Hey y'all, welcome back π₯ This Monday Marketing & Mindset episode dives into the most-clicked article from last week's Bubbles & Biz newsletter, a groundbreaking UX study on Googleβs AI overviews. π€ I break down key takeaways from the research, including how AI is changing search behavior, reducing click-throughs, and shifting where we need to focus our SEO efforts. πThen, we shift gears into mindset with a quick reflection on The Illusion of Money by Kyle Cease. I share how this book challenged my perspective on money, why our internal beliefs matter more than we think, and how rewiring your money mindset can be one of the most important steps you take as an entrepreneur. πΈβ¨ Grab your coffee (or bubbly) and letβs kick off the week with strategy and mindset!π Want the newsletter that inspired this convo? Grab it at nb.marketing/freebiesHere is a link to the article to dive deeper: https://www.searchenginejournal.com/ux-study-of-googles-ai-overviews/546580/Here is the book that I mentioned: https://a.co/d/eWAbjoI
-------- Β
10:42
Bubbles & Biz with Sherita Gaskins-Tillett
This week on Bubbles & Biz, Iβm thrilled to welcome Dr. Sherita, an OB-GYN turned women's empowerment coach and founder of Boss Lady Dream Builders! π₯We dive into a powerful conversation about self-care, burnout, and the importance of reconnecting with your purpose, especially as a woman and business owner. β€οΈDr. Sherita shares her journey from full-time physician to transformational retreat leader, including the pivotal moment on a beach in Jamaica that changed everything. β¨We chat about:Why women tend to put themselves last (and how to stop)How to realign your time with your true prioritiesHer transformative retreats and the magic of community connectionTools and routines that keep her grounded (hello, scheduled spa days and the Miracle Morning app!)Marketing as an introvert and lessons learned from social media mishapsWhether youβre feeling burnt out or just need a nudge to prioritize you, this episode will inspire you to make space for what matters most. π«ΆGrab a glass and letβs toast to building a life and business that lights you up π«Connect with Sherita here: BossLadyDreamBuilders.comJoin other entrepreneurs growing their business with tons of support including networking, coaching, a marketing course and SO much more! https://bubblesandbiz.co
-------- Β
33:30
Bubbles & Biz with Luis Baez
Hey y'all! Iβm super excited to share this re-release this episode (thatβs basically brand new again because it is nowhere to be found on Apple π€·ββοΈ)In this episode, I sip + chat with the incredible Luis Baez, business strategist, sales trainer, and all-around rockstar when it comes to helping entrepreneurs sell with authenticity and confidence. πIn this episode, we ditch the typical Q&A format and go deep into sales strategy, mindset, and the power of personalized, people-first selling. Luis shares his amazing journey from working at companies like LinkedIn, Google, and Tesla to creating his own business designed to serve purpose-driven entrepreneurs. π₯We talk about how to shift out of sleazy sales tactics and into meaningful conversations, why small audiences can create massive impact, and how one thoughtful connection can change everything. β€οΈIf youβve ever felt weird about selling or want to feel more confident showing up and serving your audience, this episode is a must-listen. Luis brings the fire and so many actionable tips. π₯Grab a glass and let's chat! β¨Connect with Luis here: https://www.luisbaez.comWant everything I've learned about marketing in the last 20 years, with a step-by-step strategy for just $49? This 150-page guide + worksheets will teach you everything you need to know to effectively + efficiently market your business! π―Hereβs Whatβs Inside:π₯ Chapter 1: Marketing Foundation + Strategyπ₯ Chapter 2: Content & Inbound Marketingπ₯ Chapter 3: Search Engine Optimizationπ₯ Chapter 4: Social Media Marketingπ₯ Chapter 5: Email Marketing + Public Relationsπ₯ Chapter 6: Analytics and Tying It All Togetherπ₯ Bonus Content: Podcasting 101, AI, Resources and more!Itβs what I have learned and implemented for my businesses and clients over the last 20 years! It also has info about AI and upcoming marketing trends to be aware of!Get it here: https://stan.store/nbmktg
-------- Β
41:10
Bubbles & Biz with Cassia Rivera {Re-Release}
This week weβre re-releasing one of my absolute favorite episodes and not just because the guest is my best friend of 30+ years β€οΈCassia Rivera is a wildly talented wildlife conservationist, photographer, and filmmaker who has built a career rooted in passion, partnerships, and powerful storytelling. From award-winning documentaries to bear dens and seagull shoutouts, Cassia shares what itβs really like behind the lensβand what keeps her going. π»We chat about everything from filmmaking and family to social media strategies and how to make an epic Crock-Pot dinner. π€£ Cassiaβs work is as inspiring as it is important, and this conversation is full of wisdom for entrepreneurs, creatives, and animal lovers alike.Cheers to wild stories, authentic connections, and doing what you love π₯π¬ Learn more about her work: www.rightofpassage.infoπΈ Follow Cassia on Instagram: @cassiariveraphotographyWant to join a fun and passionate group of entrepreneurs who are also growing their business? But...you also get a marketing course, coaching and SO much more for an affordable price? πJoin us in the Bubbles & Biz Community, the official coursmmunity (course + community)Β of small business ownersπ₯https://bubblesandbiz.co
-------- Β
47:32
Bubbles & Biz with Emily + Sarah Mack
This week on Bubbles & Biz, we're doubling the fun with two inspiring guests! πΎ Iβm joined by sisters Emily and Sarah Mack, the dynamic duo behind Vinat, a wine brand thatβs shaking up the industry with approachable education, super cute labels, and European-sourced vino thatβs as clean as it is delicious. πWe sip and chat about their delicious Prosecco, bust common wine myths, and dive into what itβs really like building a business together as sisters and first-time wine entrepreneurs. π·We also explore:The difference between Prosecco and Champagne (and why the bubbles matter!)How U.S. wine culture differs from Europe and why Vinat is changing the narrativeBuilding a business around customer research (and how their backgrounds in cybersecurity and finance help!)Tips for pushing past your comfort zone in sales, entrepreneurship, and more!If you love wine, want to grow a customer-first brand, or just need a dose of entrepreneurial inspo, this oneβs for you. Plus, donβt miss their favorite wine pairings, travel spots, and the Spotify playlists they create for each wine (yes, really!).So grab a glass and let's chat! Connect with Emily + Sarah here: https://drinkvinat.comBuy wine with my referral code here: https://bit.ly/drinkvinatWant to join a fun and passionate group of entrepreneurs who are also growing their business? But...you also get a marketing course, coaching and SO much more for an affordable price? πJoin us in the Bubbles & Biz Community, the official coursmmunity (course + community)Β of small business ownersπ₯https://bubblesandbiz.co
UK