What’s Your Number? The Income You Actually Need S02 S03
In this episode of Beyond the Numbers, Bev builds on the conversation about defining “enough” and shows you how to put an actual figure on it.
You’ll discover how to work backwards from the life you want, calculate the revenue your business needs to support it, and price your offers with clarity and confidence. Along the way, Bev shares a simple step-by-step formula to stop chasing vague goals and start building a business that gives you the income, and lifestyle, you’re aiming for.
Because “more” isn’t a strategy. Your number is.
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5:45
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5:45
What is Enough? Redefining Success as a Business Owner S02 E02
What’s Enough? It’s a question every business owner asks but rarely answers. In this episode of Beyond the Numbers, Bev explores what enough really means for you, your money, and your life.
You’ll unpack why chasing “more” can actually cost you more, discover the three-bucket model for essentials, joyful extras, and future security, and learn how to calculate your personal happiness number. Plus, Bev shares four practical tips to help you stop comparing, set stop goals, and design a business that funds the life you actually want.
This isn’t about revenue badges or six-figure launches. It’s about creating freedom, security, and success on your own terms.
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9:00
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9:00
From a Failed Business to an 8-Figure Sale to Sage | Lessons from James Ashford S02 E01
In this episode of Beyond the Numbers, James Ashford, founder of GoProposal and best-selling author, shares the journey that took him from humble beginnings to transforming how accountancy firms deliver value. James talks candidly about raising standards in business, building a culture that demands excellence, and why entrepreneurs need to continually push themselves beyond comfort zones.
You’ll hear how setbacks can become stepping stones when reframed as “the gift,” the role of core values in driving sustainable success, and why true fulfilment comes not just from building businesses, but from helping others thrive.
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1:11:34
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1:11:34
Building a Business with Purpose | Lessons From Peter Ellse, Cosy S01 E14
In this episode of Beyond the Numbers, Peter Ellse, CEO of Cosy Direct, shares how his company has carved out a unique space in the education sector by staying firmly rooted in purpose. He discusses how Cosy prioritises social impact alongside profitability, why he believes business leaders should think long-term and ethically, and how simplicity and efficiency can drive real innovation.
Peter also reflects on the value of staying small and agile, the freedom that comes with debt-free growth, and how redefining what “success” looks like has shaped Cosy’s journey from day one.
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36:35
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36:35
10x or 1% Better? Finding Your Best Path to Growth S01 E13
What does growth really mean for your business? And is it always the right goal? In this episode of Beyond the Numbers, Bev breaks down two very different paths: fast, headline-style growth vs. slow, steady, sustainable progress.
You’ll explore why understanding your reason for growth is essential, how to avoid the trap of ego-led decisions, and the numbers that reveal whether growth is helping or hurting your business. Because not all growth is good growth.
Welcome to Beyond the Numbers, the podcast where we take the stress out of business finance and break down the numbers in a way that actually makes sense. Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances. From cash flow to pricing, profit to planning, Bev breaks it all down with clarity and simplicity, so you can make confident decisions and build a business that truly works for you.
UK