Beyond the Numbers with Bev Wakefield

In this episode, we took the podcast on the road to ask business owners a simple question: “Life is good when…?” In this live episode of Beyond the Numbers, Bev dives into candid conversations that explore the highs, challenges, and surprising insights of both personal and professional life. From what fuels motivation to what truly makes work feel worthwhile, we uncover the moments that make business and life feel good. And yes, Bev gets asked the question too, turning the lens inward to share her own reflections on joy, balance, and the lessons learned along the way. This episode isn’t just about marketing or business strategy. It’s about what keeps us going, what inspires us, and how to make more of life feel good.

Most business owners don’t fail from lack of opportunity. They fail from saying yes to too many of them. In this episode of Beyond the Numbers, Bev explores how to make decisions that create focus instead of chaos. You’ll uncover why your calendar fills faster than your capacity, how to spot the offers and ideas that genuinely move you forward, and the simple filters that make “no” feel strategic instead of scary. Because success isn’t built on endless yeses - it’s built on the right ones.

The feast-and-famine cycle is exhausting. Chasing clients, starting every month at zero, and never knowing when the next payment will land. In this episode of Beyond the Numbers, Bev breaks down how to build recurring revenue that fits your business and your brain. You’ll explore nine proven models - from retainers to memberships - and learn how to choose one that’s scalable, profitable, and joyful to deliver. Because the goal isn’t just recurring revenue. It’s recurring freedom.

Scaling a business isn’t just about ambition - it’s about grit, clarity, and knowing when to hold your nerve. In this episode of Beyond the Numbers, Bev Wakefield speaks with Scott Parsons, co-founder of Forsyth Barnes, about building one of the UK’s fastest-growing recruitment firms from the ground up. From selling sweets at school to leading teams across four continents, Scott shares the mindset shifts, financial strategies, and leadership lessons that shaped his journey. They dive into the realities of scaling without external funding, navigating COVID with conviction, and creating a culture where people truly care. If you’re growing something big and want to lead with purpose, not just pressure, this episode will show you how.

What happens to your business if you take three months off? If the answer makes you nervous, this episode is for you. Bev dives into what it really means to build a business that works without you at the centre of every decision. She explains why exit planning isn’t just for people looking to sell; it’s the blueprint for freedom, flexibility, and long-term value. You’ll discover how to calculate your own “Freedom Number,” design systems that keep the business running smoothly, and create genuine options for the future. Whether that’s stepping back, passing it on, or cashing out completely. Because true success isn’t just what your business earns. It’s what it gives you back - time, choice, and peace of mind.