Scaling Wellness

• Client Success Story - From Corporate Lawyer to Wellness Expert: From Corporate Lawyer to Wellness Expert: Launching a Digital Course in the “Saturated” Perimenopause Market with Carly Corrigall

  In this inspiring episode, Carly Corrigall shares her transformative journey from corporate lawyer to successful wellness entrepreneur, detailing how she created a digital course in the perimenopause space despite initial doubts and perceived market saturation.Key TakeawaysTransitioning from in-person to digital offeringsOvercoming the fear of entering a "saturated" marketThe power of community in course developmentImportance of tailoring content to actual client needsMemorable Quotes"Everything we do, everything we teach, someone can look up. But that's not what they're buying.""Life is too blimmin' short to feel so-so and just be like, well, I'm just getting by. I want women to feel amazing in their 40s and beyond."Guest BioCarly is a personal trainer and expert in the health and fitness of women over the age of 40. After leaving her career as a solicitor in 2012, Carly re-trained as a personal trainer and hasn’t looked back since! Her early PT days were spent helping women get back into training during the postnatal period, but now her specialism is helping women feel amazing over the age of 40. Instagram: https://www.instagram.com/carlycorrigall/ Website: https://www.clcfitness.co.uk Perimenopause Waitlist - https://www.clcfitness.co.uk/the-perimenopause-rebootPerimenocore - https://www.clcfitness.co.uk/perimenocore-buyGet Your Free Guide to Super-Charge Fat Loss Over 40 | CLC Fitness — CLC Fitness If you're feeling frustrated by stubborn belly fat over 40 (that won't seem to shift however much you exercise!), then Carly can help. She's sharing the simple training tweak she recommends to her clients to super-charge fat loss, which probably means you'll be spending less time exercising, rather than more! You can get hold of her guide hereMentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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• Client Results | How to Promise Without Overpromising

  In this episode, I explore the often challenging topic of offering guarantees for wellness digital products. Many wellness experts hesitate to promise specific outcomes to clients, but this reluctance can impact sales and client trust. Learn how to ethically frame guarantees while setting realistic expectations.Key PointsUnderstanding the Ethical Tension: Why wellness professionals (like personal trainers) struggle with guaranteeing specific outcomes due to factors outside their controlThe Power of Niching Down: How knowing your exact audience makes it easier to confidently guarantee results within specific parametersThe GPS Analogy: Your digital product works like a GPS—it guarantees the best route, real-time guidance, and alternative paths when obstacles ariseWhat You CAN Guarantee: Your expertise, proven methods, understanding of the journey, and committed supportSetting Clear Expectations: The importance of outlining what you bring to the table and what clients need to bringPricing and Commitment: Why proper pricing creates "skin in the game" and encourages clients to meet you halfwayPractical Examples: How to frame guarantees for specific wellness nichesThe 60% Win: Why partial success is still valuable.Resources MentionedDigital Course Creator (DCC) program – For wellness experts wanting to transform their expertise into digital products https://www.carolinecopp.co.uk/DCC-info Connect With MeLike and share this episode to help us reach more wellness professionalsSay hi on Insta - https://www.instagram.com/carolinecopp/ Join us next week for another episode of Scaling WellnessRemember: Your value isn't in promising perfect outcomes—it's in providing expert guidance, dedicated support, and proven methods to help clients achieve their goals.Mentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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• GUEST EPISODE: Money Mindset in Wellness: Why It's OK to Profit from Helping Others With Ray Dodd

  In this value-packed episode, we're joined by money mindset and business strategy coach Ray Dodd to discuss the complex relationship between money and wellness businesses. Ray shares profound insights on pricing, receiving money, and breaking free from societal conditioning around wealth.Key Discussion Points:Why wellness practitioners often struggle with charging their worthHow we unknowingly make decisions about what clients can affordThe concept of "money gunk" and how it manifests in businessMoving beyond time-for-money pricing in digital productsThe relationship between pricing and client commitment🔑 Quotable Moment: "Women, people who've been conditioned to care for people and look after people have often not been conditioned to make a lot of money." - Ray Dodd📱 Connect with Ray:Instagram: https://www.instagram.com/ray_dodd/Podcast: Real You Real Money https://open.spotify.com/show/0KITRJhmuIZb8qJOmnQAcG?si=fe428afc45f944ffComing Soon: Pricing Without Apology Toolkit💡 Episode Action Step: Notice when you're making assumptions about what clients can afford and challenge yourself by asking "What else could be true?"Mentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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• How to price a digital product

  Join me, Caroline Copp, for an eye-opening discussion about the psychology of pricing and value perception. Learn why "expensive" is relative and how understanding this can transform your approach to pricing your wellness offerings.🔑 KEY HIGHLIGHTS:Why price needs context for value perceptionReal-world examples of how wellness brands sell value, not productsPractical applications for digital products and coaching servicesThe psychology behind perceived value in wellness offerings💡 PRACTICAL TAKEAWAYS:How to determine your offering's true valueWays to communicate value effectively to potential clientsStrategies for pricing digital products and coaching packagesTips for overcoming "expensive" objectionsFramework for value-based pricing in wellness services🎯 WHO THIS EPISODE IS FOR:Wellness practitioners launching new servicesCoaches transitioning to digital productsService providers struggling with pricingAnyone looking to better understand value perceptionIf pricing is a sticking point for you...perhaps you price too low, or you feel like the value you give isn't reflected in your income, let's chat! Drop me a DM in instagram and tell me what feels off for you...https://www.instagram.com/carolinecopp/Ready to get some more support, why not come to my next free workshop https://www.carolinecopp.co.uk/beyond-in-personMentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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• Quality Over Quantity: Why audience size is irrelevant when selling your digital product

  In todays episode discover why your current audience size shouldn't hold you back from creating a successful digital product. Learn how focusing on quality over quantity can accelerate your wellness business growth through real-world success stories and actionable strategies. 🔑 KEY HIGHLIGHTS:Success stories Why niching down amplifies your impact and attracts ideal clientsThe importance of understanding deep client pain points and motivations and how this creates a following of people who will actually buy!💡 ACTIONABLE TAKEAWAYS:Identify your specific niche and ideal client avatarSet up a basic CRM system to track client interactionsCreate targeted content that speaks directly to your audience's needsDevelop partnerships with complementary wellness professionalsFocus on engagement metrics rather than follower countI'd love to know if you enjoyed this episode! Share your "ah-ha" moments with me on Instagram https://www.instagram.com/carolinecopp/ Download the free guide "4 ways to launch a SELL-OUT digital wellness course - without thousands of followers" https://www.carolinecopp.co.uk/noaudienceMentioned in this episode:📢 Free Training Alert! 🚀I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model. If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉 Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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