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The Bubbles Effect

Nicole Bernard
The Bubbles Effect
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  • The Bubbles Effect: Marketing + Mindset Monday
    Hey guys! Welcome to the very first episode of The Bubbles Effect, formerly Bubbles & Biz! I started this podcast back in 2019 (in my closet 🙈) with a glass of champagne and a mission to connect with other entrepreneurs. Six years later, the show has evolved just like entrepreneurship itself and now it’s where marketing, mindset, and momentum meet! In this episode, I’m kicking things off by sharing how my marketing journey began 20 years ago as an intern at Microsoft. From learning creative strategy (before social media even existed!) to understanding the power of brand loyalty, that experience shaped everything I do today.I’ll also share my biggest marketing tip, how to blend creativity and strategy to build lasting connections, and a mindset reminder that it’s always okay to evolve. Whether you’re rebranding, shifting directions, or simply craving something new in your business, this is your permission slip to make the change.Because just like bubbles, we rise to the top. 🥂Get the weekly newsletter here: https://nb.marketing/freebies
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  • Bubbles & Biz: Wednesday Power Hour with Tianna Mamalick
    On this week’s Power Hour, I’m joined by Tianna Mamalick, an SEO + content strategist and founder of SMB Marketing School. 🥂We dig into what SEO really means in 2025 (hint: it’s inseparable from content), how AI is changing discovery without replacing the basics, and why “zero-click” answers and multi-path customer journeys demand clearer messaging than ever. Tianna breaks down technical vs. practical SEO in plain English, the role of backlinks again, and why your Google Business Profile is a must, even for service-area businesses. We also chat Threads (we both love it!) and the difference between branding flair and the clarity Google, and your buyers, actually need. 🙌Quick wins you can tackle today:Add clear service/product categories to your homepage and link to dedicated pages.Create separate pages for each core service (no more “one giant services page”).Claim + complete your Google Business Profile and load it with plain-spoken keywords.Connect with Tianna: smbmarketingschool.com and @smbmarketingschool on Threads/Instagram.If this episode helped, share it with a fellow biz owner and leave a review!
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  • Bubbles & Biz: Wednesday Power Hour with Cortney St Clair
    Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow… this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think. We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. 💥Power Hour Takeaways:Style isn’t a reward for success, it’s a tool to step into it.Congruence wins: your on‑brand image should match your message everywhere you show up.Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).Your 30‑Minute Homework:💎 Answer Cortney’s clarity questions about who you’re becoming and how she looks below.💎 Do a quick audit of your IG: does your image match your message across posts, reels, and stories?💎 Create one go‑to outfit template you can grab tomorrow morning.Resources mentioned:Cortney’s pinned IG carousel on building your seven‑figure style and the ICON Style Method here: https://www.instagram.com/cortneystclairHer downloadable clarity questions: https://www.cortneystclair.com/style-success-journal-prompts⁠Connect with Cortney here: www.instagram.com/cortneystclairwww.cortneystclair.comCheers and see y'all Friday 🥂
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  • Bubbles & Biz: Wednesday Power Hour with KJ Blattenbauer
    This week’s Power Hour is packed with game-changing PR wisdom from the one and only KJ Blattenbauer, powerhouse publicist, founder of HearSay PR, and author of How to Be a Media Darling 🥂We dive into why visibility isn’t vanity, it’s a business strategy, and how entrepreneurs like us can start showing up without feeling overwhelmed. KJ shares her signature 3-part framework, busts the myth that you need to “wait until you’ve made it” before pitching, and offers incredibly simple (yet powerful) ways to get noticed without a flashy agency.✨ If you’ve ever felt invisible in your industry or unsure of how to start sharing your story, this episode is your permission slip to step into the spotlight, one thoughtful pitch at a time.We also talk about:The biggest mistakes business owners make with PRHow one design client went from local to House Beautiful cover starTips to turn everyday questions into media goldWhat to post if you only have 30 minutes a weekWhy “talking about yourself like you talk about your best friend” is a must🎧 Grab a glass, press play, and get pitchworthy. PR doesn’t have to be intimidating, it just needs to be intentional.🔗 Connect with KJ:Instagram: @kjblattenbauerWebsite: hearsaypr.comJoin us for free networking and co-working in the Bubbles & Biz Community: https://www.facebook.com/groups/bubblesandbiz
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  • Bubbles & Biz: Marketing + Mindset Monday
    Hey friends and welcome back to another episode of Bubbles & Biz! I know it’s Tuesday… not Monday. But life, am I right? Between school starting, a few injuries and illness, and just trying to get back into the swing of things, I’m embracing the season I’m in. ✨In today’s episode, I share some quick but need-to-know marketing updates including new LinkedIn metrics, Instagram testing clickable links in posts (finally!), and some big AI news from Apple and a TikTok update. Then I take a more personal turn with a mindset reflection around loss, legacy, and why I jumped back into entrepreneurship nine years ago after losing my dad. ❤️It’s a reminder to check in with your why, honor the journey, and make space for pivots if what you’re doing no longer aligns. Life is short, let’s build businesses that light us up! Thanks for sticking with me as I get back on schedule. Power Hours are back on Wednesdays, and our Friday Bubbles episodes are bubbling this week, too 🥂👉 Want these updates and freebies delivered to your inbox? Head to nb.marketing/hello to get on the list!
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About The Bubbles Effect

Formerly Bubbles & Biz, The Bubbles Effect is where mindset, marketing, and momentum meet. 🔥 Hosted by Nicole Bernard, it’s the bridge between strategy and simplicity (think Jocko Willink meets champagne Fridays) helping business owners grow with clarity, confidence, and a little champagne-fueled inspiration. 🥂
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