The Swedish Wealth Institute Podcast

Most entrepreneurs think they know how they’re doing — until the numbers say otherwise.
In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Jairek Robbins, entrepreneur and performance coach (and yes, the son of Tony Robbins) for a conversation that cuts through the hype and gets real about AI, decision-making, and what actually drives business results.
Jairek explains why founders get trapped in “good stories” like we’re trending up or best year ever… even when the business is quietly bleeding. His point is simple: you can’t run a company on vibes. You need facts, comparables, and the right metrics — and AI can help you get there faster, as long as you use it with guardrails.
They break down what to track, how to read business reality like a GPS with a true starting point, why copying billion-dollar company systems can break smaller teams, and how to use AI to spot blind spots, build strategy, and even create custom learning plans without getting misled by confident nonsense.
If you’re building a business in 2026 and trying to stay sharp while the rules keep changing, this episode will save you time, money, and a whole lot of guessing.
Inside This Episode, You’ll Learn:
• Why “best year ever” can still mean you’re losing money
 • The difference between facts and founder narratives
 • How to define “where you are” like a GPS starting point
 • Why context matters: today vs last week vs last year vs targets
 • The metrics that reveal real health beyond revenue
 • Why team happiness and customer happiness predict longevity
 • What buyers and investors look for beyond top-line numbers
 • How founders copy the wrong systems at the wrong stage
 • Why “right vehicle for the terrain” matters in business growth
 • How to use AI as an analyst without letting it mislead you
 • A simple way to build custom learning plans with AI
 • Why cross-checking outputs is smart before big decisions
🎁 Free Gifts & Resources Mentioned:
2 Weeks Free Access — Swedish Wealth Institute Community
Implement these lessons with real entrepreneurs, accountability, and live teaching
👉 Here
Free Event Ticket — Swedish Wealth Institute Upcoming Events
Featuring Robert Kiyosaki, Les Brown, Brian Tracy, Marci Shimoff, Jack Canfield & more
👉 Here
Jar Robbins — Tools/Platforms Mentioned
PCU Office AI (for coaches) + Executive Office AI (in development)
👉 Here
✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.
👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook
👉 Follow SWI on social media: Instagram | Linkedin | Facebook
⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

What happens when you reach the top — and then lose everything?
In this powerful episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Marquez Ogden, former NFL offensive lineman turned entrepreneur, keynote speaker, and business leader, for one of the most raw and honest conversations we’ve had on the show.
Marquez shares his full story — from being drafted into the NFL, building identity and income as a professional athlete, to crashing financially and emotionally after football. He opens up about addiction, ego, bankruptcy, custodial work for $8.25 an hour, and the moment he finally took full ownership of his life.
This episode isn’t just about failure. It’s about resilience, accountability, discipline, and rebuilding momentum when everything feels broken. Marquez explains how the same fundamentals that create elite athletes also create elite entrepreneurs — and why true comebacks only begin when blame ends.
If you’ve ever faced a financial hit, lost confidence, or felt like you were starting over, this conversation will meet you exactly where you are.
Inside This Episode, You’ll Learn:
• How Marquez went from the NFL to rock bottom
 • The discipline lessons he learned from his Hall of Fame brother
 • What separated elite athletes from average ones
 • Why raising your “floor” matters more than motivation
 • The mistake that cost him millions in business
 • How ego and blind trust can destroy companies
 • What rock bottom really felt like — and how he got back up
 • Why accountability changes everything
 • The mindset shift that rebuilt his career
 • What it means to “move like a bison” through adversity
🎁 Free Gifts & Resources Mentioned:
2 Weeks Free Access — Swedish Wealth Institute Community
Implement these lessons with real entrepreneurs, accountability, and live teaching
👉 Click Here
Money Mastery New Year’s Summit — Free Ticket
Featuring Robert Kiyosaki, Jack Canfield, Brian Tracy, Les Brown, Marci Shimoff & more
👉 https://swedishwealthinstitute.com/events

Marquez Ogden — Inner Game Community (Free Access)
Normally $97/month — free for listeners of this episode
👉 Click Here
🎙 Guest:
Marquez Ogden
 Former NFL Player | Entrepreneur | Keynote Speaker | Host of Get Authentic with Marcus Ogden
✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.
👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook
👉 Follow SWI on social media: Instagram | Linkedin | Facebook
⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

How does a book get rejected 144 times… and still become one of the biggest publishing success stories in modern history?
In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Mark Victor Hansen — co-creator of Chicken Soup for the Soul and one of the most prolific authors in the world — to break down what really happened behind the scenes: the partnership with Jack Canfield, the sales strategy that created unstoppable momentum, and the mindset that kept them moving when the publishing world kept saying “no.”
Mark shares how he learned to sell from a platform, why your results rise or fall based on the size of your “ask,” and how writing goals daily can train your mind to spot opportunities you’d normally miss. He also gets into mastermind teams, rejection training (“NEXT”), and why distribution matters as much as the message.
If you’re building a book, a brand, a business, or a mission-driven platform — this episode is packed with real tactics, real stories, and the kind of perspective that pushes you to think bigger.
Inside This Episode, You’ll Learn:
• How Mark and Jack partnered up to build Chicken Soup for the Soul
• The behind-the-scenes story of the 144 publisher rejections
• Why “NEXT” is a skill — and how to train it
• How Mark used written goals to build momentum year after year
• What “selling from the stage” really means (and how it works)
• Why your outcomes follow the size of your ask
• How mastermind teams accelerate results
• Why distribution beats talent when nobody sees the work
• Mark’s approach to journaling for business, relationships, and long-term vision
• Where to get Mark’s free resources after the episode
🎁 Free Gifts & Resources Mentioned:
Money Mastery New Year’s Summit — Free Ticket (Limited Giveaway)
Featuring Robert Kiyosaki, Les Brown, Nick Vujicic, Marci Shimoff, Jack Canfield, Brian Tracy, Janet Attwood & more
👉 Click Here
Mark Victor Hansen Free Resources
AskTheBookClub.com
 
✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.
👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook
👉 Follow SWI on social media: Instagram | Linkedin | Facebook
⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

Being “busy” can feel productive — but it’s often the clearest sign you’re working on the wrong things.
In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with innovation expert and author Steven Shapiro to break down why most companies struggle to innovate — even when they have smart people and plenty of ideas.
Steven explains the two biggest reasons innovation fails: teams chase the wrong problems (front-end failure) and they don’t kill weak ideas fast enough (back-end failure). You’ll learn how to find the opportunities that create real value, how to avoid confirmation bias, and why innovation is a system — not a lottery.
The conversation also tackles a big modern trap: believing AI is a differentiator. Steven makes the case that AI is quickly becoming “core” — like WiFi in a hotel — and the winners will be the teams who partner smart, focus on what truly sets them apart, and test ideas early through fast, low-risk experiments.
Inside This Episode, You’ll Learn:
• The two biggest reasons companies fail to innovate (front-end vs back-end)
 • Why “busy” often means you’re investing in the wrong work
 • How to spot the opportunities that create the greatest value
 • Why confirmation bias keeps companies funding bad ideas
 • The difference between experimentation and implementation
 • How to run low-cost tests that protect time, money, and focus
 • Why AI is becoming “core” — and what to do about it
 • What a real differentiator is (and what it is not)
 • How storytelling spreads clarity across an organization
 • A practical framework for shifting time from “core” to “differentiation”
🎁 Free Gifts & Resources Mentioned:
Money Mastery New Year’s Summit — Free Ticket
 Featuring Robert Kiyosaki, Les Brown, Nick Vujicic, Marci Shimoff, Jack Canfield, Brian Tracy, Janet Atwood & more
 👉 https://swedishwealthinstitute.com/events

Steven Shapiro — Pivotal Book Gift (Free Ebook + Resources)
 👉 https://thepivotalbookgift.com

Swedish Wealth Institute Community
 Access live Q&A sessions, workshops, and world-class mentors
 👉 Link Here
👤 Guest:
Steven Shapiro
 Innovation Expert | Author of Pivotal | Former Innovation Leader at Accenture

✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.
👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook
👉 Follow SWI on social media: Instagram | Linkedin | Facebook
⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.

What if the reason some people rise faster has nothing to do with talent, luck, or strategy… and everything to do with what they were taught at home?
In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Brian Proctor — son of legendary thought leader Bob Proctor and author of My Father Knew The Secret — for a rare behind-the-scenes look at how one of the world’s most influential success philosophies was lived, not just taught.
Brian shares the nightly ritual Bob used to wire confidence into his children, why most people misunderstand “fake it till you make it,” and the simple four-letter rule that quietly changes every relationship, sale, and opportunity. They also unpack what it meant to watch Bob become an “overnight success” in his 70s, how Brian helped build the systems that scaled the message when The Secret exploded, and what it looks like to carry a legacy without becoming a copy.
This conversation isn’t about hype. It’s about the invisible programming that shapes your identity — and how to take control of it.
Inside This Episode, You’ll Learn:
• What it was really like growing up with Bob Proctor as a father
• The bedtime ritual that shaped Brian’s self-image for life
• How to extract “the good” from struggle without ignoring reality
• The difference between acting as if and faking it
• The four-letter rule Bob taught Brian for instant connection (MMFI)
• Why making people feel important creates referrals and loyalty
• The real story behind Bob Proctor’s “overnight success” at 72
• How Brian helped pioneer email list-building before it was a thing
• Why “focus on today” beats the pressure of a 20-year plan
• What Brian hopes his own children take forward into the next generation
🎁 Free Gifts & Resources Mentioned:
Brian Proctor — Free resources, books, and programs
👉 https://brianproctor.com

Born To Win Podcast (Brian Proctor)
 👉 https://www.brianproctor.com/born-to-win-podcast
Swedish Wealth Institute Community — 2-week free access
 👉 Here
Money Mastery New Year’s Summit — Free Ticket
 Featuring Robert Kiyosaki, Les Brown, Brian Tracy, Jack Canfield, Marci Shimoff, Janet Atwood & more
 👉 https://swedishwealthinstitute.com/events
👤 Guest:
Brian Proctor
Author of My Father Knew The Secret | Speaker | Creator of Proctor’s Principles
🎙 Host:
Daniel Wood
Founder, Swedish Wealth Institute

✨ Enjoyed this episode? Don’t forget to subscribe to The Swedish Wealth Institute Podcast so you never miss new conversations with world-class entrepreneurs, investors, and changemakers.
👉 Join the SWI community: www.swedishwealthinstitute.com

👉 Follow Daniel Wood on social media: Instagram | Linkedin | Facebook
👉 Follow SWI on social media: Instagram | Linkedin | Facebook
⭐ If this episode inspired you, please rate and review the podcast on Spotify or Apple Podcasts — it helps us reach more people on the journey to wealth, freedom, and impact.