Worth Knowing with Bonnie Habyan

• #10: Money Moves: Ten Negotiation Secrets Every Woman Professional Needs to Hear

  Keri-Lynne Shaw is a former Chief People Officer and current CEO of the Salary Bump who is on a mission to help women by pulling back the corporate curtain and expose the truth about negotiation blind spots. She doesn't just share tips—she delivers a career-changing manifesto that exposes how fear, self-doubt, and a fundamental misunderstanding of professional worth keep women from reaching their earning potential. With razor-sharp insights from her years inside corporate HR, she breaks down the unspoken and unknown strategies that can help professionals understand the why and how they should and can increase their salaries. This isn't your typical career advice—it's a strategic plan for women to make sure they stop leaving money on the table. Keri-Lynne Shaw is the founder of The Salary Bump, empowering professionals to own their worth, navigate career transitions, and secure the pay they deserve. As a former Chief People Officer with extensive HR experience, KL has helped countless individuals articulate their value, negotiate effectively, and achieve transformative career growth. Her approach blends strategy, authenticity, and actionable tools that create win-win outcomes in both salary negotiations and career advancement. Through her programs, KL inspires professionals to take the driver’s seat in their careers, design paths they love, and unlock their full potential.  Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #9: Three Ways to Grow Plants and a Thriving National Business with Your BFF

  In this episode of "Worth Knowing," we dive into the world of Kate Ferguson, co-founder of Flourish Plant Care. Kate's journey from quantum physics to cultivating houseplants is as unexpected as it is inspiring. Kate and her high school BFF Lila Sullivan turned their struggle to find suitable plant care products into a thriving business. Their friendship, rooted in mutual support, has grown into a partnership that's changing the plant care landscape. Listeners will hear about Flourish Plant Care's origin, starting from a coffee shop chat to becoming a full-fledged brand. Kate's background in quantum physics, political fundraising, and women's health has uniquely prepared her for success in the booming houseplant industry. This episode showcases how passion and friendship can turn into a flourishing business, proving that with the right care, even the seediest ideas can blossom into something beautiful. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #8: Dare to Disrupt: How Hint Founder Kara Goldin Turns Challenges into Opportunities

  Kara Goldin is a powerhouse entrepreneur who transformed her health journey into Hint, a revolutionary unsweetened flavored water brand that's now a staple in Silicon Valley's top companies like Google and Facebook and in stores across the country. From her days as an AOL executive to becoming the founder of a multi-million beverage company, Kara embodies the spirit of an "accidental entrepreneur" who turned personal wellness into a game-changing business. She's bold, relentlessly curious, and proof that asking the right questions that can disrupt entire industries - in her case, creating a healthy alternative to sugary drinks. On this episode of Worth Knowing, we dive deep into her incredible story of how she went from drinking 10-12 diet sodas a day to launching Hint, a brand that's about much more than water. Entrepreneurs, get ready, because you will take away nearly a dozen key insights on how to reach your personal and professional North Star.  Kara Goldin is the Founder of Hint, Inc., best known for its award-winning Hint water, the leading unsweetened flavored water. Kara was the CEO of Hint for 17 years and is still a proud member of the board.  She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California and one ofInStyle’s 2019 Badass 50. Previously, Kara was VP of Shopping Partnerships at America Online. She hosts the podcast The Kara Goldin Show and her first book, Undaunted: Overcoming Doubts and Doubters, was released October 2020 and is now a WSJ and Amazon Best Seller.  Kara lives in the Bay Area with her family and 3 labradors. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company    

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• #7: Three Ways To Embrace Your Inner Drive to Become a Successful Entrepreneur

  Shirah Benarde was 16 when she and her brother beat out 40,000 others to appear on Shark Tank with her innovative product that battles a growing problem. It is called Nightcap - a drink protection cover. Millions in sales later, Shirah shares her personal experience and middle-of-the-night "ah ha" dream that turned her vision into a mission that has not only turned into a profitable business but has helped shape legislation to protect young people. Shirah Benarde might be only 22 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.    Since NightCap's inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. She has ignited movements for drink safety, speaking at global conferences and informing and advocating for legislation (including a new bill in California) to help prevent spiking. NightCap has sold over 900,000 units in over 40 countries, and partnered with over 190 major universities, including LSU, Ole Miss, FSU, University of Michigan, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.   Resources   Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/   Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/   Go to the Worth Knowing website: https://www.worthknowing.show   Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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• #6: Three Ways To Position Yourself to Rise to the Top in Your Career

  Elina Vilk fell in love with business and marketing at 12 years-old when she crushed a school contest selling candy and won admission to the local theme park. That created a life-long passion for creativity and innovation that has landed her in top roles at Yahoo, PayPal, Facebook, Hootsuite, and now David's Bridal as the Chief Business Officer. In this episode of Worth Knowing, Elina shares her secret sauce of adopting creative innovation as the tool to fuel her success. Plus, she shares her thoughts on how work-life balance is anything but. Instead, she says it's more of a see-saw we have to learn to ride with a resilient mindset. Elina Vilk joined David’s Bridal in August 2024 as Chief Business Officer and to wholly lead Pearl by David’s, the company’s event planning platform. In her new role, she will help the wedding retailer and services brand drive growth. Pearl, specifically, is designed to help make it easier to plan weddings and find and manage vendors during the wedding planning process. Vilk is tasked with expanding Pearls vendor service and also to create a media network and marketplace to help grow businesses. Vilk comes to David’s Bridal from Hootsuite, where she was CMO. Vilk brings more than two decades of experience leading high-functioning talent. As a trailblazer in marketing and sales strategy for the world’s foremost brands, and as a digital innovator at the forefront of technology, she firmly believes in the power of customer centricity as the driver to every organization. Credentials: Over 20 years of experience driving marketing initiatives for brands like WooCommerce, Meta, PayPal and Visa, University of San Francisco MBA Marketing. Awards: Throughout her career, Elina has infused creativity and strategy into marketing campaigns that have been awarded distinguished Advertising Age and Innovation awards. She is a two-time honoree in the “Women to Watch” awards, presented by Remodista. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

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