strictly, all because she’s finally visible, strategic, and confident about selling.⭐ Win #4 – Owning Your Personal BrandA brilliant story from one of my yoga teachers who has fully embraced her fun, festive, slightly-daft energy (her words, not mine) - and, in doing so, is attracting clients who love her for exactly who she is.⭐ Win #5 – A Sold-Out Founder Launch From a Tiny AudienceA client with a brand-new niche, small following, and a whole lot of courage sold out her first launch because she stopped waiting for strangers on the internet… and started reaching out to real humans.Why I’m Sharing These WinsBecause every single one of these transformations came from someone who:didn’t know where to start,didn’t feel “ready,”didn’t have a big audience,and definitely wasn’t confident about the online world.But they backed themselves.They followed the steps.And they moved - even when it felt uncomfortable.This episode is your reminder that your digital business can change your life just as much as it changes the lives of your clients.And yes… I whisper this bit quietly… the Accelerator price rises in 2026 and I have two spaces left for January. If you want to chat, the link is HERE. Thank you for being here for 50 episodes. Whether you’ve listened from day one or this is your first, I’m grateful you’re here and excited for what we’ll build next.Let’s keep scaling your wellness business - sustainably, strategically, and joyfully.