In this episode of The Blunt Dollar, I sit down with Anastasia Buyalskaya, behavioral scientist and professor at HEC Paris, whose work sits right at the intersection of neuroscience, psychology, and financial decision making.
With a background that spans finance, academia, and advisory work, Anastasia brings a rare perspective on how our brains actually behave under pressure and why even the smartest investors are still vulnerable to bias, stress, and habits they don’t even realize they have.
We dive deep into how behavior shapes financial outcomes and why understanding psychology may be just as important as understanding spreadsheets.
🧠 Why stress literally changes how your brain processes risk and decisions
📊 The truth about habits, including why the “21 day rule” is a myth
🎯 How context cues like news alerts, apps, and screens silently shape investor behavior
🎮 The rise of gamification in investing and how it may be pushing people toward more risk
💡 Why reference points, anchors, and identity signals influence how we interpret markets and money
If you like behavioral finance, decision making psychology, and understanding the hidden forces behind market behavior, this one's for you.
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Enjoy the episode!
Disclaimer: This podcast is for informational and educational purposes only. It does not constitute financial, investment, or legal advice. Listeners should consult a qualified financial professional before making any financial decisions.